What Crossman Group does

Crossman Group is a privately held integrated property development company headquartered in Bath, United Kingdom, founded in 2005 by Brad Hughes. It operates across South West England (Bath, Bristol, Somerset, South Gloucestershire) through six wholly-owned subsidiaries covering the full real estate development lifecycle: Crossman Acquisitions (land promotion under bespoke promotion agreements where the company absorbs all planning risk and cost), Crossman Planning Consultancy (independent planning advisory across housing, PBSA, leisure, retail, office, warehousing, and renewable energy), Crossman Build (in-house contracting), Crossman Homes (residential development and sales, the award-winning core brand), Crossman Special Projects (high-value strategic sites with complex planning), and Crossman Tile and Flooring (specialist trade services to regional house builders). The Group also includes Crossman Land, which now functions purely as a holding entity.

The company operates a direct-to-consumer and direct-to-landowner go-to-market model. Revenue is generated through one-time residential property sales (development margin between construction cost and sale price), land promotion via profit-share agreements with landowners, professional planning consultancy fees, and construction/trade fees. The promotion agreement model is structurally distinct: Crossman Acquisitions funds all planning costs and absorbs all risk in exchange for a share of profit on sale after planning permission is obtained, requiring no upfront capital from landowners. Customer segments span private landowners, housing associations (Bromford, Abri), PBSA investors (Rengen), residential homebuyers, regional house builders, and commercial/public sector planning clients. Pricing is bespoke and project-by-project across development and consultancy engagements.

Founding director Brad Hughes has overseen completion of projects totalling in excess of £150m over a 25-year career. Notable delivered and in-pipeline schemes include 95 dwellings at Tatworth, 66 PBSA bedspaces at Frome House, 31 affordable homes at Speedwell, 19 apartments at the Grade II listed Masters Church in Kingswood, plus multiple smaller residential schemes in Cheddar, Frome, and Glastonbury. The Group holds no external institutional investment, operates without a proprietary software platform, and relies on in-house talent — chartered town planners (MRTPI), MCIOB-qualified construction professionals, and a KC planning silk (Lord Charles Banner) — as its primary source of competitive differentiation. LABC warranty assurance (1-2-10 year cover) is provided on completed Crossman Homes developments.

Name

Crossman Group

Legal name

Crossman Group

Website

https://crossmangroup.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossman Group is a privately held integrated property developer in South West England. Founded in 2005, it operates six subsidiaries covering land promotion, planning consultancy, construction, residential home sales, specialist tiling, and strategic projects across Bath, Bristol, and Somerset.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential property sales: Crossman Homes sells completed residential units (houses and apartments) to end-buyers, generating revenue from the development margin between construction cost and sale price. The company also sells sites with planning permission to other developers.
2. Land promotion and planning services: Crossman Acquisitions acquires land with development potential and promotes it through the planning process. Revenue is generated via promotion agreements where the company funds all planning costs in return for a share of profit on sale after planning permission is obtained. The landowner pays nothing upfront; Crossman Acquisitions absorbs all risk.
3. Construction services: Crossman Build serves as the in-house contractor constructing all Group developments. Crossman Tile & Flooring provides tiling services to external clients including regional house builders, generating fee-based construction and trade revenue.
4. Planning consultancy fees: Crossman Planning Consultancy charges fees for independent planning advice to external private and commercial clients across housing, student accommodation, retail, leisure, office, warehousing, and renewable energy sectors. Services include appraisals, applications, appeals, permitted development, and technical reports.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Crossman Group is an integrated South West England property development group operating six in-house subsidiaries that deliver the full development lifecycle: Crossman Homes sells newly built residential units to end-buyers, Crossman Acquisitions acquires and promotes land through the planning system on risk-absorbed promotion agreements, Crossman Build constructs all group developments as the in-house contractor, Crossman Tile and Flooring provides tiling services to external regional house builders, Crossman Planning Consultancy provides independent planning advice, and Crossman Special Projects handles high-value strategic sites. Revenue is generated from residential property sales margins, construction and trade fees, planning consultancy fees, and shares of profit on promoted land sales.

Product overview

Crossman Group is a family of specialised in-house companies operating as a unified real estate development platform. The portfolio consists of Crossman Homes (the core development/house building arm), Crossman Build (in-house contractor for construction), Crossman Tile and Flooring (specialist tiling services), Crossman Acquisitions (land promotion and acquisition), Crossman Special Projects (high-value strategic developments), and Crossman Planning Consultancy (independent planning advisory services). Together they deliver high-quality sustainable development from land identification through construction to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Crossman Homes Award-winning residential development arm of the Crossman Group selling high-quality, contemporary family homes to end-buyers across the South West of England with LABC warranty assurance (1-, 2-, and 10-year structural cover). For individual residential homebuyers in Bath, Bristol, Somerset, and surrounding areas.
• Crossman Acquisitions (Land Promotion) Land promotion service that acquires land with development potential, funds 100% of planning costs, and absorbs refusal risk under promotion agreements in return for a share of post-planning profit. For private and institutional landowners across the South West.
• Crossman Build In-house construction contracting arm that builds all Crossman Group developments to an award-winning standard, and undertakes construction work on joint venture developments such as affordable housing schemes with housing associations.
• Crossman Planning Consultancy Independent planning consultancy providing appraisals, planning applications, representations, appeals, permitted development advice, and technical reports to commercial and public sector clients across housing, student accommodation, retail, leisure, office, warehousing, and renewable energy sectors.
• Crossman Special Projects High-value strategic development service for unique opportunities involving complex planning challenges and significantly higher transactional values, with strategy advice from a King's Counsel planning silk (Lord Charles Banner KC).
• Crossman Tile and Flooring Specialist tiling and flooring installation service with over ten years of experience, delivering to timescales and budgets for major regional house builders in the South West of England.

Quantifiable outcome

• 95 dwellings approved at Tatworth on appeal after 3-year determination process
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bromford Housing AssociationcoreStrategic or Co-development PartnerCrossman Build, in conjunction with Bromford Housing Association, completed the purchase of a development site on Bath Road, Bristol. The site, a former petrol filling station with planning permission for 31 affordable apartments, is being developed as an affordable housing scheme. Bromford Housing Association acts as the housing association partner for the affordable units.
• AbricoreStrategic or Co-development PartnerAbri is a housing association that received the completed 31-unit affordable housing development at the former Speedwell Swimming Baths, Bristol. The redevelopment was delivered by Crossman Group in collaboration with Bristol City Council and the completed units were transferred to Abri for affordable housing management.
• RengencoreChannel Partner/ Reseller/ DistributorRengen, a leading developer of purpose-built student accommodation, purchased the Frome House site in Bath from Crossman Acquisitions after planning permission was secured for 66 student bedspaces. Rengen will develop and operate the completed PBSA near Bath Spa University's Locksbrook Campus.
• Whitfield Tabernacle TrustcoreStrategic or Co-development PartnerCrossman Homes partnered with the Whitfield Tabernacle Trust to save and restore the Grade I listed Whitfield Tabernacle in Kingswood, Bristol—one of the most at-risk listed buildings in the UK. Crossman Homes acquired adjacent land, pledged to assist in the renovation of the Tabernacle, and is delivering 19 apartments in Masters Church plus 3 new build homes, while working with the Trust formed in October 2017 to bring the historic building back into community use.
• South Gloucestershire CouncilcoreStrategic or Co-development PartnerSouth Gloucestershire Council worked closely with Crossman Homes on the Masters Church redevelopment, including sympathetic restoration of the associated graveyard in liaison with the Commonwealth War Graves Commission. The Council will receive gifting of the new public park and modern graveyard on completion. Crossman Group also collaborates with the Council on planning applications across the region.
• Bristol City CouncilcoreStrategic or Co-development PartnerBristol City Council collaborated with the Crossman Group on the redevelopment of the former Speedwell Swimming Baths, securing planning permission for 31 affordable homes. The Council was a key partner in this regeneration project, which addressed long-standing anti-social behaviour at the derelict site.
• Historic EnglandminorOthersHistoric England previously secured funding for the Whitfield Tabernacle restoration. Crossman Homes' involvement represents a continuation of efforts to save the Grade I listed building, building on Historic England's earlier engagement.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Bloor Homes: Privately held UK housebuilder delivering family homes across multiple English regions including the South West. A broader incumbent operating with greater scale and geographic diversification than Crossman.
• Keepmoat Homes: Large UK regional housebuilder with strong presence across the Midlands and North, including South West operations. Competes with Crossman Homes for sites but at substantially greater scale and with national balance-sheet support.

Direct peers

• Wain Homes: South West and Midlands-focused regional housebuilder with integrated land promotion and a similar mid-tier footprint. Operates at broadly comparable scale to Crossman Homes, making it the most direct comparable in the regional developer peer set.
• Strongvox Homes: Bristol-headquartered independent housebuilder delivering residential developments across the South West. Direct regional peer with similar product mix (mid-market family homes) and comparable project sizes.
• Lioncourt Homes: Mid-sized regional housebuilder with a South West and West Midlands focus. Comparable as a privately held, regionally concentrated residential developer operating at similar scale and product positioning to Crossman Homes.
• Acorn Property Group: Bristol-based property developer operating across the South West with divisions spanning land, development, construction, and sales. Closely mirrors Crossman's integrated subsidiary structure and regional footprint.
• Hallam Land Management: UK land promotion business focused on securing residential planning permission for onward sale to housebuilders. Directly comparable to Crossman Acquisitions' land promotion and option agreement activities.
• C G Fry & Son: Long-established South West regional housebuilder focused on quality family homes in Somerset, Dorset, and Devon. Comparable in regional positioning, design-led reputation, and project scale to Crossman Homes.
• Terra Strategic: UK land promotion specialist that acquires land, secures planning permission via promotion agreements, and disposes to housebuilders. The closest direct analogue to Crossman Acquisitions' land promotion business.
• Gladman Developments: One of the UK's largest land promotion businesses, securing planning permission on residential sites for sale to housebuilders. Directly comparable to the Crossman Acquisitions land promotion model, though operating at materially greater national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crossman-homes-limited
• Instagraminstagram.com/crossmangroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossman Group