AffiliCon
AffiliCon GmbH is a German payment processing and affiliate infrastructure platform founded in 2011, serving about 40,000 e-commerce vendors and affiliates through transaction-based fees, integrated order forms, 1-click upsells, and physical product fulfillment services.
- Company typePrivate
- Founded2011
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AffiliCon does
AffiliCon GmbH is a Cologne-based payment processing and affiliate infrastructure company founded in 2011, serving online vendors and affiliates primarily in the German and broader EU markets. The platform combines core payment processing — supporting PayPal, SEPA direct debit, Visa/Mastercard/Amex, invoice purchasing, and prepayment — with an internal affiliate marketplace (marktplatz.affilicon.net) where vendors list products and affiliates generate tracking links to promote them. Sales processed through AffiliCon are conducted in the company's own name, with consolidated VAT handling across 27 EU countries, removing a meaningful compliance burden from cross-border sellers.
The product surface extends well beyond payments. A configurable order form builder offers responsive design, social-proof elements, and multi-language support (German, English, French, Italian, Spanish). A genuine 1-Click-Upsell module and a visual upsell flow builder drive post-purchase incremental revenue, with self-reported conversion improvements of 4–12% over standard checkout. Add-on modules cover cross-sell, subscription and recurring billing, digital product delivery, ticket sales for events, and a fulfillment service for physical products including warehousing and shipping coordination (with Sendcloud handling carrier-level label creation and tracking). A native WooCommerce payment-gateway plugin, released in 2021, extends checkout into existing WordPress stores, while integrations with Mailchimp, Klick-Tipp, ActiveCampaign, GetResponse, CleverReach, AWeber, Infusionsoft, ONTRAPORT, Maropost, Zapier, Mentortools, DigiMember, ContentPower, Quentn, and a Clickbank INS 4.0 emulation layer connect the platform into the broader marketing-automation stack. The platform is PSD2/SCA/3DS2 and GDPR compliant.
Commercially, AffiliCon operates a transaction-fee revenue model, monetizing payment processing commissions, marketplace commissions on affiliate-driven sales, and fulfillment services. Distribution is product-led and self-serve via my.affilicon.net, supplemented by personal partnership-based customer support that the company explicitly positions against "anonymous mass platforms." The customer base spans roughly 40,000 combined merchants and affiliates (cumulative, since 2011) and skews toward SMB and mid-market online marketers, digital-product creators, course/coaching sellers, event organizers, and physical-product sellers in the DACH region. AffiliCon is privately held, founder-led by managing director Kristof Lindner, and discloses no external institutional investment, acquisitions, or material ownership changes.
AffiliCon firmographics
Firmographics- Name
- AffiliCon
- Legal name
- AffiliCon GmbH
- Website
- https://affilicon.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AffiliCon GmbH is a German payment processing and affiliate infrastructure platform founded in 2011, serving about 40,000 e-commerce vendors and affiliates through transaction-based fees, integrated order forms, 1-click upsells, and physical product fulfillment services.
- Ownership category
- akta.pro rank
AffiliCon industry classification
Industry- Product category
- Payment Processing & Affiliate Infrastructure
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where AffiliCon is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AffiliCon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Processing Commission: AffiliCon processes payments on behalf of vendors and takes a commission/transaction fee from each sale. Payment methods include PayPal, direct debit (Lastschrift), credit cards (VISA, Mastercard, Amex), invoice (Rechnungskauf), and prepayment
- Affiliate Network Services: The platform connects vendors with affiliates who promote products, handling provisioning, payment flows, and reporting. The platform monetizes through transaction fees on sales generated by affiliates
- Fulfillment Services: Physical product fulfillment and logistics services including warehousing and shipping for vendors using the platform
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AffiliCon product offering
Product offeringCore offering
AffiliCon operates a payment processing and affiliate infrastructure platform that enables vendors to sell digital and physical products online with built-in order form optimization, 1-Click-Upsell flows, multi-method payment processing (PayPal, SEPA, credit cards, invoice, prepayment), automated EU VAT handling across 27 countries, and an internal affiliate marketplace connecting vendors with marketers for product promotion and automated commission management.
Product overview
AffiliCon is a German payment processing and affiliate infrastructure platform (Plattform für Zahlungsabwicklung & Affiliate-Infrastruktur) founded in 2011, serving over 40,000 merchants and affiliates. The platform operates as a unified ecosystem combining core payment processing infrastructure with affiliate network capabilities. The core offering includes payment processing infrastructure supporting multiple payment methods (PayPal, SEPA, credit cards, invoice, prepayment) alongside an affiliate marketplace connecting vendors with affiliates. Additional product modules include Order Form Builder with responsive/multi-language design, Fulfillment Service for physical products, Digital Product Delivery, Ticket Sales, Subscription Management, Upsell Flow, Cross-Sell, 1-Click-Upsell, and Reporting Dashboard. The WooCommerce Payment Gateway plugin extends the platform to WordPress-based e-commerce stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Processing Infrastructure Core payment processing platform handling transaction management with multi-method support (PayPal, SEPA direct debit, credit cards, invoice, prepayment), EU VAT handling for cross-border sales, and secure timely payouts to vendors.
- Affiliate Marketplace Online marketplace connecting vendors with affiliates for product promotion; vendors list products and affiliates generate tracking links and Hoplinks to promote products across multiple channels.
- Order Form Builder Configurable checkout forms with responsive design, multi-language support, embedded checkout, social proof bubbles, newsletter checkbox, and customizable branding, with claimed 4-12% conversion rate improvement over standard forms.
- Fulfillment Service Physical product fulfillment and logistics service with warehousing and shipping coordination from AffiliCon's warehouse, supporting free-plus-shipping funnels for physical products and books.
- Digital Product Delivery Automated digital product delivery system for e-books, online courses, downloads, and software, providing instant access upon purchase completion.
- Ticket Sales System Event ticket sales functionality for seminars and events, including creation of individual e-tickets and management of event registrations.
- Subscription Management Recurring billing and subscription management supporting test periods, installment payments, and automated recurring charges for vendors offering subscription products.
- Upsell Flow Post-purchase upsell system redirecting customers to additional order pages with multi-step flows and conditional logic based on purchase or non-purchase outcomes.
- Cross-Sell Cross-selling feature offering additional products during the checkout process, with Cross-Sell 1.0 and Cross-Sell 2.0 versions.
- 1-Click-Upsell Single-click post-purchase upsell mechanism that generates additional revenue from existing customers, claiming 4-12% conversion rate improvement for PPC campaigns.
- WooCommerce Payment Gateway Native WordPress/WooCommerce payment gateway plugin that extends existing WooCommerce stores with the AffiliCon checkout, including automatic order status synchronization.
- Reporting Dashboard Analytics dashboard with sales tables, commission tracking, payout reports, conversion tracking tools, and graphical visualizations of vendor performance.
- Affiliate Network Affiliate recruitment and management network connecting vendors with marketing partners, handling commission calculation, payment flows, and affiliate tracking across the platform.
Quantifiable outcome
- 4-12% improvement in order form conversion rates
- +2 more outcomes
Companies that use AffiliCon
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
AffiliCon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature9 records
AffiliCon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WooCommercecoreWooCommerce WordPress plugin gateway that extends existing WooCommerce stores with affilicon checkout functionality. Customers complete purchase through affilicon's order form while maintaining the WooCommerce store interface. Automatic synchronization of order statuses back to WooCommerce.
- SendcloudcoreShipping integration enabling vendors to create shipping labels, send track-and-trace emails, and manage returns. AffiliCon provides daily shipping lists (CSV) that vendors import into Sendcloud for fulfillment processing.
- ITNS (Instant Transaction Notification Service)coreProprietary real-time transaction notification system allowing vendors to receive instant updates about purchases for immediate system integration and automation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AffiliCon competitors and assessment
Company assessmentDirect peers
- Elopage: Berlin-based all-in-one platform for creators, coaches, and course sellers combining payment processing, checkout, and affiliate/marketing tools. Targets the same German-speaking digital-product SMB segment as AffiliCon.
- PayPro: European merchant-of-record and checkout provider for digital products and SaaS. Closely comparable business model and product scope (payments, subscriptions, VAT handling) to AffiliCon, though stronger in Benelux.
- SendOwl: Order-form, checkout, and digital-delivery platform for creators and SMBs. Overlaps with AffiliCon's order-form builder, 1-Click-Upsell, and digital-product delivery capabilities.
- SamCart: Checkout, order-form, and one-click-upsell platform for digital-product sellers. Directly comparable to AffiliCon's order-form builder and upsell-flow product suite, primarily serving the English-speaking market.
- ClickBank: Global affiliate network and marketplace for digital products. Directly comparable to AffiliCon's affiliate marketplace product, and AffiliCon explicitly emulates ClickBank INS 4.0 for vendor migration compatibility.
- Paddle: Global merchant-of-record for SaaS and digital products handling payments, subscriptions, tax/VAT, and global payouts. Comparable to AffiliCon in core MoR mechanics, but operating at much larger scale and with broader geographic reach.
- Digistore24: Hamburg-based affiliate marketplace and merchant-of-record platform for digital products. Closest direct competitor to AffiliCon in the DACH market, offering a very similar combination of payment processing, VAT handling, and an internal affiliate marketplace.
- CopeCart: German-headquartered merchant-of-record and checkout platform for digital products and online courses. Competes directly with AffiliCon for vendors selling digital products across DACH and the broader EU.
Regional players
- Billbee: German multichannel commerce back-office tool covering orders, shipping, and fulfillment. Adjacent rather than directly competitive with AffiliCon, but overlaps with AffiliCon's physical-product fulfillment service for DACH SMBs.
Broad incumbents
- Stripe: Global payment infrastructure platform used by AffiliCon vendors and competing for the same SMB processing wallet. Broader incumbent in payments rather than a digital-product specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AffiliCon social profiles
Digital presenceAffiliCon compliance and trust
Trust signalCompliance2 records
AffiliCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
AffiliCon leadership team
Management profileNumber of profiles
Profiles1 record
AffiliCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AffiliCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AffiliCon
What does AffiliCon do?
AffiliCon operates a payment processing and affiliate infrastructure platform that enables vendors to sell digital and physical products online with built-in order form optimization, 1-Click-Upsell flows, multi-method payment processing (PayPal, SEPA, credit cards, invoice, prepayment), automated EU VAT handling across 27 countries, and an internal affiliate marketplace connecting vendors with marketers for product promotion and automated commission management.
Is AffiliCon a public or private company?
AffiliCon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AffiliCon founded?
AffiliCon was founded in 2011. It employs 11 to 50 people.
Where is AffiliCon based?
AffiliCon is headquartered in Cologne, Germany, in the Europe region.
How does AffiliCon make money?
Three revenue lines are on record. Payment Processing Commission is the primary driver. The others are affiliate Network Services and fulfillment Services.
Who are AffiliCon's main competitors?
Direct peers on record are Elopage, PayPro, SendOwl, SamCart, ClickBank, Paddle, Digistore24 and CopeCart. Billbee is listed as a regional player. Stripe is listed as a broad incumbent.
Does AffiliCon have an API?
Yes. AffiliCon provides API access for integrations, including Secret Key authentication for vendors. The platform supports ITNS (Instant Transaction Notification Service) for real-time transaction notifications via webhook. WooCommerce integration requires API Secret Key generation from the vendor account settings. Zapier integration uses webhooks to trigger events and automate data transfer between applications. Developer documentation is at support.affilicon.net.
What industry is AffiliCon in?
AffiliCon's product category is Payment Processing & Affiliate Infrastructure. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management).