What Engetron does

Engetron is a privately held Brazilian electronics manufacturer founded in 1976 and headquartered in Contagem, Minas Gerais, with an additional commercial office in São Paulo. The company designs and manufactures uninterruptible power supply (UPS / nobreak) systems and battery products, marketed under the "Energia Garantida 100% Nacional" positioning as the largest 100% nationally manufactured UPS provider in Brazil. Its product portfolio spans from 700VA residential units (Volt line) up to 6.6 MVA industrial-scale double-conversion systems (Double Way line) with parallel redundancy, plus modular rack solutions, special-protection IP-rated units for harsh environments, and lithium, VRLA-AGM, and alkaline battery lines.

The company's technology stack is built around online double-conversion topology with zero transfer time and pure sine wave output, paired with a proprietary IoT monitoring and management system (Engetron IoT) that supports real-time power, autonomy, and voltage monitoring, predictive diagnostics, and remote control. Supporting accessories include the WBRC IoT and MSB Slim IoT hardware, and a software family (PowerSups One, PowerSups Enterprise, SupsJava, Shutdown IoT) for single-unit and multi-site centralized management. Service offerings include Prime Service and Prime Service Plus maintenance contracts, Help Desk support, Viewer remote monitoring, and UPSaaS / equipment rental.

Engetron operates a multi-channel go-to-market: direct enterprise field sales with application engineering support, a certified partner/reseller network using an exclusive quote-generation portal, an e-commerce storefront for SMB and residential customers, and authorized technical assistance centers across Brazil. The company serves healthcare (Hospital Mater Dei), construction/real estate (MRV Engenharia), automotive/manufacturing (FIAT), and data center/hosting (HostDime) customers, among others, and exports to six international markets (USA, Mexico, Colombia, Argentina, Chile, Bolivia). Revenue is generated primarily through one-time hardware sales, with growing contributions from maintenance contracts and recurring IoT/service subscriptions.

Name

Engetron

Legal name

Engetron Engenharia Eletrônica Ind e Com LTDA

Website

https://engetron.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supply (UPS) Systems and Power Protection Equipment

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Power Distribution Units (PDUs) & Rack Power (HDACAJAC)

akta.pro secondary industries

UPS Batteries & Energy Storage Modules (HDACAJAE), Power Quality, Metering & Monitoring (HDACAJAG), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)

Keywords

• Uninterruptible power supplies
• UPS systems manufacturing
• Power protection equipment
• IoT energy monitoring
• Backup power solutions

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. UPS/Hardware Sales: Direct sales of UPS systems across multiple power ranges (700VA to 6.6MVA) including Lines Double Way, Compacta, Volt, Safeserver Power, and Modular Rack solutions. One-time hardware purchase model with varying warranty periods (24 months standard, 5 years for Double Way trifásico).
2. Battery Sales: Sales of replacement and expansion batteries including Lithium, VRLA-AGM, and Alkaline technologies. Battery expansion cabinets available for extended autonomy.
3. Service Plans: Preventive and corrective maintenance services including Prime Service, Prime Service Plus, Help Desk, Help Desk Plus, and Viewer remote monitoring. UPSaaS (UPS as a Service) and equipment rental options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Engetron designs, manufactures, and sells online double-conversion UPS (nobreak) systems and batteries ranging from 700VA to 6.6MVA, with an integrated proprietary IoT platform for remote monitoring and predictive diagnostics. The portfolio spans residential, SMB, healthcare, industrial, and data-center use cases, complemented by service plans, UPS-as-a-Service/rentals, and a nationwide partner and technical-assistance network. 100% of manufacturing is carried out in Brazil under the brand Engetron (Energia Garantida).

Product overview

Engetron is a Brazilian manufacturer of UPS/nobreak systems offering a comprehensive portfolio of power protection solutions ranging from 700VA to 6.6MVA. The product lineup includes: (1) Core UPS product lines – Double Way (high-capacity 3KVA-825KVA with parallel redundancy up to 6.6MVA), Compacta (1KVA-5KVA for SMB/hospital), Volt (700VA-1400VA for residential/small applications), and Safeserver Power/SPW (1.2KVA-6KVA for retail/computing); (2) Modular rack solutions – Rack Modular Plugin (20KVA-200KVA scalable), Rack TI & Energia (3KVA-20KVA industrial), and Rack Plugin IP42; (3) Battery products – Lithium, VRLA-AGM, and Alkaline batteries; (4) IoT accessories – MSB Slim IoT and WBRC IoT for connectivity; (5) Services – Prime Service, Help Desk, Viewer monitoring, Engetron IoT platform, and UPSaaS/rentals. The ecosystem is unified by the Engetron IoT system which provides centralized monitoring across all UPS lines, enabling predictive diagnostics and remote management.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Double Way (Online Double-Conversion UPS) High-capacity online double-conversion UPS systems for data centers, industry, and critical enterprise loads, with parallelable modules up to 6.6 MVA.
• Linha Compacta (Compact Single-Phase UPS) Compact single-phase UPS systems from 1KVA to 5KVA with zero transfer time and pure sine wave output, designed for healthcare, SMB, and small-server applications.
• Nobreaks com Grau de Proteção Especial (Special Protection-Rated UPS) IP-rated UPS systems from 10KVA to 30KVA designed for demanding environments such as banks, ports, airports, highways, and railways requiring dust and moisture protection.
• Safeserver Power / SPW (Silent Pure Sine Wave UPS) Silent pure-sine-wave UPS from 1.2KVA to 6KVA for computer networks, servers, workstations, and retail point-of-sale terminals.
• Volt (Entry-Level Online UPS) Entry-level online UPS from 700VA to 1400VA with rack or tower installation, easy battery replacement, and bivolt 110V/220V operation, targeting residential and home-office users.
• Rack Modular Plugin (Modular Scalable UPS) Modular rack-mounted UPS systems from 20KVA to 200KVA providing scalable power capacity for growing data center and IT-room needs.
• Rack TI & Energia (Integrated IT + Power Rack) Integrated rack solutions combining IT infrastructure and power protection from 3KVA to 20KVA for industrial environments such as mining, steel, agribusiness, and petrochemical.
• Rack Plugin IP42 (IP42 Rack UPS) Rack-mounted UPS with IP42 protection rating designed for environments requiring resistance to dust and moisture.
• Baterias de Lítio (Lithium Batteries) Lithium battery solutions for UPS systems, providing longer lifespan and higher performance than traditional battery technologies.
• Baterias VRLA – AGM (Valve-Regulated Lead-Acid Batteries) Valve-regulated lead-acid batteries with Absorbent Glass Mat (AGM) technology for reliable UPS backup power.
• Baterias Alcalinas (Alkaline Batteries) Alkaline batteries for UPS applications requiring reliable backup power.
• Prime Service and Prime Service Plus Service plans providing preventive and corrective maintenance, technical assistance, and support coverage for Engetron UPS installations.
• Help Desk and Help Desk Plus Technical support services providing remote assistance and troubleshooting for UPS systems and related power-protection issues.
• Viewer (Remote Monitoring Service) Remote monitoring service that lets users view UPS status, energy metrics, and alarms in real time.
• Engetron IoT (IoT Monitoring Platform) Complete IoT system for real-time monitoring and management of UPS systems and batteries, including intelligent monitoring, security with redundancy, predictive diagnostics, and remote control, compatible with all Engetron UPS models.
• UPSaaS e Locações (UPS as a Service and Rentals) Subscription-based and rental offerings that provide UPS power protection without requiring capital expenditure, enabling flexible deployment.

Quantifiable outcome

• Zero transfer time eliminates equipment damage during power transitions
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Salicru: Salicru is a Spanish manufacturer specializing in power electronics, UPS systems, voltage stabilizers, and renewable energy equipment. It is a direct peer to Engetron with comparable product ranges for SMB, industrial, and data center segments and a presence in Latin American markets.
• TS Shara: TS Shara is a Brazilian UPS manufacturer offering a wide range of nobreaks for residential, commercial, and industrial use, and a direct domestic competitor to Engetron. Headquartered in São Paulo, it competes in the same price-sensitive Brazilian market across overlapping product lines.
• Riello UPS: Riello is an Italian UPS manufacturer with a global footprint and a comprehensive product range from single-phase to large three-phase systems (up to 6.4 MVA), closely mirroring Engetron's portfolio. Direct peer competing in similar industrial, data center, and SMB segments, including in Latin America via local distributors.
• Vertiv: Vertiv is a global leader in critical digital infrastructure, with a flagship UPS/power protection portfolio (Liebert) that directly competes with Engetron's Double Way and modular rack lines in data center, telecom, and industrial applications across Latin America. Most direct comparable in product scope and customer profile.
• Socomec: Socomec is a French independent manufacturer specializing in power switching, power quality (UPS), and energy management, with a portfolio comparable to Engetron's industrial and modular lines. Direct peer focused on critical power applications with established presence in Europe and growing presence in Latin America.

Broad incumbents

• Schneider Electric: Schneider Electric owns the APC and Galaxy/MGE UPS brands and competes head-on with Engetron across SMB (Back-UPS), enterprise (Smart-UPS), and large data center applications. A broad incumbent whose UPS lines overlap Engetron's portfolio while Schneider offers far more extensive software (EcoStruxure) and services.
• Eaton: Eaton's Power Quality division offers a comprehensive UPS lineup (5P, 9PX, 93PM, BladeUPS) covering the same residential-to-data-center spectrum as Engetron, and Eaton also owns Tripp Lite. Broad incumbent with strong global brand competing for the same enterprise and channel customers in Brazil and LatAm.
• ABB: ABB offers UPS and power conditioning products (PowerLine, DPA) for industrial and data center applications, overlapping Engetron's high-capacity Double Way and special-protection lines. A broad incumbent whose offering extends well beyond UPS into drives, robotics, and grid infrastructure.
• Legrand: Legrand offers UPS systems through its acquired SMS brand in Brazil and Keor line globally, competing with Engetron across residential, SMB, and IT applications. Broad incumbent with a much larger electrical products portfolio and global service network, but with a comparable UPS offering in the Brazilian market.

Emerging players

• Huawei: Huawei has aggressively expanded its UPS portfolio (UPS2000, UPS5000, FusionPower) and is rapidly gaining share in Latin American data center and telecom deployments. An emerging player with a strong regional push that directly contests Engetron in the modular UPS and lithium-battery-integrated segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/engetron
• Facebookfacebook.com/Engetronenergiagarantida
• LinkedInlinkedin.com/company/engetron-energia-garantida
• Instagraminstagram.com/engetron

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engetron