Maryhill Winery

What Maryhill Winery does

Maryhill Winery is a family-owned Washington State winery founded in 1999 by Craig and Vicki Leuthold, operating exclusively through a direct-to-consumer model. Production is anchored at the Goldendale flagship on the Columbia River Gorge, sourcing from 17 growers across 28 vineyard locations in 7 of Washington's 14 AVAs, and yielding 80,000-90,000+ cases annually across three tiers — Classic Collection, Proprietor's Reserve, and Vineyard Series — totaling 50+ SKUs. Winemaking leverages optical sorting, glycol cooling/heating fermentation, native and cultured yeasts, crossflow filtration, and oak aging across French, Hungarian, Russian, Slovakian, and American barrels, with capacity for 2,000 barrels.

The company monetizes through four tasting rooms (Goldendale flagship, Spokane Kendall Yards, Vancouver Waterfront, and Woodinville Hollywood Schoolhouse), two wine club subscription tiers (Premium at $375-$500/allocation and Selection at $150-$275/allocation, both shipped three times annually), online direct shipping to most US states, and venue rental for private events of 12-450 guests. Customer segments are tourists and wine enthusiasts, wine club members, and corporate/private event planners. The Wine Spectator Top 100 Winery of the Year honor, Pacific Northwest Winery of the Year (2015), and Winery of the Year at the 2025 Dan Berger's International Wine Competition underpin a brand built on more than 4,000 cumulative awards and 75,000+ annual visitors at the flagship alone.

Winemaker Richard Batchelor, a three-time Indy International Winemaker of the Year, leads production; Mark Elwell was hired in 2024 as National Sales Manager to expand Northwest reach. No wholesale or third-party retail distribution is documented in source materials, and ownership remains with the Leuthold family with no disclosed institutional capital, M&A, or IPO activity.

Name

Maryhill Winery

Legal name

Maryhill Winery

Website

https://maryhillwinery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Maryhill Winery is a family-owned Washington State winery producing 80,000-90,000+ cases annually across 50+ SKUs from 28 vineyard sites, selling exclusively direct-to-consumer through four tasting rooms, a two-tier wine club, online shipping, and venue rentals.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Wineries (31213)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE)

Keywords

• Washington wine production
• Direct-to-consumer wine
• Wine club membership
• Tasting room services
• Winery event venues

Headquarters

HQ city

Goldendale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Tasting Room Sales: Visitors pay tasting fees ($30, waived with purchase) and purchase wines by the bottle at four tasting room locations. Food menu available at locations enhances the experience.
2. Wine Club Subscriptions: Two membership tiers: Premium Wine Club (3 cases, 3x/year at $375-$500 per allocation) and Selection of Maryhill (6 bottles, 3x/year at $150-275 per allocation). Members receive discounts, complimentary tastings, and exclusive access.
3. Online Direct Shipping: Wines sold online with UPS Ground or UPS 2-Day shipping to most US states. Orders processed with credit card payment.
4. Venue Rental and Events: Private event hosting at all four locations with customizable food, beverage, and entertainment packages. Spaces include terraces, club rooms, bocce courts, and ballrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maryhill Winery is a family-owned Washington State winery producing 80,000-90,000 cases of wine annually from 17 grower partnerships across 28 vineyard locations in 7 AVAs, offering a portfolio of 50+ wines across three tiers (Classic, Proprietor's Reserve, Vineyard Series). The winery sells exclusively direct-to-consumer through four physical tasting rooms in Washington State, two wine club membership tiers, online shipping to most US states, and private event venue rentals.

Product overview

Maryhill Winery is a family-owned Washington winery established in 1999 by Craig and Vicki Leuthold, producing over 80,000 cases annually from partnerships with 17 growers across 28 vineyard locations in 7 of Washington's 14 AVAs. The company operates four tasting rooms (Goldendale flagship, Spokane, Vancouver, and Woodinville) and offers two wine club membership tiers: the Premium Wine Club (3 cases/year, $375-$500 per allocation) and Selection of Maryhill (6 bottles/3x yearly, $150-275 per allocation). Wine offerings are organized into three tiers: Classic Collection (entry-level varietals), Proprietor's Reserve (premium limited-production wines), and Vineyard Series (single-vineyard wines from specific sites). The winery also provides venue rental services for private events across all locations. Maryhill has received over 4,000 awards since 2001, including Pacific Northwest Winery of the Year (2015), and was named Winery of the Year at the 2025 Dan Berger's International Wine Competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Wine Collection

Quantifiable outcome

• Over 75,000 annual visitors to Goldendale location alone
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Cayuse Vineyards: Boutique Walla Walla Valley winery specializing in Rhône-style wines from biodynamically farmed vineyards. Comparable as a Washington AVA-based premium producer, though smaller scale and allocation-only sales model.
• Willamette Valley Vineyards: Oregon winery with strong DTC and wine club model, publicly traded, and focused on estate-grown Pinot Noir. Comparable in DTC subscription economics and destination tasting room strategy, though Oregon-focused rather than Washington.
• Hogue Cellars: Long-established Washington winery producing varietal wines across multiple AVAs. Comparable as a similarly sized Washington producer with broad varietal portfolio and DTC/distribution mix.
• Chateau Ste. Michelle: The largest and most iconic Washington winery with a multi-AVA portfolio, extensive tasting room presence, a wine club, and broad national wholesale distribution. Most directly comparable producer of premium Washington wines at scale.
• Betz Family Winery: Boutique Washington winery focused on premium Bordeaux-style blends with a tasting room in Woodinville. Comparable in Washington AVA sourcing, premium positioning, and DTC focus.
• Woodward Canyon Winery: Family-owned Walla Walla Valley winery producing premium Cabernet Sauvignon and Bordeaux-style blends. Comparable as a family-owned Washington producer with multi-AVA sourcing and tasting room direct-to-consumer model.
• Columbia Crest: Part of the Ste. Michelle Wine Estates portfolio, Columbia Crest is a major Washington winery producing premium and value-tier wines across multiple varietals. Directly comparable in varietal breadth and Washington AVA sourcing.

Broad incumbents

• Crimson Wine Group: Publicly traded multi-winery portfolio (Archery Summit, Double Canyon, Pine Ridge, Seghesio). Comparable in premium wine portfolio and DTC focus, but operates multiple brands across multiple regions rather than specializing in one state.
• Duckhorn Portfolio: Premium wine portfolio company owning Duckhorn Vineyards, Decoy, Goldeneye, and other brands. Comparable in DTC subscription model, tasting room presence, and premium positioning, but broader multi-region portfolio and post-IPO/PE-backed scale.
• Trinchero Family Estates: Large family-owned California wine company with multiple brands including Joel Gott, Sutter Home, and Trinchero Napa Valley. Comparable as a large family-owned wine producer, though California-focused and broader in scale and portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/maryhillwines
• Facebookfacebook.com/maryhillwinery
• Instagraminstagram.com/maryhillwinery
• Xx.com/maryhillwinery
• LinkedInlinkedin.com/company/maryhill-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryhill Winery