Bebes
- Company typePrivate
- Founded2003
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bebes firmographics
Firmographics- Name
- Bebes
- Legal name
- Bebes Oy
- Website
- https://bebes.fi
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bebes industry classification
Industry- Product category
- Maternity and Baby Specialty Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Maternity Specialty Department Stores (CRAGAGAE)
- akta.pro secondary industries
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Kids & Baby Specialty Department Stores (CRAGAGAD), Kids’ & Baby Apparel Retail (CRAAABAD), Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where Bebes is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Bebes business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail product sales: Bebes generates revenue through the sale of maternity clothing, nursing bras, children's clothing, baby supplies, and related products both in their physical store and through their e-commerce website. Products are sold at individual retail prices ranging from approximately €10 to €120 depending on the item category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bebes product offering
Product offeringCore offering
Bebes Oy is a Finnish maternity and baby specialty retailer that sells maternity clothing, nursing bras, baby and children's clothes, natural cosmetics, accessories, toys, and gifts. The company operates a physical retail store in the Kamppi shopping center in Helsinki, Finland, complemented by an e-commerce website serving customers online. The product assortment spans from pregnancy through early childhood, featuring curated brands such as Boob, Ripe Maternity, Noppies Maternity, mamalicious, and Izipizi.
Product overview
Bebes is a Finnish maternity and baby specialty retailer offering a curated multi-brand portfolio of maternity clothing, nursing bras, maternity/motherhood supplies, baby and children's clothing, baby care products, children's sunglasses, toys and gifts, and natural cosmetics. The product range is organized into two main sections — Mothers (ÄIDIT) and Children (LAPSET) — with sub-categories covering clothing, accessories, nursing products, baby supplies, and inspirational collections. Bebes does not manufacture its own brand products; instead it retails third-party brands including Boob, Ripe Maternity, Noppies Maternity, mamalicious, Seraphine, Hotmilk, Cake Maternity, Bravado Designs, Izipizi, Liewood, Pure Pure, Fixoni, Farfalla, Lansinoh, Sonett, Ruskovilla, Tisu, and others. The store also operates a blog providing expert content on pregnancy, childbirth, baby care, and maternity fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternity Clothes and Accessories
Companies that use Bebes
Customer profileNamed customers1 record
Segments2 records
Bebes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bebes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finnish logistics partnersminorPosti and Matkahuolto provide package delivery and home delivery services for online orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bebes competitors and assessment
Company assessmentDirect peers
- Mamas & Papas: Mamas & Papas is a UK-based specialty retailer focused on prams, nursery, maternity, and baby products with showrooms and e-commerce — overlaps significantly with Bebes' baby and maternity specialist positioning.
- Prenatal: Prenatal is a pan-European specialty retailer dedicated to maternity, baby and children's products with both physical stores and e-commerce — comparable in mission, assortment, and omnichannel execution to Bebes.
- Vertbaudet: Vertbaudet is a European specialty retailer of maternity, baby, and children's clothing and products with multi-brand catalogs and both online and store channels — directly comparable to Bebes' specialty-store-plus-e-commerce model.
- Childrensalon: Childrensalon is a premium multi-brand children's wear retailer operating globally online — comparable to Bebes in curating high-end third-party baby and children's brands for a parent audience.
- Babyshop: Babyshop is a Nordic children's and baby specialty retailer with a strong regional e-commerce presence — a direct regional peer to Bebes in serving the same demographic with similar multi-brand assortments.
- JoJo Maman Bébé: UK-based maternity, baby and children's wear specialist operating both boutiques and a strong e-commerce site with curated multi-brand assortments — closely mirrors Bebes' specialty-retail positioning and curated brand strategy.
Broad incumbents
- Petit Bateau: Petit Bateau is a long-standing French children's and baby apparel brand with own-brand retail — a broader incumbent comparable to Bebes in the kids' apparel segment with its own-store and DTC channels.
- Bonpoint: Bonpoint is a global premium children's fashion brand with its own boutiques and broader assortment than Bebes — adjacent incumbent overlapping in the high-end children's and baby apparel category.
- Mothercare: Mothercare is a long-established broad incumbent in maternity, baby and children's retail with global store networks and e-commerce — overlaps with Bebes' category but operates at much larger, multi-region scale.
- H&M: H&M operates dedicated maternity and children's lines across a massive global store and e-commerce footprint — a broad incumbent competitor for price-sensitive maternity and kids' apparel shoppers in Finland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bebes social profiles
Digital presenceBebes compliance and trust
Trust signalCompliance15 records
Bebes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bebes leadership team
Management profileNumber of profiles
Bebes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bebes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bebes
What does Bebes do?
Bebes Oy is a Finnish maternity and baby specialty retailer that sells maternity clothing, nursing bras, baby and children's clothes, natural cosmetics, accessories, toys, and gifts. The company operates a physical retail store in the Kamppi shopping center in Helsinki, Finland, complemented by an e-commerce website serving customers online. The product assortment spans from pregnancy through early childhood, featuring curated brands such as Boob, Ripe Maternity, Noppies Maternity, mamalicious, and Izipizi.
Is Bebes a public or private company?
Bebes is a private company. It is currently operating.
When was Bebes founded?
Bebes was founded in 2003. It employs 1 to 10 people.
Where is Bebes based?
Bebes is headquartered in Helsinki, Finland, in the Europe region.
How does Bebes make money?
One revenue line is on record: retail product sales.
Who are Bebes's main competitors?
Direct peers on record are Mamas & Papas, Prenatal, Vertbaudet, Childrensalon, Babyshop and JoJo Maman Bébé. Broad incumbents are Petit Bateau, Bonpoint, Mothercare and H&M.
Does Bebes have an API?
No public API is recorded for Bebes.
What industry is Bebes in?
Bebes's product category is Maternity and Baby Specialty Retail. Its primary akta.pro industry code is CRAGAGAE, Maternity Specialty Department Stores, with a secondary code of CRAAAHAL, Maternity & Nursing Wear (Moms-to-be). Its NAICS code is 4581 and its SIC code is 5600.