Floraservis

What Floraservis does

Floraservis is a privately held Slovak family company, founded in 1992 and headquartered in Slovakia, that manufactures and distributes small-consumer-packaged plant protection and plant nutrition products for the Slovak market. Its portfolio spans chemical and biological fungicides, insecticides, acaricides, herbicides (including total, selective, and natural-origin formulations), fertilizers in liquid, gel, water-soluble, granular, and stick formats, auxiliary preparations (wetting agents, grafting wax, game repellents), enzymatic septic and composting products, parasitic nematodes for biological pest control, and protective equipment for handling. The company also distributes third-party brands including GLORIA garden sprayers and THERMACELL mosquito repellents, and publishes educational materials such as disease and pest atlases, supported by the FloraAsist product-finder tool on its website.

The business operates a B2B2C go-to-market model, selling through three primary channels: a dedicated e-commerce storefront at postreky.sk with a B2B distributor login, a network of registered distributors and resellers served through a partner portal, and physical garden centers and retail stores where Floraservis supplies free promotional display stands. Its primary end customer is the home gardener, with professional agriculture (orchards, vineyards, vegetable cultivation) and household pest control as secondary segments. Pricing is unit-based through the e-shop, with separate B2B terms via the distributor portal; specific pricing is not publicly disclosed.

Floraservis holds ISO 14001 environmental management certification and participates in the ZORA empty-packaging collection system, and it is a founding member of the Slovak Plant Protection Association (SCPA, est. 1999), which in turn is a member of the European Crop Protection Association (ECPA, since 2000). The company is operationally active, holds a Bisnode solvency certificate, and conducted a substantial 2026 product launch spanning 22 new SKUs with a notable tilt toward biological and natural-origin formulations. No external funding, M&A activity, or international expansion is disclosed.

Name

Floraservis

Legal name

Floraservis

Website

https://floraservis.sk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Floraservis is a Slovak family-owned company, founded in 1992, that manufactures and distributes small-consumer-packaged plant protection products (fungicides, insecticides, herbicides) and plant nutrition products (fertilizers, biological controls) to home gardeners, professional farmers, and garden centers across Slovakia via e-commerce, distributors, and retail.

Ownership category

akta.pro rank

Product category

Agricultural Chemicals & Plant Protection

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fungicides (AFABAAAC)

akta.pro secondary industries

Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF), Natural/Green Pest Control Products (CRAJAHAK), Microbial/Biological Control (Beneficial Bacteria/Fungi/Viruses) (HSAMALAB), Microbial Bioherbicides (AFABAEAE), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Plant protection products
• Crop nutrition fertilizers
• Garden pest control
• Agricultural chemicals
• Biological pesticides

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Plant Protection Products: Manufacturing and distribution of small-consumer packaging plant protection products including fungicides, insecticides, herbicides, and biological preparations
2. Plant Nutrition Products: Fertilizers and nutritional products for plants including liquid, gel, water-soluble, and granulated formulations
3. Gardening Equipment: GLORIA sprayers, garden tools, and accessories distribution
4. Pest Control Products: Products for household pest control including rodenticides, insecticides, and traps

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Floraservis manufactures and distributes small-consumer packaged plant protection and nutrition products, including fungicides, insecticides, herbicides, biological preparations, and fertilizers in liquid, gel, water-soluble, and granulated forms. The company also distributes GLORIA garden sprayers, THERMACELL mosquito repellents, enzymatic preparations, composting accelerators, parasitic nematodes, and protective equipment, serving both home gardeners and professional agricultural users. Products are sold through a dedicated e-shop (postreky.sk), distributor network, and garden centers, with educational publications and a digital product finder tool (FloraAsist) supporting customer selection.

Product overview

Floraservis is a traditional Slovak family-owned company established in 1992, specializing in production and distribution of small-consumer packaging plant protection and nutrition products. The product portfolio includes: fungicides and biological disease preparations (against fungal diseases), insecticides and acaricides for pest control, total and selective herbicides for weed management, fertilizers (liquid, gel, water-soluble, granular, stick, and biological forms), auxiliary preparations (wetting agents, stimulators, grafting materials), enzymatic preparations for septic/wastewater systems, composting accelerators, parasitic nematodes for biological pest control, protective equipment, GLORIA garden sprayers and equipment (hand, pressure, backpack piston, high-performance sprayers), pool chemistry, cleaning products, THERMACELL mosquito repellents, and educational publications (Atlases, calendars). The company also offers the FloraAsist digital tool for product selection. Products are distributed through retail partners and an e-commerce platform (Postreky.sk).

Differentiator

Problem solved

Functional benefit

Products and services

• BELOUKHA GARDEN Natural total herbicide without glyphosate with fast contact effect for control of annual and perennial weeds and moss species. For home gardeners seeking glyphosate-free weed control.
• BIO PLANTELLA čierne lepové dosky Biological-mechanical sticky trap product for protection against tomato leafminer (Tuta absoluta) in garden or greenhouse tomato cultivation.
• BELANTY Spray fungicide in suspension concentrate form against fungal diseases affecting corn, vines, pome fruits, and stone fruits.
• BENEVIA Oil-based suspension concentrate insecticide for protection of potatoes, strawberries, and vegetables against chewing and sucking pests.
• BENTA 480 SL Selective post-emergent contact herbicide for destruction of dicotyledonous weeds in potato, pea, bean, flax, broad bean, and narcissus crops.
• ENERVIN SC Fungicidal product against potato blight, other blights, and downy mildew of vines.
• EXIREL Contact and stomach insecticide in suspension emulsion form for protection of pome fruit, stone fruit, and vines against chewing and sucking pests.
• FASTION GRANULE Granular product for control of crawling insects and ticks, applicable by broadcasting, watering, or spraying.
• FASTION SPRAY Ready-to-use spray product for direct application against crawling and flying insects.
• FIX-IT Liquid product against aphids with physical action suitable for all crops including garden, greenhouse, balcony, ornamental plants, and herbs.
• GAME REPELLENT PRO Auxiliary preparation for repelling game animals to protect crops against gnawing damage.
• LASTA Premium 100% organic natural fertilizer derived from sheep manure.
• PG NA BURINY KONCENTRÁT Total herbicide of 100% natural origin based on wine marc.
• PG NA BURINY RTU Ready-to-use total herbicide of natural origin based on wine vinegar.
• PREV-GOLD GARDEN Fungicidal and acaricidal/insecticidal preparation containing natural orange oil extract for treatment of fungal diseases and pest control on a wide range of crops.
• SERIFEL Biological plant protection preparation in dispersible powder form for protection of vines, mushrooms, strawberries, raspberries, lettuce, pepper, and tomato against mildews.
• SYLLIT 544 SC Fungicidal preparation in suspension concentrate form for protection of apple trees, quinces, pears, cherries, sour cherries, peaches, and nectarines against fungal diseases.
• URTICA Koncentrát proti chorobám Concentrate product containing natural stinging nettle extract that strengthens plant cells and helps plants defend against fungal diseases.
• URTICA Koncentrát proti škodcom Concentrate product containing natural stinging nettle extract that helps plants defend against pests.
• URTICA RTU proti chorobám Ready-to-use product containing natural stinging nettle extract that helps plants defend against fungal diseases.
• URTICA RTU proti škodcom Ready-to-use product containing natural stinging nettle extract that helps plants defend against pests.
• Hnojivá (Fertil

Quantifiable outcome

• Active involvement in ZORA packaging collection system demonstrating environmental responsibility
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SCPA (Slovenská asociácia ochrany rastlín)coreStrategic or Co-development Partner · 1 January 1999Floraservis is a founding member of the Slovak Plant Protection Association (SCPA), established in 1999. SCPA's mission is to protect members' interests and ensure sustainable use of plant protection products in Slovakia. SCPA is also a member of ECPA (European Crop Protection Association) since 2000.
• ECPA (European Crop Protection Association)coreStrategic or Co-development PartnerEuropean Crop Protection Association that brings together national plant protection associations in Europe. SCPA (with Floraservis as founding member) joined ECPA in 2000. ECPA's main role is to advocate for agrochemical industry interests in Europe and combat counterfeit and illegal pesticides.
• ZORA SystemminorOthersZORA is a system for collecting empty packaging from plant protection products. As a member of SCPA, Floraservis participates in this environmental initiative for sustainable packaging disposal.
• Slovenskí Záhradníci (Slovak Gardeners)minorGTM or Marketing PartnerSlovak gardeners initiative created to support Slovak interest in gardening and domestic businesses. Floraservis participates as a partner in this initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Neudorff: Neudorff is a German manufacturer specializing in natural and biological plant protection products for home gardeners, closely aligned with Floraservis' expanding biological portfolio (SERIFEL, BELOUKHA GARDEN, URTICA, PREV-GOLD). Both target eco-conscious home gardeners in the DACH/CEE region.
• SBM Company: SBM Company is a French-founded specialist in home and garden pest control products (insecticides, rodenticides, repellents). It is closely comparable to Floraservis' household pest control product line (rodenticides, insect sprays, THERMACELL repellents) and similarly serves both retail and professional channels.

Broad incumbents

• COMPO: COMPO is a leading European manufacturer of branded home gardening products including plant protection, fertilizers, and lawn care. It is a direct competitor to Floraservis in the small-consumer home gardener segment across Central Europe with a much broader multi-country footprint.
• Syngenta: Syngenta is a global crop protection and seeds leader offering fungicides, insecticides, herbicides and biologicals. Several products in Floraservis' 2026 launch pipeline (e.g., BENEVIA, EXIREL, BELANTY) are Syngenta-origin chemistries, making it both a supplier and an indirect competitor in the Slovak market.
• BASF Agricultural Solutions: BASF is a major agrochemical manufacturer with broad fungicide and insecticide portfolios reaching both professional and home gardener segments in Europe. It competes with Floraservis across the same active ingredient categories and benefits from much larger R&D and registration capacity.
• Scotts Miracle-Gro (Substral): Scotts Miracle-Gro (with the Substral brand in Europe) is a global lawn and garden care leader offering fertilizers, pesticides and growing media for home gardeners. It competes with Floraservis across the European home gardening category through retail distribution.
• Bayer Crop Science (Bayer Garden): Bayer Crop Science (including the former Bayer Garden consumer products) is one of the world's largest agrochemical players with a broad portfolio of fungicides, insecticides and herbicides targeting both professional agriculture and home gardeners. It competes head-on with Floraservis' core chemistry offerings.

Emerging players

• ADAMA: ADAMA is a leading global crop protection company specializing in off-patent (generic) active ingredients, supplying fungicides, herbicides and insecticides across Europe. It represents an emerging competitive threat to Floraservis in the Slovak/CEE generic pesticide distribution market with broader formulation capabilities.

Regional players

• Kwizda Agro: Kwizda Agro is an Austrian family-owned crop protection and home gardening product company serving the CEE and DACH regions. It is a strong regional comparable to Floraservis in terms of family ownership, multi-category portfolio, and DACH/CEE geographic focus.
• Agro CS: Agro CS is a Central European manufacturer of fertilizers and plant care products with strong presence in the Czech and Slovak markets. It directly competes with Floraservis in fertilizers and growing media sold through garden centers and retail in the same Slovak/CEE geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floraservis