NEW EGO

What NEW EGO does

NEW.EGO GmbH is a Munich-headquartered, owner-managed internet agency founded in 2004, specializing exclusively in the TYPO3 enterprise content management system. The firm serves mid-sized B2B companies (Mittelstand) in the DACH region — including Hidden Champions and world market leaders across automotive, recycling, medical technology, machinery, electronics, and legal services — and delivers corporate websites, intranet/extranet platforms, relaunches, and continuous-improvement engagements. Service depth spans the full TYPO3 lifecycle: consulting, custom development and integrations, UX design, performance optimization, climate-neutral managed hosting, ongoing maintenance with TYPO3 ELTS support, on-page SEO, accessibility/BFSG compliance, and SSL/TLS automation via ACME. Integrations include ERP, PIM, SharePoint, LDAP, SSO (SAML 2.0/OpenID Connect), 2FA, d.vinci HR, payment service providers, and CDN/booking systems, with multilingual workflows enabled through the Localization Manager (l10nmgr) extension and LanguageWire.

The agency holds TYPO3 Gold Member status and TCCD, TCCE, and TCCI certifications, and is staffed by Google, Bing, and Sistrix certified specialists. It reports 400+ completed projects, an average customer relationship of nearly 10 years, and a multinational team that is approximately 50% women with one-third of staff tenured over a decade. Revenue is generated through four streams: TYPO3 professional services (design, development, relaunch projects), recurring maintenance and support contracts, managed climate-neutral hosting, and on-page SEO / performance optimization. Go-to-market is sales-led and consultative, anchored in a free initial consultation (kostenfreies Erstgespräch) and a direct presence in Munich and Berlin, with national and international project delivery.

In 2024 the company intensified its credentialing posture, winning the German Web Award (Digital Agency category), the SEMY Award for the Flottweg SE project, a third consecutive kununu Top Company designation, and inclusion in the TOP 100 SEO-Dienstleister DACH ranking. The company is privately held with no disclosed external investors, no subsidiaries, and no M&A activity, and is led by managing directors Martin Blumenthal and Oliver Volz.

Name

NEW EGO

Legal name

NEW.EGO GmbH

Website

https://newego.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

NEW.EGO is a Munich-based, owner-managed TYPO3 internet agency delivering corporate websites, intranets/extranets, hosting, SEO, and continuous relaunch services to mid-sized B2B companies across the DACH region, with a focus on long-term partnerships averaging nearly ten years.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TYPO3 Web Development Services: Full-service TYPO3 website development including design, development, relaunch, and corporate website projects. Core professional services revenue stream.
2. TYPO3 Maintenance and Support: Ongoing maintenance, updates, security patches, and technical support services for TYPO3 installations. Recurring revenue model through service agreements.
3. TYPO3 Premium Hosting: Climate-neutral hosting services for TYPO3 websites with performance optimization. 100% klimaneutrales Hosting offering.
4. SEO and Performance Optimization: On-page SEO services, Core Web Vitals optimization, and search engine visibility improvement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NEW.EGO is a certified TYPO3 internet agency that develops high-end TYPO3 websites, intranets, and extranets for mid-sized B2B companies, alongside complementary services including SEO, performance optimization, climate-neutral premium hosting, maintenance with ELTS support, and continuous relaunch programs. The agency delivers full-lifecycle TYPO3 solutions spanning consulting, custom development, integrations with ERP/PIM/SharePoint systems, multi-language translation workflows, and SSO/2FA security implementations.

Product overview

NEW.EGO is a Munich-based TYPO3 internet agency offering a comprehensive suite of digital services centered on the TYPO3 enterprise CMS. The portfolio spans the full lifecycle of B2B website projects: strategic analysis and consulting, UX design and web development, TYPO3 development and integration, performance optimization and climate-neutral hosting, ongoing maintenance and updates (including ELTS for older versions), and specialized modules for SEO, accessibility, and SSL automation. Core offerings include TYPO3 website development for corporate sites and relaunches, intranet and extranet platforms with SSO/2FA and LDAP integration, multi-language and translation management via Localization Manager and LanguageWire, Web-Based Training platforms, and continuous relaunch programs. The agency serves mid-sized B2B companies across industries including automotive, electronics, recycling, and machinery, and ranks among the TOP 100 SEO service providers in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Website Development Full-service development of high-end TYPO3 corporate websites, relaunches, and international platforms with multi-language support and complex integrations for mid-sized B2B companies.
• TYPO3 Consulting & Service Strategic TYPO3 consulting including requirements analysis, architecture planning, and ongoing advisory services to align technical decisions with B2B business goals.
• TYPO3 Development Custom TYPO3 development including extensions, integrations, headless CMS implementations, and bespoke feature development for complex B2B requirements.
• TYPO3 Premium Hosting

Quantifiable outcome

• Over 400 successful TYPO3 projects completed
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

One partnership is on record.

• TYPO3 Association / TYPO3 CommunitycoreStrategic or Co-development PartnerGold Member status with TYPO3 Association. Holds multiple TYPO3 certifications (TCCD, TCCE, TCCI). Active contributor to TYPO3 ecosystem with extensive expertise in TYPO3 development, hosting, and consulting services. As Gold Member, the company has deep integration into TYPO3 roadmap and development direction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• In2code GmbH: Munich-based TYPO3 Gold Partner agency offering TYPO3 web development, hosting, and consulting for B2B customers. Closest geographic and capability peer to NEW.EGO in the TYPO3 agency ecosystem, competing for similar mid-sized DACH enterprise projects.
• b13 GmbH: Hamburg-based TYPO3 agency and active TYPO3 community contributor offering TYPO3 development, consulting, and managed services for enterprise and mid-market clients. Directly comparable as another established German TYPO3 specialist agency.
• DMK E-Business GmbH: Hamburg-based digital agency with strong TYPO3 and e-commerce practice serving mid-market B2B clients across DACH. Comparable in size, vertical focus, and TYPO3-led service portfolio.
• form4 GmbH & Co. KG: Hamburg-based TYPO3 and web technology agency with enterprise and mid-market B2B customers. Comparable as another established German TYPO3 specialist agency competing for similar RFPs.
• sitegeist GmbH: Berlin-based TYPO3-focused digital agency delivering TYPO3 implementations, corporate websites, and digital communication for B2B brands. Direct geographic and service overlap with NEW.EGO in DACH mid-market.
• WIND Internet GmbH: Düsseldorf-based TYPO3 agency offering development, hosting, and managed services for TYPO3 platforms. Comparable in platform specialization, managed services focus, and mid-market B2B customer base.
• Lingo4u GmbH: Saarbrücken-based TYPO3 Gold Partner with deep specialization in TYPO3 localization, multilingual sites, and translation workflows. Directly comparable to NEW.EGO's TYPO3 translation management and l10nmgr / LanguageWire capabilities.
• SNIP Luxembourg S.à r.l. Luxembourg-based TYPO3 Gold Partner agency serving DACH and Benelux enterprise clients with TYPO3 implementations. Comparable TYPO3-led services but adjacent geography; broadens the competitive set beyond Germany proper.

Broad incumbents

• AOE GmbH: Wiesbaden-based larger digital agency and TYPO3 contributor delivering enterprise web platforms, portals, and digital transformation. Larger and broader portfolio than NEW.EGO, serving overlapping enterprise B2B customers across DACH.
• Avenga (formerly dkd): Global digital transformation and software engineering company with significant German operations (Cologne), offering TYPO3, web development, and broader IT services. Represents a larger incumbent that competes for the same enterprise B2B digital mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInkununu.com/de/newego

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW EGO