Yes Dental

What Yes Dental does

Yes Dental PLLC is an independently owned, full-scope family dental practice operating from a single office at 14215 Coit Rd #112 in Dallas, Texas. The practice serves individuals and families across the Dallas metropolitan area, including Richardson, Addison, Far North Dallas, Preston Hollow, Plano, and Carrollton, and is led by founding dentists Dr. Kati Huynh (specializing in dental surgery and implants, with 300+ annual hours of continuing education) and Dr. Christina Vo (Texas A&M College of Dentistry trained), supported by additional clinical staff including Dr. Yoon.

The service offering spans general dentistry (exams, cleanings, fillings, extractions, pediatric care, periodontal treatment, oral cancer screenings, sealants, sedation), cosmetic dentistry (veneers, bonding, crowns, teeth whitening), restorative dentistry (implants, bridges, full and partial dentures, root canals), and orthodontics (traditional braces and Invisalign). Diagnostic technology consists of Digital X-rays and Panoramic X-rays, and the practice is integrated with Docpay for online bill payment and Adit for website, SEO, and digital marketing.

Yes Dental generates revenue through fee-for-service dental care, PPO insurance reimbursement (accepted carriers include Metlife, Cigna, Delta Dental, United Healthcare, Guardian, Ameritas, Geha, United Concordia, and Humana), and an in-house annual membership plan priced at $289 per person that bundles exams, radiographs, two cleanings, and a 40% treatment discount with no preauthorization, annual maximum, deductible, or waiting periods. Patient acquisition channels include a 24/7 online booking system, free virtual consultations (photo upload, video recommendation, in-person conversion), local SEO targeting 'dentist near me' queries, an educational blog (2023-2025), and financing partnerships with CareCredit and Sunbit (including no-credit-check preapproval). Active promotions include a 40% discount on treatments and a free new patient exam valid until April 2025.

Name

Yes Dental

Legal name

Yes Dental PLLC

Website

https://yesdentaltx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yes Dental is an independently owned, full-scope family dental practice in Dallas, TX offering general, cosmetic, restorative, and orthodontic services to individuals and families across six surrounding communities, supported by digital imaging, PPO insurance, and an in-house membership plan.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant services
• Orthodontic care
• Restorative dentistry

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service dental care including general dentistry, cosmetic dentistry, restorative dentistry, and orthodontics. Revenue is generated through direct patient payments, insurance reimbursements from accepted PPO plans, and in-house membership plan subscriptions.
2. Insurance Reimbursement: The practice accepts most PPO insurances including Metlife, Cigna, Delta Dental, United Healthcare, Guardian, Ameritas, Geha, United Concordia, and Humana. Revenue flows from insurance claim reimbursements for covered procedures.
3. In-House Membership Plan: Annual membership subscription at $289/person providing exams, radiographs, two regular cleanings, and 40% discount on all dental treatments. No preauthorization, no annual maximum, no claims forms, no deductible, no waiting periods required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yes Dental is a full-service general and cosmetic dental practice that diagnoses, treats, and maintains patients' oral health through general dentistry (exams, cleanings, fillings, extractions, emergency care, pediatric dentistry), cosmetic dentistry (veneers, whitening, bonding, crowns), restorative dentistry (implants, bridges, dentures, root canals), orthodontics (braces and Invisalign), and oral surgery. The practice sells its services directly to individual patients and families in the Dallas metropolitan area, accepting most PPO insurances and offering an in-house annual membership plan plus virtual consultations.

Product overview

Yes Dental is a general and cosmetic dental practice serving the Dallas, TX area with a comprehensive suite of dental services. The practice offers a unified service model combining general dentistry (routine exams, cleanings, emergency care), cosmetic dentistry (veneers, whitening, bonding, crowns), restorative dentistry (implants, bridges, dentures, root canals), and orthodontics (braces and Invisalign). Additional specialized services include oral surgery, pediatric dentistry, sedation dentistry, periodontal treatment, oral cancer screenings, and dental sealants. The practice also offers an in-house membership plan for uninsured patients and provides virtual consultation services for initial assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Core preventive and routine dental care services including routine examinations, cleanings, fillings, preventive treatments, and oral health maintenance for individuals and families.
• Emergency Dentistry Urgent dental care for acute issues such as severe tooth pain, chipped teeth, and other dental emergencies requiring prompt treatment.
• Cosmetic Dentistry Aesthetic dental treatments including dental bonding, crowns, veneers, and teeth whitening to enhance smile appearance for adult patients.
• Dental Implants Surgical placement of titanium tooth roots with prosthetic crowns used to replace missing teeth, providing a durable, natural-looking tooth replacement solution.
• Restorative Dentistry Restorative dental treatments including fixed bridges, partial and full dentures, and root canal therapy to restore function and appearance of damaged or missing teeth.
• Orthodontics Teeth alignment treatments including traditional dental braces and Invisalign clear aligners to correct teeth misalignment and bite issues for patients of all ages.
• Pediatric Dentistry Specialized dental care for children including tongue-tie treatment, routine examinations, and child-friendly preventive treatments.
• Oral Surgery Surgical dental procedures including wisdom teeth extraction and impacted-tooth removal performed at the dental office.
• Periodontal Treatment Gum disease treatment and gum health care, including scaling and root planing procedures.
• Sedation Dentistry Anxiety-management service using nitrous oxide, oral sedation, IV sedation, and general anesthesia during dental procedures.
• In-House Membership Plan Annual dental coverage subscription at $289 per person including exams, radiographs, two regular cleanings, and a 40% discount on all dental treatments, with no preauthorization, no annual maximum, no deductible, and no waiting periods.
• Virtual Consultations Online dental consultation service where prospective patients upload a photo of their smile or area of concern and receive a personalized video recommendation from the dentist, with the option to schedule a follow-up in-person appointment.

Quantifiable outcome

• 40% discount on dental treatments for membership plan holders
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aspen Dental: Large national DSO with 1,000+ locations offering general dentistry, dentures, implants, and clear aligners. Comparable service portfolio but at vastly greater scale; represents both a competitive threat and a benchmark for the multi-location DSO model.
• Smile Brands: Multi-brand DSO (including Bright Now! Dental) operating hundreds of offices nationwide with general, specialty, and orthodontic offerings. Directly comparable multi-specialty service mix to Yes Dental, though at much larger scale.
• Pacific Dental Services: Major national DSO supporting hundreds of dental offices with comprehensive general and specialty services. Comparable service breadth to Yes Dental but at enterprise scale, representing the consolidation trajectory available in this category.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of doctor offices nationwide. Provides the benchmark DSO infrastructure model that an independent practice like Yes Dental would either emulate or join for scale.

Direct peers

• Monarch Dental: Multi-location DSO with a strong Dallas-Fort Worth presence providing general dentistry, orthodontics (including Invisalign), and cosmetic services under one brand. Directly comparable service mix and patient demographic.
• Jefferson Dental & Orthodontics: Large DSO headquartered in the Dallas-Fort Worth area offering general, cosmetic, orthodontic, and multi-specialty dental services to a similar demographic. Operates numerous DFW locations directly competing with Yes Dental for the same patient pool.
• Affordable Dentures & Implants: National dental practice chain specializing in dentures, dental implants, and extractions — a service mix that directly overlaps with Yes Dental's restorative offering. Operates high-volume single-modality practices comparable in size and scope.

Emerging players

• MB2 Dental: Doctor-focused DSO that partners with independent dentists in Texas and across the U.S. Directly relevant as a potential acquirer/partnership vehicle for a successful independent practice like Yes Dental pursuing growth or exit.
• Mortenson Dental Partners: Dental support organization founded in Kentucky and expanding across multiple states, offering general dentistry, specialty services, and orthodontic care. Comparable in service mix to Yes Dental with a partnership-based growth model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Dental