What HiParking does

HiParking (하이파킹), operating under the consumer-facing brand TuruParking (투루파킹), is a South Korean parking infrastructure company that claims the #1 position in national parking lot operations. It manages 1,400+ parking lots containing 340,000 parking spaces and processes 25 million vehicle data points per month through its AI Digital Parking Lot platform, which combines vehicle recognition, an integrated monitoring control center, and a parking guidance system (AIPAS). The company is headquartered in Seoul's KT&G Seodaemun Tower, is incorporated as a privately held Korean corporation (주식회사 하이파킹), and has been operating since 1999 under representative director Park Jun-gyu (박준규).

The company's product stack spans core parking operations, hardware and software solutions, and a mobility services extension. Core operations are delivered through TuruParking (parking lot management under lease, consignment, and revenue-sharing contracts), with a 24/7 in-house control center and direct call center (1688-1054) for real-time monitoring and customer complaint handling. The solution layer includes parking monitoring hardware (주차 관제 장비), the MHP parking monitoring solution, and the AIPAS parking guidance system. Adjacent mobility services are delivered under sub-brands: TuruValet (valet), TuruCharger (EV charging), and TuruCar (car sharing), with a monthly pass app and CRM portal (crm.turuparking.com) for recurring consumer subscriptions.

Revenue is generated across four streams: managed parking lot operations on behalf of property owners, leasing and revenue-sharing arrangements, solution and equipment rental to parking operators, and recurring monthly passes and memberships sold directly to consumers. The customer base is hybrid: enterprise B2B contracts with commercial and residential property owners and managers (representative sites include Songdo, Seoul Square, Seoul Forest, Grand Josun, and Seongsu), complemented by long-tail B2C subscriptions. Distribution is primarily domestic South Korea through direct enterprise sales, a self-serve CRM portal, membership and intermediary platforms, and a family brand app ecosystem (TuruTuru CAR, Turu CHARGER, Turu DRIVER, Turu TAXI). No external funding, M&A, or geographic expansion outside South Korea is disclosed.

Name

HiParking

Legal name

주식회사 하이파킹

Website

https://hiparking.co.kr

Company type

Private

Founded year

1999

Operating status

Operating

Short description

HiParking (하이파킹) is South Korea's largest parking lot operator, managing 1,400+ lots and 340,000 spaces nationwide through AI-powered digital parking technology, and serves property owners and vehicle owners with managed parking, valet, EV charging, and car sharing services.

Ownership category

akta.pro rank

Product category

Parking Facility Management & Smart Mobility Services

NAICS

Parking Lots and Garages (81293)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

Keywords

• Parking lot operations
• Smart parking solutions
• AI vehicle recognition
• Parking management services
• Mobility infrastructure

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 주차장 위탁 운영 (Parking Lot Managed Operations): HiParking operates parking lots under management contracts (위탁) on behalf of property owners, generating revenue through operational fees and profit sharing arrangements.
2. 임대 및 수익배분 (Leasing & Revenue Sharing): The company enters into rental and revenue-sharing contracts for parking facilities, monetizing parking ticket sales through membership platforms and intermediary platforms.
3. 솔루션 및 장비 도입 렌탈 (Solution & Equipment Rental): Revenue from renting out parking monitoring equipment and solutions to property owners and parking lot operators.
4. 월정기권 및 멤버십 (Monthly Pass & Membership): Recurring revenue from monthly parking passes sold through dedicated CRM portal and apps.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

HiParking operates and manages parking facilities across South Korea under rental, consignment, and revenue-sharing contracts with property owners, delivering AI-powered smart parking operations, 24/7 integrated monitoring, and equipment/solution rentals. The company also sells monthly parking passes, valet service (TuruValet), EV charging (TuruCharger), and car sharing (TuruCa) to individual vehicle owners through its TuruParking brand and family of apps.

Product overview

HiParking (투루파킹) operates a platform-plus-services architecture centered on parking lot operations. The core offering is 투루파킹 (TuruParking), a comprehensive parking management service supporting 1,400+ parking lots nationwide. Supporting services include 차고지 증명 (garage certification), 관제 센터 (24/7 monitoring center), and parking ticket monetization via membership and broker platforms. The solution layer includes 주차 관제 시스템 (hardware), 주차 관제 솔루션/MHP (software for real-time control), and 주차 유도 시스템/AIPAS (parking guidance). Total mobility services comprise 투루발렛 (valet), 투루차저 (EV charging), and 투루카 (car sharing). Additional tools include a monthly pass app and bulk entry portal for B2B operations.

Differentiator

Problem solved

Functional benefit

Brands

• 투루발렛 (TuruValet): Official valet parking service providing trusted parking assistance
• 투루차저 (TuruCharger)
• 투루카 (TuruCar)

Products and services

• TuruParking (투루파킹) Managed Parking Lot Operations Comprehensive parking lot operation service for property owners and managers, supporting 1,400+ parking lots nationwide with 340,000 managed spaces and 25 million monthly vehicle data analysis under rental, consignment, and revenue-sharing contract models.
• Garage Certificate (차고지 증명) Service providing official garage and parking space certification documentation for vehicle owners who need to register a parking address.
• Control Center (관제 센터 / ParkEyes) 24-hour integrated monitoring center paired with a direct in-house call center for real-time parking lot supervision and customer complaint handling across HiParking's managed facilities.
• Parking Monitoring System Hardware (주차 관제 장비) AI-powered hardware for real-time control and integrated operation of parking facilities, providing accurate vehicle recognition and stable operations, available to parking facility operators on a rental/equipment introduction basis.
• Parking Monitoring Solution / MHP (주차 관제 솔루션) Software solution providing parking guidance and facility surveillance integrated with HiParking's monitoring hardware for facility operators seeking unified parking management.
• Parking Guidance System / AIPAS (주차 유도 시스템) Smart parking guidance system (AIPAS) that optimizes parking space utilization and directs drivers to available spaces, improving facility efficiency for parking operators.
• TuruValet (투루발렛) Official valet parking service offering trusted parking assistance at designated HiParking-managed locations for individual drivers.
• TuruCharger (투루차저) EV charging service integrated with HiParking's parking facilities, enabling drivers to charge electric vehicles while parked at TuruParking locations.
• TuruCa (투루카) Car sharing service that originates from HiParking's parking lots, providing drivers with on-demand mobility access via the TuruCa family brand app.
• Monthly Pass App (정기권 앱) Mobile application for individual vehicle owners to apply for, manage, and renew monthly parking passes at HiParking's facilities through the crm.turuparking.com platform.
• Bulk Entry Portal (대량 입차 포털) Web portal that enables B2B operators to manage bulk vehicle entry operations and batch-process multiple vehicles entering HiParking-managed parking facilities.

Quantifiable outcome

• Operates 1,400+ parking lots nationwide with 340,000 managed parking spaces
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Flowbird: European parking and transport technology provider offering hardware (pay stations, gates) and software platforms for parking operators. Comparable to HiParking's PARCS-equivalent solutions (MHP, AIPAS) and integrated control center offerings.
• SK Networks (주차사업): Korean conglomerate subsidiary with parking lot operations and related services. Comparable broad-incumbent operator in the South Korean parking market.
• T2 Systems: North American parking management software and hardware provider for universities, municipalities, and commercial operators. Comparable to HiParking's enterprise software/hardware solutions and managed services model.
• EasyPark Group: European parking technology incumbent covering on-street and off-street parking operations, payments, and guidance across multiple countries. Comparable to HiParking as a multi-country scale operator with integrated hardware/software stack.

Direct peers

• SpotHero: US-based parking marketplace and operations platform connecting drivers with parking inventory; comparable to HiParking in combining technology-driven parking management with consumer-facing booking. Both operate platform-plus-operations models in their respective geographies.
• JustPark: UK-based parking marketplace and operator offering reservation, payments, and dynamic pricing for parking facilities. Closely comparable to HiParking's consignment and revenue-sharing model for off-street parking facilities with technology-enabled operations.
• ParkWhiz (Arrive): North American parking marketplace and management platform now part of Arrive Mobility. Comparable to HiParking in providing reservation, payment, and operational technology for parking facility owners.
• 파킹클라우드 (ParkingCloud): Korean parking technology and operations platform offering parking management software and solutions. Direct domestic competitor to HiParking's technology stack (MHP, AIPAS) and operations business.

Emerging players

• Park+ (Parkplus): Indian parking and EV charging platform combining parking discovery, payments, and charging infrastructure. Comparable to HiParking in the convergence of parking operations with EV charging (TuruCharger) and adjacent mobility services.
• Passport Labs: US-based mobility and parking platform providing payments, enforcement, and management software for cities and operators. Comparable to HiParking's tech stack for parking operations and monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@turu-official
• Facebookfacebook.com/hiparking
• Instagraminstagram.com/turuparking_official
• LinkedInlinkedin.com/company/turuparking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiParking