VegasInsider
VegasInsider is a US online sports betting and gambling information platform founded in 1997 that aggregates odds, expert picks, sportsbook and casino reviews, and prediction-market content for recreational and semi-professional sports bettors across 30+ sports.
- Company typePrivate
- Founded1997
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What VegasInsider does
VegasInsider is a US-based online sports betting and gambling information platform founded in 1997 and headquartered in Fort Lauderdale, Florida. The company operates a content-led, freemium web and mobile platform that aggregates real-time odds, scores, and matchup data across 30+ sports leagues (NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, golf, UFC, soccer, tennis, boxing, horse racing, esports) and serves both traditional US sportsbook markets and the rapidly expanding sweepstakes-casino and prediction-market verticals. Its core product is an expert pick service (VI Premium) supported by an Expert Pick Tracking System that documents handicapper records, alongside complementary tools such as a parlay calculator, prediction-market odds converter, and 500+ educational guides.
The platform's underlying technology stack is a content management and affiliate-monetization web platform with iOS and Android mobile applications, structured around SEO-optimized sport- and state-specific landing pages (24+ US states plus Canada). VegasInsider generates revenue primarily through affiliate marketing commissions earned when users sign up or place bets with sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, ESPN BET, BetRivers), online casinos, daily fantasy sports operators (Underdog, PrizePicks, Sleeper), and prediction markets (Kalshi, Polymarket). Secondary revenue comes from VI Premium subscriptions for expert picks and analysis, plus display advertising. The company reaches approximately 20 million users annually on a lean team of 11-50 employees and has been featured in major media outlets including Fox Sports, SI.com, IMDB, and Yahoo. Mike Mitchell serves as Chief Executive Officer.
VegasInsider firmographics
Firmographics- Name
- VegasInsider
- Legal name
- VegasInsider
- Website
- https://vegasinsider.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VegasInsider is a US online sports betting and gambling information platform founded in 1997 that aggregates odds, expert picks, sportsbook and casino reviews, and prediction-market content for recreational and semi-professional sports bettors across 30+ sports.
- Ownership category
- akta.pro rank
VegasInsider industry classification
Industry- Product category
- Sports Betting Information & Media
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where VegasInsider is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VegasInsider business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing Commissions: VegasInsider earns commissions when users sign up or place bets through affiliate links to sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, ESPN BET, Underdog, BetRivers, Sleeper, Borgata, Thrillzz, Fliff, Kalshi) and online casinos. This is the primary revenue driver.
- Premium Subscriptions: VI Premium subscription service providing daily expert picks, in-depth analysis, total, moneyline, spread, parlays predictions for multiple sports. Subscription required to unlock full picks and analysis.
- Advertising Revenue: Display advertising and sponsored content on the platform, including sportsbook promos and bonus code features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with odds, news, and basic picks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VegasInsider product offering
Product offeringCore offering
VegasInsider operates an online sports betting and gambling information platform that aggregates real-time betting odds, expert handicapper picks, sportsbook bonus codes, online casino reviews, and sweepstakes casino directories across professional and college sports. The platform monetizes primarily through affiliate commissions from sportsbooks and casinos, supplemented by a premium VI Premium subscription service for expert picks and advertising revenue.
Product overview
VegasInsider operates as a comprehensive sports betting and gambling information platform, functioning as an aggregator and content hub rather than a standalone product. The core platform centers on sports betting odds aggregation, expert picks, and sportsbook bonus codes across professional and college sports leagues (NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, UFC, Soccer, Tennis, Boxing, Horse Racing, Esports). The product portfolio extends through several specialized modules: an Online Casino Reviews section covering legal US markets, a Sweepstakes Casinos directory featuring 180+ social casino reviews and bonus codes, a Prediction Markets section covering Kalshi and Polymarket, a dedicated mobile iOS app, and complementary betting tools including a parlay calculator and educational guides. The platform monetizes through affiliate marketing relationships with sportsbooks and casinos.
Differentiator
Problem solved
Functional benefit
Products and services
- VegasInsider Sports Betting Platform A comprehensive web and mobile sports betting news and odds aggregation platform serving individual sports bettors with expert picks, betting odds, matchup data, scores, and sportsbook bonus codes across professional and college sports leagues.
- VI Premium Expert Picks Premium subscription service offering daily expert picks across NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, and Golf with in-depth analysis from professional handicappers, including moneyline, spread, total, and parlay predictions.
- Online Casino Reviews Detailed reviews and bonus codes for legal US online casinos available in regulated states including Michigan, Pennsylvania, New Jersey, West Virginia, Connecticut, and Delaware.
- Sweepstakes Casinos Directory A directory of 180+ sweepstakes and social casinos featuring reviews, bonus codes, and guides for platforms such as Stake.us, McLuck, Pulsz, High 5 Casino, Chumba, WOW Vegas, and others across most US states.
- Prediction Markets Coverage Coverage and promo codes for prediction market platforms including Kalshi, Polymarket, ProphetX, NoVig, Crypto.com, and FanDuel Predicts.
- VegasInsider Mobile App iOS mobile application providing sports betting tips, odds access, and picks on-the-go, available on the Apple App Store as VegasInsider Betting Tips.
- Betting Tools and Calculators Free betting utilities including a parlay calculator, prediction market odds converter, and sports betting revenue tracking by state for sports bettors.
- Betting Guides and Education Educational content library including how-to guides for betting on various sports, a betting terms glossary, and responsible gambling resources, with 500+ guides across sportsbook reviews, casino reviews, and how-to content.
Quantifiable outcome
- Nearly 20+ million users served over the last year
- +1 more outcomes
Companies that use VegasInsider
Customer profileSegments4 records
Ideal customer profiles2 records
VegasInsider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VegasInsider partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and major.
- DraftKingscoreDraftKings is featured prominently on VegasInsider with promotional codes, bonus offers, and affiliate links. VegasInsider earns commissions for referring users who sign up or bet with DraftKings sportsbook.
- FanDuelcoreFanDuel bonus codes and promotions featured on VegasInsider with affiliate relationship. VegasInsider receives compensation for qualified referrals to FanDuel sportsbook.
- BetMGMcoreBetMGM bonus codes and sportsbook promotions featured with affiliate links. VegasInsider earns commissions for user referrals to BetMGM.
- Caesars SportsbookcoreCaesars Sportsbook promotional codes and welcome offers featured on VegasInsider with affiliate partnership.
- bet365corebet365 bonus codes featured for US, Canada, UK, and Mexico markets with affiliate relationship.
- Fanatics SportsbookcoreFanatics Sportsbook promo codes and promotions featured on VegasInsider with affiliate partnership.
- ESPN BETcoreESPN BET promo codes featured with affiliate relationship on VegasInsider.
- Chumba CasinomajorChumba Casino (social casino) reviews, bonuses, and promo codes featured on VegasInsider with affiliate partnership.
- Pulsz CasinomajorPulsz sweepstakes casino featured with promotional codes, reviews, and affiliate links.
- High 5 CasinomajorHigh 5 Casino (social casino) reviews and bonuses featured with affiliate partnership.
- Stake.usmajorStake.us sweepstakes casino featured with promotional codes and affiliate links.
- KalshimajorKalshi prediction market promo codes and reviews featured on VegasInsider with affiliate relationship.
- PolymarketmajorPolymarket prediction market promo codes and legal status guides featured with affiliate partnership.
- Clubs PokermajorClubs Poker sweepstakes casino reviews, bonus codes (VIBONUS), and promotional offers featured with affiliate relationship.
- Underdog FantasycoreUnderdog fantasy sports promo codes and DFS platform reviews featured with affiliate partnership.
- PrizePickscorePrizePicks promo codes and daily fantasy sports reviews featured with affiliate relationship.
- BetRiverscoreBetRivers sportsbook and casino promo codes featured with affiliate partnership.
- McLuck CasinomajorMcLuck social casino reviews and bonuses featured with affiliate partnership.
- WOW VegasmajorWOW Vegas sweepstakes casino featured with promotional codes and affiliate links.
- Hello MillionsmajorHello Millions social casino reviews and welcome bonuses featured with affiliate relationship.
- Jackpota CasinomajorJackpota sweepstakes casino featured with promotional codes and affiliate links.
- Sleeper FantasycoreSleeper fantasy sports promo codes and platform reviews featured with affiliate partnership.
- Crown Coins CasinomajorCrown Coins sweepstakes casino featured with promotional codes and affiliate links.
- PlayBraccomajorPlayBracco social casino and sportsbook promo codes featured with affiliate relationship.
- Funrize CasinomajorFunrize sweepstakes casino featured with promotional codes and affiliate links.
- Chanced CasinomajorChanced Casino (Gold Coin Group LLC) sweepstakes casino reviews, bonuses, and VIBONUS promo code featured with affiliate partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
VegasInsider competitors and assessment
Company assessmentOthers
- Better Collective: Public sports betting media and affiliate holding company that owns Action Network and other affiliate assets. Comparable as a scaled aggregator of sportsbook affiliate traffic.
- Catena Media: Public affiliate media company operating sportsbook and casino lead-generation sites. Comparable as a peer operator of sportsbook affiliate content businesses at scale.
Direct peers
- RotoGrinders: Daily fantasy sports and sports betting content platform with picks, tools, and affiliate offers. Comparable in content-led monetization across DFS and sports betting verticals.
- Sportsbook Review (SBR): Sportsbook ratings, reviews, and odds platform with affiliate partnerships. Directly comparable as a sportsbook affiliate and review destination serving US bettors.
- OddsShark: Sports betting odds comparison and picks platform offering affiliate-linked sportsbook bonuses. Comparable to VegasInsider in affiliate business model and target audience of US sports bettors.
- Action Network: Leading US sports betting media and affiliate platform providing odds, expert picks, and sportsbook partnerships. Closely comparable to VegasInsider in product, audience, and affiliate-driven revenue model.
- Covers: Sports betting picks, odds, and sportsbook review platform with a long operating history. Directly comparable as a content-led sportsbook affiliate site serving US bettors.
- Rotoworld: Fantasy sports and betting news platform with expert picks and player analysis. Comparable in combining expert handicapper content with sportsbook/DFS affiliate monetization.
Broad incumbents
- The Athletic: Subscription-based sports media company with growing sports betting and picks coverage. A broader incumbent expanding into the same affiliate and picks space as VegasInsider.
- ESPN BET: Sportsbook and betting-content product from a major sports media brand. Comparable as a large incumbent combining betting content, picks, and integrated affiliate flows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VegasInsider social profiles
Digital presenceVegasInsider financial estimates
Financial estimateRevenue estimate
Valuation estimate
VegasInsider leadership team
Management profileNumber of profiles
Profiles1 record
VegasInsider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VegasInsider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VegasInsider
What does VegasInsider do?
VegasInsider operates an online sports betting and gambling information platform that aggregates real-time betting odds, expert handicapper picks, sportsbook bonus codes, online casino reviews, and sweepstakes casino directories across professional and college sports. The platform monetizes primarily through affiliate commissions from sportsbooks and casinos, supplemented by a premium VI Premium subscription service for expert picks and advertising revenue.
Is VegasInsider a public or private company?
VegasInsider is a private company. It is classified as unknown and is currently operating.
When was VegasInsider founded?
VegasInsider was founded in 1997. It employs 11 to 50 people.
Where is VegasInsider based?
VegasInsider is headquartered in Fort Lauderdale, United States, in the North America region.
How does VegasInsider make money?
Three revenue lines are on record. Affiliate Marketing Commissions are the primary driver. The others are premium Subscriptions and advertising Revenue.
Who are VegasInsider's main competitors?
Others on record are Better Collective and Catena Media. Direct peers are RotoGrinders, Sportsbook Review (SBR), OddsShark, Action Network, Covers and Rotoworld. Broad incumbents are The Athletic and ESPN BET.
Does VegasInsider have an API?
No public API is recorded for VegasInsider.
What industry is VegasInsider in?
VegasInsider's product category is Sports Betting Information & Media. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 713290 and its SIC code is 7990.