What Uruguay XXI does

Uruguay XXI (Agencia de Promoción de Inversiones, Exportaciones e Imagen País) is the official Uruguayan government agency responsible for investment promotion, export facilitation, and the management of the Uruguay Country Brand. Headquartered in Montevideo (Rincón 518-528), the agency operates a single-window model that serves three distinct constituencies: Uruguayan exporters seeking access to international markets, foreign investors evaluating Uruguay as a destination, and international buyers looking for Uruguayan suppliers. Its services are provided free of charge as a public-sector function, funded directly by the Uruguayan government rather than through commercial fees.

The agency's product portfolio spans training and capacity-building programs (Más Comercio workshops, Finishing Schools co-funded with INEFOP at up to 70% of training costs, Mi E-Commerce), advisory tools (Test del Exportador, Ruta del Exportador), investor facilitation (Fast Track immigration, Live in Uruguay portal), startup attraction (Sprint UY with ANII), and flagship sector events such as the annual Best Practices in Pharma Supply Chain conference. It distributes these services through a hybrid channel model combining a multilingual self-service portal (Spanish, English, Portuguese), domestic workshops across Uruguayan departments, outbound trade missions to markets such as Colombia, Mexico, Paraguay, and Spain, in-country business rounds, and direct presence at major international trade fairs including Gamescom, CPHI Milan, Food Ingredients, Gulfood Manufacturing, and Smart City Expo.

Commercially, Uruguay XXI generates no revenue from users; its GTM motion is event-driven and enterprise-advisory in nature, with no pricing model or subscription tiers. Key strategic partners include Inalog, Roche, Pfizer, AstraZeneca, Boehringer Ingelheim, GSK, Merck, Megalabs, CEVA Logistics, Envirotainer, ANII, INEFOP, the Cámara de Industrias del Uruguay, the Cámara de Diseño del Uruguay (CDU), the Cámara Uruguaya de Desarrolladores de Videojuegos (CAVI), and ACAU, anchoring the agency across pharmaceutical logistics, creative industries, and innovation verticals.

Name

Uruguay XXI

Legal name

Uruguay XXI (Agencia de Promoción de Inversiones, Exportaciones e Imagen País)

Website

https://uruguayxxi.gub.uy

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Uruguay XXI is Uruguay's official government agency that promotes foreign investment, exports, and the national country brand, providing free trade missions, workshops, advisory services, and flagship events to Uruguayan exporters, foreign investors, and international buyers.

Ownership category

akta.pro rank

Product category

Investment Promotion and Export Facilitation Services

NAICS

Advertising Agencies (54181)

SIC

Foreign Governments (8888)

akta.pro primary industry

Consular Services & Citizen Assistance (BPAIAIAB)

akta.pro secondary industry

Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL)

Keywords

• Investment promotion services
• Export facilitation
• Country brand management
• Trade promotion agency
• Foreign investment advisory

Headquarters

HQ city

Ciudad Vieja

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Uruguay XXI operates as a public agency funded by the Uruguayan government. Its services are provided free of charge to exporters, investors, and buyers. The agency generates no commercial revenue and functions purely as a promotional and facilitation body.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Uruguay XXI is Uruguay's official government agency for investment promotion, export facilitation, and country brand. It provides free advisory, training programs (Más Comercio, Finishing Schools, Mi E-Commerce), export tools (Ruta del Exportador, Test del Exportador), investor support (Fast Track immigration, Live in Uruguay portal), startup immersion (Sprint UY), and flagship industry events such as Best Practices in Pharma Supply Chain to help Uruguayan exporters reach international markets, attract foreign investors to Uruguay, and connect international buyers with Uruguayan suppliers.

Product overview

Uruguay XXI is Uruguay's government investment promotion agency (agencia gubernamental de promoción de inversiones, exportaciones e imagen país). Rather than a single software product, Uruguay XXI offers a portfolio of programs and services to support exporters, investors, and the country's brand. The core offerings include: export promotion tools such as Más Comercio (workshops and mentorship), Mi E-Commerce (e-commerce training), Finishing Schools (training co-funding), and the Ruta del Exportador (export process guide); investor services including Fast Track (migration facilitation) and Live in Uruguay portal; and flagship events such as Uruguay Best Practices in Pharma Supply Chain (regional pharmaceutical industry conference). Programs like Sprint UY support startup immersion, while the Test del Exportador provides self-assessment capabilities for companies evaluating export readiness.

Differentiator

Problem solved

Functional benefit

Brands

• Uruguay Best Practices in Pharma Supply Chain: Annual pharmaceutical industry event organized by Uruguay XXI, bringing together leaders and experts from the biotechnology ecosystem to share best practices and explore innovation opportunities.
• Marca País

Products and services

• Más Comercio Workshops and mentorship program held across Uruguay to help entrepreneurs and companies develop export capabilities and reach new international markets.
• Finishing Schools Training program delivered in alliance with INEFOP that allows Uruguayan companies (exporters and global services firms) to access up to 70% of training costs as a government co-funded subsidy.
• Mi E-Commerce Training program enabling Uruguayan companies to build their own e-commerce-ready website with shopping cart functionality for online sales.
• Ruta del Exportador Self-service information tool providing updated and reliable guidance on the steps involved in the internationalization process of a Uruguayan company.
• Fast Track Fast-track pathway for facilitating the immigration process for global services companies interested in hiring foreign talent in Uruguay.
• Live in Uruguay Online portal that consolidates the information needed to plan arrival and stay in Uruguay, whether to live, work, study, or start a business.
• Test del Exportador Self-assessment tool that evaluates the export potential of a Uruguayan company by analyzing its capabilities in detail.
• Uruguay Best Practices in Pharma Supply Chain Principal annual pharmaceutical industry event in Uruguay and regional reference space that brings together leaders and experts from the biotechnology ecosystem to share best practices, analyze trends, and explore innovation and business opportunities in pharma supply chain.
• Sprint UY Intensive immersion program that brings international startups to Uruguay to promote the establishment and expansion of innovative ventures in the country; co-organized with ANII.

Quantifiable outcome

• 1% export growth in first half of 2026, reaching US$ 1.307 billion in June
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered flagship, core and supporting.

• Roche UruguayflagshipStrategic or Co-development Partner · 10 September 2026Roche participates as co-organizer of Uruguay Best Practices in Pharma Supply Chain, contributing speaker insights and executive participation. The company is a key advocate for Uruguay's pharmaceutical hub positioning.
• Pfizer UruguayflagshipStrategic or Co-development Partner · 10 September 2026Pfizer co-organizes the Best Practices in Pharma Supply Chain event, supporting Uruguay's positioning as a regional pharmaceutical hub and contributing industry expertise.
• AstraZeneca UruguayflagshipStrategic or Co-development Partner · 10 September 2026AstraZeneca participates as co-organizer of the pharma supply chain event, supporting regional pharma hub promotion and contributing to industry knowledge sharing.
• Boehringer Ingelheim UruguayflagshipStrategic or Co-development Partner · 10 September 2026Boehringer Ingelheim co-organizes the pharma supply chain event, bringing global best practices and supporting Uruguay's pharmaceutical industry development.
• GSK (GlaxoSmithKline) UruguayflagshipStrategic or Co-development Partner · 10 September 2026GSK participates as co-organizer of the pharma supply chain event, contributing to industry dialogue and supporting Uruguay's logistics hub positioning.
• Merck UruguayflagshipStrategic or Co-development Partner · 10 September 2026Merck co-organizes the pharma supply chain event, contributing sustainability expertise and supporting Uruguay's positioning in pharmaceutical logistics.
• Megalabs UruguayflagshipStrategic or Co-development Partner · 10 September 2026Megalabs participates as co-organizer of the pharma supply chain event, supporting regional pharma hub promotion and industry networking.
• MarkencoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026. Marken provides specialized logistics services for clinical trials and temperature-controlled pharmaceutical shipping, contributing expertise to the event.
• CEVA LogisticscoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026, providing global logistics and supply chain management expertise.
• EnvirotainercoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026, specializing in temperature-controlled container solutions for pharmaceutical air freight.
• Gramon BagocoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026.
• LACC (Latam Cargo City)coreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026, providing cargo and logistics services.
• LogincoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026.
• Parque de las CienciascoreOthers · 10 September 2026Platinum sponsor of Best Practices in Pharma Supply Chain 2026. A free trade zone science park offering facilities for pharmaceutical and biotech companies.
• APELsupportingOthers · 10 September 2026Gold sponsor of Best Practices in Pharma Supply Chain 2026.
• Gabriel GambarosupportingOthers · 10 September 2026Gold sponsor of Best Practices in Pharma Supply Chain 2026.
• XPDsupportingOthers · 10 September 2026Gold sponsor of Best Practices in Pharma Supply Chain 2026.
• ZonamericasupportingOthers · 10 September 2026Gold sponsor of Best Practices in Pharma Supply Chain 2026. A business and technology park operator offering free zone benefits.
• Global CargosupportingOthers · 10 September 2026Silver sponsor of Best Practices in Pharma Supply Chain 2026.
• LQBsupportingOthers · 10 September 2026Silver sponsor of Best Practices in Pharma Supply Chain 2026.
• Grupo HowycoreGTM or Marketing Partner · 24 August 2026Grupo Howy serves as the specialized coordinator for food and beverages trade missions to Mexico, organizing personalized business meeting agendas for Uruguayan companies participating in missions to Mexico City.
• Aserto NegocioscoreGTM or Marketing Partner · 21 July 2026Aserto Negocios coordinates trade mission logistics for Uruguay XXI, organizing personalized B2B meeting agendas for Uruguayan companies visiting Colombia. The firm specializes in food and beverages sector connections in the Colombian market.
• Cámara de Diseño del Uruguay (CDU)coreStrategic or Co-development Partner · 10 February 2020CDU partners with Uruguay XXI on fashion sector promotion, organizing visits to international trade shows (Capsule, Cabana in New York), providing mentorship for first-time participants, and coordinating fashion business rounds.
• Cámara de Industrias del UruguaycoreGTM or Marketing PartnerThe Chamber of Industries of Uruguay supports trade missions to Mexico by coordinating with Uruguay XXI on business round organization and providing industry network access for participating companies.
• INEFOP (Instituto Nacional de Empleo y Formación Profesional)coreStrategic or Co-development PartnerINEFOP co-funds the Finishing Schools training program, which provides up to 70% subsidy on training costs for Uruguayan companies. This partnership enables workforce development for exporters and companies in global services.
• Cámara Uruguaya de Desarrolladores de Videojuegos (CAVI)coreStrategic or Co-development PartnerCAVI coordinates with Uruguay XXI on video game industry promotion, organizing participation in international events like Gamescom. The partnership supports Uruguayan game studios in reaching global markets.
• Agencia del Cine y el Audiovisual del Uruguay (ACAU)coreStrategic or Co-development PartnerACAU collaborates with Uruguay XXI on audiovisual sector promotion, including participation in international markets and film industry events, positioning Uruguay as a film production destination.
• ANII (Agencia Nacional de Investigación e Innovación)coreStrategic or Co-development PartnerANII co-organizes Sprint UY, an intensive immersion program for international startups evaluating Uruguay as a platform for Latin American market entry. The third edition runs October 5-9, 2026, with registration open until July 21, 2026.
• InalogflagshipStrategic or Co-development PartnerInalog (logistics association) co-organizes Uruguay Best Practices in Pharma Supply Chain, the premier pharmaceutical industry event in Uruguay. This annual event (7th edition in 2026) brings together global pharma leaders, local companies, and government officials to discuss supply chain best practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazil's trade and investment promotion agency. Comparable three-in-one mandate (exports, FDI, country brand) and similar portfolio of trade fair participation, buyer missions, and sector-specific promotion programs.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade and investment promotion organization. Comparable in running global trade fair pavilions, foreign-investor aftercare, and a three-pillar export/investment/brand mandate at much larger scale.
• Enterprise Singapore: Singapore's government agency driving enterprise development and internationalization. Comparable in combining trade promotion, investment facilitation, and capability-building programs for domestic companies seeking global markets.
• ProEcuador: Ecuador's government trade promotion institute under the Ministry of Production. Directly comparable in providing free export advisory, trade fair participation, and investor-facing services for an Andean economy.
• ProChile: Chile's government trade promotion agency under the Ministry of Foreign Affairs. Directly comparable as a Latin American national agency offering export promotion, trade missions, and investment facilitation with sector-specific programs.
• ProColombia: Colombia's national export, investment, and country brand promotion agency. Closely comparable to Uruguay XXI in its three-pillar mandate and event-driven GTM targeting exporters, investors, and international buyers across multiple sectors.
• PromPerú (Comisión de Promoción del Perú): Peru's trade and tourism promotion agency. Comparable in operating export promotion, investment facilitation, and country brand programs with sector-specific business rounds.
• ICEX España Exportación e Inversiones: Spain's national trade and investment promotion agency. Comparable in combining export promotion with investment attraction, offering personalized advisory, trade missions, and a global office network.
• KOTRA (Korea Trade-Investment Promotion Agency): Korea's national trade and investment promotion agency. Comparable in providing free matchmaking services, business round organization, and sector-specific trade fair participation for exporters and investors.
• PROINVERSIÓN (Peru): Peru's specialized investment promotion agency. Directly comparable in delivering sector-specific investor targeting, aftercare, and regulatory guidance for foreign direct investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uruguayxxi
• YouTubeyoutube.com/user/UruguayXXIGUB
• LinkedInlinkedin.com/company/uruguay-xxi
• Instagraminstagram.com/uruguayxxi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uruguay XXI