Money Manager
Money錢管家 is a Taiwan-based mobile personal finance management platform that distributes 12+ freemium apps for expense tracking, invoicing, budgeting, savings, bill payment, and insurance, serving general Taiwanese consumers through Open Banking integrations with five major banks.
- Company typePrivate
- Founded2018
- HeadquartersTaipei, Taiwan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Money Manager does
Money錢管家 (Money Manager), operated by 金尉股份有限公司 (Jinwei Co., Ltd.), is a Taiwan-domiciled personal finance management platform launched in 2018 that distributes a portfolio of more than a dozen interconnected mobile applications on Google Play and the Apple App Store. The flagship 存錢管家記帳通 (MoneyKeeper) app combines expense tracking, dynamic budgeting, asset display, and automated electronic-invoice synchronization with Taiwan's Ministry of Finance system, while supporting apps target specific user needs: 簡單記帳 (Smoney) for minimalist logging, CWMoney 理財筆記 for invoice scanning, 發票集點王 for lottery rewards, 52週存錢法 and 存錢小豬公 for savings challenges, 保險小存摺 and 保險管家 for insurance policy management, 自動繳費 for bill payment, and Money錢 for financial magazine content.
Under the hood, the platform is built as a mobile-first consumer finance stack with automated electronic invoice synchronization, OCR-based invoice scanning, Open Banking API connectivity to five major Taiwanese financial holdings (KGI Bank, Yuanta, Mega, First, Shinkong), and bill-payment rails through the National Bill Payment Network (全國繳費網) covering 32 financial institutions. The MoneyKeeper app passed ISO/IEC 27001 audit certification in December 2020, aligning with Taiwan's Open Banking API requirements.
The business model is freemium with a VIP subscription upsell as the primary monetization lever — VIP features include advanced reports, hidden accounts, curated Money editor articles, Excel/CSV export, and multiple app themes, supported by a 7-day free trial. Secondary revenue comes from in-app advertising across the ecosystem and the 發票集點王 points/rewards mall, where users redeem scanned-invoice points for products and merchants fund promotional campaigns. The platform acquires users organically via app-store discovery (Editor’s Choice January 2021, Google Play 2021 Most Popular App), Money錢 magazine editorial content, LINE official account, and Facebook fan page, with no disclosed external funding, enterprise sales motion, or geographic expansion beyond Taiwan.
Money Manager firmographics
Firmographics- Name
- Money Manager
- Legal name
- 金尉股份有限公司
- Website
- https://money.com.tw
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Money錢管家 is a Taiwan-based mobile personal finance management platform that distributes 12+ freemium apps for expense tracking, invoicing, budgeting, savings, bill payment, and insurance, serving general Taiwanese consumers through Open Banking integrations with five major banks.
- Ownership category
- akta.pro rank
Money Manager industry classification
Industry- Product category
- Personal Finance Management
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
- akta.pro secondary industries
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Utility & Municipal Billing Platforms (FSAMAJAG)
Keywords
Where Money Manager is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Money Manager business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- VIP Subscription (存錢管家記帳通): Premium subscription tier offering advanced reports, hidden accounts, curated articles, Excel/CSV export, and multiple app themes. 7-day free trial offered.
- App Distribution & Advertising: Multiple apps distributed via Google Play and App Store; monetization through advertising and promotional placements within the app ecosystem and content platform.
- 發票集點王 Points & Rewards: Point-based reward system where users earn points by scanning invoices; points can be redeemed at the points mall for products. Additional revenue from promotional campaigns with merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 存錢管家記帳通 VIP Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Money Manager product offering
Product offeringCore offering
Money錢管家 operates a suite of freemium mobile applications for personal financial management, primarily targeting Taiwanese consumers. The core platform centers on expense tracking, automated invoice synchronization with Taiwan's Ministry of Finance, dynamic budget management, Open API integration with five major Taiwanese banks, and bill payment through the National Bill Payment Network supporting 32 financial institutions. Revenue is generated through VIP subscription upgrades, advertising, and a points/rewards mall within the invoice lottery app.
Product overview
Money錢管家 operates as a unified intelligent financial management platform offering a portfolio of interconnected mobile apps centered around core expense tracking and financial management. The flagship 存錢管家記帳通 serves as the primary platform with features including asset display, budget management, and automatic invoice categorization. Supporting apps include expense tracking tools (簡單記帳, CWMoney 理財筆記, 理想記帳), invoice management solutions (發票集點王, 發票載具), savings tools (存錢小豬公, 52週存錢法), bill payment (自動繳費), insurance management (保險小存摺, 保險管家), and financial education content (Money錢理財知識). The platform integrates with 5 partner banks via Open API for financial data connectivity and supports bill payments across 32 financial institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- 存錢管家記帳通 (MoneyKeeper) A comprehensive financial management app providing asset display, consumption analysis, dynamic budget management, and automatic invoice categorization with Taiwan Ministry of Finance invoice synchronization. Targets Taiwanese consumers seeking full-featured personal finance tools.
- 簡單記帳 (Smoney) A minimalist expense tracking app enabling users to log daily transactions with two taps, featuring clear financial reports and custom category icons. Targets Taiwanese consumers preferring frictionless, lightweight accounting.
- CWMoney 理財筆記 An expense tracking app with invoice scanning and mobile barcode synchronization for Taiwanese users. Recommended by over 5 million users globally per company claim.
- 理想記帳 (Shinli) An account allocation-based savings app using the 631 method to help users systematically save by allocating salary across life, savings, and investment accounts. Targets Taiwanese consumers building savings discipline.
- 發票集點王 An invoice scanning and loyalty points app that scans Taiwan electronic invoices for prize matching, earns redeemable points, and offers a secondary chance to win prizes. Targets Taiwanese consumers who want to automate lottery checking.
- 發票載具 (e-barcode) An invoice carrier app that manages mobile barcodes, electronic invoices, and Taiwan government invoice carrier device management in a single interface.
- 自動繳費 (Payphone) A bill auto-payment app enabling one-tap enrollment for telecom, parking, and utility direct debit with zero service fees and real-time payment notifications, supporting 32 financial institutions via the National Payment Network.
- 存錢小豬公 A 52-week savings challenge app that sets financial goals, provides daily savings reminders, and tracks progress toward user-defined dream funds. Targets Taiwanese consumers building a savings habit.
- 52週存錢法 A tiered weekly savings app implementing the staircase savings method with weekly payment reminders to help users save NT$68,900 over 52 weeks.
- 保險小存摺 An insurance policy management app allowing users to photograph and manage all insurance policies in one place, providing instant visibility into coverage. Targets Taiwanese consumers tracking multiple insurance contracts.
- 保險管家 A digital insurance passbook that enables management of the entire family's insurance coverage on mobile devices. Targets Taiwanese families consolidating household insurance visibility.
- Money錢 - 理財知識隨身讀 A mobile financial magazine app providing free financial news, magazine articles, and video content for financial literacy, sourced from Money錢 editorial team.
Quantifiable outcome
- 500萬+ users globally for CWMoney app
- +1 more outcomes
Companies that use Money Manager
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Money Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Money Manager partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- 凱基銀行 (KGI Bank) — Open APIcoreFirst-phase Open Banking API partner. KGI Bank's account data connects to 存錢管家記帳通 for automated expense tracking under Taiwan's Open API policy.
- 元大金控 (Yuanta Financial Holdings)coreFirst-phase Open Banking API partner for automated account data integration with the 存錢管家記帳通 app.
- 兆豐金控 (Mega Financial Holdings)coreFirst-phase Open Banking API partner enabling financial data integration with the 存錢管家記帳通 app.
- 第一金控 (First Financial Holdings)coreFirst-phase Open Banking API partner for account data connectivity with the 存錢管家記帳通 platform.
- 新光金控 (Shinkong Financial Holdings)coreFirst-phase Open Banking API partner integrating financial account data with Money's expense tracking ecosystem.
- 凱基銀行 (KGI Bank)corePrimary bill payment service partner via National Payment Network (全國繳費網), enabling users to pay credit card bills, telecom, water bills, parking fees, and e-Tag from 32 financial institutions through the Money platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Money Manager competitors and assessment
Company assessmentDirect peers
- Money Lover: Cross-platform personal finance and budgeting app with expense tracking, savings goals, and bank synchronization globally. Comparable freemium + premium subscription monetization targeting consumer PFM users.
- YNAB (You Need a Budget): Subscription-based personal budgeting app targeting consumers seeking structured spending plans. Comparable budgeting-first value proposition and subscription monetization model.
- Spendee: Consumer expense tracking and budgeting app with bank sync and shared wallets. Directly comparable mobile-first PFM experience and freemium subscription model.
- Moneytree: Japan-based personal finance management app aggregating bank, card, and loyalty data. Comparable in Asian-market PFM focus, bank-data aggregation, and consumer freemium model.
- Moneybook (麻布記帳): Taiwan-based personal finance management app offering automated bank-data expense tracking and budgeting. Direct competitor to Money錢管家 in the same Taiwan market with comparable Open Banking integrations and freemium model.
- Wallet (BudgetBakers): Mobile personal finance app with bank aggregation, expense tracking, and budgeting. Comparable consumer PFM functionality, Open Banking-style integrations, and freemium subscription monetization.
Regional players
- LINE Bank (台灣連線商業銀行): Taiwan digital bank offering integrated bill payment, account aggregation, and personal finance tools. Comparable Taiwan-market money-movement focus and a regional incumbent pushing into native PFM experiences.
Others
- Plaid: Open Banking infrastructure provider enabling bank-data connectivity. Comparable technology layer underpinning Money錢管家's bank API integrations and a potential infrastructure partner or competitor depending on regional expansion.
Emerging players
- Fortune City (記帳城市): Gamified expense tracking app combining budgeting with city-building mechanics. Comparable Asian-market PFM target with gamification overlap (Invoice King's points/rewards).
Broad incumbents
- CTBC Bank (中國信託): Major Taiwanese bank with growing in-app PFM, bill payment, and rewards features. Comparable bill payment rail competitor and incumbent that may embed native PFM features that compete with third-party apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Money Manager social profiles
Digital presenceMoney Manager compliance and trust
Trust signalCompliance2 records
Money Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money Manager leadership team
Management profileNumber of profiles
Profiles1 record
Money Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money Manager
What does Money Manager do?
Money錢管家 operates a suite of freemium mobile applications for personal financial management, primarily targeting Taiwanese consumers. The core platform centers on expense tracking, automated invoice synchronization with Taiwan's Ministry of Finance, dynamic budget management, Open API integration with five major Taiwanese banks, and bill payment through the National Bill Payment Network supporting 32 financial institutions. Revenue is generated through VIP subscription upgrades, advertising, and a points/rewards mall within the invoice lottery app.
Is Money Manager a public or private company?
Money Manager is a private company. It is classified as unknown and is currently operating.
When was Money Manager founded?
Money Manager was founded in 2018.
Where is Money Manager based?
Money Manager is headquartered in Taipei, Taiwan, in the Asia region.
How does Money Manager make money?
Three revenue lines are on record. VIP Subscription (存錢管家記帳通) is the primary driver. The others are app Distribution & Advertising and 發票集點王 Points & Rewards.
Who are Money Manager's main competitors?
Direct peers on record are Money Lover, YNAB (You Need a Budget), Spendee, Moneytree, Moneybook (麻布記帳) and Wallet (BudgetBakers). LINE Bank (台灣連線商業銀行) is listed as a regional player. Plaid is listed as an others. Fortune City (記帳城市) is listed as an emerging player. CTBC Bank (中國信託) is listed as a broad incumbent.
Does Money Manager have an API?
No public API is recorded for Money Manager.
What industry is Money Manager in?
Money Manager's product category is Personal Finance Management. Its primary akta.pro industry code is FSAGADAB, Expense Tracking & Financial Dashboards, with a secondary code of FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its SIC code is 6199.