What ASENSE does

ASENSE, operating legally as Sense Automation Sdn. Bhd., is a privately held Malaysian Audio Visual & Security System Integrator headquartered at 50-1, Jalan Puteri 5/2, Bandar Puteri, Puchong, Selangor. Founded in 2014, the company designs, installs, and maintains integrated security and AV systems for commercial developments, residential developments, retail environments, and hospitality venues across Malaysia. Its core technology stack combines IP CCTV surveillance, access control, barrier parking systems, smart office automation, and audio-visual integration, with hardware sourced from three OEM partners: Hikvision, Dahua, and TP-Link. The company does not develop proprietary AI or platform software; instead it integrates AI-enabled OEM products such as Hikvision AcuSense cameras, Hikvision Face Access Terminals, Dahua WizMind cameras, and TP-Link VIGI cameras, which provide face recognition, human/vehicle classification, intrusion detection, and people-counting capabilities to end customers.

The business model combines hardware resale (IP CCTV, access control, alarm panels, networking equipment, and accessories from Hikvision, Dahua, and TP-Link) with professional services revenue from design, installation, and maintenance of integrated security and AV deployments. Pricing is not publicly disclosed; all transactions are initiated through website inquiry forms, email, or phone, and the company operates standard business hours Monday-Friday 9AM-6PM with weekends and public holidays closed. Go-to-market is direct enterprise field sales, working alongside consultants, developers, interior designers, and contractors on a project-by-project basis, supplemented by organic digital channels including the company website (asense.com.my), Facebook, and NEWPAGES directory listings. The company employs 1-10 staff and has not raised external funding, identifying no institutional investors, parent companies, or M&A activity in the available data.

Name

ASENSE

Legal name

Sense Automation Sdn. Bhd.

Website

https://asense.com.my

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ASENSE (Sense Automation Sdn. Bhd.) is a Selangor-based Malaysian system integrator founded in 2014 that designs, installs, and maintains integrated security and AV solutions, sourcing Hikvision, Dahua, and TP-Link hardware for commercial, residential, retail, and hospitality customers across Malaysia.

Ownership category

akta.pro rank

Headquarters

HQ city

Taman Seri

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security & Surveillance Equipment Sales: Sale of IP CCTV, access control systems, barrier parking systems, and related security equipment from Hikvision, Dahua, and TP-Link brands
2. Installation Services: Design, installation, and maintenance services for integrated security and AV solutions

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ASENSE (Sense Automation Sdn. Bhd.) is a Malaysia-based Audio Visual & Security System Integrator that designs, supplies, installs, and maintains integrated security and AV solutions — including IP CCTV surveillance, access control, wired intrusion alarms, barrier parking systems, smart office automation, and AV systems for conference and retail environments. The company integrates multi-brand technologies from Hikvision, Dahua, and TP-Link to deliver tailored solutions for commercial, residential, retail, and hospitality developments across Malaysia.

Product overview

ASENSE (Sense Automation Sdn Bhd) is an Audio Visual & Security System Integrator based in Selangor, Malaysia, founded in 2014. They provide a portfolio of integrated security and AV solutions comprising IP CCTV surveillance systems (including network cameras from TP-Link, Hikvision, and Dahua), access control systems (face recognition terminals), alarm systems (wired intrusion alarms), networking equipment (PoE switches, Wi-Fi access points, SFP media converters), and related accessories. Their offerings span design, installation, and maintenance services across commercial, residential, retail, and hospitality environments, working with multi-brand expertise to deliver tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• IP CCTV Surveillance Systems End-to-end IP CCTV surveillance systems combining network cameras (Hikvision AcuSense, Dahua WizMind, TP-Link VIGI) with video management for commercial, residential, retail, and hospitality clients across Malaysia.
• Access Control Systems Biometric and card-based access control systems featuring Hikvision face recognition terminals with deep-learning anti-spoofing for commercial and residential developments.
• Wired Intrusion Alarm Systems Hybrid wired/wireless intrusion alarm systems with dual-path communication and IP camera video verification for commercial and residential security applications.
• Smart Office Automation Solutions Integrated smart automation for offices, residences, and retail spaces combining intelligent lighting, security, and presentation systems with mobile control.
• Audio Visual System Integration Bespoke AV systems designed and installed for conference halls, meeting rooms, retail environments, and smart offices to enhance communication and user experience.
• Barrier Parking Systems Barrier parking systems supplied and integrated as part of wider commercial and residential development security deployments.
• System Design, Installation, and Maintenance Services Professional design, installation, and maintenance services covering integrated security and AV projects delivered by ASENSE's own technical staff across Malaysia.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• HikvisioncoreTechnology or IntegrationMulti-brand integration partner providing IP CCTV, access control, alarm systems, and networking equipment. Sense Automation implements Hikvision solutions as part of their integrated security offerings.
• DahuacoreTechnology or IntegrationMulti-brand integration partner providing surveillance cameras and accessories. Sense Automation implements Dahua WizMind and other surveillance solutions.
• TP-LinkcoreTechnology or IntegrationMulti-brand integration partner providing networking equipment (access points, switches, media converters) and VIGI surveillance cameras. Sense Automation implements TP-Link networking and security solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Prosegur: Spanish-headquartered global security services and technology integrator with operations across Latin America, Europe, and Asia-Pacific. Comparable as a security systems integrator serving commercial and retail verticals, though with significantly broader geographic and service scope.
• Johnson Controls: Global building technologies incumbent with a broad portfolio in building management systems, access control, video surveillance, and integrated security. Operates across the same end-customer verticals (commercial real estate, hospitality) but at vastly larger scale and with proprietary platforms.
• ADT Inc. US-headquartered residential and commercial security provider offering monitored alarm, video surveillance, and access control with installation and service. Overlaps with ASENSE's residential and commercial security focus but is significantly larger and subscription-driven.
• Siemens Smart Infrastructure: Siemens' building technologies division providing integrated security, fire safety, and building automation for commercial real estate and hospitality. Comparable to ASENSE's integration mandate but with proprietary Siemens platforms and global delivery capability.
• Bosch Security and Safety Systems: Manufacturer and integrator of video surveillance, intrusion detection, access control, and AV communication systems, including the IP CCTV category ASENSE serves. Comparable overlap on product categories and verticals, though Bosch operates as a vertically integrated manufacturer-plus-integrator.
• Honeywell Building Technologies: Honeywell's building security and automation division delivering access control, video surveillance, intrusion detection, and integrated building management. Overlaps with ASENSE's commercial and hospitality security offerings but as part of a much broader industrial conglomerate portfolio.
• Secom Co., Ltd. Japan-headquartered security services and systems integrator with operations across Asia, offering centralized security, access control, and surveillance for commercial and residential customers. Comparable in integration model and Asian operating geography, with much larger scale.

Direct peers

• Convergint Technologies: Global security, fire, and AV systems integrator headquartered in the US, deploying multi-vendor solutions for enterprise and government clients. Closest direct peer to ASENSE in terms of being a vendor-neutral multi-brand integrator delivering design-to-deployment services.
• Securitas Technology: Commercial electronic security systems integrator (formerly Stanley Security) operating globally, installing and servicing access control, video surveillance, and intrusion systems. Direct competitor in the security systems integration space, albeit at vastly greater scale than ASENSE.

Others

• ASSA ABLOY: Global leader in access control and locking solutions, with brands such as HID and Yale. Adjacent rather than directly competitive: ASSA ABLOY is a potential upstream supplier-partner for ASENSE's access-control integration projects rather than a competing integrator in Malaysia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SenseAutomationMY
• LinkedInlinkedin.com/company/sense-automation-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASENSE