What Netzbewegung does

Netzbewegung GmbH is a founder-owned, independent digital agency headquartered in Karlsruhe, established in 2000. The firm operates with approximately 30 employees organized into specialist teams covering frontend, backend, social media, project management, concept, and design. Its leadership consists of co-founders Alwin Roppert (owner and managing director) and Uwe Raabe (managing director for technology). The agency serves enterprise clients across consumer goods (FMCG and Food), media, and industrial sectors, with a publicly named roster including Bruder Spielwaren, COSTA Meeresspezialitäten, MAYKA Naturbackwaren, Libella, Astron Buildings, Deutscher Sparkassenverlag, and SWR.

The agency's core technology stack is built around TYPO3 CMS and Shopware 6, supported by formal Silver Member and Bronze Partner statuses respectively. Beyond these platforms, it offers SEO and performance marketing, social media strategy and content, Web3D interactive 3D experiences, and Serious Games development. The agency has earned industry recognition in the iBusiness Ranking 2025 of owner-managed digital agencies (rank 59) and the BVDW Agenturranking 2026 Top 100.

Netzbewegung operates a sales-led, project-based business model. Clients engage through direct project inquiries via the website. Revenue is generated through one-time project fees covering website builds, e-commerce implementations, SEO/performance campaigns, social media engagements, and gamified/3D experiences, with no disclosed recurring subscription or managed services revenue. Pricing is custom-quoted per project and not publicly disclosed. The geographic focus is the DACH region, and there is no evidence of external institutional investment or a parent company structure.

Name

Netzbewegung

Legal name

Netzbewegung GmbH

Website

https://netzbewegung.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Netzbewegung GmbH is an independent, founder-led digital agency based in Karlsruhe, Germany, serving enterprise clients in FMCG, media, and industrial sectors with TYPO3 websites, Shopware 6 e-commerce, social media, SEO, Web3D, and Serious Games projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Ettlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based digital agency services including website development, e-commerce, SEO, performance marketing, social media strategy, and serious games development. Revenue generated through client projects rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Netzbewegung is a project-based digital agency that designs and builds TYPO3 CMS websites, Shopware 6 e-commerce shops, and Web3D/Serious Games interactive experiences, complemented by SEO and performance marketing, social media strategy and content management for B2B clients in FMCG, food, media, and industrial sectors. Engagements are scoped per project and custom-quoted rather than sold as subscription software.

Product overview

Netzbewegung is a full-service digital agency offering a portfolio of digital services rather than a unified SaaS product. The core offerings center on TYPO3 CMS website development and Shopware 6 e-commerce solutions as the primary technical platforms, complemented by specialized services including SEO and performance marketing, social media strategy and content management, serious games development, and Web3D interactive experiences. The agency serves clients across consumer goods (FMCG & Food), B2B industrial, and media sectors, with projects ranging from corporate websites and online shops to gamified marketing experiences and 3D web applications.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 CMS Website Development Custom CMS websites built on the TYPO3 enterprise content management system, featuring interactive web design, responsive layouts, and enterprise-grade functionality for B2B and industrial clients.
• Shopware 6 E-Commerce Online shop development and e-commerce solutions using the Shopware 6 platform, enabling brands to sell products online with modern storefronts and commerce functionality.
• SEO & Performance Marketing Search engine optimization and performance marketing services including SEO strategy, implementation, and paid search campaigns to improve online visibility and drive traffic.
• Social Media Strategy & Content Social media strategy development and content management services, including community management, content creation, and social media campaigns for brands.
• Serious Games Development of educational and marketing games (casual and serious games) for brands, combining gamification with digital marketing objectives.
• Web3D Three-dimensional web experiences and interactive 3D web design services for immersive online brand experiences.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TYPO3 AssociationcoreTechnology or IntegrationSilver Member of TYPO3 Association. Specializes in TYPO3 CMS website development and implementation for clients.
• ShopwarecoreTechnology or IntegrationBronze Partner of Shopware. Specializes in Shopware 6 e-commerce platform implementations for online shops.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Plan.Net Group: Munich-based digital agency group within the Serviceplan ecosystem offering web, e-commerce, social, and performance marketing for major German and international brands. Larger and broader than Netzbewegung but operating in the same enterprise digital services space.
• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency now part of Accenture Song, providing web platforms, e-commerce, and digital product development. Comparable service scope to Netzbewegung but operating at significantly larger scale within a global consultancy.
• UDG United Digital Group: Hamburg-based digital agency group providing web, e-commerce, and digital marketing for major German brands. Broader and larger than Netzbewegung but competes directly for the same German enterprise CMS, e-commerce, and digital project mandates.
• Aperto (IBM iX): Berlin-based digital agency, now part of IBM iX, providing digital strategy, CMS, and e-commerce for enterprise clients. Comparable enterprise client base and digital platform focus but operating at much larger scale as part of IBM.

Direct peers

• denkwerk: Cologne-based digital agency with comparable offerings across web development, e-commerce, SEO, and digital strategy for major German brands. Overlapping in target verticals (FMCG, automotive, media) and similar award-ranking profile in German industry rankings.
• Scholz & Volkmer: Wiesbaden-based digital agency offering web design, CMS implementations, e-commerce, and social media for enterprise brands. Directly comparable to Netzbewegung in service mix, German mid-market positioning, and brand-focused 'WOW' digital experience philosophy.
• Fork (Unreal fork): Hamburg-based digital agency offering web, e-commerce, and digital strategy for enterprise brands. Comparable mid-size agency structure, German enterprise client focus, and emphasis on creative digital experiences.
• TLGG: Berlin-based digital agency specialising in social media strategy, content, and digital communications for enterprise clients. Directly comparable in social media and content services, and a peer competitor in DACH agency rankings.
• Kolle Rebbe: Hamburg-based creative and digital agency serving major brands with brand strategy, web, and social media work. Comparable in its mid-size agency positioning, brand-led creative approach, and German enterprise client base.
• TWT Interactive (today): Düsseldorf-headquartered digital agency with deep TYPO3 heritage and enterprise CMS/e-commerce implementations. Particularly close peer in TYPO3 specialisation, technical web platform focus, and German mid-market agency positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netzbewegung

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netzbewegung