Minds English School

What Minds English School does

Minds English School is a privately held Brazilian English-language education company operating since 2007 under the trading name "Minds – Inglês de verdade." The company delivers English instruction through a hybrid in-person and online model anchored by a physical network of 70+ franchise and branch locations spread across at least seven Brazilian states and four macro-regions (Southeast, South, Central-West, North). Its course portfolio comprises six distinct products: a flagship 18-month hybrid conversational course (extendable to 24 months) capped at six students per class, a gamified Kids and Teens course for ages 9–17, an intensive 30-day Flash course, an on-site corporate In Company program, a beginner Atendimento e Viagens course, and a post-advanced Up Plus continuation course. A coworking space rental is offered as an ancillary revenue stream at school locations.

The business model is a monthly subscription tuition model with no publicly disclosed pricing; prospective students are routed via WhatsApp consultants and a website lead form to negotiate enrollment and discounts. Go-to-market is sales-led, combining physical walk-in traffic, WhatsApp-based consultant outreach, and per-unit organic social media (Instagram, Facebook). Revenue mechanics are recurring in nature, tied to multi-month student commitments, and the customer base is overwhelmingly B2C with a secondary B2B corporate vertical delivered through the In Company course. Minds has not raised institutional capital, operates without a disclosed parent company, and holds Great Place to Work certification, which it leverages as both employer branding and indirect consumer marketing.

Name

Minds English School

Legal name

Minds English School

Website

https://mindsinglesdeverdade.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Minds English School is a Brazilian private English-language education company operating 70+ physical school locations nationwide, delivering hybrid in-person and online English courses to individual students, youth, and corporate clients via a monthly subscription tuition model.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAFAE

In-Person Language Tutoring & Small-Group Classes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAMAFAC

Online Language Learning Platforms (Self-Paced)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

Keywords

• English language instruction
• Language school services
• In-person and online courses
• Corporate English training
• Kids and teens language learning

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. English Language Courses (Tuition): The company generates revenue primarily through tuition fees for its structured English language courses. Courses are offered in hybrid (online + in-person) and fully in-person formats at its physical school locations across Brazil. Revenue is recurring in nature as students enroll in multi-month programs (18-24 months for the main course, 6 months for intensive courses).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Minds English School is a Brazilian English language education network that delivers English instruction through a hybrid (in-person + online) model at 70+ physical school locations across Brazil. Its core offering is a structured 18-month English fluency program in small classes (up to 6 students) focused on conversation, supplemented by specialized tracks for children and teens, an intensive short-format course, on-site corporate training, and a beginner travel-and-service course.

Product overview

Minds English School is a single-product English language learning school (not a platform-plus-modules architecture). The company offers six distinct English language course products: Curso 18 meses (the flagship hybrid in-person/online program), Curso Kids and Teens (for ages 9-17), Curso Up Plus (continuation course for advanced students), Curso Flash (intensive 6-month course compressed into 30 days), Curso In Company (corporate on-site training), and Atendimento e Viagens (beginner course for customer service/travel). Additionally, coworking space rental is available as an ancillary service. All courses are delivered through a hybrid (online/offline) teaching model with classes held in physical school locations across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso 18 Meses Hybrid English course combining in-person and online instruction, with classes of up to 6 students focused on conversation. Designed to be completed in 18 months with an extension option to 24 months; targeted at individual learners who want conversational English proficiency within a defined timeline.
• Curso Kids and Teens English course for children and adolescents aged 9 to 17, using playful methodology, an electronic whiteboard, games, and interactive activities. Progresses from basic to advanced English levels; targeted at school-age learners whose parents seek engaging English instruction.
• Curso Flash Intensive English course that compresses 6 months of content into 30 days, aimed at basic English needs such as travel, work, or initial exposure to the language. Targeted at learners needing a quick orientation rather than deep fluency.
• Curso In Company On-site English training where Minds teachers travel to the client's company to conduct classes, adapting instruction to all proficiency levels present in the group. Targeted at companies that want to offer English training to their employees on their own premises.
• Curso Up Plus Continuation course for students who have completed the Upper ADVANCED level, focusing on conversation practice and further refinement of English skills. Targeted at former Minds students who want to maintain and improve their advanced English.
• Atendimento e Viagens Beginner-focused English course covering basic English for customer service and travel, with a 6-month duration and classes of up to 12 students. Targeted at novice learners who need functional English for service roles or trips abroad.
• Locação de Coworking Coworking space rental service available at Minds English School locations, offered as an ancillary service alongside the company's core English language courses. Targeted at professionals or remote workers seeking workspace within or near Minds premises.

Quantifiable outcome

• English proficiency in 18 months

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• EF Education First: Global language education company with both online and in-person offerings; a comparable broader incumbent overlapping with Minds on adult learner English and corporate training.
• Kaplan International: International English language school operator with consumer and corporate programs; comparable as a broader incumbent in the English language training category.
• Berlitz: Global language training incumbent with corporate and consumer offerings in Brazil; overlaps with Minds' 'In Company' corporate training segment and adult conversational courses.

Direct peers

• Yázigi: Brazilian English and Spanish language school franchise network with a similar unit-based retail footprint and curriculum-led positioning, targeting the same adult and youth English learner segments.
• CCAA: Long-established Brazilian English language school franchise with a similar small-class, conversation-led methodology and physical unit distribution across Brazil.
• Fisk: Brazilian language school franchise network offering English and other languages with a comparable physical-school distribution model across multiple Brazilian states.
• Wizard: Largest Brazilian franchise chain of English language schools, operating hundreds of units nationwide with a multi-product portfolio — directly comparable to Minds in target customer, course structure, and franchise distribution model.
• Cultura Inglesa: Historic Brazilian English school network with multiple physical units across major cities; competes head-to-head with Minds for adult and corporate learners seeking accredited English instruction.
• CNA (Rede CNA): National Brazilian language school franchise offering English and other languages through in-person units; directly comparable in distribution model and learner base to Minds.

Emerging players

• Duolingo: Leading consumer language learning app with a freemium model; an emerging digital substitute that competes for the same Brazilian learner segment with lower price and no geographic constraints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MindsIdiomasSantos
• Instagraminstagram.com/mindssantos
• LinkedInlinkedin.com/company/minds-idiomas-sbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minds English School