What AwanTunai does

AwanTunai (legal entity PT Simplefi Teknologi Indonesia) is an Indonesian fintech company founded in June 2017 by Dino Setiawan (Stanford MBA) and Rama Notowidigdo (former CTO of Kartuku and CPO of Go-Jek Indonesia). The company provides working capital financing to micro and small businesses operating in Indonesia's FMCG and grocery supply chain, specifically targeting warungs (traditional micro grocery stores) and grosirs (wholesalers and distributors). Operating under a full permanent OJK fintech license (KEP-22/D.05/2020) since May 2020 and ISO 27001 certified, the company has cumulatively served 35,589 borrowers with Rp 3.61 trillion (~USD 229 million) in total disbursed funding since inception, of which Rp 1.51 trillion was disbursed in the current reporting year. It is headquartered in Jakarta and employs 101-250 staff.

The company's product portfolio consists of two financing products tightly integrated with two technology platforms. AwanTempo is a Buy Now Pay Later product for warungs offering credit limits up to Rp 500 million with tenors of 7, 14, or 30 days and interest rates of 2.0%-2.5% per 30 days. Supplier Financing extends credit limits up to Rp 2 billion to grosirs at 1.75%-1.85% per month. These financing products are embedded within AwanToko, a mobile application for warungs that enables digital inventory ordering and integrated profit/loss tracking, and AwanToko Pro, a web-based ERP system for grosirs providing inventory management, sales tracking, and accounting. The platform leverages machine learning and data mining, developed by Chief Science Officer Dr. Ying Li (100+ patents in data mining, text mining, machine learning, and software optimization), for credit scoring, risk assessment, and anti-money laundering.

AwanTunai operates as a peer-to-peer lending platform under POJK No. 10/POJK.05/2022, connecting individual and institutional lenders with vetted SME borrowers. Revenue is generated through transaction-based interest and facility fees, with pricing differentiated between Loyal (lower rate, via grosir referral) and Non-Loyal customer types. Distribution follows a product-led growth (PLG) model with self-service onboarding through mobile and web platforms, supplemented by WhatsApp-based customer support and bidirectional referrals between warungs and grosirs. The lender base is diverse and includes development finance institutions (IFC, Norfund, FinnFund, OP Financial Group), Indonesian state and private banks (BRI, Bank Mandiri, HSBC Indonesia, OCBC NISP, Bank BTPN SMBC, Bank Danamon, Bank CTBC Indonesia, Bank Raya), venture capital firms (Insignia Ventures, Global Brain, BRI Ventures, OCBC Ventura, Krungsri Finnovate), and credit investors (Accial Capital). The company operates exclusively in Indonesia, where over 60 million MSMEs represent its addressable market and Indonesia's B2B BNPL market is projected to reach USD 5.89 billion GMV by 2030.

Name

AwanTunai

Legal name

PT Simplefi Teknologi Indonesia

Website

https://awantunai.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

AwanTunai is an Indonesian fintech that provides working capital financing to warungs (micro grocery stores) and grosirs (wholesalers) via embedded AwanTempo BNPL and Supplier Financing products within the AwanToko mobile app and AwanToko Pro ERP platform, serving Indonesia's FMCG-grocery supply chain.

Ownership category

akta.pro rank

Product category

SME working-capital lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)

akta.pro secondary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Peer-to-peer lending
• SME working capital
• Supply chain financing
• Buy now pay later
• Embedded fintech lending

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest/Facility Fees on Loans: AwanTunai generates revenue through interest and facility fees charged to borrowers (warungs and grosirs). AwanTempo charges 2.0%-2.5% per 30 days; Supplier Financing charges 1.75%-1.85% per month. The platform acts as an intermediary connecting lenders (individuals, organizations, and legal entities) with borrowers, facilitating peer-to-peer lending under POJK No. 10/POJK.05/2022.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AwanTunai is an OJK-licensed Indonesian fintech platform that provides short-tenor working-capital financing (AwanTempo BNPL for warungs up to Rp500 million and Supplier Financing for grosirs up to Rp2 billion) embedded directly into its proprietary AwanToko mobile app and AwanToko Pro ERP system. It serves micro and small businesses in Indonesia's FMCG and grocery supply chain, offering tenors of 7/14/30 days with interest/facility rates of 2.0%–2.5% per 30 days, and operates a peer-to-peer lending model matching individual and institutional lenders with vetted SME borrowers.

Product overview

AwanTunai is a fintech company that provides an integrated working capital financing platform for Indonesian MSMEs in the FMCG and grocery supply chain. The portfolio consists of two core financing products — AwanTempo (BNPL for warung/micro stores) and Supplier Financing (working capital for wholesalers/distributors) — and two technology products — the AwanToko mobile app (for warung digitization and ordering) and AwanToko Pro ERP (for wholesale store management). All financing products are embedded within the AwanToko/AwanToko Pro technology stack, forming a unified SaaS-plus-financing ecosystem for the traditional FMCG-staple food supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• AwanToko: Mobile application that enables warung (traditional grocery stores) to access working capital financing, shop online from partnered wholesalers, manage inventory with profit/loss tracking, and make payments through AwanTempo embedded financing.
• AwanToko Pro
• AwanTempo
• Supplier Financing

Products and services

• AwanTempo AwanTempo is a short-tenor BNPL working-capital product for traditional micro grocery stores (warungs) in Indonesia, enabling them to purchase inventory on credit from partnered wholesalers via the AwanToko mobile app. Credit limits reach up to Rp500 million with tenors of 7, 14, or 30 days and facility/interest rates of 2.0%–2.5% per 30 days, with lower rates for Loyal customers referred through partner grosirs. Approvals are processed within 3 working days.
• Supplier Financing Supplier Financing is AwanTunai's working-capital product for wholesalers, distributors, and suppliers (grosirs) to purchase inventory from principals, with credit limits up to Rp2 billion and admin/interest fees of 1.75%–1.85% per 30 days on 7/14/30-day tenors. The product is integrated directly into the AwanToko Pro ERP workflow and is available to both individual and business-entity applicants with approvals typically within 5 working days.
• AwanToko Mobile Application AwanToko is a free mobile application (available on Google Play) that digitizes Indonesian warungs by enabling online shopping from partnered wholesalers, pay-later payments via AwanTempo, and integrated profit/loss recording. It serves as the digital storefront and credit-onboarding front end for AwanTunai's warung financing product.
• AwanToko Pro ERP System AwanToko Pro is a web-based ERP system for traditional wholesalers and distributors (grosirs) that digitizes inventory, sales, and accounting workflows while embedding Supplier Financing directly into the procurement process. It enables more accurate, secure, and integrated record-keeping for wholesale operations across single or multi-warehouse businesses, with the financing application initiated within the same workflow.

Quantifiable outcome

• 35,589 cumulative borrowers served since inception; 1,120 active borrowers currently
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PT Awan Tunai IndonesiacoreStrategic or Co-development Partner · 1 January 2024Related entity operating the AwanToko mobile app and AwanToko Pro ERP platform in partnership with AwanTunai (PT Simplefi Teknologi Indonesia). The platform serves as the digital marketplace and ERP layer through which AwanTunai's financing products (AwanTempo and Supplier Financing) are embedded and distributed.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KoinWorks: Indonesian P2P lending platform providing working capital and invoice financing to SMEs, directly comparable to AwanTunai's Borrower channel on the same OJK-regulated LPBBTI framework.
• Modalku (Funding Societies): SEA's largest P2P SME lending marketplace operating in Indonesia; competes head-to-head with AwanTunai for SME working capital origination in overlapping customer segments.
• Investree: Indonesia-licensed P2P lender focused on SME working capital and invoice financing; offers a directly overlapping product set to AwanTunai's Supplier Financing and AwanTempo.
• Amartha: Indonesian P2P lending platform focused on micro and small enterprises, including FMCG and warung-adjacent merchants; competes for similar thin-file borrower profiles with group-based underwriting.
• Kredit Pintar: OJK-registered Indonesian digital lender providing short-tenor working capital credit to individuals and micro-merchants; competes for similar end-borrower wallet share.
• JULO: Indonesia-licensed digital lending platform for consumers and SMEs; operates within the same OJK LPBBTI regime and overlaps in working-capital-style short-tenor loans.
• DanaRupiah: Indonesian P2P lender offering short-term loans to individuals and small businesses; comparable in product structure and regulatory category to AwanTunai's offerings.

Broad incumbents

• Kredivo: Indonesia's largest BNPL and credit fintech, serving both consumer and merchant financing needs at much larger scale; an adjacent competitor with overlapping merchant-side products.
• GoTo (GoPintar / GoPay Later): Indonesian super-app with embedded SME financing and BNPL products via GoPintar and financial partners; a broad incumbent with much larger distribution and capital base that competes for SME credit demand.

Emerging players

• Mekari (Jurnal / Mekari Pay): Indonesian SaaS provider of accounting, ERP, and payroll for SMEs; a partial overlap to AwanTunai's AwanToko Pro ERP strategy for grosirs, with growing fintech/payments monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/13319051
• Instagraminstagram.com/lifeatawantunai
• Facebookfacebook.com/awantunai.id

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds9 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AwanTunai