SMArtX Advisory Solutions
SMArtX Advisory Solutions is a cloud-native, API-first UMA and TAMP technology provider serving RIAs, broker-dealers, banks, fintechs, and asset managers with sleeve-level portfolio management, a 2,700-strategy manager marketplace, and deep integrations to 20+ custodians.
- Company typePrivate
- Founded2018
- HeadquartersWest Palm Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SMArtX Advisory Solutions does
SMArtX Advisory Solutions is a privately held, cloud-native managed accounts technology provider founded in 2018 and headquartered in West Palm Beach, Florida. The company builds an API-first Unified Managed Account (UMA) and Turnkey Asset Management Platform (TAMP) that delivers intra-day, sleeve-level portfolio management, automated trading, tax overlay (including automated tax-loss harvesting with wash-sale protection), and an enterprise billing engine (BillPro). Its core technology stack includes proprietary trade-mirroring capability, modular APIs, and embeddable web components that allow firms to adopt either the full SMArtX Platform or integrate discrete functions into existing wealth management stacks.
SMArtX operates a two-sided marketplace connecting RIAs, broker-dealers, banks, trust companies, fintech firms, and asset managers. The Manager Marketplace distributes more than 2,700 investment strategies from over 375 asset managers under a single contract, while direct integrations with 20+ custodians and wealth platforms — including Charles Schwab, Fidelity Clearing & Custody Solutions, Goldman Sachs Advisor Solutions, BNY Mellon Pershing, Raymond James, TradePMR, Black Diamond (SS&C), and Addepar — provide the distribution backbone. SMArtX also white-labels its technology for enterprise platforms (for example, powering SS&C Advent's integrated UMA solution) and embeds its capabilities into partner stacks such as AdvisorEngine via web components.
Revenue is generated through enterprise TAMP/platform subscriptions, technology licensing and white-label arrangements, marketplace access and strategy listing fees, and the BillPro billing engine. The firm has raised approximately $36 million in disclosed equity across a 2018 seed, a 2020 venture round led by ManchesterStory Group, and a 2022 $30 million Series D led by Morningstar Investment Management. Customers include Thrivent Advisor Network, American Portfolios, and HedgeCo Securities, and the company has received multiple WealthManagement.com Industry Awards between 2020 and 2023.
SMArtX Advisory Solutions firmographics
Firmographics- Name
- SMArtX Advisory Solutions
- Legal name
- SMArtX Advisory Solutions
- Website
- https://smartxadvisory.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SMArtX Advisory Solutions is a cloud-native, API-first UMA and TAMP technology provider serving RIAs, broker-dealers, banks, fintechs, and asset managers with sleeve-level portfolio management, a 2,700-strategy manager marketplace, and deep integrations to 20+ custodians.
- Ownership category
- akta.pro rank
SMArtX Advisory Solutions industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industry
- Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where SMArtX Advisory Solutions is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMArtX Advisory Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- TAMP Platform Fees: Turnkey Asset Management Platform subscription fees charged to advisors and firms for access to the managed account infrastructure, investment strategies, and platform features.
- Technology Licensing: Licensing of proprietary managed accounts technology to enterprises, banks, trusts, broker-dealers, and fintech firms to power their own managed account programs (e.g., powering SS&C Advent's integrated UMA solution).
- Manager Marketplace Distribution: Distribution platform enabling asset managers to reach and be discovered by advisors; revenue generated through platform access and strategy listing fees.
- Enterprise Billing (BillPro): Enterprise-grade billing engine sold to institutional wealth management firms for complex fee management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise custom pricing for large institutions requiring full platform access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SMArtX Advisory Solutions product offering
Product offeringCore offering
SMArtX Advisory Solutions provides a cloud-native, API-first unified managed account (UMA) and turnkey asset management platform (TAMP) that enables RIAs, broker-dealers, banks, and fintech firms to build and scale managed account programs. Its offering combines the SMArtX Platform (sleeve-level portfolio management, trading, rebalancing, tax overlay), BillPro billing engine, Manager Marketplace of 2,700+ strategies from 375+ asset managers, and Analytics tools, delivered via APIs, white-label frontend, and embeddable web components.
Product overview
SMArtX Advisory Solutions is a cloud-native managed accounts technology provider offering a modular, API-first platform architecture. The core offering is the SMArtX Platform (UMA/TAMP infrastructure) combined with specialized modules including BillPro (billing engine), Manager Marketplace (2,700+ strategies from 375+ asset managers), and Analytics (real-time insights for asset managers). The platform supports tax management, portfolio management, cash management, and data management features. Integration options include enterprise-grade APIs, white-label Frontend Solution, and embeddable Web Components. Additional products include the Select List (curated strategy recommendations) and SMArtY (manager-sponsored strategist platform).
Differentiator
Problem solved
Functional benefit
Brands
- SMArtX Platform: Award-winning, API-first managed account platform built to power and scale advisory practices with flexible infrastructure and TAMP experience.
- BillPro
- Manager Marketplace
- SMArtY
- Total Portfolio Solutions
Products and services
- SMArtX Platform The award-winning, API-first managed account platform built to power and scale advisory practices through flexible infrastructure or TAMP experience. Provides intra-day, sleeve-level portfolio management and trading, detailed account-level data, and an investment products marketplace within a unified managed account (UMA) framework. Targeted at RIAs, broker-dealers, banks, fintech firms, and asset managers.
- BillPro Customizable, enterprise-grade billing engine for institutional wealth management firms that handles complex fee arrangements with precision. Supports bundled/unbundled fees, hierarchical fee schedules, and configurable billing cycles for UMA-based portfolios.
Quantifiable outcome
- AUM growth from $2B to $27.41B
- +2 more outcomes
Companies that use SMArtX Advisory Solutions
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
SMArtX Advisory Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature12 records
SMArtX Advisory Solutions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AdvisorEnginecoreDeep strategic partnership where SMArtX is fully embedded into AdvisorEngine workflows, enabling real-time model trading, sleeve-level portfolio management, and automated tax oversight. SMArtX powers the AdvisorEngine wealth platform via web components and API integrations.
- Charles SchwabcoreOne of the largest RIA custodians providing institutional-level trading tools within the familiar Schwab interface. SMArtX provides enterprise-level UMA access, seamless automation, robust tax tools, and real-time portfolio analytics.
- Fidelity Clearing & Custody SolutionscoreMajor custodial relationship where SMArtX provides Fidelity clients direct access to turnkey managed account solutions, institutional-grade trading, UMA access, and automation.
- Goldman Sachs Advisor SolutionscoreIntegration delivering power and precision for high-net-worth and ultra-high-net-worth account management with real-time data flow, transparent performance metrics, and automated trading workflows.
- BNY Mellon | PershingcoreDirect integration streamlining portfolio management for advisors and wealth managers. Real-time linking of account, trading, and reporting data, eliminating manual processes and enabling sophisticated custody solutions.
- Northern TrustcoreMajor institutional partner providing investment strategies on the SMArtX platform. Northern Trust has a long history with SMArtX leadership.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
SMArtX Advisory Solutions competitors and assessment
Company assessmentDirect peers
- SEI Investments: SEI's Wealth Platform is an established TAMP/UMA offering serving RIAs, broker-dealers, and institutional wealth managers. It competes with SMArtX for the same enterprise managed accounts business, with substantially greater AUM and longer customer tenure.
- Advisor360°: Advisor360° provides integrated wealth management technology for broker-dealers and RIAs, including managed account capabilities. It overlaps directly with SMArtX's broker-dealer and enterprise firm target segments with comparable SaaS wealthtech positioning.
- Envestnet: Envestnet is the largest TAMP/UMA platform in the U.S. with significantly greater AUM scale than SMArtX. It competes directly in unified managed accounts, advisor portals, and managed account technology serving the same RIA, broker-dealer, and enterprise wealth segments.
- Orion Advisor Technology: Orion provides UMA, TAMP, and portfolio management technology to advisors and enterprise wealth firms. It offers a comparable end-to-end managed accounts platform and competes directly with SMArtX for RIA and broker-dealer managed account business.
- InvestEdge: InvestEdge provides unified managed account and portfolio management technology to advisors and enterprise wealth firms. It directly competes with SMArtX in the UMA/TAMP technology category, with overlapping customer segments in RIAs and broker-dealers.
- Addepar: Addepar provides data aggregation, analytics, and reporting for UHNW and family office portfolios. It partners with SMArtX and overlaps in serving enterprise wealth firms with portfolio analytics, though its core strength is reporting rather than trading execution.
Broad incumbents
- SS&C Advent (Black Diamond): SS&C offers the Black Diamond wealth platform and Advent portfolio management tools. SMArtX is embedded within Black Diamond and also white-labels its UMA technology to SS&C Advent's integrated solution, making SS&C both a partner and a broader-wealth-tech incumbent.
- InvestCloud: InvestCloud provides digital wealth management platforms serving financial institutions globally. It overlaps with SMArtX in serving enterprise wealth firms and fintech platforms with managed account infrastructure, but at significantly larger scale and broader scope.
- Morningstar: Morningstar is both a strategic investor in SMArtX and a broader wealthtech/asset management incumbent with overlapping capabilities in portfolio analytics, managed accounts, and advisor tools. It represents both partnership opportunity and competitive threat.
Emerging players
- Pontera: Pontera enables advisors to manage held-away retirement accounts and is integrated with SMArtX. It addresses an adjacent use case within managed account workflows, providing complementary capabilities rather than direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
SMArtX Advisory Solutions social profiles
Digital presenceSMArtX Advisory Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMArtX Advisory Solutions leadership team
Management profileNumber of profiles
Profiles9 records
SMArtX Advisory Solutions funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMArtX Advisory Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMArtX Advisory Solutions
What does SMArtX Advisory Solutions do?
SMArtX Advisory Solutions provides a cloud-native, API-first unified managed account (UMA) and turnkey asset management platform (TAMP) that enables RIAs, broker-dealers, banks, and fintech firms to build and scale managed account programs. Its offering combines the SMArtX Platform (sleeve-level portfolio management, trading, rebalancing, tax overlay), BillPro billing engine, Manager Marketplace of 2,700+ strategies from 375+ asset managers, and Analytics tools, delivered via APIs, white-label frontend, and embeddable web components.
Is SMArtX Advisory Solutions a public or private company?
SMArtX Advisory Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was SMArtX Advisory Solutions founded?
SMArtX Advisory Solutions was founded in 2018. It employs 51 to 100 people.
Where is SMArtX Advisory Solutions based?
SMArtX Advisory Solutions is headquartered in West Palm Beach, United States, in the North America region.
How does SMArtX Advisory Solutions make money?
Four revenue lines are on record. TAMP Platform Fees are the primary driver. The others are technology Licensing, manager Marketplace Distribution and enterprise Billing (BillPro).
Who are SMArtX Advisory Solutions's main competitors?
Direct peers on record are SEI Investments, Advisor360°, Envestnet, Orion Advisor Technology, InvestEdge and Addepar. Broad incumbents are SS&C Advent (Black Diamond), InvestCloud and Morningstar. Pontera is listed as an emerging player.
Does SMArtX Advisory Solutions have an API?
Yes. SMArtX offers enterprise-grade APIs that power proposals, trading, reporting, and custom workflows across the ecosystem. The platform supports API integration, frontend solutions with full-feature out-of-the-box tech solutions, and embeddable web components for rebalancing, trading, and marketplace functionality. Developer documentation is at smartxadvisory.com/how-we-power/apis.
What industry is SMArtX Advisory Solutions in?
SMArtX Advisory Solutions's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAAAJAE, Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset. Its NAICS code is 523940 and its SIC code is 7372.