What Midas Displays does

Midas Displays (legally Midas Components Ltd, Great Yarmouth, UK) is a specialist supplier that designs, manufactures, and distributes electronic display modules and sensor products. Its portfolio spans TFT, character and graphic LCD, character and graphic OLED, and E-Paper displays, plus piezo open-air ultrasonic transducers for measurement, detection, and sonar applications. In 2025 the company introduced the proprietary Aurum Series, a UK-designed family of high-brightness TFT modules with unified flex design and RGB/LVDS/HDMI interface options, marking a step from distribution toward in-house product design.

The core technology stack combines a UK-based in-house engineering team delivering custom and semi-custom display solutions with optical bonding, cover glass, touch panel and enclosure integration, layered against distributed lines from EDT (Smart Embedded, UI2), Top Display Optoelectronics, Lincoln Technology Solutions (FALD), and ClickTouch. This positions Midas as a value-add design-in partner rather than a catalogue reseller, evidenced by named collaborations such as the two-year development of a digital water multimeter for Salamander Pumps and a 'hidden until lit' TFT for Cyrus Audio's 40 series.

The business model is sales-led and quote-driven. Revenue is generated through hardware sales of display modules and ultrasonic sensors, supplemented by professional services from the in-house engineering team for custom design, development kits, and product enhancements. Go-to-market combines a Technical Sales Team offering on-site demonstrations with exhibition presence at events including Med-Tech Innovation Expo and Hardware Pioneers Max. The company is privately held under founder/management control, with Mike Halpin as Managing Director and CEO since inception, and reports no external investment. Operations are stated as UK-only, with no disclosed revenue.

Name

Midas Displays

Legal name

Midas Components Ltd

Website

https://midasdisplays.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Midas Displays is a UK-based specialist supplier designing, manufacturing, and distributing electronic display modules — including TFT, LCD, OLED, and E-Paper — alongside ultrasonic sensor products, serving industrial, medical, and electronics OEMs with custom engineering support.

Ownership category

akta.pro rank

Product category

Electronic Displays and Sensors

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Industrial & Rugged Displays (Harsh Environment) (HDACADAK)

akta.pro secondary industries

Medical-Grade Displays (Diagnostic/Clinical) (HDACADAJ), HDR & Mini-LED/OLED Monitors (HDACADAI)

Keywords

• Electronic display modules
• TFT LCD displays
• Ultrasonic sensors
• Custom display solutions
• Touchscreen integration

Headquarters

HQ city

Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Display and Sensor Product Sales: Midas generates revenue through the sale of display modules and ultrasonic sensors. Products include TFT displays, LCDs (character and graphic), OLEDs, E-Paper displays, and ultrasonic transducers. The company also offers product enhancement services including touchscreens, optical bonding, cover glass, and enclosures as add-on revenue streams.
2. Custom Design and Engineering Services: Revenue is generated from custom and semi-tailored display design services, development kits, and full custom solutions provided by the UK-based in-house engineering team.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Midas Displays designs, manufactures, and supplies electronic display modules (TFT, character and graphic LCD, OLED, and E-Paper) and ultrasonic transducers for industrial, electronics, and medical technology manufacturers. Its offering also includes its proprietary Aurum Series of high-brightness TFT displays, distributed EDT Smart Embedded and UI2 display families, and product enhancement services such as touchscreens, optical bonding, cover glass, enclosures, and full custom display design.

Product overview

Midas Displays is a UK-based supplier specializing in display and sensor solutions since 2000. The core product portfolio comprises TFT displays, LCD displays (character and graphic formats), OLED displays, and E-Paper displays, complemented by ultrasonic transducers. The company offers proprietary Aurum Series TFT displays designed in the UK, alongside distributed EDT product lines including Smart Embedded displays and UI2 Family displays. Product enhancements include touchscreens (PCAP and resistive), optical bonding, cover glass, enclosures, and accessories. Technical services encompass UK-based engineering support, custom design solutions, and development kit assistance. The offering is structured as a comprehensive display solutions portfolio spanning standard modules to fully customized implementations, supported by an in-house engineering team.

Differentiator

Problem solved

Functional benefit

Brands

• Aurum Series: UK-designed next-generation family of TFT displays with high brightness, unified flex design, and support for RGB, LVDS, and HDMI interfaces. Initially available in 4.3", 5.0", 7.0" and 10.1" sizes.

Products and services

• TFT Displays Thin-Film Transistor liquid crystal displays available in various sizes and resolutions, including standard and high-brightness options, sold to industrial and electronics manufacturers for integration into electronic devices and HMIs.
• LCD Displays (Character & Graphic) Character LCD modules (1x8 to 4x40 formats) and graphic LCD modules with various resolutions up to 256x128, supplied to industrial and electronics OEMs.
• OLED Displays Organic Light-Emitting Diode displays available in character and graphic formats, offering high contrast and wide viewing angles for embedded applications.
• E-Paper Displays Electronic paper displays offering ultra-low power consumption and sunlight-readable characteristics for low-power or ambient-lit embedded applications.
• Ultrasonic Transducers (Transmitters & Receivers) Piezo open-air ultrasonic transducers for measurement, detection, and sonar applications, available as standard open types from 28KHz to 40KHz and enclosed types from 28KHz to 320KHz.
• Aurum Series TFT Displays Proprietary UK-designed high-brightness TFT display family with unified flex design and support for RGB, LVDS, and HDMI interfaces, including an embedded BT817 advanced video engine option.
• EDT Smart Embedded Displays Self-contained HMI display modules with integrated STM32 MCU, flash memory, and SDRAM, available in sizes from 4.3" to 10.1" with PCAP touch and IPS technology, distributed via the EDT partnership.
• EDT UI2 Family TFT Displays Mechanically interchangeable TFT display series with standardised pinout and interface, available in sizes from 3.5" to 7.0" with IPS all-round viewing, optional PCAP touch, and a 50-pin unified connection.
• Full Custom Display Solutions UK-based in-house engineering team delivers tailored and fully custom display solutions from concept to obsolescence management, including touchscreens, optical bonding, cover glass, and enclosure integration.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Top Display Optoelectronics (TDO)minorChannel Partner/ Reseller/ Distributor · 7 January 2025New partnership allowing Midas to promote and distribute TDO's comprehensive range of display solutions, expanding Midas' display solutions offering.
• Emerging Display Technologies (EDT)coreTechnology or Integration · 7 May 2022Midas Displays partnered with EDT as a UK distributor. EDT is an integrated touchscreen manufacturer combining displays, touch panels, and cover lenses. The partnership provides Midas customers access to EDT's Smart Embedded displays and UI2 TFT series. EDT was formed in 1994 with a vision to become a leading display manufacturer worldwide.
• Emerging Display Technologies (EDT) - Smart EmbeddedcoreTechnology or Integration · 7 May 2022EDT's Smart Embedded module solution provides a total HMI solution with complete factory assembly and module testing, full product warranty, and worldwide local technical support. Sizes available from 4.3" to 10.1".

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Farnell / element14: Global broadline electronic component distributor with display, sensor and development kit offerings; comparable as a much larger incumbent competing for the same industrial/embedded buyer's display wallet.
• Mouser Electronics: Global broadline electronic component distributor stocking displays and sensors with instant online pricing; comparable at the distribution layer as a benchmark on catalogue breadth and buying experience.
• RS Components (RS): UK-headquartered broadline electronic components distributor carrying display lines and ultrasonic sensors; comparable as a UK-based competitor at the distribution layer, but operating across a far wider catalogue.

Direct peers

• Crystal Display Systems: UK-based specialist distributor of LCD, TFT, OLED and touch displays serving industrial and embedded customers; comparable as a domestic specialist with custom-engineering support and a similar target customer base.
• Display Visions: German specialist display manufacturer of LCD and TFT modules including industrial and embedded product lines; comparable as a European display specialist with custom and standard offerings.
• Anders Electronics: UK-based display specialist offering industrial-grade TFT, OLED and touchscreen modules plus custom design services; highly comparable in product range, custom-engineering model, and European industrial customer focus.
• Newhaven Display International: US-based manufacturer and supplier of LCD, TFT, OLED and vacuum fluorescent displays with development tools and customisation; comparable as a specialist display catalogue supplier serving embedded/industrial OEMs.

Emerging players

• Litemax Electronics: Specialist in industrial-grade sunlight-readable and high-brightness TFT displays; comparable at the rugged/industrial-display intersection relevant to Midas' harsh-environment and high-brightness Aurum line.
• Displaytech (SEACOMP): Display specialist offering standard and custom LCD/TFT modules including PCAP touch integration; comparable as a smaller display-focused supplier with custom engineering for industrial customers.
• 4D Systems: Specialist in embedded touchscreen display modules with on-board graphics processors (similar to Midas' BT817-based Aurum offering); comparable at the embedded HMI product intersection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midasdisplays
• Facebookfacebook.com/midasdisplays
• LinkedInlinkedin.com/company/midas-displays

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Displays