PetCity Lietuva

Name

PetCity Lietuva

Legal name

Pet City UAB

Website

https://petcity.lt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Retail and Care Services

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet retail stores
• Veterinary clinics
• Pet grooming services
• Pet food and supplies
• Pet boarding hotel

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Pet Products Sales: Retail sales of pet food, accessories, toys, and supplies through physical stores and e-commerce platform. Major brands include Royal Canin, Hill's Science Plan, Brit Care, Purenatural, Pro Plan, Leader, and others.
2. Veterinary Services: Veterinary clinic services offered at 4 locations (OZAS, DOMUS PRO, NØRDIKA, KLAIPĖDA) with qualified veterinarians and modern medical equipment.
3. Pet Grooming Services: Grooming salons (kirpyklos) at multiple locations offering bathing, haircuts, and pet styling services.
4. Pet Hotel Services: Pet hotel (viešbutis) services for pet accommodation when owners are away.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PetCity Lietuva operates a chain of pet care centers in Lithuania combining physical retail of pet food and accessories with in-store veterinary clinics, grooming salons, and pet hotel services. The business sells third-party pet brands (Royal Canin, Hill's, Brit Care, Pro Plan, Purenatural and others) alongside its own e-commerce storefront and runs a loyalty program (PetCity BIČIULIS) to retain customers.

Product overview

PetCity is a comprehensive pet care platform operating as an Estonian-capital company across Lithuania, Latvia, and Estonia with over 40 pet centers. The core offering is the PetCity E-parduotuvė (e-commerce store) combined with physical pet centers featuring retail stores, veterinary clinics, grooming salons (kirpyklos), and pet hotels—all under one roof. The product portfolio includes pet food (dogs, cats, small animals, birds, fish, reptiles) from brands like Royal Canin, Hill's, Brit Care, Pro Plan, and Purenatural, plus toys, beds, grooming supplies, and health products. Supporting services include veterinary clinics (OZAS, DOMUS PRO, NØRDIKA in Vilnius; KLAIPĖDA), pet grooming salons, pet boarding, and pet insurance. The loyalty program (PetCity BIČIULIS) and Little Friend Club (Mažasis Bičiulis) for puppies/kittens provide recurring customer engagement. Free delivery is available for orders over €35 to parcel lockers.

Differentiator

Problem solved

Functional benefit

Brands

• PetCity BIČIULIS: Loyalty program offering discounts, free products, birthday gifts for pets, and exclusive promotions for members
• PetCity Mažasis Bičiulis
• PetCity Augintinių Centrai

Products and services

• PetCity E-parduotuvė (E-commerce Store) Online pet supplies store offering food, toys, accessories, grooming supplies, and health products for dogs, cats, small animals, birds, fish, and reptiles across Lithuania with delivery options via LP Express parcel terminals and couriers.
• Veterinary Clinics (Veterinarijos klinikos) Veterinary clinics offering animal healthcare services, located in Vilnius (OZAS, DOMUS PRO, NØRDIKA) and Klaipėda, staffed with qualified veterinarians and equipped with modern medical equipment.
• Pet Grooming Salons (Kirpyklos) Professional pet grooming services including bathing, haircuts, and styling, located in shopping centers across Lithuania.
• Pet Hotel (Gyvūnų viešbutis) Pet boarding services for dogs and cats while owners are away.
• Pet Insurance (Augintinių draudimas) Pet insurance coverage offered through the PetCity platform.
• PetCity BIČIULIS Loyalty Program Loyalty program offering every 7th bag of dog or cat dry food free, every 7th litter box free, birthday gifts for pets, exclusive discounts, and invitations to PetCity BIČIULIAI events.
• PetCity Mažasis Bičiulis (Little Friend Club) Special loyalty program for puppies and kittens under one year, offering 10% discount on selected dry food (Brit Care, Smaak, Purenatural), 10% discount on cat litter (Compact Care, Smily), and 25% discount on grooming and vaccination services.
• Gift Vouchers (Dovanų kuponai) Gift voucher program for pet supplies and services.

Quantifiable outcome

• 6% cashback on purchases through loyalty program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major brand partner and brand partner.

• LP ExpresscoreChannel Partner/ Reseller/ DistributorLogistics partnership for nationwide delivery services. LP Express provides parcel terminal delivery and courier services for PetCity e-commerce orders throughout Lithuania.
• Royal Caninmajor brand partnerOthersPremium pet food brand available at PetCity stores and e-commerce. Royal Canin specializes in breed-specific and therapeutic pet foods.
• Hill's Pet Nutritionmajor brand partnerOthersPremium pet food brand sold through PetCity channels. Hill's Science Plan products target specific health conditions and life stages.
• Brit Caremajor brand partnerOthersPremium Czech pet food brand featuring grain-free, hypoallergenic, and functional pet foods prominently featured in PetCity promotions.
• Nestlé Baltics (Pro Plan)major brand partnerOthersPurina Pro Plan premium pet food products distributed through PetCity stores and e-commerce platform.
• Purenaturalbrand partnerOthersScandinavian pet food brand featuring high meat content formulas sold through PetCity.
• PayseracoreTechnology or IntegrationPayment processing intermediary for PetCity e-commerce transactions. Paysera provides payment gateway services for online purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Musti Group: Parent group operating the same XL-format pet care center concept across the Baltic states with 40+ locations. Comparable as the operating model PetCity Lietuva replicates and as a regional benchmark for store-level economics.
• Arcaplanet: Italy's largest pet retail chain with stores, grooming, and veterinary services. Directly comparable as a European omnichannel pet care specialist with a similar store-based service integration strategy.
• ZooRoyal: German online pet supplies retailer carrying premium brands comparable to PetCity's e-commerce assortment. Competitor for online basket share in Lithuania and benchmark for European online pet pricing.
• Fressnapf | Maxi Zoo: Europe's largest omnichannel pet retail chain with physical stores and an integrated online shop across multiple countries. Closely comparable to PetCity's physical-plus-e-commerce pet supplies model, although at much larger European scale.
• Zooplus: Leading pure-play online pet supplies retailer across Europe. Directly comparable on the e-commerce pet retail motion and premium-brand assortment (Royal Canin, Hill's, Pro Plan) that competes with PetCity's online catalog.
• Pets at Home: UK-listed omnichannel pet care retailer combining stores, vet practices (Vets4Pets), grooming salons, and a loyalty program. The closest analog to PetCity's integrated retail-plus-services-plus-loyalty model.

Broad incumbents

• Petco: US omnichannel pet retailer offering pet supplies, grooming, veterinary care, and pet insurance under one roof. Operates a similar integrated-services model to PetCity but at national US scale.
• PetSmart: North America's largest specialty pet retailer with stores, grooming, vet services, and an online channel. Comparable on the omnichannel pet retail-plus-services concept but at materially larger scale and a different geography.

Regional players

• Tiendanimal: Leading Spanish online pet supplies retailer with a curated premium-brand assortment and value-added services. Conceptually analogous to PetCity's online catalog but operating in a non-overlapping geography.

Emerging players

• Pet Lovers Centre: Asia-Pacific omnichannel pet care chain offering retail, grooming, and vet services in shopping malls. Comparable on the mall-based, service-integrated pet retail format that PetCity deploys in Baltic shopping centers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5QAvo0PlSWCNNokmmyKw7g
• Facebookfacebook.com/petcityklinika
• Instagraminstagram.com/petcity.lt
• TikToktiktok.com/@petcity.lt
• LinkedInlinkedin.com/company/petcity-lietuva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetCity Lietuva