What Nasta does

Nasta AS is a Norwegian industrial supplier and exclusive distributor of construction machinery, founded in 1929 in Larvik as Nanset Standard AS and rebranded to Nasta AS in 2011. The company holds the exclusive Norwegian import and distribution rights for Hitachi/LANDCROS excavators and wheel loaders, Bell Equipment articulated dumpers, and Hamm compaction rollers, with revenue of 1,440 million NOK in 2023 across approximately 200 employees. Nasta operates a nationwide service apparatus spanning nine regional offices across Norway, providing sales, service, parts, financing, and rental solutions to construction contractors, industrial operators, quarrying firms, and public-sector municipalities.

The company's technology platform centers on its in-house Special Production department in Larvik, which customizes Hitachi base machines for specialized applications including maritime, rail, tunnel, forestry, and demolition uses. Nasta has developed three proprietary sub-brands: ZERON, a portfolio of battery and cable-powered electric construction machines ranging from 5.3-tonne mini-excavators to 71.4-tonne heavy excavators; Zircular, a 2025-launched circular economy program aimed at doubling machine lifespan through refurbishment and reuse; and LANDCROS Connect, a fleet management and telematics platform for machines over 7 tonnes built on Hitachi's ConSite/Global e-Service infrastructure. Supporting operations include a 24/7 e-commerce parts platform (Nettbutikk), the Nastaskolen operator training program, and the Nasta Driver operator loyalty club.

Nasta's revenue model combines one-time equipment sales with recurring service and rental streams. Primary revenue is generated through new machine sales via a nationwide field sales team of 15+ regional machine sellers, supplemented by parts and accessories through the online store. Recurring revenue includes Serviceavtale annual service contracts offering extended warranty of 3-5 years or 6,000-10,000 hours, long-term equipment rental (6-36 months) through the wholly-owned Nasta Utleie AS subsidiary established in 2017, and financing facilitated in partnership with Nordea Finance. Customer relationships span multi-decade engagements, and the group extends to Sweden via sister companies Delvator AB and Delvator Maskinuthyrning AB.

Name

Nasta

Legal name

Nasta AS

Website

https://nasta.no

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Nasta AS is a Norwegian construction machinery distributor and exclusive Hitachi/LANDCROS, Bell Equipment, and Hamm dealer serving contractors, industrial operators, and municipalities nationwide through nine regional offices, with proprietary ZERON electric machines, parts e-commerce, and a nationwide service network.

Ownership category

akta.pro rank

Product category

Construction Machinery Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI)

Keywords

• Construction equipment distribution
• Construction machinery dealer
• Excavator and dumper sales
• Construction equipment rental
• Machine service agreements

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New Construction Machine Sales: Sale of new construction equipment including excavators, wheel loaders, dumpers, compactors, and special machines from Hitachi/Landcros and Bell Equipment brands. Revenue generated through direct sales via regional machine sellers across Norway.
2. Parts and Equipment Sales: Sale of spare parts, attachments, and consumables including hydraulic hammers, buckets, grapples, vibratory plates, filters, teeth, lights, undercarriage parts, machine trailers and more through Nasta's own online store (nettbutikk) and via email/phone orders.
3. Service Agreements (Serviceavtale): Annual service contracts offering extended warranty (3-5 years or 6,000-10,000 hours), covering all labor, annual inspections, oil and filters, service parts, travel and work costs, and diagnostics.
4. Equipment Rental - Nasta Utleie: Long-term equipment rental (6-36 months) through sister company Nasta Utleie AS, with rental payments that can include service and insurance.
5. Used Construction Machine Sales: Sale of quality-checked used construction equipment, with all machines inspected by technicians. Services include transport arrangement and financing options.
6. Machine Financing (Nasta Finans): Financing solutions provided in partnership with Nordea Finance, enabling customers to purchase or lease equipment. Nasta facilitates financing but revenue flows through the financial partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nasta AS imports, distributes, customizes, services, finances, and rents construction machinery for the Norwegian market. The core offering is the exclusive supply of Hitachi/LANDCROS excavators and wheel loaders, Bell Equipment articulated dumpers, and Hamm compaction rollers, augmented by an in-house Special Production department in Larvik that modifies Hitachi base machines for specialized applications and builds Nasta's proprietary ZERON electric excavator range. Supporting the equipment portfolio are nationwide after-sales service, multi-year service agreements, financing through Nasta Finans (Nordea Finance), long-term rental through subsidiary Nasta Utleie AS, used-equipment sales through Bruktmarked, and 24/7 e-commerce parts supply via Nasta Nettbutikk.

Product overview

Nasta AS is a leading Norwegian construction machinery distributor offering a comprehensive portfolio centered on imported equipment brands and proprietary branded solutions. The core offering consists of Hitachi LANDCROS excavators (mini, crawler, wheeled, and giant classes) and wheel loaders, Bell articulated dumpers, and Hamm compaction equipment, all supported by Nasta's own network of service and parts operations across Norway. The company differentiates through proprietary sub-brands: ZERON electric excavators (custom-built by Nasta Special Production) for emission-free operations; Zircular, Nasta's circular economy program for extending machine lifespans; and Nasta Special Production, an in-house customization workshop that modifies machines for maritime, railway, forestry, tunnel, demolition, and other specialized applications. Supporting the equipment portfolio are Nasta Utleie (rental subsidiary), Nasta Finans (financing via Nordea), LANDCROS Connect (fleet management/telematics), Nasta Skolen (operator training), the Nettbutikk e-commerce platform (parts and accessories), Serviceavtale (maintenance agreements), and Nasta Driver (operator club). Nasta distributes a wide range of third-party attachment equipment including MSB hydraulic hammers, Gripen grippers, Weber compaction tools, ESCO wear parts, Shaw FAST FUEL systems, and tilt rotators from Engcon/Rototilt/SMP/Steelwrist, as well as its own manufactured buckets and couplers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitachi LANDCROS Construction Machinery Full range of Hitachi / LANDCROS construction machines sold exclusively by Nasta in Norway, including mini excavators, crawler excavators, wheeled excavators, short-tail excavators, wheel loaders, and giant machines above 50 tonnes. Sold with nationwide service and warranty support, with availability of LANDCROS Connect telematics on machines above 7 tonnes.
• Bell Equipment Articulated Dumpers Bell Equipment articulated and rigid-frame dumpers ranging from approximately 5 to 60 tonnes payload, including the E-series with advanced on-board technology, distributed exclusively by Nasta in Norway. Includes the Bell 60E for heavy quarrying use and 4x4 models such as the Bell B45E.
• Hamm Compactors and Rollers Full Hamm compaction roller range distributed by Nasta in Norway, covering tandem rollers, single-drum rollers and pneumatic tire rollers from 1.5 to 25 tonnes, including electric compaction models. Sold with nationwide service and parts support.
• ZERON Electric Excavators Nasta's own-brand range of CE-marked electric and cable-electric construction excavators, built from Hitachi base machines at Nasta Special Production in Larvik. Spans 5.3-tonne mini excavators (ZE55) to 71.4-tonne large excavators (ZE690), with both battery-only and cable-power configurations for emission-free operation.
• Zircular Circular Economy Program Nasta's launched circular-economy program offering refurbishment, component reuse and remanufacturing services to extend the lifespan of Hitachi, Bell and ZERON machines. Designed to support customers' sustainability targets and reduce total cost of ownership.
• Nasta Special Production Custom Machines Custom-engineering and manufacturing service based in Larvik that modifies new or existing Hitachi construction machines for specialized applications, including maritime (boat) machines, railway (rail-track) machines, tunnel machines, forestry machines, demolition machines, reinforced-undercarriage builds, tilting cabs, super-long front attachments, clamshell telescopic arms and the proprietary Nasta Bøyle bracket. All builds are CE-certified on delivery.
• LANDCROS Connect Fleet Management System Cloud-based Hitachi / LANDCROS fleet management and telematics platform that connects construction machines for real-time monitoring, automated health alerts and oil-condition analysis, available free of charge for Hitachi / LANDCROS machine owners above 7 tonnes.
• Nasta Utleie Long-Term Equipment Rental Long-term rental of Hitachi, Bell, Hamm and ZERON construction machines from Nasta Utleie AS for terms of 6 to 36 months, with options to bundle service costs and insurance. The fleet includes GPS-equipped electric ZERON machines and gives customers a capital-light route to the same equipment portfolio Nasta sells.
• Nasta Finans Equipment Financing and Leasing Equipment financing program provided by Nasta in partnership with Nordea Finance, offering up to 100% financing of machine purchases via operating leases, financial leases and lease-to-own structures with terms of 3–7 years and flexible payment options.
• Nasta Service Agreement (Serviceavtale) Recurring annual maintenance and warranty agreement for Hitachi and Bell machines, providing extended warranty of 3–5 years or 6,000–10,000 hours, all labor, annual inspections, oils and filters, service parts, diagnostics and travel/work costs with no hidden extras.
• Nasta Bruktmarked Certified Used Equipment Certified pre-owned construction equipment channel (bruktmarked.nasta.no) offering quality-checked used Hitachi, Bell and Hamm excavators, wheel loaders, dumpers and compactors inspected by Nasta technicians, with transport arrangement and financing support available to buyers.
• MSB Hydraulic Hammers and Attachments MSB hydraulic breakers and hammers imported and distributed by Nasta in Norway since 2005, covering the MS series (MS200 upwards) and the Saga gas-powered line, designed for quarrying, demolition, trenching and winter road maintenance.

Quantifiable outcome

• Over 22,000 hours of operation without breakdown reported for a Hitachi ZW140 wheel loader customer.
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Hitachi Construction Machinery / LANDCROScoreTechnology or IntegrationExclusive importer and sole supplier of Hitachi/LANDCROS construction machines in Norway since 1982 (44 years). Products include excavators, wheel loaders, and tip trucks. The LANDCROS brand rebrand is planned for April 2027. Hitachi also provides technology platforms including ConSite and LANDCROS Connect fleet management.
• Bell EquipmentcoreTechnology or IntegrationExclusive importer of Bell Equipment articulated and rigid frame dumpers in Norway. Bell dumpers are described as well-received in the Norwegian market, with E-series featuring advanced technology for easy maintenance and operation.
• Hamm (Wirtgen Group)coreTechnology or IntegrationExclusive dealer of Hamm compaction rollers in Norway. Hamm products include tandem rollers, single drum rollers, and pneumatic tire rollers from 1.5 to 25 tonnes, including electric models.
• MSBcoreTechnology or IntegrationNorwegian importer of MSB hydraulic hammers since 2005. MSB is known for first-class quality, high production capacity and great impact force. MS-series hydraulic hammers include noise reduction and full-box housing. MSB's patented piston protection system and vibration system are key differentiators.
• Weber (Weber MT)coreTechnology or IntegrationSupplier of Weber vibratory plates and compaction equipment. Weber is a German quality product offered as part of Nasta's equipment portfolio.
• Gripen (HSP - Hassela Skogs Produkter)coreTechnology or IntegrationNorwegian dealer of Gripen grapples produced in Sweden by HSP. Gripen offers the market's largest grip range. Products include Construction and Sorting grapples made from SSAB quality steel (Hardox 450 and Strenx 700), featuring integrated load-holding valves and accumulator.
• Delvator ABminorOthersSister company in Sweden - Hitachi dealer in Sweden. Part of the Nasta Group of companies.
• Delvator Maskinuthyrning ABminorOthersSister company in Sweden - equipment rental company. Part of the Nasta Group.
• Nasta Utleie AScoreOthersSister company established in 2017 providing long-term equipment rental (6-36 months). Offers flexible rental solutions with service and insurance included. Has access to a large machine inventory through the Nasta group.
• Kiesel Norge ASminorOthersSister company in Norway. Part of the Nasta Group of companies.
• Norsk GjenvinningminorOthersEnvironmental partner for waste management and recycling services.
• Grønt Punkt NorgeminorOthersProducer responsibility organization for packaging recovery.
• Norsk DekkreturminorOthersNorwegian tire recycling organization.
• Nor-sirk / Ragn-SellsminorOthersCircular economy partner for resource recovery.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Manitou Group: French manufacturer of telehandlers, rough-terrain forklifts, and platform equipment. Targets overlapping customer segments in construction and material handling with specialty equipment offerings that intersect with Nasta's product lines.
• Wacker Neuson: European-based compact equipment manufacturer with growing electric product line (zero-emission lineup). Targets overlapping customer segments in compact and urban construction, increasingly competitive with Nasta's ZERON brand.

Others

• Hamm (Wirtgen Group): Manufacturer of compaction rollers that Nasta distributes in Norway. Part of the Wirtgen Group owned by John Deere; a supplier relationship but comparable in being a specialty OEM in the construction equipment value chain.
• Bell Equipment: South African OEM of articulated and rigid dumpers that Nasta distributes exclusively in Norway. Supplier relationship rather than competitor, but comparable in business model focus on heavy earthmoving equipment.
• Hitachi Construction Machinery Europe: Original equipment manufacturer of the excavators and wheel loaders Nasta distributes. As Nasta's primary OEM partner, it is critical to understand as the supplier enabling Nasta's business, with the LANDCROS rebrand and electric roadmap shaping Nasta's trajectory.

Direct peers

• Delvator AB: Nasta's sister company in Sweden, also a Hitachi construction equipment dealer with similar product lines (excavators, wheel loaders, dumpers) and rental operations. Highly comparable in product, brand, and business model, though operating in Sweden rather than Norway.
• Zeppelin Norway (Cat): Another Caterpillar equipment dealer in Norway with a comparable nationwide service network and similar customer base of construction contractors. Direct competitor in core equipment categories.
• Pon Equipment (Cat dealer Norway): Norwegian Caterpillar dealer providing excavators, wheel loaders, and construction equipment with nationwide service. Directly competes with Nasta in the Norwegian market across the same core product categories and customer segments.

Broad incumbents

• Komatsu Europe: Global construction and mining equipment OEM offering excavators, dumpers, and intelligent Machine Control (iMC) systems. Competes with Hitachi machines Nasta distributes and is accelerating electric/hybrid construction equipment.
• Volvo Construction Equipment: Major global OEM of excavators, wheel loaders, and haulers with strong Scandinavian market share. Operates broader portfolio than Nasta's Hitachi focus and competes through both direct dealer channels and electric machine offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NastaNo
• Facebookfacebook.com/nastagravemaskin
• LinkedInlinkedin.com/company/nastagravemaskin
• Instagraminstagram.com/nastagravemaskin/?hl=en
• TikToktiktok.com/@nastagravemaskin?lang=en
• Xx.com/gravemaskiner

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasta