Artoos group

What Artoos group does

Artoos Group is a privately held Belgian marketing-communications company headquartered in Kampenhout, operating through three group entities (artoos, Hayez imprimeries, IPM Printing) to deliver an integrated one-stop-shop across four service pillars: Automate (the proprietary MOOOSE brand portal for marketing workflow automation and brand consistency), Create (visual concept and design services), Print (high-quality, sustainable printing), and Send (personalization and distribution). The company's underlying technology is MOOOSE, a smart brand portal that automates marketing processes and enables clients to maintain brand consistency across distributed teams and locations; the platform is positioned as the differentiator that elevates Artoos above traditional print shops by embedding brand-asset management directly into client workflows.

The business model is professional-services-driven and sales-led, with no publicly disclosed pricing tiers; customers are quoted on a custom basis. Each client is assigned a dedicated account manager who coordinates specialists across creative and technical domains, supporting a relationship-driven GTM motion rather than self-serve or PLG. Revenue streams derive from service fees for creative, print, and distribution work, with MOOOSE functioning as an automation and brand-consistency layer rather than a separately monetized SaaS product based on available evidence.

The company serves a Benelux-focused client base spanning government (VSV – Veilig verkeer), non-profit/humanitarian (Rode Kruis Vlaanderen), and enterprise (HOYA) segments, with horizontal segmentation targeting both large marketing teams and local/regional branch managers. Distribution is direct via the account-management team. The firm holds no external investors, no disclosed parent entity, and no M&A or funding activity is recorded; it operates as a private limited company (Artoos nv) under Belgian jurisdiction with GDPR/AVG compliance in force since 2018.

Name

Artoos group

Legal name

Artoos nv

Website

https://artoosgroup.eu

Company type

Private

Founded year

1780

Operating status

Operating

Short description

Artoos Group is a privately held Belgian marketing-communications company operating through three entities to deliver integrated creative, print, distribution, and brand-automation (MOOOSE) services to enterprise, government, and non-profit clients across the Benelux region.

Ownership category

akta.pro rank

Headquarters

HQ city

Kampenhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Communication Services: Artoos Group generates revenue through four integrated service lines: Automate (MOOOSE brand portal for marketing automation), Create (visual concepts and designs), Print (high-quality, sustainable printing), and Send (personalization and distribution). Revenue is driven by service fees for creative, print, and distribution services, with the MOOOSE platform enabling process automation for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Artoos Group is an integrated marketing-communication partner offering four service pillars under one roof: Automate via the proprietary MOOOSE brand portal, Create (visual concepts and design), Print (high-quality, sustainable printing production), and Send (personalization and distribution of marketing materials). The group operates through three entities (artoos, Hayez imprimeries, and IPM Printing) and assigns each client a dedicated account manager who coordinates creative and technical specialists to execute end-to-end marketing communication campaigns.

Product overview

Artoos Group operates as a one-stop-shop marketing-communication partner offering four interconnected service pillars: Create (visual design), Print (printing services), Send (personalization and distribution), and Automate with MOOOSE (brand portal/automation platform). The group consists of multiple entities including artoos, Hayez imprimeries, and IPM Printing. The MOOOSE platform serves as their smart brand portal for marketing automation, while their Create, Print, and Send services provide end-to-end communication solutions from creative concept to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• MOOOSE: A smart brand portal that automates and simplifies marketing processes for clients.

Products and services

• MOOOSE Brand Portal A smart brand portal that automates and simplifies marketing processes for clients, enabling brand consistency, accelerating workflows, and streamlining brand management across distributed teams and local branches.
• Create (Visual Concepts & Design) Visual concept and design services delivered by communication specialists that help brands stand out with strong creative concepts across online and offline channels. Targeted at marketing teams seeking distinctive creative output.
• Print (Production) High-quality, sustainable printing services delivered quickly and accurately for various marketing materials, leveraging the group's in-house printing entities.
• Send (Personalization & Distribution) Personalization and distribution services that ensure marketing messages reach the right person at the right time, including personalized mailings used by clients such as Rode Kruis Vlaanderen.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Hayez imprimeriesminorOthersHayez imprimeries is one of the three operating entities that form the Artoos Group, alongside artoos and IPM Printing. It operates as a printing subsidiary within the group structure.
• IPM PrintingminorOthersIPM Printing is one of the three operating entities that form the Artoos Group, alongside artoos and Hayez imprimeries. It contributes to the group's integrated print production capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lytho: Netherlands-based marketing operations platform spanning brand portals, creative workflow and campaign automation — competes head-on with MOOOSE for the same mid-market and enterprise marketing teams.
• Bynder: Dutch-headquartered brand portal and DAM vendor serving enterprise marketing teams across brand consistency, asset workflows and campaign execution — closest geographic and product overlap with Artoos.
• Graphius: Belgian commercial printing group offering high-quality sustainable print production and related services — directly comparable to Artoos' Print pillar and Hayez imprimeries / IPM Printing entities.
• Frontify: Swiss-headquartered brand portal / DAM platform that automates brand management and asset distribution for distributed marketing teams — directly comparable to Artoos' MOOOSE platform offering.
• Duval Guillaume: Belgian creative advertising agency, part of Publicis, providing creative, content and integrated marketing communications to major Belgian and European clients — directly comparable to Artoos' Create pillar.

Regional players

• Drukkerij Zwart op Werk: Dutch commercial printing and mailing services provider — comparable to Artoos' Print and Send pillars but serving the Netherlands market primarily.

Broad incumbents

• Dentsu Belgium: Dentsu network's Belgian operations spanning creative, media and customer experience services — comparable to Artoos as a multi-service marketing communications provider in the same geography.
• Publicis Groupe Belgium: Belgian operations of Publicis, offering advertising, media, digital and marketing services across sectors — overlapping with Artoos' integrated marketing communications offering.
• Ogilvy Belgium: WPP-owned global creative agency with Belgian presence offering advertising, brand strategy and content — competes with Artoos for enterprise brand work in Benelux from a much larger platform.
• Wunderman Thompson Belgium (VML): Global WPP-owned marketing communications network with Belgian operations covering creative, data, technology and personalization — broader portfolio than Artoos but overlapping on integrated marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/artoos_group
• Facebookfacebook.com/artoosgroup.eu
• LinkedInlinkedin.com/company/artoos-communicatiegroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artoos group