Fibag

What Fibag does

Fibag AG is a Swiss B2B automotive aftermarket distributor founded in 1946 and headquartered in Härkingen, Switzerland, operating as the oldest subsidiary of Emil Frey Group — Switzerland's largest automotive importer. The company imports and distributes original spare parts for 22 vehicle brands (including Stellantis-FCA, Stellantis-PSA, Ford, Toyota/Lexus, Jaguar Land Rover, Subaru, Suzuki, and Kia), tires from 10 manufacturers with Falken as its house brand, lubricants from 6 manufacturers, batteries (Banner), and a broad accessories range (Thule, Würth, Wynn's, etc.). Its catalog exceeds 400,000 SKUs, accessible to registered B2B customers through a dedicated webshop at shop.fibag.ch that features a license plate/chassis number lookup system for parts identification.

The company sells exclusively to professional buyers — brand representations, independent workshops, body shops, wrapping shops, wholesalers, and vehicle import companies — through a zone-manager-based direct sales team supported by a B2B webshop and customer service channels. Distribution is organized into four tiers: twice-daily same-day delivery across most Swiss regions, overnight express with a 16:30 cutoff, Galliker freight for shipments over 50kg, and postal delivery for parcels under 30kg. Payment processing is handled via Saferpay (SIX Payment Services), with Tawk.to live chat, Hotjar analytics, and Google Analytics integrated into the webshop.

Fibag AG is privately held as a wholly-owned Emil Frey Group subsidiary, with no external funding, public listing, or institutional investment disclosed. The company maintains approximately 29 employees and is a member of SAA (Swiss Automotive Aftermarket) and Reifenverband Schweiz. The company holds no patents or trademarks in its own name and discloses no AI/ML capabilities; technology is limited to standard e-commerce infrastructure.

Name

Fibag

Legal name

Fibag AG

Website

https://fibag.ch

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Fibag AG is a Swiss B2B automotive aftermarket distributor, founded in 1946 as the oldest subsidiary of Emil Frey Group, supplying 400,000+ original spare parts, tires, lubricants, and accessories to workshops, body shops, dealers, and wholesalers across Switzerland.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Automotive parts distribution
• Original spare parts
• Tire wholesale distribution
• Automotive lubricants supply
• B2B automotive aftermarket

Headquarters

HQ city

Solothurn

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Auto Parts and Accessories Distribution: Import and distribution of automotive products including original spare parts, tires, lubricants, accessories. Revenue generated through sale of products to B2B customers including workshops, body shops, dealers, and wholesalers.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Fibag AG is a Swiss B2B distributor and importer of automotive aftermarket products, offering original spare parts for 22 vehicle brands (over 400,000 SKUs), tires from 10 manufacturers, lubricants from 6 manufacturers, batteries, and a wide range of accessories. The company sells exclusively to business customers (brand representatives, independent workshops, body shops, wrapping shops, wholesalers, and vehicle import companies) through a dedicated sales team and a B2B webshop featuring license plate and chassis number parts lookup, with same-day, overnight, and freight delivery options across Switzerland and Liechtenstein.

Product overview

Fibag AG is a professional automotive aftermarket supplier offering a comprehensive B2B product portfolio consisting of three core product categories: Original-Ersatzteile (original spare parts) covering 22 vehicle brands with over 400,000 parts, Verbrauchsmaterialien (consumable materials) including tires from 10 manufacturers and lubricants from 6 manufacturers, plus batteries and wheel products, and Zubehör (accessories) spanning transport solutions, car care, winter products, and car styling. All products are accessible through the B2B Webshop platform which enables parts lookup by license plate or chassis number. The company serves brand representatives, independent workshops, body shops, wrapping shops, wholesalers, and vehicle import companies, operating exclusively in the B2B sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Original-Ersatzteile (Original Spare Parts)

Quantifiable outcome

• Over 400,000 original spare parts available
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

28 partnerships are on record, tiered core and minor.

• BridgestonecoreStrategic or Co-development PartnerTire manufacturer partner offering premium tires. Bridgestone is one of the world's largest tire manufacturers.
• DunlopcoreStrategic or Co-development PartnerTire manufacturer partner specializing in high-performance tires for various vehicle applications.
• MichelincoreStrategic or Co-development PartnerPremium tire manufacturer partner providing comprehensive tire range for passenger vehicles.
• ContinentalcoreStrategic or Co-development PartnerTire manufacturer partner known for safety and performance automotive tires.
• FalkencoreStrategic or Co-development PartnerHouse brand tire manufacturer offering quality tires at competitive prices. Promoted as in-house brand.
• GoodyearcoreStrategic or Co-development PartnerGlobal tire manufacturer partner offering comprehensive tire portfolio.
• PirellicoreStrategic or Co-development PartnerPremium Italian tire manufacturer known for performance and luxury vehicle tires.
• VredesteinminorStrategic or Co-development PartnerDutch tire manufacturer partner specializing in summer, winter, and all-season tires.
• YokohamaminorStrategic or Co-development PartnerJapanese tire manufacturer partner known for performance and eco-friendly tires.
• NokianminorStrategic or Co-development PartnerFinnish tire manufacturer partner specializing in winter and all-season tires.
• ShellcoreStrategic or Co-development PartnerLubricant manufacturer partner providing motor oils and automotive fluids.
• TotalcoreStrategic or Co-development PartnerLubricant manufacturer partner offering automotive oils and industrial lubricants.
• CastrolcoreStrategic or Co-development PartnerGlobal lubricant manufacturer partner specializing in automotive and industrial oils.
• MobilcoreStrategic or Co-development PartnerLubricant brand partner offering synthetic and conventional motor oils.
• MotorexcoreStrategic or Co-development PartnerSwiss lubricant manufacturer partner providing comprehensive oil and maintenance products.
• Banner BatteriencoreStrategic or Co-development PartnerBattery manufacturer partner supplying automotive batteries for various vehicle applications.
• ThulecoreStrategic or Co-development PartnerSwedish manufacturer of vehicle accessories including roof racks, roof boxes, and bike carriers.
• WürthcoreStrategic or Co-development PartnerGerman tools and automotive supplies manufacturer with extensive product range.
• GallikercoreStrategic or Co-development PartnerSwiss transport company partner handling freight shipments for items over 50kg, hazardous goods, and large-volume products.
• Emil Frey GroupcoreStrategic or Co-development PartnerParent company and Switzerland's largest automotive importer. Fibag AG is the oldest subsidiary founded in 1946. Provides centralized warehouse, environmental disposal services for old parts, and strategic direction.
• Stellantis (formerly FCA)coreStrategic or Co-development PartnerVehicle manufacturer group supplying original spare parts for Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, and Lancia brands.
• Stellantis (formerly PSA)coreStrategic or Co-development PartnerVehicle manufacturer group supplying original spare parts for Citroën, DS, Opel, and Peugeot brands.
• FordcoreStrategic or Co-development PartnerVehicle manufacturer supplying original spare parts for Ford vehicles in Switzerland.
• ToyotacoreStrategic or Co-development PartnerVehicle manufacturer supplying original spare parts for Toyota and Lexus brands.
• Jaguar Land RovercoreStrategic or Co-development PartnerVehicle manufacturer group supplying original spare parts for Jaguar and Land Rover brands.
• SubarucoreStrategic or Co-development PartnerVehicle manufacturer supplying original spare parts for Subaru vehicles.
• SuzukicoreStrategic or Co-development PartnerVehicle manufacturer supplying original spare parts for Suzuki vehicles.
• KiacoreStrategic or Co-development PartnerVehicle manufacturer supplying original spare parts for Kia vehicles.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stahlgruber GmbH: Germany's leading B2B automotive parts distributor (now part of LKQ Europe). Closely comparable to Fibag in catalog breadth, workshop focus and tire-plus-parts cross-sell, though at much larger scale and confined to the German market.
• Alliance Automotive Group: Major European B2B aftermarket parts distributor (part of Genuine Parts Company) operating across the UK, France, Germany and Nordics. Highly comparable to Fibag in serving workshops, body shops and dealers with parts, tires and consumables.
• LKQ Corporation: Global #1 distributor of aftermarket automotive parts, operating across North America and Europe (including Stahlgruber). Directly comparable to Fibag as a multi-brand B2B parts, tire and accessories wholesaler, but at vastly greater scale and geographic breadth.
• GroupAuto International: International automotive aftermarket distribution and buying group with member distributors across Europe, Latin America and Africa. Comparable to Fibag as a B2B multi-brand parts and consumables platform serving independent workshops.

Direct peers

• Autodistribution: French B2B automotive parts distribution network serving independent workshops and retailers with parts, tires and consumables. The closest structural analog to Fibag's Swiss B2B distribution model, differing mainly by French market focus and larger network footprint.
• D'Ieteren Group: Belgian automotive holding company (D'Ieteren Automotive distribution plus Belron glass repair). Directly comparable to Emil Frey Group as a Benelux counterpart – a conglomerate combining vehicle distribution and aftermarket activities – of which Fibag is the Swiss aftermarket arm.
• Oscaro: French online B2B/B2C auto parts retailer (part of Mobivia) with broad parts and accessories catalog. Comparable to Fibag in aftermarket parts offering and target European workshops/consumers, though it relies on drop-shipping rather than local inventory and same-day delivery.
• Autodoc SE: Europe's largest online auto parts platform, selling across 27 EU countries including Switzerland to both B2C and B2B customers. Comparable to Fibag in multi-brand parts, tires and accessories breadth, but competes via digital-first model and cross-border pricing rather than local same-day logistics.

Others

• Continental AG (Aftermarket): German tire and automotive components manufacturer with a global aftermarket division. Comparable to Fibag as a key tire supplier (Continental is one of Fibag's 10 tire brands per source) and as a competing aftermarket parts brand through its own distribution channels.
• Würth Group: Global leader in fasteners, tools, and automotive/workshop supplies sold primarily B2B to professional installers. Comparable to Fibag as a B2B automotive consumables supplier and is also a listed Fibag partner brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fibag-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibag