Moolenaar

What Moolenaar does

Moolenaar is a privately held Dutch flower bulb grower headquartered in Voorhout, Netherlands, producing green and growing retail products for the home and garden category. The company was founded in 1850, giving it approximately 175 years of continuous operation within the Dutch horticultural sector, and currently employs between 11 and 50 people, placing it in the small-enterprise band. Its product positioning is oriented toward retail end-markets — consumers and garden-channel buyers — rather than bulk wholesale or cut-flower export.

Operationally, the company is anchored in the Bollenstreek (Dutch bulb-growing region) around Voorhout, where the majority of the Netherlands' flower bulb production is concentrated. The publicly stated product scope covers "green and growing" retail offerings, indicating live plant material and growing stock rather than processed or packaged goods. No information on proprietary growing techniques, certifications, varieties, intellectual property, or distribution partnerships was available in the source data.

The business model is consistent with a traditional regional grower selling into retail channels (garden centers, DIY chains, and/or direct-to-consumer), though the source data does not disclose pricing structure, channel mix, customer concentration, or revenue mechanics. The corporate web property at moolenaar.nl was not parseable at the time of capture, and no funding history, M&A activity, or financial disclosures are on record, leaving the commercial specifics as inferential rather than documented.

Name

Moolenaar

Website

https://moolenaar.nl

Company type

Private

Founded year

1850

Headcount range

11–50 employees

Short description

Moolenaar is a privately held Dutch flower bulb grower founded in 1850 in Voorhout, Netherlands, producing green and growing retail products for home and garden consumers through a small (11-50 employee) regional operation.

Ownership category

akta.pro rank

Product category

Flower Bulb Cultivation

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Flower bulbs
• Horticulture products
• Garden plants
• Home gardening
• Bulb cultivation

Headquarters

HQ city

Voorhout

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Moolenaar is a flower bulb grower that cultivates and supplies green and growing retail products for home and garden use. The company focuses on producing bulbs and related horticultural stock rather than finished manufactured goods, operating as a traditional grower in the Dutch horticulture sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower bulbs and growing retail products Cultivated flower bulbs and associated green, growing retail stock supplied by the grower for use by home gardeners and garden retailers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• K. A. Visser & Zn: Long-established Dutch flower bulb grower in the Bollenstreek. Competes directly with Moolenaar for retail and wholesale bulb customers with a similar family-business profile.
• P. Pennings & Zn: Dutch family-owned flower bulb grower based in the Bollenstreek. Operates at comparable scale to Moolenaar, specializing in tulip, daffodil, and hyacinth bulbs for retail and landscape customers.
• Th. B. Boer & Zn: Long-established Dutch flower bulb grower exporting globally. A direct peer in terms of product mix, customer channels, and cluster location.
• Gebr. Rotteveel: Dutch family-owned flower bulb grower and exporter in the Bollenstreek. Comparable to Moolenaar in heritage, scale, and product focus on retail-oriented bulb products.
• P. Nelis & Co: Dutch flower bulb specialist focused on tulip and narcissus bulbs for retail and landscape customers. Operates in the same competitive niche as Moolenaar.
• Holland Bulb Market: Dutch online retailer of flower bulbs serving the home and garden channel. Competes directly with Moolenaar's retail positioning through a digital-first DTC model.

Broad incumbents

• Dümmen Orange: Major Dutch flower breeder with proprietary genetics and global distribution. A large incumbent in the broader Dutch ornamental horticulture space relevant to flower bulb growers.
• Royal Lemkes: Large Dutch ornamental plant grower and retailer. A broader incumbent operating at larger scale across multiple plant categories including flower bulb-adjacent products.
• Royal Van Zanten: Major Dutch lily and flower bulb breeder and grower with global reach. A large incumbent operating broadly in the Dutch flower bulb industry and sharing the same Bollenstreek ecosystem as Moolenaar.
• Coöperatie Nederlandse Bloembollencentrale (CNB): Cooperative of Dutch flower bulb growers handling brokerage, processing, and export. Serves as both a key distribution channel and a competitor for small Dutch bulb growers like Moolenaar.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/moolenaar-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moolenaar