Rose & Jones

What Rose & Jones does

Rose & Jones is a privately held, founder-controlled Australian buyer's agency and property management firm established in 1998 by Byron Rose and Rachel Rose. The company provides buyer advocacy, vendor advocacy, and asset and property management services across both residential and commercial real estate, operating from headquarters in Sydney's Paddington suburb and a regional office on Queensland's Gold Coast. Service lines are delivered by a team of licensed buyer's agents, associates, and property managers who conduct property searches, due diligence, negotiations, and ongoing management on behalf of individual buyers, investors, and vendors. The firm has completed 2,500+ transactions cumulatively with $5.5B in total property value transacted and inspects approximately 31,000 properties, maintaining 400+ properties under active management.

The business model is transaction- and service-fee based, with revenue derived from buyer advocacy fees (percentage of property value or fixed engagement fees), vendor advocacy commissions, and recurring property management fees. Pricing is quote-based and negotiated per engagement rather than standardized, and customer acquisition relies on a sales-led GTM motion combining direct agent engagement, content marketing, SEO, social media, and a professional referral network of conveyancers, solicitors, accountants, and mortgage brokers. Marketing channels emphasize the firm's 27-year brand, 4.8-star client rating, and principal expertise (Byron Rose with 36+ years of experience, Oliver Dunstan with $200M+ personally acquired).

Operationally, Rose & Jones is a pure services business with no proprietary technology platform, software products, APIs, or AI/ML capabilities. Geographic coverage spans Greater Sydney (Eastern Suburbs, Inner West, North Shore, Northern Beaches, Hills District, Western Sydney, CBD, South Sydney) plus regional NSW and Queensland coastal markets. Recent strategic activity has centered on building out the Queensland presence under a dedicated licensee, launching a formal QLD Sea Change product, and adding commercial service capacity, alongside generational succession planning with the founder's son joining the commercial asset management team.

Name

Rose & Jones

Legal name

Rose & Jones

Website

https://roseandjones.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose & Jones is a Sydney-founded buyer's agency and property management firm (since 1998) representing residential and commercial buyers, vendors, and investors across Greater Sydney and Queensland, delivering advocacy, negotiation, and ongoing management services via licensed agents.

Ownership category

akta.pro rank

Product category

Real Estate Buyer Advocacy

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAG

Real Estate Buyer Representation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Buyer advocacy services
• Vendor advocacy services
• Residential property management
• Commercial property acquisition
• Real estate buyers agency

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Buyer's Advocacy Services: Fees charged for representing buyers in residential and commercial property purchases. Services include property search, due diligence, negotiation, and transaction management.
2. Vendor Advocacy Services: Fees for representing vendors in property sales, including campaign management and negotiation support.
3. Asset & Property Management: Ongoing property management fees for residential and commercial properties under management, including tenant placement and property maintenance coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rose & Jones is an Australian buyers advocacy and property management firm representing clients in residential and commercial property transactions across Sydney and Queensland. The firm provides end-to-end services including buyer advocacy (property search, due diligence, negotiation, auction representation), vendor advocacy (sale strategy and negotiation), and ongoing asset and property management (tenant placement, rent collection, maintenance coordination). All services are delivered by a team of licensed real estate agents based in offices in Sydney's Paddington and on Queensland's Gold Coast.

Product overview

Rose & Jones operates as a unified buyers agency and property management service rather than a software product company. The core offering consists of six interconnected service lines organized by property type (residential vs. commercial) and function (buyer's advocacy, vendor's advocacy, asset & property management). The company has recently expanded its buyer's advocacy services to Queensland's Gold Coast, Northern Rivers, and Byron Bay regions. All services are delivered through a team of licensed agents based in Sydney (Paddington) and Queensland offices, with no software products, APIs, or digital platforms offered as part of the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer's Advocacy

Quantifiable outcome

• 2,500+ successful transactions completed
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Property Mavens: Sydney-based buyer's agency founded by Cheryl Kalenjuk, focused on residential buyer advocacy across Sydney and select NSW markets. Closely matches Rose & Jones on service model, target client, and buyer-side value proposition.
• Metropole Property Strategists: Brisbane-headquartered buyer's agency with national reach across Australian capital cities, offering buyer advocacy and investment property advisory. Comparable service mix plus broader geographic footprint competing for the same premium buyer-investor segment.
• B2M Property: Melbourne-based buyer's agency providing residential acquisition services in inner-Melbourne and Victorian premium suburbs. Operates the same buyer-advocacy model in a different state, serving as the closest Victorian analogue to Rose & Jones.
• House Finder Australia: Nationally branded buyer's agency offering residential search-and-acquisition services across major Australian markets. Overlaps with Rose & Jones on core buyer-advocacy function while pursuing a multi-market franchise-style expansion.
• Cohen Handler Buyer's Agency: A long-established Sydney-based buyer's agency providing residential acquisition services in premium Eastern Suburbs and Greater Sydney. Directly comparable in core offering (buyer advocacy), geography, and high-net-worth segment focus.
• Propertyology: Australia-wide buyer's agency focused on investment-grade residential property acquisition using data-driven market selection. Comparable buyer-side service but with stronger emphasis on investment strategy and national geographic reach.

Broad incumbents

• Raine & Horne: Heritage Australian real estate network with established Sydney and Gold Coast presence, providing sales, leasing, and management services. Operates in the same primary markets and competes for vendor mandates and downstream management mandates.
• McGrath Estate Agents: Major Sydney-and-national residential real estate agency group with deep Eastern Suburbs presence. Same end-client and Eastern Suburbs catchment but a traditional full-service sales/listing model rather than dedicated buyer advocacy—competitor in listings war and increasingly offering buyer's-side services.
• Belle Property: Premium-branded residential real estate group concentrated in Sydney's Eastern Suburbs, North Shore, and lifestyle markets. Strong geographic overlap with Rose & Jones and increasingly offers buyer-side representation under the same banner.
• Ray White: Largest Australian residential real estate network with extensive Sydney and Queensland presence. Competes broadly for the same residential buyer and seller pool and has been actively adding buyer's-side representation across its franchise network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roseandjonesproperty
• Facebookfacebook.com/RoseJonesBuyersAgentSydney
• LinkedInlinkedin.com/company/7795171
• Instagraminstagram.com/roseandjones
• Xx.com/sydbuyersagent

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose & Jones