The Parker

What The Parker does

The Parker is an assisted living and memory care community operated by Inspirit Senior Living, a private, for-profit senior living provider headquartered in McLean, Virginia. Inspirit operates 36+ communities across 12 states in the eastern and southeastern United States (Arkansas, Connecticut, Delaware, Florida, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia), offering a graduated care model spanning Independent Living, Assisted Living, and Memory Care, supplemented by Respite and Short-Term Care services. The Parker is positioned within this portfolio as a Greenville, South Carolina–based community serving seniors requiring assistance with daily activities, medication management, and dementia-related care needs.

The company's product portfolio rests on a layered service model: physical residential real estate (studios, one-bedroom, and two-bedroom residences) plus seven registered signature programs—SAGE (memory care), Care Your Way (assessment-driven care), Life Your Way (active adult living), Pure Health (Viking Pure and Protexus electrostatic disinfection), Taste of Inspirit (signature dining), S3 (wellness and engagement), and Integrity One (veterans program). Care services are delivered by 24-hour trained staff and nurses against individualized care assessments, with all-inclusive monthly pricing that varies by care level. The proprietary technology layer is operational rather than data-driven, centered on advanced disinfection systems and customized care plans rather than software platforms or AI.

Revenue is generated through recurring monthly subscription fees for residential living, graduated care services, and respite stays, with a direct-to-consumer and field-sales GTM backed by community-level dedicated sales staff, virtual tours, and content marketing. Strategic growth is supported by a June 2022 joint venture with Venue Capital to acquire additional properties in the Knoxville MSA, signaling institutional capital access for continued portfolio expansion. The company is led by President & CEO David K. McHarg.

Name

The Parker

Legal name

Inspirit Senior Living

Website

https://inspiritseniorliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Parker is an assisted living and memory care community in Greenville, South Carolina, operated by Inspirit Senior Living. It serves seniors needing assistance with daily living, medication management, and dementia care, as part of a 36+ community portfolio across 12 US states.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Assisted living services
• Memory care community
• Senior residential care
• Respite and short-term care
• Graduated senior care

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Living Fees: Monthly rental fees for senior apartments and living spaces, with all-inclusive amenities and services
2. Care Services: Customized care packages based on individual assessment, providing graduated levels of support
3. Respite and Short-Term Care: Short-term stay services for post-hospital recovery or family caregiver respite, billed at daily or weekly rates

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Parker is an assisted living and memory care community that provides residential living with customized care plans, daily living assistance, medication management, and dementia support through its SAGE program. The community also offers respite and short-term care for post-hospital recovery and family caregiver relief, supported by signature programs including Care Your Way assessments, Pure Health disinfection, and Taste of Inspirit dining. Services are delivered on a monthly subscription basis with graduated care pricing tailored to individual resident needs.

Product overview

The Parker operates as a senior living provider through Inspirit Senior Living, offering a graduated care model with three core service lines (Assisted Living, Memory Care, and Independent Living) supplemented by signature programs (SAGE for dementia care, Care Your Way, Life Your Way, Pure Health, S3 Program, Taste of Inspirit, and Integrity One). The portfolio includes multiple community locations across 12 states (Arkansas, Connecticut, Delaware, Florida, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia), with each community offering distinct living options, dining programs, and care levels. Additional services include Respite & Short Term Care and Day Care programs. The company maintains a corporate office in McLean, VA and is led by President & CEO David K. McHarg.

Differentiator

Problem solved

Functional benefit

Brands

• Care Your Way: A quality first, care first approach to providing exceptional care with personalized assessments.
• Life Your Way
• Pure Health
• SAGE Program
• S3 Program
• Taste of Inspirit
• Integrity One

Products and services

• Assisted Living Residential senior living service providing residents with customized care plans, daily living assistance, medication management, and a supportive environment designed for independence. Targeted at seniors needing help with activities of daily living including bathing, dressing, medication management, and meal preparation.
• Memory Care (SAGE Program) Specialized care for seniors with Alzheimer's disease and related dementias, featuring the SAGE program with daily programming that encourages meaningful participation and purpose. Includes enhanced staffing and specialized dementia care programming.
• Respite and Short-Term Care Short-term stay services for older adults recovering from hospital discharge or when family caregivers need a break, including private rooms with meals and activities. Billed at daily or weekly rates with pay-as-you-go billing cadence.
• Care Your Way Assessment Quality-first care approach providing detailed care assessments conducted by healthcare experts for real-time evaluation of individual resident needs. Used to determine appropriate care levels and personalize service packages.
• Pure Health Sanitation Program Health and safety program utilizing Viking Pure sanitation technology and Protexus electrostatic sprayers for chemical-free, 360-degree disinfection across the community.
• Taste of Inspirit Dining Signature dining experience offering chef-prepared meals in restaurant-style settings with diverse menu options for residents.

Quantifiable outcome

• Every 65 seconds someone in the US is diagnosed with Alzheimer's or related dementia - over 6 million Americans living with Alzheimer's

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Viking Pure SolutionscoreTechnology or IntegrationPartnership with Viking Pure Solutions for advanced cleaning technology. Provides innovative electrostatic cleaning technology for chemical-free disinfection throughout communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belmont Village Senior Living: Senior living operator with communities offering assisted living and memory care with proprietary programs and elevated dining — comparable privately-held operator with similar specialty programming approach.
• Five Star Senior Living: Multi-state senior living operator offering assisted living, memory care, and independent living communities across the eastern US — directly comparable regional concentration and graduated care service model.
• Enlivant: Senior living operator specializing in assisted living and memory care across 30+ states — comparable private operator with similar community-based care delivery and dementia care focus.
• Pegasus Senior Living: Regional senior living operator with communities focused on assisted living, memory care, and independent living — comparable mid-sized multi-state operator with similar signature programming strategy.
• Brookdale Senior Living: Largest US operator of senior living communities offering assisted living, memory care, and independent living across 40+ states — directly comparable multi-state, multi-service senior living operator with overlapping customer base.
• Sunrise Senior Living: Established senior living provider with communities across the US offering assisted living, memory care, and independent living — comparable premium positioning and signature dementia care programming (Sunrise Live With Purpose).
• Atria Senior Living: National senior living operator with 200+ communities offering assisted living, memory care, and independent living — directly comparable scaled competitor with similar graduated care and signature programming approach.

Emerging players

• Silverado Senior Living: Senior living provider specializing in memory care and dementia-specific communities — comparable specialty positioning in the dementia care segment that overlaps with Inspirit's SAGE program.

Broad incumbents

• Life Care Services (LCS): Large third-party manager of senior living communities including CCRC, assisted living, and memory care — broader incumbent serving as management company and operator across many communities, comparable full-service model.

Regional players

• American House Senior Living Communities: Regional senior living operator with communities across the Midwest and eastern US offering assisted living, memory care, and independent living — comparable multi-state footprint and graduated care service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100057101334277
• LinkedInlinkedin.com/company/inspirit-senior-living
• Instagraminstagram.com/inspirit_seniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries37 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parker