Elfin
New Elfin is an Italian manufacturer of industrial control and safety devices, including push buttons, signaling equipment, and ergonomic two-hand controls, serving automation, railway, pharmaceutical, and heavy-duty sectors through an international distributor network.
- Company typePrivate
- Founded2003
- HeadquartersCaselle Torinese, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elfin does
New Elfin (NEW ELFIN divisione pulsanti S.r.l.) is an Italian designer and manufacturer of industrial control and safety devices headquartered in Caselle Torinese near Turin, Italy. The company produces a complete range of physical control hardware including control auxiliaries (d22 and d30 series push buttons, emergency stops, selectors, joysticks, key switches), push button boxes (aluminum, stainless steel, and thermoplastic enclosures across MONO, ERGO, SMOOTH, TECHNO, CUBE, REMOTE, and VISION series), signaling and lighting devices, and safety equipment such as ergonomic two-hand control systems (compliant with UNI EN ISO 13851) and 3-position enabling switches. Underlying technology centers on fiberglass-reinforced technopolymer materials for high mechanical strength, LED-based illumination circuits, and IP-rated enclosures (up to IP69) for harsh-environment resistance. Manufacturing is fully in-house under ISO 9001:2015 certification maintained for over 20 years, supporting a "Made in Italy" value proposition.
The company's revenue model is B2B industrial hardware sales distributed through a network of authorized resellers internationally, supplemented by direct enterprise access via the My Newelfin B2B portal. Pricing is quote-based and not publicly disclosed; an online product configurator allows customers to select functions, technical specifications, and accessories. The company sells into seven vertical segments: industrial automation (primary), railway, pharmaceutical/food, agriculture, outdoor/environmental exposure, heavy-duty applications, and tertiary/infrastructure. Marketing channels include major industrial trade shows (SPS Nuremberg 2025, InnoTrans Berlin 2018), a multilingual six-language website, technical blog content, and active social media presence on LinkedIn, Facebook, Instagram, and YouTube. The customer base is fragmented across these verticals with no named anchor accounts, supporting a distributed-volume revenue profile.
Elfin firmographics
Firmographics- Name
- Elfin
- Legal name
- NEW ELFIN divisione pulsanti S.r.l.
- Website
- https://newelfin.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Elfin is an Italian manufacturer of industrial control and safety devices, including push buttons, signaling equipment, and ergonomic two-hand controls, serving automation, railway, pharmaceutical, and heavy-duty sectors through an international distributor network.
- Ownership category
- akta.pro rank
Elfin industry classification
Industry- Product category
- Industrial Automation Components
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)
Keywords
Where Elfin is headquartered
LocationHeadquarters
- HQ city
- Caselle Torinese
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Elfin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Industrial Hardware Sales: New Elfin generates revenue through the sale of industrial control and safety equipment including control auxiliaries, push button boxes, lighting/signaling devices, and safety equipment. Products are sold through distributor networks and direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial equipment sales through authorized distributors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Elfin product offering
Product offeringCore offering
Elfin (legally NEW ELFIN divisione pulsanti S.r.l.) designs, manufactures, and sells industrial control and signaling devices — including push buttons, selector switches, joysticks, emergency stop devices, enabling switches, two-hand control units, and push-button enclosures in aluminum, stainless steel, and thermoplastic. Products serve machinery builders and operators across industrial automation, railway, pharmaceutical/food, agriculture, and heavy-duty/outdoor sectors. Made in Italy with in-house production under ISO 9001:2015 certification and customization via an online product configurator.
Differentiator
Problem solved
Functional benefit
Products and services
- d22 Series Control and Signaling Devices (020 series) Complete 22mm-diameter control and signaling family (buttons, emergency stops, selectors, joysticks, lamps, signalers, contact elements, USB sockets) for assembly on industrial control panels and machinery. Targeted at OEMs and panel builders in industrial automation.
- d30 Series Control and Signaling Devices (030 series) 30mm panel-mount control and signaling product line (push buttons, emergency stops, selectors, joysticks, key switches, indicator lamps, contact elements) used on industrial machinery control panels. Targeted at industrial machinery OEMs.
- d30 Filopannello Series Control and Signaling Devices (032 series) Flush-mount 30mm control and signaling devices (buttons, emergency stops, selectors, joysticks, lamps, commutators, USB sockets) for flush-panel installations on industrial machinery. Targeted at panel builders requiring low-profile design.
- 016 Series Enabling and Control Devices Three-position enabling switches and associated control devices for safe operator presence inside hazardous zones of automated industrial systems. Targeted at industrial automation safety systems and machinery OEMs.
- Push Button Boxes — Aluminum (040 series M4, M5, M10) Aluminum push-button enclosures (M4, M5, M10 series) and junction boxes used to house control and signaling devices in industrial settings. Targeted at industrial machinery OEMs and panel builders needing rugged metal enclosures.
- Push Button Boxes — Stainless Steel (040 INOX series) Stainless steel (INOX) push-button enclosures and accessories for control device housing in hygienic, corrosive, or wash-down environments. Targeted at pharmaceutical, food processing, and clean-room applications.
- Push Button Boxes — Thermoplastic (080 series: MONO, ERGO, SMOOTH, TECHNO, CUBE, REMOTE, VISION) Thermoplastic push-button enclosures in seven product families (MONO, ERGO, SMOOTH, TECHNO, CUBE, REMOTE, VISION) plus polyester enclosures for control and signaling devices. Targeted at industrial OEMs needing lightweight, corrosion-resistant, customizable enclosures.
- Ergonomic Two-Hand Control Command (Comando Bimanuale Ergonomico) Ergonomic two-hand safety control device requiring simultaneous two-hand actuation, compliant with UNI EN ISO 13851, with anatomical hand rest support and reinforced technopolymer construction. Targeted at industrial machinery requiring two-hand safety control (presses, robotic cells).
Quantifiable outcome
- Ergonomic design supports thenar and hypothenar muscles, reducing joint strain and preventing carpal tunnel syndrome
- +2 more outcomes
Companies that use Elfin
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Elfin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elfin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InnoTrans Trade FairminorNew Elfin participated as an exhibitor at the InnoTrans 2018 international railway trade fair held September 18-21 in Berlin, showcasing new products from their 032 series including square key selectors and rotary selectors.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Elfin competitors and assessment
Company assessmentBroad incumbents
- Eaton: Global power-management major offering industrial control push buttons, signaling devices, and safety components within its broad automation portfolio. Competes with New Elfin across multiple verticals but as part of a much wider product mix.
- Rockwell Automation: US-based industrial automation major offering Allen-Bradley push buttons, signaling, and operator control devices. Broad incumbent competitor with stronger North American footprint but limited presence in New Elfin's Italian specialty niches.
- Schneider Electric: Global industrial automation leader with Harmony push-button and signaling product lines that directly overlap New Elfin's offering. A dominant incumbent in industrial control devices across Europe and globally.
- ABB: Global automation and electrification major offering pilot devices, signaling, and operator control components within its broader industrial automation portfolio. Overlaps New Elfin's offering across multiple sectors.
- Siemens: Global industrial automation leader with SIRIUS and 3SB push-button/control device lines that compete directly with New Elfin's d22/d30 series products, particularly in industrial automation and railway applications.
- Phoenix Contact: German specialist in industrial connection and automation technology including operator control panels and signaling devices. Adjacent competitor with stronger electronics/connectivity focus than New Elfin's electromechanical core.
Direct peers
- Pizzato Elettrica: Italian manufacturer of industrial control devices, safety switches, and signaling equipment. The closest direct competitor to New Elfin given overlapping Italian origin, similar product range (push buttons, safety devices, control panels), and shared target markets in industrial automation.
- Banner Engineering: Manufacturer of industrial safety products including two-hand control devices, enabling switches, and operator interface controls. Direct competitor in the safety-critical control-device segment targeted by New Elfin's 016 series.
- Schmersal: German specialist in industrial safety switchgear, safety relays, and operator control devices. Direct peer in the safety-critical control segment, particularly in two-hand controls and enabling switches where New Elfin competes.
- IDEC Corporation: Japanese global manufacturer of industrial push buttons, selector switches, and control components. Direct peer in the same electromechanical control-device category with comparable product families (d22, d30 series equivalents).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Elfin social profiles
Digital presenceElfin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elfin leadership team
Management profileNumber of profiles
Elfin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elfin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elfin
What does Elfin do?
Elfin (legally NEW ELFIN divisione pulsanti S.r.l.) designs, manufactures, and sells industrial control and signaling devices — including push buttons, selector switches, joysticks, emergency stop devices, enabling switches, two-hand control units, and push-button enclosures in aluminum, stainless steel, and thermoplastic. Products serve machinery builders and operators across industrial automation, railway, pharmaceutical/food, agriculture, and heavy-duty/outdoor sectors. Made in Italy with in-house production under ISO 9001:2015 certification and customization via an online product configurator.
Is Elfin a public or private company?
Elfin is a private company. It is classified as unknown and is currently operating.
When was Elfin founded?
Elfin was founded in 2003. It employs 11 to 50 people.
Where is Elfin based?
Elfin is headquartered in Caselle Torinese, Italy, in the Europe region.
How does Elfin make money?
One revenue line is on record: industrial Hardware Sales.
Who are Elfin's main competitors?
Broad incumbents on record are Eaton, Rockwell Automation, Schneider Electric, ABB, Siemens and Phoenix Contact. Direct peers are Pizzato Elettrica, Banner Engineering, Schmersal and IDEC Corporation.
Does Elfin have an API?
No public API is recorded for Elfin.
What industry is Elfin in?
Elfin's product category is Industrial Automation Components. Its primary akta.pro industry code is IMAGAJAB, Electromechanical Components (Relays, Switches, Potentiometers, Encoders). Its NAICS code is 335314 and its SIC code is 3620.