DJD Zagreb

What DJD Zagreb does

DJD ZAGREB d.o.o. is a privately held Croatian limited liability company founded in the early 1990s and headquartered in Zagreb. The company imports, distributes, and retails premium and super-premium pet food and equipment across Croatia, Slovenia, and Bosnia-Herzegovina. Its core business is exclusive regional distribution of internationally recognized brands including Eukanuba, Iams, Farmina (including the Vet Life veterinary line), Fish4Dogs, Fish4Cats, Alpha Spirit, Exclusion, Canina, Cunipic, Chipsi, and Rinti, alongside accessories and supplements from brands such as KONG, Ferribiella, CBD Pets, Puppia, Max&Molly, and Woof. Founded at the initiative of The Iams Company (Dayton, Ohio, USA), DJD Zagreb has operated as the regional super-premium pet food specialist for over three decades.

DJD Zagreb operates a hybrid distribution model combining wholesale supply to independent pet shops, veterinary clinics, professional breeders, hunters, and service-animal organizations with its own direct-to-consumer retail chain Belugo Plus, which comprises six locations across Zagreb neighborhoods (Kvatrić, Medveščak, Savica, Stenjevec, Dubrava) plus an e-commerce platform at belugoplus.eu and a secondary site at dalmino.eu. The company generates revenue through wholesale hardware sales to B2B partners and retail hardware sales to end consumers, supported by promotional pricing, an Eukanuba buy-4-get-1-free loyalty program, and percentage-off discounts. Value-added services include expert nutritional consultation, twice-yearly veterinary lectures, sponsorship of major Croatian dog shows (4 Summer Night Shows Split, Zagreb CACIB), and educational seminars in collaboration with veterinarians, kynology judges, and working-dog instructors.

The company is family/founder-led with no external funding, no parent company, and no disclosed revenue. Its operations are supported by a warehouse and office in Sveta Nedelja (Obrtnička 3), its retail headquarters and Belugo Plus stores in Zagreb, and a network of B2B partners across the three-country territory. DJD Zagreb does not develop proprietary technology and operates as a traditional specialty distribution and retail business with an emphasis on brand curation, professional-segment engagement, and community sponsorship.

Name

DJD Zagreb

Legal name

DJD ZAGREB d.o.o.

Website

https://djd-zagreb.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

DJD Zagreb is a Croatian privately held distributor and retailer founded in the early 1990s that imports and distributes premium pet food and equipment across Croatia, Slovenia, and Bosnia-Herzegovina through wholesale channels, six Belugo Plus owned-retail stores in Zagreb, and e-commerce platforms serving pet owners, veterinary clinics, and professional breeders.

Ownership category

akta.pro rank

Product category

Pet Food and Supplies Distribution

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

akta.pro secondary industries

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Premium pet food
• Veterinary diet products
• Pet accessories distribution
• Pet retail stores
• Pet food wholesale

Headquarters

HQ city

Sveta Nedelja

HQ country

Croatia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: DJD Zagreb imports and distributes premium pet food and equipment from international manufacturers (Eukanuba, Iams, Farmina, Fish4Dogs, Alpha Spirit, Exclusion, Canina, Cunipic, Chipsi, and many others) to pet shops, veterinary clinics, and other retailers across Croatia, Slovenia, and Bosnia-Herzegovina.
2. Retail Sales (Belugo Plus): The company operates multiple Belugo Plus pet shop retail locations in Zagreb and an e-commerce platform (belugoplus.eu) selling directly to end-consumer pet owners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DJD Zagreb imports and distributes premium and super-premium pet food, veterinary diets, nutritional supplements, bedding, toys, and accessories from international manufacturers (Eukanuba, Iams, Fish4Dogs, Farmina, Alpha Spirit, Exclusion, Canina, Cunipic, Chipsi, KONG, and others) to pet shops, veterinary clinics, and pharmacies across Croatia, Slovenia, and Bosnia-Herzegovina. Since 2015 it also operates its own Belugo Plus retail pet shop chain in Zagreb and online stores (belugoplus.eu, dalmino.eu) selling directly to pet owners. Supporting services include nutrition seminars, veterinary lectures, dog show sponsorship, dog acquisition assistance, and a loyalty/rewards program.

Product overview

DJD Zagreb operates as a pet food and equipment distributor and retailer, offering a comprehensive portfolio of premium and super-premium pet products through its own retail chain (Belugo Plus pet shops) and wholesale channels. The core product lines center on premium pet foods including super-premium brands Eukanuba and Iams, the multi-award winning fish-based Fish4Dogs/Fish4Cats range, Italian Farmina (including its Vet Life veterinary diet line), and Spanish Alpha Spirit. The company distributes specialized veterinary diets including Exclusion monoprotein formulas and Farmina Vet Life for dogs and cats with health conditions. Supporting product categories include nutritional supplements (Canina, CBD Pets, Glandex), bedding and litter (Chipsi, Cats Best), small animal and bird food (Cunipic Naturaliss), treats and functional snacks (Era, Chewllagen, Alpha Spirit treats), and pet accessories/toys (KONG, Ferribiella, Woof, Zolux, Puppia). The company also operates pet retail locations under the Belugo Plus brand in five Zagreb neighborhoods, and maintains an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Belugo Plus: The company's own retail pet shop chain operating five locations in Zagreb (Kvatrić, Medveščak, Savica, Stenjevec, Dubrava) offering premium pet food, equipment, and accessories. Also operates as an e-commerce platform at belugoplus.eu.
• Dalmino

Products and services

• Belugo Plus Pet Shop Retail Chain Company-owned retail pet shops located in five Zagreb neighborhoods (Kvatrić, Medveščak, Savica, Stenjevec, Dubrava) offering the full premium pet food, accessory, bedding, and supplement assortment with knowledgeable staff serving end consumer pet owners.
• Belugo Plus Online Store (belugoplus.eu / dalmino.eu) Online shopping storefronts for the full premium pet food, accessory, supplement, and bedding assortment with promotional pricing, loyalty programs, and home delivery across Croatia.
• Eukanuba Super Premium Dog Food Super premium dry dog food produced in the Netherlands using high-quality animal proteins and gluten-free formulation, recognized by pet owners as a leading premium choice.
• Farmina Pet Food (including Vet Life) Italian-manufactured premium and grain-free dog and cat food including N&D Low Grain, Grain Free, and the Vet Life medical line for treating canine and feline health conditions.
• Fish4Dogs and Fish4Cats English-manufactured multi-award winning fish-based, hypoallergenic, gluten-free treats and food for dogs (Fish4Dogs) and canned food in multiple fish flavors for cats (Fish4Cats).
• Exclusion Monoprotein Veterinary Diets Complete line of hypoallergenic monoprotein veterinary diets for dogs and cats made from alternative animal protein sources, gluten-free, preserved with natural tocopherols, formulated to address the most common canine and feline diseases.
• Cunipic Small Animal and Bird Food Super premium food and hay products (including Cunipic Naturaliss in three hay varieties) for small animals and birds, plus the only veterinary line of products for small animals in Croatia.
• Canina Nutritional Supplements and Grooming German-manufactured vitamin-mineral dietary supplements and grooming products (including Canina Mineral Shampoo) for dogs, cats, birds, and small animals.
• Chipsi Bedding and Cats Best Cat Litter Natural dust-free bedding for small pets, rodents, reptiles, and birds (Chipsi from German company JRS) and 100% eco-friendly natural cat litter (Cats Best) with high absorbency and flushable disposal.
• Pet Toys and Accessories Portfolio (KONG, Puppia, Ferribiella, Max&Molly, Zolux) Range of pet toys (including KONG's natural rubber toys for dogs and cats), collars, leashes, harnesses, pet beds (Woof), coats, QR identification tags (VratiMe), and other equipment from multiple international brands.
• Alpha Spirit and Other Premium Brands (Iams, Rinti, Miamor, Cennamo, NatureDiet, Lenda, Era, Holland) Broader portfolio of premium pet foods and functional treats from Spanish Alpha Spirit (85% meat/fish), Dutch Iams cat food, German Rinti and Miamor, Italian Cennamo, plus British NatureDiet and functional treat lines such as Era and Chewllagen collagen chews.
• CBD Pets and Glandex Health Supplements CBD oil drops for pets and animals positioned for vitality and quality of life, plus Glandex patented formula supplements for supporting healthy anal gland function in dogs.

Quantifiable outcome

• Company initiated in early 1990s by The Iams Company (Dayton, Ohio/USA) for distribution of Eukanuba and Iams

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• FarminacoreChannel Partner/ Reseller/ Distributor · 1 April 2013DJD Zagreb became general distributors for Farmina pet food for the Croatian market in April 2013. Farmina is an Italian company with a state-of-the-art manufacturing plant for dog and cat food.
• The Iams Company (Dayton, Ohio, USA)coreChannel Partner/ Reseller/ DistributorThe Iams Company initiated DJD Zagreb's founding in the early 1990s to distribute super-premium Eukanuba and Iams pet food in Croatia, Slovenia, and Bosnia-Herzegovina. This was the company's first and founding distribution partnership.
• CunipiccoreChannel Partner/ Reseller/ DistributorCunipic is a leading small animal breeder in Europe and manufacturer of super-premium food for small animals and birds. DJD Zagreb distributes Cunipic products including the only veterinary line product for small animals in Croatia (introduced May 2013).
• Fish4DogscoreChannel Partner/ Reseller/ DistributorFish4Dogs is an English manufacturer of multi-award-winning grain-free treats and food exclusively based on fish. All products are hypoallergenic and gluten-free.
• ExclusioncoreChannel Partner/ Reseller/ DistributorExclusion monoprotein veterinary diets are complete lines of dietary foods with monoprotein formulas made from alternative protein sources, innovative ingredients, gluten-free, and preserved only with natural tocopherols.
• CaninacoreChannel Partner/ Reseller/ DistributorCanina is a German manufacturer specializing in vitamin-mineral dietary supplements and grooming products for dogs, cats, birds, and small animals.
• Alpha SpiritcoreChannel Partner/ Reseller/ DistributorAlpha Spirit is an innovative Spanish company that has been producing animal food since 1920 and specialized in dog and cat food for the last 20 years.
• Chipsi (JRS)minorChannel Partner/ Reseller/ DistributorChipsi is part of German company JRS and produces natural bedding for small pets, rodents, reptiles, and birds. The bedding is dust-free which is extremely important for small animals.
• EukanubacoreChannel Partner/ Reseller/ DistributorEukanuba is super-premium dog food produced in the Netherlands. Recognized by many pet owners as the best choice using only high-quality ingredients, animal proteins, and no gluten.
• Iams CatcoreChannel Partner/ Reseller/ DistributorIams Cat is premium cat food produced in the Netherlands with exceptional palatability and adapted granules enabling better food digestibility, gluten-free.
• RintiminorChannel Partner/ Reseller/ DistributorRinti dog food contains real meat pieces (no processed meat or meat meal) and is especially tasty. Meat is prepared at low temperatures to preserve its naturalness.
• Croatian Kynological Association (Hrvatski kinološki savez)coreStrategic or Co-development PartnerDJD Zagreb sponsors the Croatian Kynological Association's annual Zagreb CACIB international dog show with over 4,000 dogs from around the world competing.
• 4 Summer Night Shows SplitcoreGTM or Marketing PartnerDJD Zagreb has been general sponsor of the largest dog show in Croatia, the 4 Summer Night Shows Split, for 4 consecutive years. The event attracts over 4,500 registered dogs competing for the title of most beautiful dog.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Animax: Czech and Slovak pet retail chain distributing premium pet food brands including veterinary diets; comparable regional pet retailer operating across adjacent CEE markets with a similar store-and-distribution hybrid model.
• PetCity (Poland): Leading CEE pet retail chain in Poland operating 200+ stores; comparable regional pet retail model with similar premium brand portfolio and veterinary diet offering, useful proxy for CEE pet retail scaling.

Direct peers

• Zooplus: Europe's leading online pet supplies retailer; directly competes with DJD's belugoplus.eu and dalmino.eu e-commerce sites, offering pan-European assortment and pricing pressure on regional distributors.
• Bitiba: European online pet supplies retailer (part of Zooplus Group) competing directly with DJD Zagreb's webshops on price, assortment, and delivery across Croatia, Slovenia, and B&H.
• Maxi Zoo: Fressnapf Group subsidiary operating pet retail stores across Croatia and CEE; directly competes with DJD Zagreb in Croatian brick-and-mortar pet retail and online channels.
• Pet Centar: Croatian pet retail chain operating multiple stores and online sales across Croatia, directly competing with DJD Zagreb's Belugo Plus in the same Zagreb neighborhoods and serving the same Croatian pet owner base.

Broad incumbents

• Pets at Home: UK's largest pet retail and services chain; comparable business model combining owned retail stores, exclusive premium brand distribution, vet services referral, and loyalty programs relevant to DJD Zagreb's Belugo Plus and premium positioning.
• Fressnapf: Europe's largest pet retail chain with thousands of stores across multiple countries; broad incumbent that competes with DJD's wholesale and Belugo Plus retail via both brick-and-mortar and online, and distributes many of the same premium brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cunipic5558
• LinkedInlinkedin.com/company/djd-zagreb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJD Zagreb