M2 Studio

What M2 Studio does

M2 Studio is a professional media services company headquartered in Bangkal, Makati City, Philippines, operating under founder Michael Mariano since 2013. The company delivers three integrated service lines: corporate and commercial photography production (food, fashion, event, aerial, pre-nuptial), audio-visual presentation (AVP) and corporate video production, and structured photography and videography workshops ranging from beginner to advanced levels (P500-P4,000 unit pricing, capped at 12 students per class). Its core production technology stack is conventional creative hardware — DSLR cameras, video cameras with manual controls, DJI drones for aerial work, and DJI Ronin gimbals for stabilized 4K/UHD capture — with no software platform, SaaS product, or proprietary AI tooling disclosed.

The business operates as a project-based professional services studio. Corporate clients engage M2 Studio directly for quote-based video and photography commissions, while the workshop line is monetized through ticketed, multi-day classes delivered at multiple Metro Manila venues (M2 Studio headquarters, Ortigas Foundation Library, Newton Studio, Racket Room Collective, Big Brother Manila Studio). Payment processing for workshops is facilitated through Henry's Professional branch locations, reflecting a channel partnership with the Philippines' dominant photography equipment retailer. Revenue also indirectly benefits from equipment-vendor sponsorships with Sony Philippines, Fujifilm, DJI, NiSi, Hoya, Benro, and Tamron, which provide gear and co-marketing in exchange for workshop association.

The customer base spans enterprise and government clients across diverse industries — Greenheat Philippines, REX Bookstore, Engie/PDDC, SimpleX Internet, Sincere Philippines, DTI Philippines, Henry's Professional, and Burger Garage — alongside a long-tail of individual workshop attendees. The company is founder-owned and bootstrapped, with 1-10 employees, no disclosed institutional investors or funding rounds, and a geographic footprint concentrated in Metro Manila. Operating status is marked active, with the most recent documented production activity in July 2021 and no subsequent signals of expansion, hiring, or strategic movement in the available data.

Name

M2 Studio

Legal name

M2 Studio

Website

https://m2studio.biz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

M2 Studio is a Makati-based, founder-owned media services studio providing corporate photography, AVP/video production, and paid photography/videography workshops to enterprise, government, and consumer clients across Metro Manila, Philippines.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Corporate photography services
• Audio-visual production
• Photography workshops
• Videography training

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Training Services: M2 Studio generates revenue through conducting photography and videography workshops, seminars, and training sessions. Pricing ranges from P500 for basic workshops to P4,000 for advanced multi-day courses, with instructors including Edwin Celestino and Michael Mariano.
2. Video and Photography Production: The company produces commercial video content and photography for corporate clients, including AVP production, event documentation, company profiles, and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

M2 Studio is a professional media services studio that produces corporate photography, audio-visual presentations (AVPs), and video content for commercial clients, while also conducting structured photography and videography workshops for individual learners. Services span corporate communications, recruitment videos, event documentation, food videography, drone aerial work, and post-production editing, supplemented by tiered training programs delivered through partner venues and the Henry's Cameras retail network.

Product overview

M2 Studio is a professional media services company based in Makati, Manila, Philippines offering three integrated service pillars: Photography Production Services (corporate, commercial, event, food, aerial, and wedding photography), Video Production/AVP Services (corporate videos, commercials, drone footage, and post-production editing), and Educational Workshops (Photography 101, Photography 201, Video Production, and specialized equipment workshops like DJI Ronin). The company operates as a service-oriented studio rather than a software product company, serving corporate clients, government institutions, and individual consumers across the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Production Services Professional photography services covering corporate, commercial, event, food, portrait, aerial, and pre-nuptial shoots, delivered for business clients and individual consumers.
• Video Production and AVP Services Audio-visual presentation (AVP) production, corporate videos, commercial filming, drone videography, video post-production editing, and motion graphics for corporate and brand clients.
• Photography Workshops Structured multi-day photography training covering fundamentals through advanced lighting and techniques, led by industry professionals such as Edwin Celestino, priced per workshop inclusive of handouts, meals, and certificate.
• Videography Workshops Workshop tracks covering cinematography, DSLR video, pre-production, and post-production techniques, including specialized DJI Ronin gimbal training, led by Arie Roque and Kim Pascual.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Henry's Professional / Henry's CamerascoreGTM or Marketing PartnerLong-standing workshop partnership with Henry's Professional (major Philippine photography equipment retailer). Henry's provides venue support, payment collection infrastructure, and co-marketing for M2 Studio's photography and videography workshops. M2 Studio produces company profile videos for Henry's Professional.
• Sony PhilippinesminorGTM or Marketing PartnerWorkshop sponsor providing equipment support for photography workshops. Featured as sponsor for events including Basic Photography Workshop @ Racket Room Collective.
• Fujifilm PhilippinesminorGTM or Marketing PartnerWorkshop sponsor and equipment partner for photography workshops, providing Fujifilm X System cameras and lenses for workshop demonstrations.
• Right Brain CollectivecoreStrategic or Co-development PartnerCreative collaboration partner for video production and motion graphics projects. Joint projects include pre-nuptial videos and corporate AVPs. Kim Pascual leads the collective and serves as workshop instructor.
• Newton Studio (AdFix)minorGTM or Marketing PartnerVenue partner for advanced photography workshops. Located at 1406A Newton St., Brgy. San Isidro, Makati City.
• Racket Room CollectiveminorGTM or Marketing PartnerVenue partner for workshop events in Cubao, Quezon City. Hosted Basic Photography Workshop featuring food photography tips.
• NiSi FiltersminorGTM or Marketing PartnerWorkshop sponsor providing filter equipment for photography workshops.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Glass Mountain Media: A Philippines-based video production and creative content studio serving corporate and commercial clients in Metro Manila. Directly comparable to M2 Studio in service offering (corporate video, commercial production) and local market positioning.
• TwentyFourSeven Studios: Philippine production house offering video, photography, and post-production services. Directly comparable to M2 Studio in service mix and Metro Manila client base.
• Propel Manila: Philippine creative and content studio producing corporate video, brand content, and photography for clients in the Philippines. Comparable to M2 Studio in service offering and local market focus.
• Lemon Media Production: Philippine-based video production company serving corporate clients with commercial and corporate content. Comparable to M2 Studio in scale, geography, and target customer (Philippine enterprise/SMB).
• Hatch 81: Philippine creative agency offering video production, photography, and content development for corporate and consumer brands. Comparable to M2 Studio as a Metro Manila creative production house targeting similar mid-market and enterprise clients.

Others

• Vimeo: Video hosting and SaaS platform used by creators and agencies to host, distribute, and monetize video content. Enabler/ecosystem participant for video production studios like M2 Studio rather than a direct competitor.
• Henry's Professional (Henry's Cameras): Philippine's largest photography equipment retailer and M2 Studio's core distribution/marketing partner. Comparable as a stakeholder in the Philippine photography ecosystem; also operates a parallel workshop series, partially overlapping M2 Studio's education offering.

Broad incumbents

• Shutterstock: Global stock media and content platform. Not a direct competitor but competes for portions of the same corporate content budget through stock footage, custom content services, and asset libraries.
• Dentsu Creative Philippines: Global advertising/creative network with a Philippine operation offering corporate video production, photography, and content services as part of a much wider portfolio. Comparable as a competitor for the same corporate video budgets M2 Studio targets.
• VaynerMedia APAC: Large global creative and content agency producing corporate video, branded content, and social-first video for major enterprise clients. Relevant as a broader incumbent competing for the corporate content budgets M2 Studio also pursues.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/m2studiobiz
• Facebookfacebook.com/m2photography.studios
• Xx.com/m2studiobiz
• LinkedInlinkedin.com/company/m2studiobiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2 Studio