B13 Technology
B13 Technology is a Birmingham, UK-based bespoke software development company (11–50 employees, founded 2010) that uses its proprietary, patent-pending Cycl™ verification system to build custom applications for clients across healthcare, education, HR, property and agritech.
- Company typePrivate
- Founded2010
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B13 Technology does
B13 Technology (legally HLT Ltd, trading as B13 AI / B13.ai) is a Birmingham, UK-based bespoke software development company founded in 2010 with 11–50 employees. The company targets innovators and businesses seeking custom software and positions itself as a strategic software partner that guarantees the result matches the original description. Its core differentiator is Cycl™, a proprietary, patent-pending and trade-secret-protected verification system designed to eliminate requirements ambiguity before any code is written, producing a visual 'vibe coded interface' for client sign-off prior to development.
The company's delivery model uses a wide, standard technology stack (Angular, Flutter, NestJS, MongoDB, AWS, Electron, Ruby, plus integrations with Twilio, Fire Text, IBM Watson, Xero API, Cloudflare and AI services from Hugging Face and Anthropic) to build web, mobile and desktop applications. Notable products include the Cycl™ methodology itself and APRAISE, a remote patient monitoring platform for aortic stenosis patients deployed at Royal Wolverhampton Hospital. All software is built with standard code and infrastructure, with the client retaining full ownership and no vendor lock-in.
Revenue is generated through professional services — primarily project-based fixed-price quotes following a venture mapping and scoping process, supplemented by ongoing developer resource provision on multi-year contracts. Go-to-market is consultative and direct: clients describe needs via the website contact form, leading to consultation, gap analysis, software preview and then development. Marketing relies on case studies, a perfect 5.0 Clutch rating across 8 reviews, and a LinkedIn presence. The company is privately held and founder-led by Tom Haworth, with Gabrielle serving as CEO and a leadership team including Heads of Operations, Business Analysis, Delivery and Client Services. No institutional investment, venture capital or private equity backing is disclosed.
B13 Technology firmographics
Firmographics- Name
- B13 Technology
- Legal name
- HLT Ltd
- Website
- https://b13.ai
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B13 Technology is a Birmingham, UK-based bespoke software development company (11–50 employees, founded 2010) that uses its proprietary, patent-pending Cycl™ verification system to build custom applications for clients across healthcare, education, HR, property and agritech.
- Ownership category
- akta.pro rank
B13 Technology industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where B13 Technology is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
B13 Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Bespoke software development services where clients describe their requirements in plain language. B13 guarantees the result through their Cycl™ verification process. Revenue appears to come from project-based fixed-price quotes (as seen with Cezanne HR's Venture Mapping with full MoSCoW prioritisation and fixed-price quote) and ongoing developer resource provision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing following scoping and venture mapping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
B13 Technology product offering
Product offeringCore offering
B13 Technology provides bespoke custom software development services where clients describe their business needs in plain language and B13 builds software that exactly matches those requirements. The company's defining offering is its proprietary Cycl™ verification system, a patent-pending structured methodology that resolves ambiguity in client descriptions before development begins, then produces working software from verified specifications. Deliverables span web, mobile, desktop, and AI-enabled applications sold via fixed-price project quotes and ongoing developer resource contracts.
Product overview
B13 Technology is a custom software development company based in Birmingham, UK, offering bespoke software development services. The company's core offering centers on their proprietary Cycl™ verification system (patent-pending, trade secret protected) which eliminates ambiguity in requirements before a single line of code is written, then builds the software from verified specifications. B13 delivers custom solutions across web, mobile, and desktop platforms using standard code, infrastructure, and no lock-in. Their healthcare-focused sub-product, APRAISE (Aortic Stenosis Monitor), is a remote patient monitoring platform. The company also leverages AI technologies (via Hugging Face and Anthropic) to power various AI features within their custom solutions. All software built is owned by the client with standard code and infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Cycl: Proprietary, patent-pending system used by B13 to eliminate ambiguity before development begins and produce working software from verified descriptions
Products and services
- Custom Software Development Service Bespoke end-to-end custom software development service for UK businesses and innovators, covering web, mobile, desktop, and AI-enabled applications. Engagements begin with plain-language requirement elicitation and Cycl™ verification, followed by delivery of a vibe-coded preview, fixed-price quote, and on-time, on-budget build using standard code and infrastructure with no vendor lock-in.
- Cycl™ Requirements Verification System Proprietary, patent-pending, trade secret protected verification system developed over years of research that eliminates ambiguity in client software requirements before development begins and then produces working software from those verified specifications. Embedded within B13's bespoke software development engagements.
- APRAISE - Aortic Stenosis Monitor Remote patient monitoring platform built for Royal Wolverhampton Hospital that collects data via scheduled questionnaires for Aortic Stenosis sufferers and flags deterioration to clinicians before routine appointments catch it. Documented to have contributed to 4 lives saved through early intervention.
Quantifiable outcome
- 4 lives saved through early intervention
- +3 more outcomes
Companies that use B13 Technology
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
B13 Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
B13 Technology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- Hugging FacesupportingAI service provider used by B13 for AI-powered products and features. B13 discloses using Hugging Face as part of their AI product offerings to enable AI applications, automation, and development.
- AnthropicsupportingAI service provider (Claude AI) used by B13 for AI-powered products. B13 discloses using Anthropic as part of their AI service providers for delivering AI products to clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
B13 Technology competitors and assessment
Company assessmentDirect peers
- BJSS: Large UK-headquartered custom software and IT consultancy delivering bespoke enterprise applications across sectors. Directly comparable as a UK-based custom software development partner with a similar services-led model, though at much larger scale.
- AND Digital: UK-based technology consultancy building custom digital products for enterprise clients. Comparable in target customer (UK mid-market and enterprise), services-led delivery model, and consultancy-style engagement approach.
- Made Tech: UK digital and software services firm focused on custom product delivery for public sector and enterprise. Comparable as a similarly positioned UK custom-software partner with a delivery-led culture, though larger and more public-sector-tilted.
- Hedgehog Lab: UK-headquartered digital product studio building bespoke web, mobile, and AI-enabled applications for startups and enterprises. Closely comparable in size band, geographic focus, and custom-product delivery model.
- Studio Graphene: London-based app and custom software development agency delivering bespoke digital products across web, mobile, and AI. Directly comparable as a UK custom-software partner with similar SME/enterprise client mix and AI-development emphasis.
- Netguru: Custom software, web, and AI development consultancy serving startups and enterprises. Comparable services model and AI-development positioning, but operating primarily out of Poland/Europe rather than the UK.
Broad incumbents
- Thoughtworks: Global technology consultancy delivering custom software, platform engineering, and digital transformation. Comparable offering at vastly larger scale; relevant as a benchmark for how a scaled version of B13's services model looks commercially.
- EPAM Systems: Global custom software development and digital platform engineering services firm. Directly comparable service category (bespoke custom software for enterprise), but operates at vastly larger scale and a different geographic footprint.
- Civica: Large UK software and services group with deep public-sector and regulated-vertical exposure including healthcare. Comparable as a UK-headquartered software partner serving regulated clients, though far larger and product-plus-services rather than pure custom.
- Ingenuity (formerly Infinity Works): UK-headquartered (now part of Accenture) technology consultancy delivering bespoke software, cloud, and data engineering. Comparable UK custom-software services offering; now backed by Accenture, illustrating the scale-up path that an independent firm like B13 does not have.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
B13 Technology social profiles
Digital presenceB13 Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
B13 Technology leadership team
Management profileNumber of profiles
Profiles6 records
B13 Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B13 Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B13 Technology
What does B13 Technology do?
B13 Technology provides bespoke custom software development services where clients describe their business needs in plain language and B13 builds software that exactly matches those requirements. The company's defining offering is its proprietary Cycl™ verification system, a patent-pending structured methodology that resolves ambiguity in client descriptions before development begins, then produces working software from verified specifications. Deliverables span web, mobile, desktop, and AI-enabled applications sold via fixed-price project quotes and ongoing developer resource contracts.
Is B13 Technology a public or private company?
B13 Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B13 Technology founded?
B13 Technology was founded in 2010. It employs 11 to 50 people.
Where is B13 Technology based?
B13 Technology is headquartered in Birmingham, United Kingdom, in the Europe region.
How does B13 Technology make money?
One revenue line is on record: custom Software Development.
Who are B13 Technology's main competitors?
Direct peers on record are BJSS, AND Digital, Made Tech, Hedgehog Lab, Studio Graphene and Netguru. Broad incumbents are Thoughtworks, EPAM Systems, Civica and Ingenuity (formerly Infinity Works).
Does B13 Technology have an API?
No public API is recorded for B13 Technology.
What industry is B13 Technology in?
B13 Technology's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541511 and its SIC code is 7371.