GSPC

What GSPC does

GSPC AG is a Swiss software asset management (SAM) and license compliance consulting company headquartered in Neuheim, Canton of Zug, founded in May 2013 as a GmbH and converted to an Aktiengesellschaft in February 2014. The firm is positioned as 100% independent of software vendors and resellers, meaning it does not sell software or accept vendor incentives, and instead derives revenue from license compliance risk analysis, software purchasing support, software licensing consulting, and managed SAM/SPLA services. Its core technology layer consists of the Cloud SAM Tool and Cloud SPLA Tool, hosted on Octopus Cloud, which provide continuous software discovery, license inventory, and monthly compliance reporting against Microsoft SPLA and general licensing entitlements.

GSPC's commercial model blends day-rated professional consulting with recurring managed services. The License Compliance Risk Analysis workshop is priced at 990 CHF (950 EUR) per day as an introductory offering, while Managed SAM and Managed SPLA are sold on subscription terms with custom pricing, ranging from a basic annual SAM Baseline to proactive monthly compliance reporting. The company also offers Cloud Readiness advisory, Friendly Compliance Checks, and Licensing Training as adjunct services. Customers range from 3-person companies up to telecom operators, with stated engagements reducing software spend by up to 30% in the first 12 months and a 1-3 day workshop able to identify 99% of issues in effective license position.

GSPC reaches the market primarily through direct consulting engagement initiated via its website and a network of strategic partnerships with IT service providers across Switzerland and broader Europe, alongside reseller relationships that enable worldwide price comparison for procurement optimization. The company is privately held with no disclosed institutional investors, no parent company, and no public listing, and reports no recent funding rounds.

Name

GSPC

Legal name

GSPC AG

Website

https://gspc.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

GSPC is a Swiss software asset management and license compliance consulting firm offering cloud-based SAM and SPLA tools, managed services, and advisory engagements to organizations ranging from small businesses to telecom operators across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuheim

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Day-rate consulting engagements for license compliance risk analysis, software purchasing support, and licensing consulting. Initial risk assessment offered at introductory pricing.
2. Managed SAM Services: Ongoing managed services with monthly reporting for software asset management. Customers can choose service levels from basic annual SAM Baseline to proactive monthly compliance reporting.
3. Managed SPLA Services: Monthly compliance monitoring and reporting services for Microsoft SPLA customers, helping service providers avoid underlicensing audit risks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

GSPC provides independent software asset management (SAM) and license compliance consulting for organizations in Switzerland and Europe. The company delivers 1-3 day risk analysis workshops, software purchasing optimization, ongoing managed SAM and Microsoft SPLA compliance services, and licensing expertise. Offerings are supported by proprietary cloud-based tools (Cloud SAM Tool and Cloud SPLA Tool) accessed via the Octopus Cloud platform.

Product overview

GSPC is a Swiss software asset management (SAM) and license compliance consulting company offering a portfolio of advisory and managed services. The core offerings include License Compliance Risk Analysis, Software Purchasing Support, Software Asset Management, and Software Licensing Consulting as consulting services, alongside Managed SAM and Managed SPLA as ongoing managed services. These services are complemented by proprietary cloud-based tools (Cloud SAM Tool and Cloud SPLA Tool) accessible via the Octopus Cloud platform. Entry-level clients can start with SAM Baseline assessments, while more advanced needs are served through proactive monthly reporting. GSPC also offers specialized services including Friendly Compliance Checks (internal audit simulations), Licensing Training, and Cloud Readiness assessments. The company positions itself as 100% independent, not selling software themselves, which differentiates it from competitors who may have conflicting interests.

Differentiator

Problem solved

Functional benefit

Products and services

• License Compliance Risk Analysis A 1-3 day consulting workshop that helps organizations identify license compliance risks across their IT infrastructure, consolidate entitlements, compare entitlements against deployment, and produce a report with a to-do list to restore compliance. Priced at 990 CHF (950 EUR) per day as an introductory offering.
• Software Purchasing Support Consulting service that optimizes software purchasing and contract renewals by comparing worldwide reseller prices, calculating Total Cost of Ownership (TCO), identifying savings, and providing negotiation support to help clients secure the best deal and avoid overspending on unused license features.
• Software Asset Management (SAM) Managed service that monitors and measures software and hardware usage on-premise and in the cloud, verifying alignment with existing licenses. Offered at service levels ranging from annual SAM Baseline activities to proactive monthly reporting, with a claimed outcome of reducing software spend by up to 30% in the first 12 months.
• Software Licensing Consulting Expert consulting service providing licensing know-how and documentation to help organizations receive all necessary licensing information for their software, eliminating the need to search for answers online.
• Managed SAM Full-service software asset management in which GSPC experts scan IT infrastructure, calculate license compliance, and provide access to a Cloud SAM Tool. Delivered as Inventory as a Service, Licensing as a Service, and Compliance as a Service with monthly reporting.
• Managed SPLA Managed service for service providers and hosting companies that monitors and measures cloud usage, calculating monthly what clients need to report for Microsoft SPLA compliance. Available at service levels from annual SPLA SAM Baseline to proactive monthly reporting.
• Cloud SAM Tool Cloud-based software asset management tool hosted on the Octopus Cloud platform that provides organizations with continuous visibility into their license compliance status, enabling easy access and up-to-date reporting on software and hardware assets.
• Cloud SPLA Tool Cloud-based tool specifically designed for SPLA reporting, allowing service providers to manage and report their Microsoft SPLA licenses through the Octopus Cloud platform.
• Friendly Compliance Checks Internal audit simulation service that reviews processes, inventory, and licensing without manufacturer pressure, using a question-based approach to quickly identify errors and compliance risks.
• Licensing Training On-site training service in which GSPC experts bring answers about product licensing and license programs directly to client organizations, keeping employees current on licensing requirements.
• Cloud Readiness Assessment service evaluating whether organizations are ready for cloud computing, including workshops on cloud strategy, licensing implications of cloud migration, compliance requirements, and migration planning for hybrid scenarios.

Quantifiable outcome

• Clients reduce software spend by up to 30% during first 12 months
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IT Service ProviderscoreStrategic or Co-development PartnerStrategic partnerships with IT service providers across Switzerland and Europe. GSPC operates in a complementary, non-competing partnership model to jointly optimize companies in Europe. These partners provide SAM baseline projects and license management services while GSPC provides licensing expertise and consulting.
• Resellers WorldwideminorChannel Partner/ Reseller/ DistributorBusiness relationships with resellers worldwide for price comparison and procurement optimization. GSPC leverages these connections to provide worldwide price comparison for optimal Total Cost of Ownership (TCO) for clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aspera (IBM): Acquired by IBM; historically one of the largest independent SAM consultancies in Europe, overlapping directly with GSPC's license compliance and SAM managed services.
• Livingstone Group (Accenture): Former independent SAM consultancy now part of Accenture; offers license optimization and SAM advisory similar to GSPC but embedded in a global consulting portfolio.
• Flexera: Leading vendor of IT asset management and software license optimization tooling (FlexNet, Snow); complements/competes with GSPC's Cloud SAM Tool and consulting layer.
• KPMG Software Licensing Services: Big-4 advisory practice offering software license optimization and SAM consulting as part of broader risk advisory; overlaps with GSPC's enterprise engagements.

Regional players

• Novisource: Netherlands-based Microsoft licensing and SAM consultancy offering comparable license compliance and purchasing optimization services, primarily serving Benelux and DACH.

Direct peers

• Crayon: Norway-based software asset management and cloud economics specialist with similar SAM managed services, Microsoft licensing expertise, and a partner/channel-led GTM model.
• Anglepoint: Independent global SAM managed services and consulting firm with similar Microsoft SPLA expertise, recurring managed-service model, and vendor-independent positioning.
• ITAMG: Boutique IT asset management consultancy offering SAM advisory, audit support, and managed services that closely mirror GSPC's services portfolio.
• License Consulting Group (LCG): Independent Microsoft licensing specialist focused on license compliance, negotiation, and SAM services for enterprise customers, comparable in niche focus to GSPC.
• SoftwareONE: Swiss-headquartered global leader in software licensing and SAM services; directly comparable to GSPC's license compliance, purchasing optimization, and managed SAM offerings but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/gspc.ch
• LinkedInlinkedin.com/company/gspc-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSPC