Convexitas
Convexitas is a Chicago-based, founder-owned asset manager that builds discretionary equity derivative overlay strategies — anchored by its Tail Liquidity product — for RIAs, family offices, and small institutions.
- Company typePrivate
- Founded2021
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Convexitas does
Convexitas LLC is a Chicago-based, privately held asset manager founded around 2021 that builds discretionary investment strategies on equity derivative overlays for registered investment advisors, family offices, smaller institutions, and private funds. The firm positions itself as a fiduciary whose mandate is to manage portfolio-level liquidity in all market conditions, addressing what it characterizes as a failure of traditional diversification during correlated sell-offs.
The product suite is anchored by Tail Liquidity, an always-on overlay designed to capture equity downside in exchange for limited upside drag and to deliver negatively correlated returns without relying on correlation assumptions. Two additional strategies — the Concentrated Correlation Harvester (CES), an absolute-return strategy harvesting structural inefficiencies in concentrated stock hedging flows, and Enhanced Semis, a sector overlay on semiconductors — broaden the menu. Underpinning these strategies is a proprietary Python-based technology stack used for portfolio management, risk monitoring, daily dashboards, purpose-built reconciliations, and continuous risk-based guardrails; a Client Portal providing virtual due diligence, mandate positions, guardrail performance, scenarios, and commentary is in development.
The revenue model is AUM-based investment management fees, with disclosed strategy minimums starting at $300,000, anchoring distribution to HNW, family office, and institutional mandates. Go-to-market combines direct Advisor Sales Representative prospecting of independent RIAs and large wealth platforms, institutional separate account mandates, and channel distribution through the SMArtX Advisory Solutions Manager Marketplace. Marketing is anchored by CIO Zed Francis's recurring media presence on Schwab Network, the Prof G Markets podcast, and the RCM Alternatives Derivative podcast, complemented by webinars, e-books, and a research blog. The firm remains small (1-10 employees), co-founder owned (Devin Anderson CEO, Zed Francis CIO, Brian Wysocki COO), and early in its distribution buildout.
Convexitas firmographics
Firmographics- Name
- Convexitas
- Legal name
- Convexitas LLC
- Website
- https://convexitas.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Convexitas is a Chicago-based, founder-owned asset manager that builds discretionary equity derivative overlay strategies — anchored by its Tail Liquidity product — for RIAs, family offices, and small institutions.
- Ownership category
- akta.pro rank
Convexitas industry classification
Industry- Product category
- Investment Management / Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers
Keywords
Where Convexitas is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Convexitas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Management Fees: Convexitas generates revenue through investment management fees charged on assets under management. The firm manages discretionary investment strategies focused on equity derivative overlays for families and institutions. As an asset manager, fees are likely assessed as a percentage of AUM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Minimum investment starting at $300,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Convexitas product offering
Product offeringCore offering
Convexitas is a fiduciary asset manager that delivers discretionary equity-derivative overlay investment strategies—including Tail Liquidity, Enhanced Semis, and the Concentrated Correlation Harvester (CES)—to registered investment advisors, family offices, and institutional clients. The strategies are designed to provide liquidity, downside protection, tax efficiency, and capital efficiency without requiring cash allocation or collateral, and are supported by a proprietary technology platform that includes daily client dashboards and risk-based guardrails.
Product overview
Convexitas is an asset manager offering discretionary investment strategies built on equity derivative portfolio-level tools. The core product is Tail Liquidity, an always-on liquidity solution for portfolio construction. The company also offers Enhanced Semis for semiconductor sector exposure and Concentrated Correlation Harvester (CES), an absolute return strategy. A Client Portal is under development for client access to due diligence data and mandate information.
Differentiator
Problem solved
Functional benefit
Brands
- Tail Liquidity: Strategy that captures downside protection in exchange for minimal upside drag, designed as an always-on liquidity solution for portfolio construction.
- Concentrated Correlation Harvester (CES)
- Enhanced Semis
Products and services
- Tail Liquidity
- Concentrated Correlation Harvester (CES)
- Enhanced Semis
- Client Portal
Quantifiable outcome
- Target profile: capture 50% of market downside in exchange for giving up 20% of upside
- +1 more outcomes
Companies that use Convexitas
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Convexitas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Convexitas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SMArtX Advisory SolutionscoreSMArtX Advisory Solutions expanded its Manager Marketplace by adding 5 new investment strategies from Convexitas, increasing its total offerings to 1,561 strategies from 320 firms. This partnership provides Convexitas with access to SMArtX's network of financial advisors and wealth management clients through a digital marketplace platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Convexitas competitors and assessment
Company assessmentBroad incumbents
- Allianz Investment Management (options strategies): Global asset manager with structured equity and options overlay capabilities serving institutional and intermediary clients. Competes in the broader overlay/derivatives segment but operates at a much larger scale.
- Parametric Portfolio Associates: Large customized equity, options overlay, and direct indexing manager owned by Morgan Stanley. Competes with Convexitas on institutional and family office overlay mandates but at materially greater scale.
- Calamos Advisors: Established asset manager with deep options-based strategies across mutual funds, ETFs, and SMA mandates. Overlaps with Convexitas in advisor-sold derivative strategies but serves a far broader audience.
- CBOE Vest: Options-based ETF manager spun out of CBOE with a broad suite of buffer, income, and overlay funds. Competes for advisor allocations seeking derivative-based risk management in an ETF format.
- Neuberger Berman Options Overlay Group: Large traditional asset manager with a dedicated options overlay practice serving institutional and intermediary clients. Represents the kind of scale incumbent Convexitas competes against for advisory overlay mandates.
Direct peers
- Gateway Investment Advisers: Long-standing options overlay manager offering hedged equity strategies for advisors and institutions. Directly comparable in product (option-based equity overlays) and customer base (RIAs, family offices, consultants).
- SpiderRock Advisors: Options and derivative overlay specialist serving RIAs and institutions. CIO Zed Francis previously managed derivative overlays at SpiderRock, and the firm offers comparable equity option strategies for advisor-sold portfolios.
- Swan Global Investments: Defined-outcome and hedged equity manager offering options-based strategies for RIAs and family offices. Comparable in size and product focus (option overlays for advisors) but with longer live track record.
- ZEGA Financial: Derivative-based asset manager offering options overlay and absolute return strategies for advisors. Listed alongside Convexitas on the SMArtX Manager Marketplace and competes for the same RIA and family office mandates.
Emerging players
- OverlayShares: ETF issuer offering actively managed derivative overlay funds for advisors. Pursues the same capital-efficient hedge narrative as Convexitas but via exchange-traded wrappers rather than SMAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Convexitas social profiles
Digital presenceConvexitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convexitas leadership team
Management profileNumber of profiles
Profiles3 records
Convexitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convexitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convexitas
What does Convexitas do?
Convexitas is a fiduciary asset manager that delivers discretionary equity-derivative overlay investment strategies—including Tail Liquidity, Enhanced Semis, and the Concentrated Correlation Harvester (CES)—to registered investment advisors, family offices, and institutional clients. The strategies are designed to provide liquidity, downside protection, tax efficiency, and capital efficiency without requiring cash allocation or collateral, and are supported by a proprietary technology platform that includes daily client dashboards and risk-based guardrails.
Is Convexitas a public or private company?
Convexitas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convexitas founded?
Convexitas was founded in 2021. It employs 11 to 50 people.
Where is Convexitas based?
Convexitas is headquartered in Calgary, Canada, in the North America region.
How does Convexitas make money?
One revenue line is on record: investment Management Fees.
Who are Convexitas's main competitors?
Broad incumbents on record are Allianz Investment Management (options strategies), Parametric Portfolio Associates, Calamos Advisors, CBOE Vest and Neuberger Berman Options Overlay Group. Direct peers are Gateway Investment Advisers, SpiderRock Advisors, Swan Global Investments and ZEGA Financial. OverlayShares is listed as an emerging player.
Does Convexitas have an API?
No public API is recorded for Convexitas.
What industry is Convexitas in?
Convexitas's product category is Investment Management / Asset Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.