The Wealth Plan Company

What The Wealth Plan Company does

The Wealth Plan Company is a private boutique wealth advisory firm headquartered in Wilmington, North Carolina, serving individual retail clients preparing for retirement and seeking comprehensive financial planning. Founded in 2007 and operating with approximately six named professionals, the firm delivers retirement income planning, 401(k) rollover guidance, life insurance, investment management, estate planning, tax planning, alternative investments, and donor-advised fund strategies, with the multi-disciplinary bundle marketed under the Prospera Generational Wealth program for ultra-high-net-worth and multi-generational households.

The firm's technical differentiation rests on the Sherman Portfolios methodology, a proprietary rule-based framework composed of four market indicators: DELTA-V and DELTA-V Bond measure rolling one-year Bull/Bear cycles, GALACTIC SHIELD is a quarterly U.S. and International Equities trend composite, STARFLUX measures short-term Russell 3000 trend strength, and STARPATH combines Type 1s, the Russell 3000, and pro-cyclical Type 3s against Cash on dual timeframes. These deterministic signals drive tactical allocation decisions; no machine learning, AI, or quantitative optimization is documented. Client account access is delivered through the Fidelity eMAPLAN portal, and operational compliance is anchored by FINRA and SIPC memberships routed through affiliated partners Strategic Blueprint, LLC (RIA) and The Strategic Financial Alliance, Inc. (broker-dealer).

The Wealth Plan Company monetizes through fee-based advisory engagements billed through Strategic Blueprint, LLC, with securities execution via SFA on a relationship-driven, sales-led motion anchored by complimentary 15-20 minute introductory consultations. Customer acquisition is content-led, executed through a sustained cadence of weekly market commentary (182 archived posts from December 2021 through January 2026) on thewealthplancompany.com, with no external capital raised, no institutional ownership, and no quantitative revenue or AUM disclosures available.

Name

The Wealth Plan Company

Legal name

The Wealth Plan Company

Website

https://thewealthplancompany.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wealth Plan Company is a private boutique wealth advisory firm in Wilmington, North Carolina, serving individual retail clients with retirement planning, investment management, estate planning, and tax planning, using its proprietary Sherman Portfolios market indicators and operating through affiliated RIA Strategic Blueprint, LLC and broker-dealer SFA.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

Keywords

• Retirement planning services
• Wealth management advisory
• Financial planning services
• Investment advisory services
• Estate planning services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: The firm provides comprehensive financial planning and investment advisory services. Advisory Services are offered through Strategic Blueprint, LLC, and securities are offered through The Strategic Financial Alliance, Inc. (SFA). Member FINRA/SIPC. Revenue is generated through fee-based advisory arrangements, likely AUM-based or fee-for-service financial planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Wealth Plan Company provides comprehensive financial planning and wealth advisory services to individual clients, including retirement income planning, 401(k) rollovers, life insurance, and investment account management. Advisory services are delivered through the affiliated registered investment advisor Strategic Blueprint, LLC, and securities transactions are handled through The Strategic Financial Alliance, Inc. (SFA). Investment decisions are guided by the proprietary Sherman Portfolios methodology and its four market indicators.

Product overview

The Wealth Plan Company offers a unified financial advisory service focused on wealth management and financial planning. The core offering is comprehensive financial planning and wealth advisory services (offered through Strategic Blueprint, LLC), which includes retirement income planning, 401(k) rollovers, life insurance, and investment management. Additional modules include estate planning, tax planning, alternative investments, and donor-advised funds as part of legacy planning. The company also provides weekly market updates and insights through its blog, featuring proprietary Sherman Portfolios market indicators (DELTA-V, GALACTIC SHIELD, STARFLUX, STARPATH) to guide investment decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning for individual clients, including retirement income planning, 401(k) rollovers, life insurance, and investment account management, guided by an understanding of client values, resources, goals, and risk profile.
• Wealth Advisory Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Strategic Blueprint, LLCcoreImplementation/ SI/ Consulting PartnerAdvisory services are offered through Strategic Blueprint, LLC. Strategic Blueprint and SFA are affiliated through common ownership but otherwise unaffiliated with The Wealth Plan Company. This is the RIA (Registered Investment Advisor) through which the firm's advisory services are provided.
• The Strategic Financial Alliance, Inc (SFA)coreChannel Partner/ Reseller/ DistributorSecurities are offered through The Strategic Financial Alliance, Inc (SFA). Member FINRA/SIPC. SFA is the broker-dealer partner providing securities brokerage services. Both Strategic Blueprint and SFA are affiliated through common ownership.
• FINRAcoreOthersMember of FINRA (Financial Industry Regulatory Authority), the self-regulatory organization for broker-dealers in the United States.
• SIPCcoreOthersMember of SIPC (Securities Investor Protection Corporation), which provides protection for securities customers of SIPC-member broker-dealers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carson Group: A wealth management network supporting independent advisors with planning and investment services, comparable in the advisory model the subject employs.
• Edelman Financial Engines: A large advisory firm focused on retirement and financial planning for individuals, directly overlapping with the subject's retirement-planning core but far larger.
• Wealth Enhancement Group: A large RIA aggregator providing holistic wealth management and retirement planning to individuals, overlapping in offering while operating nationally.
• Creative Planning: A national independent RIA offering financial planning, investment, tax and estate services to households, sharing the subject's comprehensive-planning model at scale.
• Fisher Investments: A large independent RIA providing portfolio management and retirement planning to individual investors, competing for similar retail advisory clients.
• Mercer Advisors: A national RIA delivering integrated financial planning, investment management, estate and tax planning—the same service breadth as the subject but at far greater scale.

Emerging players

• Facet: A tech-enabled financial planning firm offering fee-based comprehensive planning and retirement advice to individuals, competing for the same mass-affluent planning clients.

Direct peers

• Savant Wealth Management: An independent fee-based RIA offering comprehensive financial planning, retirement, tax and estate services to individuals, closely matching the subject's model.
• Buckingham Strategic Wealth: A fiduciary RIA delivering evidence-based investment management and holistic financial planning to individuals, comparable in service scope and target client.

Regional players

• AdvicePoint: A Wilmington, NC-area wealth advisory firm (linked via team member Matt Stephens, CFP®) offering comprehensive financial planning to individuals, directly overlapping in market and service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haines-financial-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wealth Plan Company