Claymark
Claymark is New Zealand's largest manufacturer and exporter of premium Radiata Pine timber products, serving builders, architects, DIY consumers, and major hardware retailers across New Zealand, Australia, the United States and beyond through proprietary Tru-Core treatment, finger-jointing and FSC-certified processing across six to seven sites.
- Company typePrivate
- Founded1988
- HeadquartersRotorua, New Zealand
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Claymark does
Claymark is a privately held New Zealand-based manufacturer of premium Radiata Pine timber products, founded in 1988 and headquartered in Rotorua. The company operates six to seven manufacturing and processing sites across New Zealand's central North Island with more than 600 employees, positioning it as New Zealand's largest manufacturer and exporter of premium pine products. Its product portfolio spans solid timber weatherboards (A-lign, Garrison, Tru-Pine), moulded profile products (Profiles), structural framing (PrecisionPine), and US-market exterior finishing systems (Centurion, Solid Gold, Select), with warranty terms of up to 50 years on structural products.
The firm's core technology stack centers on the patented Tru-Core water-based treatment process that achieves 100% cross-section penetration using five decay and termite actives, including double-concentration boron. Manufacturing combines Microtec log scanning, high-speed optimizers and planers, large-capacity finger-jointers, kiln drying fed by sawdust-fired boilers, and polymer/acrylic coating lines, with FSC Chain of Custody certification, BRANZ appraisals and PINENZ mark. Inputs are restricted to pruned radiata pine from Central North Island plantations. Claymark distributes through the five major NZ hardware chains (PlaceMakers, ITM, Mitre 10, Bunnings, Carters), Australian wholesale partners (Tasman KB, Newcastle Timber Trading), an extensive multi-state US stockist network, and a direct regional sales team covering Northern, Central and Lower North Island accounts. Pricing is quote-based through trade account managers, with marketing focused on a CAD/BIM-enabled Design Portal targeting architects and specifiers, plus case studies highlighting Green Star and Master Builder award projects. In December 2025 the company secured COMAP approval for a US$103.5 million forestry investment in Uruguay.
Claymark firmographics
Firmographics- Name
- Claymark
- Legal name
- Claymark
- Website
- https://claymark.co.nz
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Claymark is New Zealand's largest manufacturer and exporter of premium Radiata Pine timber products, serving builders, architects, DIY consumers, and major hardware retailers across New Zealand, Australia, the United States and beyond through proprietary Tru-Core treatment, finger-jointing and FSC-certified processing across six to seven sites.
- Ownership category
- akta.pro rank
Claymark industry classification
Industry- Product category
- Timber and Building Materials Manufacturing
- akta.pro primary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
- akta.pro secondary industries
- Sawmilling & Lumber Production (IMADADAA), Treated Wood & Preserved Timber Products (IMADADAE)
Keywords
Where Claymark is headquartered
LocationHeadquarters
- HQ city
- Rotorua
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Claymark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Timber Product Sales: Claymark generates revenue through the sale of premium pine timber products including weatherboards, structural framing, profiles, and mouldings. Products are sold through distribution partners including major hardware retailers (PlaceMakers, ITM, Mitre 10, Bunnings, Carters), wholesale partners, and direct to builders/tradespeople.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Trade Account Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Claymark product offering
Product offeringCore offering
Claymark manufactures and distributes premium pine timber products, primarily exterior cladding, weatherboards, structural framing, profiles, mouldings, decking and trim made from FSC-certified New Zealand Radiata Pine. The company operates its own sawmilling, kiln drying, and remanufacturing facilities, applies its proprietary Tru-Core water-based wood treatment, and sells branded product lines (A-lign, Garrison, Tru-Pine, Profiles, Precision-Pine) through hardware retail chains, wholesale partners, and direct trade sales across New Zealand, Australia, the USA, and selected international markets.
Differentiator
Problem solved
Functional benefit
Brands
- A-lign: Premium solid timber weatherboard cladding system available in Nail Fix, Concealed Fix, and Vertical variants
- Garrison
- Tru-Pine
- Profiles
- Precision-Pine
- Centurion
- Solid Gold
- Select
- Premium Pine
Products and services
- A-lign Premium solid timber weatherboard cladding system available in Nail Fix, Concealed Fix, and Vertical variants, targeting builders and architects specifying FSC certified appearance-grade pine cladding for residential and commercial buildings.
- Garrison Weatherboard System Most advanced weatherboard system in New Zealand combining three factory-applied barriers of protection—Tru-Core treatment, polymer-based sealer, and two coats of acrylic undercoat—backed by a 15-year warranty for builders and homeowners requiring lifetime-guaranteed exterior cladding.
- Tru-Pine Premium quality pre-primed outdoor timber products including weatherboards, fascia, and exterior trims carrying the PINENZ mark of quality and a 15-year warranty meeting NZ Building Code Clause B2 Durability requirements, sold through NZ hardware retailers for residential and commercial applications.
- Profiles Profile-moulded timber products including decking, fascia, window moulds, trim and facings distributed through NZ hardware retailers for building finishing applications.
- PrecisionPine Sustainable structural framing product manufactured at Claymark's Thames facility from dense-fibre New Zealand Radiata Pine, with eight grading and scanning checks and a 50-year warranty for builders and construction companies.
- Centurion Claymark's highest performing exterior finishing system for the USA market, manufactured from New Zealand Radiata Pine and distributed through the US stockist network of lumber companies and builders supply distributors.
- Solid Gold Gold Standard solid (no finger-joints) interior and exterior trim product line utilising the patented Tru-Core treatment process with five decay and termite actives including double-concentration Boron, backed by a 50-year warranty and sold through US lumber stockists.
- Select (US market) Highest quality dressed boards from Claymark for the US market, manufactured from New Zealand Radiata Pine and distributed through the US lumber dealer network.
- Premium Pine (Australia) Premium grade dressed pine boards distributed through Australian wholesale partners Tasman KB and Newcastle Timber Trading, targeted at Australian DIY applications with over 30 years of proven Australian market performance.
Quantifiable outcome
- 100% penetration of wood cross-section with Tru-Core treatment
- +4 more outcomes
Companies that use Claymark
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Claymark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Claymark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- PlaceMakerscoreMajor New Zealand hardware retailer chain distributing Claymark products including A-lign, Tru-Pine, and Profiles. PlaceMakers Cook St arranged for sales managers to present A-lign system to NZ Strong for school project.
- ITMcoreNew Zealand hardware retailer chain distributing Claymark Tru-Pine products including weatherboards and exterior trims.
- Mitre 10coreMajor New Zealand hardware retailer chain distributing Claymark profile products.
- BunningscoreMajor Australian and New Zealand hardware retailer distributing Claymark products including profiles.
- CarterscoreNew Zealand building supplies retailer distributing Claymark products including profiles.
- Tasman KBcoreAustralian wholesale partner distributing Claymark products throughout Australia.
- Newcastle Timber TradingcoreAustralian wholesale partner distributing Claymark products.
- National Lumber CocoreUS stockist with multiple locations in Massachusetts (Boscawen, Mansfield, Salem, Newton, New Bedford) and Rhode Island (Warwick) distributing Claymark products.
- Warren TraskcoreUS stockist in Rhode Island distributing Claymark products.
- Uruguay Commission for the Application of the Investment Law (COMAP)majorGovernment body that approved Claymark's US$103.5 million investment for large-scale forestry operations in Uruguay. Grants comprehensive tax exemptions including near-total exemption from Corporate Income Tax (IRAE), VAT exemptions, and duty exemptions on imports.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Claymark competitors and assessment
Company assessmentEmerging players
- Kebony AS: Norwegian producer of modified softwood (furfurylated) for decking, cladding, and exterior applications. Comparable as a premium, sustainability-positioned timber alternative targeting architects and builders for high-end residential projects.
- Maibec Inc. Canadian manufacturer of premium cedar siding, mouldings, and exterior finishing products. Comparable as a North American premium wood cladding and trim brand with similar distribution through lumber yards and builder channels.
- Accsys Technologies plc: Producer of Accoya modified wood using acetylation technology for high-durability exterior applications. Comparable as a specialty, technology-differentiated premium timber alternative competing in the same high-end cladding and exterior trim segments.
Broad incumbents
- Boral Limited: Major Australian building materials and construction products company with timber, masonry, and concrete offerings. Comparable in serving Australian builders and hardware retailers (Bunnings) with overlapping cladding and structural timber categories.
- Weyerhaeuser Company: One of the world's largest private owners of timberlands and a major manufacturer of wood products including framing, OSB, and specialty lumber. Comparable as a vertically integrated timber-to-building-products business with extensive US distribution.
- West Fraser Timber Co. Ltd. Large North American lumber, engineered wood (OSB, LVL), and pulp producer. Comparable as a vertically integrated wood products manufacturer selling into construction end markets with a similar mix of structural and appearance-grade products.
- Boise Cascade Company: US-based manufacturer and distributor of engineered wood products, plywood, and lumber for residential and commercial construction. Comparable in converting raw wood into value-added building products for distribution through lumber yards and home centres.
- PotlatchDeltic Corporation: US timberland REIT with integrated wood products manufacturing including lumber, plywood, and particleboard. Comparable as a sustainable forestry-to-building-products operator with a focus on premium appearance-grade wood products.
Direct peers
- James Hardie Industries plc: Global leader in fibre cement building products, principally exterior cladding and siding systems. Directly competes with Claymark's A-lign, Garrison, and Tru-Pine weatherboard ranges across NZ, Australia, and US markets as the leading alternative cladding material.
- Louisiana-Pacific Corporation: US-based manufacturer of engineered wood building products including siding, structural panels, and trim. Overlaps directly with Claymark's Centurion and Solid Gold brands in US distribution and competes in the same premium exterior finishing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Claymark social profiles
Digital presenceClaymark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claymark leadership team
Management profileNumber of profiles
Profiles7 records
Claymark subsidiaries and ownership
Company hierarchySubsidiaries2 records
Claymark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claymark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claymark
What does Claymark do?
Claymark manufactures and distributes premium pine timber products, primarily exterior cladding, weatherboards, structural framing, profiles, mouldings, decking and trim made from FSC-certified New Zealand Radiata Pine. The company operates its own sawmilling, kiln drying, and remanufacturing facilities, applies its proprietary Tru-Core water-based wood treatment, and sells branded product lines (A-lign, Garrison, Tru-Pine, Profiles, Precision-Pine) through hardware retail chains, wholesale partners, and direct trade sales across New Zealand, Australia, the USA, and selected international markets.
Is Claymark a public or private company?
Claymark is a private company. It is classified as unknown and is currently operating.
When was Claymark founded?
Claymark was founded in 1988. It employs 501 to 1,000 people.
Where is Claymark based?
Claymark is headquartered in Rotorua, New Zealand, in the Oceania region.
How does Claymark make money?
One revenue line is on record: timber Product Sales.
Who are Claymark's main competitors?
Emerging players on record are Kebony AS, Maibec Inc. and Accsys Technologies plc. Broad incumbents are Boral Limited, Weyerhaeuser Company, West Fraser Timber Co. Ltd., Boise Cascade Company and PotlatchDeltic Corporation. Direct peers are James Hardie Industries plc and Louisiana-Pacific Corporation.
Does Claymark have an API?
No public API is recorded for Claymark.
What industry is Claymark in?
Claymark's product category is Timber and Building Materials Manufacturing. Its primary akta.pro industry code is IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock), with a secondary code of IMADADAA, Sawmilling & Lumber Production.