Bone and Joint Specialists

What Bone and Joint Specialists does

Bone and Joint Specialists, operating under the legal entity General Orthopedics, P.C., is a private, physician-owned orthopedic medical practice headquartered in Waterford Township, Michigan, with a secondary location in Rochester Hills. The practice specializes in the diagnosis and treatment of bone, joint, ligament, and nerve disorders, with particular emphasis on shoulder, knee, and hip conditions. Its clinical portfolio spans arthroscopic surgery (rotator cuff repair, SLAP repair, Bankart repair, subacromial decompression), joint replacement procedures (including robotic-assisted knee surgery via the Smith & Nephew CORI system, Signature Custom Fit knee and shoulder replacement using 3D MRI planning, TESS Total Shoulder Arthroplasty, Osseofit 3D Partial Total Shoulder, and Reverse Total Shoulder Arthroplasty), and on-site physical therapy, imaging, ultrasound, bracing, and wound care services.

The practice serves individual patients across Southeast Michigan — including Oakland County, Metro Detroit, Waterford Township, Rochester Hills, Macomb, Madison Heights, Warren, and Wayne — and accepts most major insurance plans (Aetna, Blue Cross Blue Shield of Michigan, Blue Care Network, Cofinity, HAP, Medicare, Priority Health, United Health Care) along with workers compensation and automobile insurance cases. Revenue is generated primarily on a fee-for-service basis for office visits, diagnostic imaging, physical therapy, and surgical procedures, with co-pays and deductibles collected at the time of service and CareCredit financing offered for out-of-pocket expenses.

As of 2025, the practice's active surgical bench has contracted following the retirements of Dr. William Kohen (hip specialist, retired September 8, 2025) and Dr. Philip Schmitt (knee specialist, retired May 1, 2025), leaving Dr. Richard S. Bartholomew (knee and shoulder specialist) and Dr. Brenda L. Sanford as named active surgeons, supported by physician assistant Daryl Belding. The practice supplements its clinical services with digital patient infrastructure including a ChartMedicine-powered EMR portal and PayPal-based online bill pay, and pursues patient acquisition through its own website content, social media channels, patient testimonials, and physician interviews on WJR news radio.

Name

Bone and Joint Specialists

Legal name

General Orthopedics, P.C.

Website

https://bone-joint.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bone and Joint Specialists is a private, physician-owned orthopedic practice in Southeast Michigan operating two clinic locations (Waterford Township and Rochester Hills), specializing in shoulder, knee, and hip surgery — including robotic-assisted and 3D custom-fit joint replacement — serving individual patients across Oakland County and Metro Detroit on a fee-for-service insurance basis.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

akta.pro secondary industries

Hip & Knee Reconstruction (Arthroplasty) (HLAKALAH), Hand & Upper Extremity (HLAKALAF), General Orthopedics (HLAKALAA)

Keywords

• Orthopedic surgery services
• Joint replacement procedures
• Arthroscopic surgery
• Orthopedic rehabilitation
• Minimally invasive orthopedics

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Services Revenue: Fee-for-service medical care including office visits, diagnostic imaging, physical therapy, and surgical procedures. Accepts most major insurance plans including Aetna, Blue Cross Blue Shield of Michigan, Blue Care Network, Cofinity, HAP, Medicare, Priority Health, and United Health Care. Also accepts workers compensation and automobile insurance cases. Self-pay patients pay at time of service.
2. CareCredit Financing: Partnership with CareCredit healthcare credit card allowing patients to pay over time for procedures not covered by insurance. Shorter term financing options of 6, 12, 18 or 24 months with no interest on purchases of $200 or more when minimum payments are made.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bone and Joint Specialists is a private orthopedic medical practice that diagnoses and treats bone, joint, ligament, and nerve disorders through surgical and non-surgical interventions. The practice offers joint replacement (shoulder, knee, hip), arthroscopic surgery, robotic-assisted procedures, custom-fit implant technology, and on-site physical therapy and rehabilitation services. It serves patients across Southeast Michigan from its Waterford Township and Rochester Hills locations.

Product overview

Bone and Joint Specialists is a medical practice offering orthopedic surgical and rehabilitation services, not a software product company. Their service portfolio includes shoulder procedures (Reverse Total Shoulder Arthroplasty, TESS Total Shoulder Replacement, Custom Fit Shoulder Replacement with Osseofit 3D technology), knee procedures (Signature Custom Fit Knee Replacement, CORI Robotic Knee Surgery), arthroscopic surgery services, and physical therapy. The practice operates with patient-facing digital services including a Patient EMR Portal, Online Bill Pay via PayPal, and CareCredit financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Reverse Total Shoulder Arthroplasty A surgical procedure that reverses the ball and socket structure of the shoulder joint, placing the metal ball on the shoulder blade and socket onto the upper arm bone, allowing the deltoid muscle to compensate for damaged rotator cuff. Intended for patients with severe arthritis and non-functional rotator cuffs.
• TESS Total Shoulder Replacement Minimally invasive total shoulder arthroplasty that removes minimal amounts of bone and uses a smooth high carbide cobalt chrome metal humeral head with hydroxyapatite coated lattice for improved recovery times.
• Signature Custom Fit Total Knee Replacement Minimally invasive custom fit knee replacement using 3D MRI planning for an individualized custom fit for each patient.
• Signature Custom Fit Total and Reverse Shoulder Replacement Personalized custom fit shoulder replacement technology using 3D imaging, among the first in the United States.
• CORI Robotic-Assisted Knee Surgery Robotic-assisted knee replacement technology offered by Dr. Bartholomew for state-of-the-art total and partial knee replacement using less invasive individualized custom fit for each patient.
• Arthroscopic Surgery Services Minimally invasive arthroscopic procedures including SLAP repair, rotator cuff repair, Bankart repair, and subacromial decompression for patients with shoulder and joint conditions.
• Physical Therapy Services On-site physical therapy and rehabilitation services to restore function, improve mobility, relieve pain, and prevent physical disabilities following orthopedic treatment and surgery.
• Joint Replacement Services Joint replacement and arthroplasty services for shoulder, knee, and hip conditions including total and partial replacements.
• Osseofit 3D Partial Total Shoulder Technology Stemless 3D partial total shoulder technology offered by Dr. Bartholomew as a state-of-the-art shoulder replacement option.

Quantifiable outcome

• Dr. Bartholomew among first in United States to perform Signature Custom Fit Shoulder Replacement
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CareCreditsupportingGTM or Marketing PartnerCareCredit is a healthcare credit card designed specifically for healthcare needs. Bone and Joint Specialists are CareCredit providers offering financing options for patients to pay over time for orthopedic procedures and services not covered by insurance. Financing options include 6, 12, 18, or 24 month terms with no interest on purchases of $200 or more when minimum payments are made.

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• Hospital for Special Surgery (HSS): National-leading orthopedic specialty hospital known for joint replacement outcomes and innovation. Comparable as a benchmark for subspecialized orthopedic excellence, robotic and custom-fit procedure adoption, and outcome-driven reputation.
• Corewell Health Orthopaedics (formerly Beaumont): Large health system orthopedic service line in Southeast Michigan offering joint replacement, sports medicine, and rehabilitation. Comparable as a competing provider in the same Oakland County/Macomb market with integrated hospital resources.
• Henry Ford Orthopaedics: Hospital-employed orthopedic program within Henry Ford Health serving Metro Detroit and Southeast Michigan. Comparable as a competing orthopedic provider in the same geography with broader system resources.

Emerging players

• ATI Physical Therapy: National outpatient physical therapy provider with orthopedic rehabilitation programs. Comparable as a provider of the integrated rehabilitation services that Bone and Joint Specialists delivers on-site, illustrating both partnership and competitive overlap.

Direct peers

• Twin Cities Orthopedics: Independent orthopedic group providing comprehensive joint replacement, sports medicine, and on-site rehabilitation services. Comparable in physician-owned model, multi-location footprint, and integrated PT/surgery offering.
• OrthoVirginia: Independent orthopedic specialty group delivering joint replacement, sports medicine, and rehabilitation. Comparable as a mid-size independent group with integrated PT and surgical services in a regional market.
• Resurgens Orthopaedics: Independent orthopedic group with multiple locations providing joint replacement, sports medicine, and on-site PT. Comparable as a physician-owned specialty group competing against hospital systems in musculoskeletal care.
• OrthoIndy: Independent orthopedic specialty practice offering joint replacement, sports medicine, and physical therapy. Comparable in specialty focus, integrated rehabilitation, and standalone (non-hospital-employed) physician model.
• Rothman Orthopaedic Institute: Large independent orthopedic specialty group offering joint replacement, sports medicine, and physical therapy across multiple locations. Comparable as an independent, subspecialty-focused orthopedic practice competing outside the hospital-employment model.

Regional players

• Michigan Orthopaedic Surgeons: Michigan-based independent orthopedic group offering joint replacement and sports medicine. Comparable as a same-state peer competing for the same Southeast Michigan patient pool and physician talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVJQR6nIA9zcsdMe-W-bSew
• Facebookfacebook.com/boneandjointspecialistsofmichigan
• LinkedInlinkedin.com/company/bone-and-joint-specialists-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone and Joint Specialists