NEXT REALITY
NEXT REALITY is a Czech real estate franchise network offering residential and commercial brokerage, financing, direct property purchases, and developer services across the Czech Republic, supported by a strategic partnership with financial intermediary Partners.
- Company typePrivate
- Founded2006
- HeadquartersPraha, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
NEXT REALITY firmographics
Firmographics- Name
- NEXT REALITY
- Legal name
- NEXT REALITY GROUP a.s.
- Website
- https://nextreality.cz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NEXT REALITY is a Czech real estate franchise network offering residential and commercial brokerage, financing, direct property purchases, and developer services across the Czech Republic, supported by a strategic partnership with financial intermediary Partners.
- Ownership category
- akta.pro rank
NEXT REALITY industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Lessors of Nonresidential Buildings (except Miniwarehouses) (53112)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where NEXT REALITY is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
NEXT REALITY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Real Estate Sales Commission: Commissions from facilitating property sales transactions
- Real Estate Rental Commission: Commissions from rental transactions
- Financing Services: Commissions from mortgages and other financial products including insurance and investments through Partners network
- Property Purchases and Investments: Direct property purchases through Českomoravský realitní fond, a.s., offering fast property acquisitions up to 85% of market value
- Cooperative Housing Financing: Alternative financing solutions for property purchases without income verification requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model for property transactions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
NEXT REALITY product offering
Product offeringCore offering
NEXT REALITY is a Czech real estate agency operating a nationwide franchise network that brokers residential and commercial property sales, rentals, and auctions. It bundles complementary services around each transaction, including free property valuation, mortgage and cooperative housing financing through partner banks, property insurance arrangement, direct cash purchases via its affiliated fund (up to 85% of market value within 48 hours), legal and administrative support, and specialized developer project services through its NEXT DEVELOP division.
Product overview
NEXT REALITY is a Czech real estate company operating as a franchise network with branches across the Czech Republic. Founded in 2006, it offers a comprehensive suite of real estate services including property sales, rentals, auctions, and valuations. The network leverages proprietary technology (NEXTAPP), offers integrated financing services through partnerships with major mortgage banks, and provides specialized developer services through its NEXT DEVELOP division. Additional services include cooperative housing financing, property insurance, legal services, and international property sales. The company also produces a podcast series (NEXT BUSINESS TALK) featuring interviews with top-performing network leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- NEXT REALITY Franchise Network (Síť poboček) Nationwide Czech real estate brokerage franchise network operating across all regions of the Czech Republic, providing standardized property sales, purchase, rental, and ancillary real estate services to individual and business clients.
- Property Valuation (Oceňování nemovitostí)
Quantifiable outcome
- Property purchases completed within 48 hours
- +1 more outcomes
Companies that use NEXT REALITY
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
NEXT REALITY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
NEXT REALITY partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PartnerscoreStrategic partnership with Partners, the market leader in financial intermediation in the Czech Republic. Partners operates over 80 franchise offices and has more than 1,800 financial advisors. The partnership provides mutual referrals: NEXT REALITY agents refer clients needing mortgages/financial services to Partners advisors, while Partners advisors refer clients buying or selling properties to NEXT REALITY. NEXT REALITY also earns passive income from mortgage commissions through this partnership.
- Českomoravský realitní fond, a.s.coreČeskomoravský realitní fond (ČMRF) enables NEXT REALITY to offer direct property purchases up to 85% of market value with cash settlement within 48 hours. This partnership allows NEXT REALITY to serve clients who need quick liquidity and provides investment opportunities through the fund.
- Asociace realitních kanceláří České republiky (ARK ČR)coreNEXT REALITY GROUP a.s. is a full member of the Association of Real Estate Agencies of the Czech Republic. Membership requires compliance with association bylaws and ethical code, mandatory professional liability insurance of at least 1 million CZK, and completion of knowledge verification every 5 years.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
NEXT REALITY competitors and assessment
Company assessmentEmerging players
- Bezrealitky.cz: Czech online real-estate marketplace enabling direct owner-to-buyer transactions. Comparable as a Czech property-discovery channel that competes for the same sellers and buyers, exerting pressure on traditional agent commission models.
- Sreality.cz: Largest Czech real-estate listings portal (Seznam group). A primary listing-distribution channel for NEXT REALITY agents and a structural competitor that aggregates buyer demand.
Others
- Partners (financial services network): Czech market leader in financial intermediation with 80+ franchise offices and 1,800+ advisors. Next Reality's core referral and mortgage-commission partner; relevant for ecosystem context and as a benchmark for financial-product cross-sell economics.
Direct peers
- Century 21 Czech Republic: International real-estate franchise network operating in the Czech Republic with residential brokerage services. Comparable on franchise structure, multi-region coverage, and SMB/consumer buyer segment.
- M&M Reality Holding: Largest Czech real-estate brokerage network with a branch and franchise model across the Czech Republic and Slovakia. Directly comparable to NEXT REALITY in target market, service scope (brokerage + financing), and franchise-led distribution.
- RE/MAX Czech Republic: Franchise arm of RE/MAX in the Czech Republic, operating a nationwide network of agent offices. Closely comparable on franchise model, residential brokerage focus, and agent-recruitment economics.
Broad incumbents
- Engel & Völkers Czech Republic: Global premium real-estate brokerage with Czech operations focused on higher-end residential and commercial transactions. Overlaps with NEXT REALITY on brokerage and international-listing services but operates at a higher price point.
Regional players
- Svoboda & Williams: Czech boutique real-estate agency focused on premium Prague residential and investment properties. Comparable on brokerage services and Prague market focus, but with a non-franchise, premium-segment positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NEXT REALITY social profiles
Digital presenceNEXT REALITY compliance and trust
Trust signalCompliance3 records
NEXT REALITY financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEXT REALITY leadership team
Management profileNumber of profiles
Profiles3 records
NEXT REALITY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEXT REALITY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEXT REALITY
What does NEXT REALITY do?
NEXT REALITY is a Czech real estate agency operating a nationwide franchise network that brokers residential and commercial property sales, rentals, and auctions. It bundles complementary services around each transaction, including free property valuation, mortgage and cooperative housing financing through partner banks, property insurance arrangement, direct cash purchases via its affiliated fund (up to 85% of market value within 48 hours), legal and administrative support, and specialized developer project services through its NEXT DEVELOP division.
Is NEXT REALITY a public or private company?
NEXT REALITY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEXT REALITY founded?
NEXT REALITY was founded in 2006. It employs 101 to 250 people.
Where is NEXT REALITY based?
NEXT REALITY is headquartered in Praha, Czechia, in the Europe region.
How does NEXT REALITY make money?
Five revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are real Estate Rental Commission, financing Services, property Purchases and Investments and cooperative Housing Financing.
Who are NEXT REALITY's main competitors?
Emerging players on record are Bezrealitky.cz and Sreality.cz. Partners (financial services network) is listed as an others. Direct peers are Century 21 Czech Republic, M&M Reality Holding and RE/MAX Czech Republic. Engel & Völkers Czech Republic is listed as a broad incumbent. Svoboda & Williams is listed as a regional player.
Does NEXT REALITY have an API?
No public API is recorded for NEXT REALITY.
What industry is NEXT REALITY in?
NEXT REALITY's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 53121 and its SIC code is 6531.