Salumi Australia

What Salumi Australia does

Salumi Australia is an Australian artisan salumi producer founded in 2010 by native Sardinian Massimiliano Scalas and partner Rebecca McEwan, headquartered in Billinudgel in the Byron Bay hinterland (Bundjalung country, NSW). The company applies traditional Italian artisan techniques — fermentation, slow ageing, and natural mould curing — to free-range Australian pork sourced exclusively from Borrowdale and Gooralie farms. Its product portfolio spans four categories: salami and sausages (including the differentiated Native Salami with aniseed myrtle and Tasmanian mountain pepper), ham and mortadella, cured and aged meats (including pancetta, guanciale, bresaola, and imported Prosciutto Di Parma and San Daniele), and bottarga produced from sustainable NSW mullet roe. The full range is free from artificial flavourings, dairy, and gluten, and is endorsed by Coeliac Australia.

The company operates a multi-channel distribution model combining direct-to-consumer sales through a Shopify e-commerce site and four company-owned Salumi Delis embedded within Harris Farm Markets (Leichhardt, West End, Lane Cove, Canberra), national wholesale supply to restaurants and caterers via a dedicated sales team with regional representatives across VIC, Brisbane, Sydney, and Northern Rivers NSW/Gold Coast, and retail placement through Harris Farm and independent boutique delis nationwide. Custome segments span retail consumers, hospitality and restaurants, wholesale distributors, and retailers/delis. There is no external institutional funding; the business is founder-owned, operates at 11-50 employees, and runs on a one-time-purchase model with quote-based wholesale pricing that is not publicly disclosed.

Name

Salumi Australia

Legal name

Salumi Australia

Website

https://salumi.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Salumi Australia is an artisan salumi producer founded in 2010 in the Byron Bay hinterland, making traditional Italian-style cured meats from Australian free-range pork. It sells via company-owned delis in Harris Farm Markets, a national wholesale team, hospitality accounts, and e-commerce across Australia.

Ownership category

akta.pro rank

Product category

Artisan Cured Meats

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYAFANAEAE

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAA

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAD

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAJ

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

Keywords

• Artisan salumi production
• Cured meat manufacturing
• Free-range pork products
• Italian charcuterie range
• Wholesale smallgoods distribution

Headquarters

HQ city

Billinudgel

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Retail Sales: Direct-to-consumer sales through company-owned deli stores and e-commerce website. Products sold as one-time purchases across retail-ready packaging formats.
2. Wholesale Distribution: Wholesale supply to restaurants, caterers, retailers, and distributors across Australia. Dedicated national sales team manages wholesale accounts.
3. Retail Distribution: Products distributed through Harris Farm Markets and independent boutique delis nationwide. Stocked in retail-ready packaging.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Salumi Australia is an artisan salumi producer that handcrafts fermented and slow-aged cured meats in the European slow-food tradition, using exclusively free-range Australian pork. The product range spans salami, chorizo, 'nduja, sobrasada, fresh sausages, mortadella, prosciutto, pancetta, guanciale, lonza, bresaola, and bottarga, sold through retail-ready packs for consumers and whole-cut formats for wholesale customers.

Product overview

Salumi Australia is an Australian-made artisan salumi producer headquartered in the Byron Bay hinterland on Bundjalung Country, founded in 2010 by native Sardinian Massimiliano Scalas and partner Rebecca McEwan. The product portfolio is organized into four main categories across retail-ready and full-size formats: (1) Salami & Sausages — including cacciatorini, salsiccia sarda, salame casareccio, native salami, classico, inferno, sopressa milano, salame tartufo, finocchiona, 'nduja, sobrasada, salsiccia fresca, and chorizo; (2) Ham & Mortadella — including prosciutto cotto (smoked and regular), mortadella (original/pepper), and mortadella speciale (pistachio and truffle); (3) Cured & Aged — including pancetta affumicata, pancetta stesa, lonza, guanciale, black angus bresaola, prosciutto di parma, prosciutto di san daniele, and bottarga; and (4) Retail Ready Range — pre-packaged consumer-facing portions of the above products in sizes from 50g to 500g. All products use free-range pork from Borrowdale and Gooralie farms, are free from added hormones, antibiotics, mRNA vaccinations, artificial flavourings, dairy, and gluten, and are endorsed by Coeliac Australia. The company sells via its own delis (3 Harris Farm locations), a national stockist network, and wholesale to hospitality venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Pancetta Affumicata Semi-dried and cold smoked pork belly, sold as a 300g retail pack or 3kg half belly; used as a thinly sliced or diced alternative to bacon.
• Pancetta Stesa Flat peppered pancetta lightly dusted in black pepper, served sliced paper-thin or diced for pasta all'amatriciana.
• Free Range Guanciale Slow-aged free-range pork cheek cured with sea salt and black pepper, a base for pasta alla carbonara or bruschetta.
• Bottarga Fillet Salted and dried NSW mullet roe sourced from sustainable beach-haul catch, hand-salted and slow-dried following Sardinian artisan traditions.
• Bottarga Grated Pre-grated salted and dried NSW mullet roe packaged in a 50g glass jar for convenient use over seafood pasta.
• Black Angus Bresaola Slow-aged Pure Bred Black Angus beef bresaola cured with salt, pepper, bay leaves, and juniper berries, air-dried for 3+ months.
• Prosciutto Di Parma Slow-aged prosciutto from the Parma region, hand-selected legs gently salted, hung and slow-aged for a minimum of 16 months; sold as a 7kg leg.
• Prosciutto Di San Daniele The King of Salumi, slow-aged for 20+ months, hand-selected from the San Daniele region; rich, silky and sweet flavour.
• Original Chorizo Fermented and semi-dried Spanish-style sausage seasoned with chilli and paprika; cooked on a medium-hot grill to release sweet smoky paprika oil.
• Chilli Chorizo Fermented and semi-dried Spanish-style chorizo with an extra layer of zing from added chilli.
• 'Nduja Spreadable and spicy salami originating from Calabria, served at room temperature on warm bread or crumbled over pizza or pasta.
• Sobrasada Paprika-infused spreadable chorizo inspired by the Balearic Islands; served fresh on toasted bread or used in stews and soups.
• Casareccio Salami Mild and delicately sweet home-style free-range salami in Originale, Piccante, and Finocchietto (fennel) pepper flavour varieties.
• Native Salami Indigenous Australian salami made with aniseed myrtle (grown on Bundjalung country in the Byron region) and Tasmanian mountain pepper, merging Italian tradition with Australian native ingredients.
• Classico Salami Medium-grind versatile free-range salami in Classico style; suitable for sandwiches or pizza.
• Piccante Salami Chilli-infused free-range salami bursting with sweetness and heat; thinly sliced for pizza or pasta.
• Cacciatorini Small rustic free-range salami originating from Northern Italy, traditionally carried by hunters; available in original and chilli varieties.
• Salsiccia Sarda Sardinian-style soft free-range salami famous for its distinctive U-shape and coarse grind, made using a time-honoured family recipe.
• Sopressa Milano Finely ground free-range salami remake of the Milanese traditional Sopressa, with a sweet hint of red wine and black pepper infusion.
• Lonza Slow-aged free-range pork loin cured in a sea salt rub with black peppercorns and juniper berries; similar in taste to prosciutto.
• Finocchiona Salami
• Pork Sausage Range Fresh free-range pork sausages in a natural casing (Salsiccia Fresca), available in original, fennel, and garlic & chilli flavours as 500g coils, 100g portions or mince.
• Mortadella Classic Italian salumi made with minced free-range pork and hand-cut pork fat, delicately cured and slow-cooked for a smooth and creamy flavour; available in pepper or original flavour 100g packs.
• Mortadella Speciale Premium Mortadella selection in Pistachio (with crunchy pistachios) and Tartufo (with Western Australian black truffle) varieties; sold as a 5kg half roll.
• Prosciutto Cotto Italian-style free-range ham made from Australian pork leg, deboned and slowly steamed to preserve flavours; also available cold smoked.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BorrowdalecoreStrategic or Co-development PartnerFree-range pork producer supplying Salumi Australia's primary raw material. Borrowdale is passionate about pork being treated well before making its way to the plate. Their free-range product reflects the natural outdoor environment in which pigs are raised.
• GooraliecoreStrategic or Co-development PartnerFree-range pork producer supplying Salumi Australia's primary raw material alongside Borrowdale. Committed to ethical farming practices with pigs free to truffle, play and wallow in the mud naturally.
• NSW Mullet FishermencoreStrategic or Co-development PartnerSustainable beach-haul catch fishermen along NSW coast providing wild mullet during the 'mullet run' when mullet leave rivers to spawn. Source for Bottarga production following traditional Sardinian methods.
• Western Australian Truffle ProducersminorStrategic or Co-development PartnerSuppliers of fresh Australian truffles gathered from Western Australia for use in Truffle Mortadella and Tartufo products.
• Harris Farm MarketscoreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner hosting dedicated Salumi Deli counters in multiple Harris Farm locations across NSW, QLD, and ACT, including Leichhardt, West End, Lane Cove, and Canberra stores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedrazzetti: Italian-Australian artisan salami maker producing traditional Italian-style cured meats including salami, pancetta and prosciutto. Direct competitor in the same Italian-tradition category with similar hospitality and retail customers.
• Hans Continental Smallgoods: Long-established Australian smallgoods manufacturer producing a wide range of Continental and Italian-style cured meats. Direct competitor in the same Italian/salami category with overlapping retail and foodservice channels.
• Barossa Fine Foods: Premium South Australian smallgoods maker producing artisan mettwurst, salami, pancetta, ham and bacon. Comparable on premium positioning, traditional methods, and chef/hospitality channel distribution.
• Don Smallgoods: Australian family-owned smallgoods producer manufacturing hams, salamis, bacon and Continental-style cured meats. Direct rival in the same premium/artisan cured meat category, also sold via butchers, delis and independents.
• Emilio's Salumi: Italian-Australian artisan salami and smallgoods producer using European techniques with Australian ingredients. Closely comparable in product format, heritage story, and direct-to-consumer retail distribution.

Regional players

• Inalca / Marel Australia (prosciutto/parma importers): Italian cured meat producers and exporters (e.g., Inalca, Veroni, Ferrarini) supplying authentic Italian prosciutto di Parma, salami and mortadella into the Australian market. Regional/imported competitors leveraging European provenance.

Broad incumbents

• Bertocchi Smallgoods: Major Australian smallgoods brand offering ham, bacon, salami and Continental meats through supermarkets and food service. Larger, mainstream player that competes in the same cured meat category but at a broader, mass-market price point.
• ALDI Specially Selected Charcuterie: ALDI's private-label cured meats line spanning salami, prosciutto and antipasto at value price points. Competes for the same retail shelf and consumer meal occasions but at mass-market pricing.
• Primo Smallgoods: Large Australian smallgoods producer (owned by JBS Australia) offering ham, bacon, salami and deli meats across major supermarkets. Broader incumbent with overlapping product portfolio but at industrial scale versus Salumi's artisan positioning.

Emerging players

• Wilson Street Butcher & Salumi Maker (Wilson St): Small-batch artisan salami and charcuterie maker operating in NSW, producing cured meats using traditional methods. Smaller, emerging artisan peer with similar product craft and direct-to-consumer distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/salumiaustralia
• Facebookfacebook.com/SalumiAustralia
• LinkedInlinkedin.com/company/salumi-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salumi Australia