Eyup Sabri Tuncer

What Eyup Sabri Tuncer does

Eyup Sabri Tuncer is a Turkish heritage personal care and fragrance company founded in 1923 and headquartered in Sariyer, Turkey, operating with 51–100 employees. The company manufactures and sells a portfolio of botanical-based personal care products including eau de colognes, hair care (shampoos and tonics), body care (shower gels, lotions, body splashes), hand care, skin care, baby care, and refreshing towels, organized under the main brand and a sub-line called Perfume Jewels. Core product technology is rooted in proprietary botanical formulations using ingredients sourced from specific Turkish regions — Aegean olives, hand-harvested Turkish roses, Anatolian laurel, and Mediterranean lemons — with the entire line certified vegan under the international V-Label certification.

The company's revenue model is direct-to-consumer e-commerce: products are sold one-time at unit prices between $15.99 and $30.99 through its own US-facing storefront (eyupsabrituncer.us), with bundle pricing for Signature Bundles, a 10% first-order welcome discount (WELCOME10), and free US shipping on orders over $39.99. Distribution is concentrated on this single owned digital channel serving North America, supplemented by content marketing through a brand journal, an email newsletter subscription funnel, and organic social media. The customer base is exclusively individual consumers segmented around the need for natural, vegan-certified personal care with heritage provenance.

From a strategic and operational standpoint, Eyup Sabri Tuncer is a privately held, bootstrapped brand with no disclosed institutional investors, funding rounds, acquisitions, or executive team information in the source material. Its competitive positioning is built on three pillars: a 100+ year brand heritage, third-party vegan certification, and regionally sourced Anatolian botanicals — with no AI/ML capabilities, patents, or technology partnerships disclosed. The business is currently in operating status, with the most recent visible strategic activity being the launch of the Perfume Jewels premium fragrance line and the formal US e-commerce storefront.

Name

Eyup Sabri Tuncer

Legal name

Eyup Sabri Tuncer

Website

https://eyupsabrituncer.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Eyup Sabri Tuncer is a Turkish heritage personal care and fragrance brand founded in 1923 that sells V-Label-certified, botanically formulated colognes, hair care, and body care products directly to individual consumers through its US e-commerce storefront.

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eau de Cologne & Light Fragrances (CRABADAD)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Personal care products
• Vegan cosmetics
• Eau de cologne
• Natural hair care
• Botanical body care

Headquarters

HQ city

Sariyer

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for personal care products including hair care, body care, skin care, hand care, baby care, cologne, and refreshing towels. Products sold at various price points ($15.99-$30.99) with bundle options offering special pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Eyup Sabri Tuncer manufactures and sells a portfolio of personal care and fragrance products directly to consumers through its own e-commerce store. The catalog spans hair care (shampoos, hair tonics), body care (shower gels, body splashes, lotions), skin care, hand care, baby care, eau de cologne, refreshing towel wipes, and the Perfume Jewels sub-brand of premium fragrances. All formulations are built around Anatolian botanicals (olive, rose, laurel, lemon) and carry V-Label vegan certification across the full product line.

Product overview

Eyup Sabri Tuncer is a Turkish personal care and fragrance company established in 1923, offering a diverse portfolio of personal care products organized into multiple categories. The core offerings include Eau de Cologne (with classic scents like Lemon), Hand Care, Body Care (such as shower gels, body splashes, and lotions), Hair Care (shampoos and hair tonics), Skin Care, Baby Care, Refreshing Towels, and the Perfume Jewels sub-brand of body splashes. The company also sells Signature Bundles that combine multiple products for complete care routines. Products feature botanically-sourced ingredients from Anatolia including olive, rose, laurel, and lemon, with formulations certified vegan by V-Label. The company operates primarily as an e-commerce retailer selling directly to consumers in the U.S. market.

Differentiator

Problem solved

Functional benefit

Brands

• Perfume Jewels: A product line featuring body splashes and fragrance products including Silky Touch and Warm Sugar variants.

Products and services

• Raspberry Vinegar Hair Tonic 500 ml / 16.9 fl oz Hair tonic formulated with raspberry vinegar for hair care, priced at $24.99, sold to individual consumers via the brand's direct-to-consumer e-commerce site.
• Raspberry Vinegar Super Shampoo 500 ml / 16.9 fl oz Super shampoo with raspberry vinegar for hair cleansing and care, priced at $28.99, sold to individual consumers.
• Perfume Jewels Silky Touch Body Splash 250 ml / 8.5 fl oz Body splash from the Perfume Jewels collection with silky touch formula, priced at $22.99, sold to individual consumers as a premium fragrance option.
• Argan Oil Hand & Body Lotion 250 ml / 8.5 fl oz Hand and body lotion enriched with argan oil for moisturizing care, priced at $17.99, sold to individual consumers.
• Classic Lemon Eau De Cologne Spray 150 ml / 5.07 fl oz Classic lemon-scented eau de cologne spray, a timeless fragrance from the brand's heritage, priced at $15.99.
• Coconut Milk Shower Gel 600 ml / 20.3 fl oz Shower gel enriched with coconut milk for moisturizing body care, priced at $20.99, sold to individual consumers.
• Verbena Zinde Lemon Refreshing Towels (XL) Extra-large refreshing towel wipes infused with verbena and lemon scent for on-the-go refreshment, priced at $30.99.
• Perfume Jewels Warm Sugar Body Splash 250 ml / 8.5 fl oz Body splash from the Perfume Jewels collection with warm sugar fragrance, priced at $22.99, sold to individual consumers.
• Signature Bundles Pre-curated product bundles combining daily favorites such as colognes and body care into complete care routines at special bundle pricing, sold to individual consumers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Family-owned natural personal care brand with strong ethical/vegan positioning, multi-category portfolio (soap, body, lip, hair), and international DTC distribution. Comparable on family/heritage ownership, vegan certification, ingredient-led brand storytelling, and mid-premium pricing.
• L'Occitane en Provence: French heritage botanical personal care brand with international DTC operations and Mediterranean provenance. Highly comparable on natural/botanical positioning, premium pricing, multi-category portfolio (fragrance, body, skin, hair), and global e-commerce scale — only materially larger and with broader geographic reach.
• Aesop: Premium botanical personal care brand (now owned by L'Oréal) built on ingredient-led storytelling, premium pricing, and selective distribution. Comparable on natural/botanical positioning, heritage-adjacent brand equity, and category breadth across fragrance, skin, hair, and body care.
• Mario Badescu: Heritage personal care and skincare brand with international DTC presence and multi-category portfolio. Comparable on heritage brand positioning, mid-premium price points, and direct-to-consumer-led international growth model at similar scale.
• Crabtree & Evelyn: Heritage botanical personal care brand built on English garden botanicals with international DTC operations. Comparable on heritage positioning, botanical ingredient storytelling, mid-premium pricing, and multi-category portfolio including fragrance, body, and hand care.
• Korres: Greek natural beauty brand founded on botanical formulations with strong DTC and retail presence. Directly comparable as a Mediterranean-heritage natural personal care brand with similar size, ingredient-led positioning, and multi-category portfolio spanning body, hair, and skin care.
• Santa Maria Novella: Italian heritage perfumery and personal care house dating to the 13th century, offering colognes, body care, and home fragrances with botanical formulations. Closely comparable on century-plus heritage, premium positioning, cologne-led portfolio, and DTC-driven international expansion model.

Broad incumbents

• The Body Shop: Global natural/vegan beauty retailer with vegan certification and ethical sourcing positioning. Comparable on vegan/clean beauty credentials and broad personal care portfolio, though materially larger in scale and with extensive physical retail footprint EST lacks.
• Burt's Bees: Iconic natural personal care brand (owned by Clorox) offering body care, lip care, and hair care with natural ingredient positioning. Comparable on natural ingredient storytelling and broad personal care portfolio, though at mass-market scale and price points rather than EST's premium positioning.

Regional players

• Dalan: Leading Turkish personal care and soap manufacturer with strong domestic market presence and export operations. Comparable as a Turkish heritage personal care peer competing in the same domestic market, though focused more on mass-market soap/body care than EST's premium fragrance-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eyupsabrituncer
• Facebookfacebook.com/eyupsabrituncer
• LinkedInlinkedin.com/company/eyupsabrituncer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyup Sabri Tuncer