Think Lab Consulting

What Think Lab Consulting does

Think Lab Consulting GmbH (DBA: thinklab consulting) is an independent, founder-owned Swiss SAP professional services firm based in Zürich, incorporated in February 2003 by Jan Kübler, who serves as sole proprietor and managing director. The company delivers a unified portfolio of SAP-related services organized into three lines: SAP Analysis (including application benchmarking for infrastructure, support, maintenance, and project costs), SAP Consulting (business process consulting, requirements management, implementation, and technology management with a logistics-integration emphasis), and SAP Development (customized ABAP and ABAP Objects programming, SAPscript and SMARTFORMS form development, and SAP standard adaptations via customer exits, BAdIs, modifications, and user-exits). Its stated objective is high-quality, cost-effective IT solutions that keep client business processes competitive and sustainable.

The company's revenue model is straightforward professional services billing on a consulting engagement basis; pricing is not publicly disclosed and references are provided only on request. Go-to-market is direct and sales-led, with Jan Kübler serving as both consultant and managing director. Customer focus is horizontal across SAP enterprise users with particular depth in logistics companies and the aviation MRO sector (aircraft, jet engines, and components). The firm maintains a strategic partnership with axeba ag, with whom it co-developed the SAP application benchmarking methodology. Think Lab is bootstrapped, has no external investors, no subsidiaries, no patents, no disclosed awards, and no active social or content marketing presence beyond its company website.

Operationally, the firm is small (stated headcount 1-10, functionally a sole practitioner or very small team) and concentrated in Zürich. There is no evidence of recent funding, acquisitions, hiring expansion, geographic expansion, or new product lines. Technology is firmly anchored in legacy SAP enterprise tooling — ABAP, SAPscript, SMARTFORMS, ALE/IDOC, BAdIs — with no indicated AI, cloud-native, or platform-product offering. The business is, in effect, a senior-individual-consultancy model whose continuity and capacity are tightly coupled to the founder's availability and domain expertise.

Name

Think Lab Consulting

Legal name

Thinklab Consulting GmbH

Website

https://thinklab-consulting.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Lab Consulting GmbH is a Zürich-based, founder-owned Swiss SAP professional services firm delivering SAP analysis, consulting, and ABAP development to enterprise clients in logistics and aviation MRO, operating as a sole-practitioner consultancy since 2003.

Ownership category

akta.pro rank

Product category

SAP Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• SAP consulting services
• ABAP development
• SAP environment analysis
• ERP implementation consulting
• SAP application benchmarking

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SAP Consulting Services: Professional consulting services for business process optimization and SAP solution implementation, including requirements management, implementation consulting, and technology management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Think Lab Consulting provides professional analysis, consulting, and development services for SAP environments to enterprise clients. Offerings span SAP application benchmarking and cost analysis, business process consulting and implementation, and customized ABAP/ABAP Objects development including interfaces, forms, and enhancements, delivered primarily to logistics, aviation/MRO, and service industry organizations.

Product overview

Think Lab Consulting is an independent service and software company offering a unified portfolio of SAP-related services. The company provides three integrated service lines: (1) SAP Analysis Services including application benchmarking for cost analysis; (2) SAP Consulting Services covering business process consulting, requirements management, implementation, and technology management; and (3) SAP Development Services delivering customized ABAP solutions, form development, and SAP standard adaptations. These services are designed to work together, allowing the company to provide both consulting and development from the same source, increasing integration of internal development into customer processes and the SAP standard.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Analysis Services Analysis of SAP environments for enterprise clients, including SAP application benchmarking developed with partner axeba ag that analyzes and compares costs for infrastructure, support, maintenance and projects, considering benefits, quality, complexity and operational risk. Designed for organizations seeking structured cost and risk assessment of their SAP landscapes.
• SAP Consulting Services Business process consulting, requirements management, implementation consulting, and technology management services focused on optimizing logistics processes and integrating them with accounting/ERP systems. Targeted at SAP enterprise users in logistics, aviation/MRO and service industry organizations that need to develop and optimize complex business processes.
• SAP Development Services Customized SAP development including ABAP and ABAP Objects programming (dialogue and batch programming, report programming, interface programming, ALE/IDOC programming), form development using SAPscript and SMARTFORMS, and SAP standard adaptations via customer exits, Business Add-Ins (BAdIs), internal developments, modifications and user-exits, with a structured conceptual data modelling approach.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• axeba agcoreStrategic or Co-development PartnerStrategic partnership with axeba ag for SAP application benchmarking. Together they developed SAP application benchmarking methodology that supports analysis and comparison of costs for infrastructure, support, maintenance and projects. The model incorporates benefits, quality, complexity and operational risk considerations for any SAP solution.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Capgemini: Global IT services firm with a substantial SAP practice and SAP S/4HANA Center of Excellence. Competes for the same enterprise SAP transformation engagements, especially with European industrial and logistics clients.
• Deloitte: Big Four advisory firm with an extensive SAP S/4HANA and industry consulting practice. Overlaps directly with Think Lab's SAP consulting and ERP implementation services at the enterprise end of the market.
• Accenture: Global consulting and system integration leader with one of the largest SAP practices worldwide. Competes for the same SAP implementation and migration work but at vastly larger scale and with full lifecycle capabilities.

Emerging players

• Cubeware GmbH: Boutique SAP-focused BI and analytics consultancy in the DACH region. Comparable as a small SAP-specialized firm, though focused on BI/analytics rather than core ERP development.

Direct peers

• S&N AG: German SAP Gold Partner offering SAP consulting, development, and managed services to mid-market customers. Closely comparable in service mix (consulting + ABAP development) and target customer profile.
• msg systems: Large German-headquartered IT consultancy with a strong SAP practice and industry-specific solutions. Comparable SAP consulting and custom development services for enterprise clients, primarily in DACH.
• KWP INSIDE HR: German SAP HCM/SuccessFactors consultancy. Comparable as a DACH-focused SAP boutique providing functional consulting and custom development, though specialized in HR rather than logistics/aviation.
• All for One Group: Mid-market SAP consultancy (SE-listed) with deep SAP ERP, S/4HANA and industry focus. Comparable as a SAP services provider for European mid-market enterprises, though much larger and publicly listed.
• axeba ag: Swiss SAP consulting firm and Think Lab's named strategic partner; they co-developed the SAP application benchmarking methodology. Highly comparable in size, geography (Switzerland) and SAP service focus.
• SALT Solutions: DACH-based SAP consultancy focused on logistics, manufacturing and supply chain, similar to Think Lab's logistics vertical emphasis. Comparable service portfolio around SAP ERP, SCM and process optimization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/thinklab-consulting-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Lab Consulting