Betting Sports

What Betting Sports does

BettingSports.com is a US-focused sports betting information destination and affiliate publisher operated by Malta-based Betting Sports Holdings, Ltd. (BSH), founded in 2012. The site aggregates sports news, scores, standings, statistics, and odds across six major North American leagues (NFL, NCAAF, NBA, NCAAB, NHL, MLB), and runs an odds-comparison feature that lists moneylines, spreads, and totals from ten-plus partner sportsbooks side-by-side on per-game matchup pages. Editorial output is augmented by a handicapper directory, daily 'Sharp Report' and 'NCAAB Steam Report' handicapping series by Chris Sharp that publish an internally calculated 'true line' against posted sportsbook odds, an educational Sports Betting Guide covering bet types and terminology, and a Bet Smart video pick series distributed via YouTube.

The underlying platform is a WordPress-based content site with cookie-based session analytics, newsletter email capture, and internal redirect links used to attribute referred traffic to partner sportsbooks. The business model is purely affiliate-referral: the site is free to end users and generates revenue when referred visitors sign up and play at partner online sportsbooks (Bovada, BetDSI, BookMaker, SportsBetting, Top Bet, BetOnline, among others) via tracked outbound links placed throughout the site, including featured matchups, 'Where to Bet' placements, and in-content links. A secondary affiliate stream promotes third-party handicapping services such as Chris Sharp's IvyLeaguePicks.com.

Name

Betting Sports

Legal name

Betting Sports Holdings, Ltd.

Website

https://bettingsports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BettingSports.com is a free, US-focused sports betting information site that aggregates odds, news, scores, handicapper picks, and sportsbook reviews to refer visitors to partner online sportsbooks via affiliate links.

Ownership category

akta.pro rank

Product category

Sports Betting Information

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Sports betting information
• Odds comparison
• Sportsbook reviews
• Handicapping picks
• Affiliate content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sportsbook affiliate referral fees: Primary revenue stream: the site earns affiliate commissions when visitors sign up and play at partner online sportsbooks (Bovada, BetDSI, BookMaker, SportsBetting, Top Bet, BetOnline, etc.) via tracked outbound links displayed throughout the site (welcome bonus call-outs, "where to bet" section, featured matchup links, in-content links).
2. Handicapper / service promotion affiliate fees: Promotes paid handicapping services (e.g., Chris Sharp's IvyLeaguePicks.com premium plays) on the blog and in "Free Play" videos, driving paying subscribers to third-party services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

BettingSports.com is a free sports betting information and affiliate blog that aggregates odds from 10+ online sportsbooks, publishes sports news, scores, standings, and statistics for major U.S. leagues (NFL, NBA, MLB, NHL, NCAAF, NCAAB), and produces daily handicapping picks and educational content for individual sports bettors. Revenue is generated when referred users sign up and play at partner sportsbooks via tracked affiliate links displayed throughout the site, including in welcome bonus call-outs, a "where to bet" section, featured matchup links, and in-content links.

Product overview

BettingSports.com is a single unified content-and-data website — a sports betting blog with odds comparison — rather than a multi-product SaaS platform. Its core product is the BettingSports.com site (Homepage + Sport Hubs for NFL, NCAAF, NBA, NCAAB, NHL, MLB), on top of which several add-on content modules are layered: the Sports Betting Guide (with explainer pages for bet types such as Moneyline, Spread, Parlay, Teaser, In-Play, Futures, Props, If-Bets, Run/Puck Line, Totalizators), Sportsbook Reviews, the Handicapper Directory, The Sharp Report and NCAAB Steam Report handicapping series by Chris Sharp, the Bet Smart / Video Play of the Day video series, and a Latest American Sports Betting Odds data feed. The odds-comparison layer drives affiliate links out to sportsbooks (Bovada, BetDSI, BookMaker, SportsBetting, BetOnline, Top Bet), and editorial coverage of each league ties these modules together.

Differentiator

Problem solved

Functional benefit

Products and services

• BettingSports.com Sports Betting Blog with Odds Comparison Central content-and-data destination offering daily sports news, side-by-side odds comparison across 10+ sportsbooks, featured matchup breakdowns (spread, moneyline, over/under), and detailed standings, statistics, and odds data across NFL, NCAAF, NBA, NCAAB, NHL, and MLB. Free to access; revenue is generated through tracked affiliate links to partner sportsbooks.
• The Sharp Report Daily handicapping/steam-move report authored by Chris Sharp, publishing an internally generated "true line" model output (moneylines, spreads, totals) alongside posted sportsbook odds to identify value situations and sharp-money moves. Covers NBA, MLB, NCAAB, and other leagues with daily picks and recaps.
• Bet Smart / Video Play of the Day Daily video handicapping segment hosted by Ryan Ryans (with written picks by Chris Sharp), delivered on-site and on the BettingSports YouTube channel, providing free play picks each morning.

Quantifiable outcome

• Compares odds from 10 reputable sportsbooks; reviews 11 sportsbooks; rates top 5 handicappers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TheLines: Sports betting odds, picks, and analysis site covering major U.S. sports—overlapping content product and target audience with BettingSports.
• OddsChecker: Global odds comparison and sports betting information site with affiliate links to sportsbooks—directly comparable on the core odds-comparison product, though primarily U.K./international rather than U.S.-anchored.
• Covers: Sports betting content, picks, odds, and sportsbook reviews platform serving U.S. sports bettors across the same major leagues—same content/affiliate model and audience overlap as BettingSports.
• Bookies.com: Sportsbook review and comparison site targeting U.S. sports bettors with affiliate referral monetization—directly comparable on product (sportsbook reviews) and affiliate-led revenue model.
• Action Network: Sports betting media and data platform offering odds, picks, public-betting data, and sportsbook affiliate referrals to U.S. bettors—comparable content-plus-affiliate model and audience.
• Sportsbook Review (SBR): Sportsbook ratings, reviews, and odds comparison platform serving U.S. bettors with handicapper and forum content—comparable product mix and affiliate-oriented monetization to BettingSports.
• OddsShark: Odds comparison and sports betting picks site covering NFL, NBA, MLB, NHL, NCAAF, and NCAAB with sportsbook reviews—directly comparable to BettingSports on product, audience (U.S. sports bettors), and affiliate-driven revenue model.
• RotoGrinders: Sports betting and daily fantasy sports content community with picks, odds, and educational content—overlapping audience (sharp and recreational U.S. bettors) and editorial-style content.
• VegasInsider: Long-running Las Vegas-anchored sports betting information site offering odds, news, picks, and handicapper content for U.S. sports—comparable in mission, audience, and editorial depth to BettingSports.

Emerging players

• SBR (Sports Betting Review) forums: Community-driven sportsbook ratings and discussion platform serving U.S. bettors—partial overlap in sportsbook review and ratings content, complementary as a community channel rather than direct odds-comparison competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bettingsports_
• YouTubeyoutube.com/user/BettingSports
• Facebookfacebook.com/Betting.Sports
• Pinterestpinterest.ie/bettingsports
• LinkedInlinkedin.com/company/betting-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betting Sports