Danamas

What Danamas does

Danamas (legally PT Pasar Dana Pinjaman) is an Indonesian peer-to-peer lending platform operating as a subsidiary of Sinarmas Financial Service. It was the first P2P lending platform in Indonesia to receive an operational permit and supervisory status from the Financial Services Authority (OJK) on July 6, 2017 (KEP-49/D.05/2017), and is regulated under POJK 10/2022 for information-technology-based funding services. The company connects borrowers seeking working capital with individual and institutional lenders through a digital marketplace, distributing exclusively via its website and iOS/Android mobile applications on a self-serve basis.

The platform offers three borrower products — Pinjaman Bisnis (property-backed business loans), Invoice Financing (working capital against accounts receivable), and Ecosystem Loan (unsecured MSME financing through partner networks) — and one lender product, Multiguna (a variable-tenure investment vehicle). Underlying technology includes a digital lending platform with electronic system capabilities, an automated repayment and collection engine, a public TKB (Tingkat Keberhasilan) tracking system for loan repayment success at multiple time horizons (TKB90 of 97.09%, TKB60 of 96.53%, TKB30 of 95.34%, TKB0 of 90.9%), and up to 99% insurance coverage on lender funds. Certifications include ISO 27001 (via CBQA Global), AFPI Pindar Legal, Kominfo PSE registration, and LAPS-SJK membership under POJK 22/2023.

The revenue model is a transaction-fee and interest-spread model: borrowers pay a total rate of 46.07% p.a., lenders receive returns up to 20%++ p.a., and Danamas captures the spread plus origination fees. Cumulative scale is large — 81,875,953 loans facilitated and Rp 11,874,555,956,616 in total realized volume with 81,875,298 fully repaid — but the active book is comparatively thin (Rp 61 billion outstanding, 655 active borrowers, Rp 31 billion in current-year origination) against a headcount of 101–250 employees. Customer segments are bifurcated: 372,666 registered lenders on the supply side and a much broader historical borrower base of 23.3 million, predominantly Indonesian MSMEs.

Name

Danamas

Legal name

PT Pasar Dana Pinjaman

Website

https://p2p.danamas.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Danamas (PT Pasar Dana Pinjaman) is an OJK-licensed Indonesian peer-to-peer lending platform operating under Sinarmas Financial Service, connecting MSME and business borrowers seeking working capital with individual and institutional lenders through a digital self-serve marketplace across web and mobile channels.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industry

P2P Secured / Collateralized Lending (General) (FSAKAHAJ)

Keywords

• Peer-to-peer lending
• MSME financing
• Alternative lending platform
• Digital lending services
• Invoice financing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Spread and Transaction Fees: Revenue is generated from the spread between interest rates charged to borrowers (46.07% P.A. total) and returns paid to lenders (up to 20%++ p.a.), plus transaction fees on loan origination. As a P2P lending marketplace, Danamas facilitates lending between borrowers and lenders and earns fees for the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Danamas operates an OJK-licensed peer-to-peer (P2P) lending platform that connects individual and institutional lenders with business borrowers, primarily Indonesian MSMEs seeking working capital. The platform offers property-backed business loans (Pinjaman Bisnis), invoice financing, and unsecured ecosystem loans for borrowers, plus a Multiguna investment vehicle for lenders, with automated monthly repayment and insurance coverage up to 99% on loaned funds.

Product overview

Danamas is a Peer-to-Peer (P2P) Lending platform offering four distinct products: three loan products for borrowers (Pinjaman Bisnis, Invoice Financing, and Ecosystem Loan) and one investment product for lenders (Multiguna). The platform facilitates direct lending between lenders and borrowers, operating under Sinarmas Financial Service and regulated by Indonesia's Financial Services Authority (OJK).

Differentiator

Problem solved

Functional benefit

Products and services

• Pinjaman Bisnis Property-backed financing for business owners seeking working capital and business expansion, with real estate used as primary collateral and a total annual interest and charge rate of 46.07% for borrowers.
• Invoice Financing Working capital financing product that uses client accounts receivable invoices as loan collateral, addressing cash flow gaps for businesses facing unpaid invoices.
• Ecosystem Loan Unsecured working capital loan with flexible tenures available to micro, small, and medium enterprises (MSMEs) through Danamas partner ecosystem, designed for borrowers without traditional collateral.
• Multiguna Investment vehicle for lenders on the Danamas platform, featuring variable tenures, competitive interest rates, and maximum returns up to 20%++ per annum, with diversification options across multiple borrowers.

Quantifiable outcome

• Loan repayment success rate (TKB90) of 97.09%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sinarmas Financial ServicecoreOthersDanamas is a P2P lending company under Sinarmas Financial Service, providing institutional backing and operational support. This parent company relationship provides brand credibility and operational infrastructure for Danamas as Indonesia's first licensed P2P lending platform.
• Danamas Ecosystem PartnersminorOthersDanamas maintains an ecosystem of unnamed partners featured in the partner logos section on the website. The partners appear to include MSME financing ecosystem partners and business partners who facilitate the Ecosystem Loan product (unsecured loans for MSMEs). Partner page exists at /web/PartnershipAction_list.action for becoming a new partner, but specific partner names are not disclosed in the source material.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akseleran: Akseleran is an OJK-licensed Indonesian P2P lending platform focused on SME financing. Directly comparable as a regulated marketplace lender targeting Indonesian small businesses with a similar lender-investor model.
• AwanTunai: AwanTunai is an OJK-licensed Indonesian P2P lending platform offering invoice financing to SMEs and distributors. Comparable to Danamas's Invoice Financing product line as a marketplace lender serving working-capital needs of Indonesian businesses.
• Investree: Investree is an OJK-licensed Indonesian P2P lending platform focused on SME and invoice financing. Directly comparable to Danamas as a regulated marketplace lender serving Indonesian MSMEs with similar business and supply-chain financing products.
• Modalku (Funding Societies): Modalku, operated by Funding Societies in Indonesia, is an OJK-licensed P2P platform serving SME working capital needs. Directly comparable as a regulated marketplace lender with a similar MSME focus and lender-investor base.
• Amartha: Amartha is an OJK-licensed Indonesian P2P lending platform focused on micro and small enterprises, particularly women entrepreneurs in rural areas. Directly comparable as a regulated P2P marketplace serving the underserved MSME segment with individual funders.
• KoinWorks: KoinWorks is one of Indonesia's largest OJK-regulated P2P lending platforms offering business and consumer loans to individuals and SMEs. Directly competes with Danamas in the Indonesian marketplace lending space with overlapping products and lender/borrower audiences.
• Taralite: Taralite (formerly dompetkilat) is an OJK-licensed Indonesian P2P lending platform focused on short-term SME loans. Directly comparable as a regulated marketplace lender offering short-duration financing to Indonesian small businesses.

Others

• Asosiasi Fintech Pendanaan Bersama Indonesia (AFPI): AFPI is the official Indonesian P2P lending industry association of which Danamas is a member. Comparable as an industry body setting standards and self-regulation for the same regulated marketplace lending space Danamas operates in.

Broad incumbents

• Funding Societies (SEA): Funding Societies is the largest SME digital financing platform in Southeast Asia, operating across Indonesia, Singapore, Malaysia, Thailand, and Vietnam. Comparable as a broader regional marketplace lender whose Modalku Indonesia business directly competes with Danamas.
• LendingClub: LendingClub is a US-listed pioneer marketplace lending platform connecting borrowers with individual and institutional investors. Comparable as a category-defining P2P lender with similar marketplace mechanics, lender/borrower matching, and fee-based revenue model — though operating in a different regulatory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/danamas
• Facebookfacebook.com/p2p.danamas.page
• LinkedInlinkedin.com/company/danamas
• Instagraminstagram.com/danamas_id

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danamas