Cano

Name

Cano

Legal name

Cano

Website

https://thecanoshoe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cano is a Düsseldorf-based, direct-to-consumer footwear brand that plans to sell sustainably produced Mexican leather Huaraches via its own online storefront, which is currently under construction and not yet publicly accessible.

Ownership category

akta.pro rank

Product category

Sustainable Footwear

NAICS

Footwear Manufacturing (31621)

akta.pro primary industry

Sustainable & Eco-Friendly Footwear (CRAAACAH)

Keywords

• Sustainable footwear
• Leather huaraches
• Handcrafted sandals
• Eco-friendly shoes
• Mexican leather goods

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Online store sales: Brand operates its own password-protected e-commerce storefront at thecanoshoe.com. The store is not yet publicly open (status: "Opening soon" / under construction), so revenue generation has not commenced at the time of capture.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cano is a sustainable shoe brand that designs and sells responsibly made Mexican leather Huaraches. The company operates a direct-to-consumer online storefront at thecanoshoe.com, which is currently in pre-launch status (password-protected, marked "Opening soon"). Sales had not commenced at the time of data capture, with only a launch notification email signup available.

Differentiator

Problem solved

Functional benefit

Products and services

• CANO Mexican Leather Huaraches Handcrafted, sustainably made Mexican leather Huaraches sold by the Cano shoe brand to individual consumers via its own online storefront. The store was not yet accessible at the time of capture.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Nike: Nike is a global footwear giant with explicit sustainability initiatives (Move to Zero). It represents the incumbent benchmark for sustainable athletic footwear and exerts heavy competitive pressure on D2C entrants like Cano.
• Adidas: Adidas is a global athletic-footwear incumbent with a sustainability-focused product line (e.g., recycled and bio-based materials). It operates as a broad incumbent shaping the sustainable-shoe category Cano targets.
• Clarks: Clarks is a long-established footwear brand with heritage in leather shoes and growing sustainability commitments. It is a broad incumbent relevant to Cano's leather-huarache positioning.

Direct peers

• Thousand Fell: Thousand Fell is a sustainable sneaker brand selling through its own online storefront with a circular, low-waste positioning. It competes for the same digitally native, sustainability-minded shoe buyer as Cano.
• Allbirds: Allbirds is a D2C sustainable footwear brand known for responsibly sourced materials and a strong sustainability narrative. Cano competes for the same eco-conscious footwear consumer with a similar D2C-only model.
• Nisolo: Nisolo is a D2C brand producing ethically made leather shoes and accessories, with explicit commitments to fair wages and transparent supply chains — overlapping directly with Cano's sustainability-led leather footwear story.
• Oliver Cabell: Oliver Cabell is a D2C premium footwear brand emphasizing craftsmanship and ethical production, closely mirroring Cano's positioning of high-quality, responsibly made shoes sold direct to consumers.
• Veja: Veja is a French sustainable sneaker brand using ethically sourced leather and rubber. Its D2C-plus-wholesale model and emphasis on transparent supply chains make it a direct comparable to Cano's responsible-leather positioning.

Emerging players

• Nothing New: Nothing New is a smaller D2C sustainable sneaker brand focused on recycled materials and circular design — an emerging player with overlapping sustainability-led D2C footwear positioning.
• Saola: Saola is an emerging sustainable footwear brand using recycled and bio-based materials. Its smaller scale and D2C focus make it a comparable emerging player to Cano in the eco-friendly casual footwear space.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cano