DutchBlue
DutchBlue is a pan-European B2B e-commerce platform selling medical, hygiene, mobility, and care-facility supplies to nursing homes, care homes, and healthcare institutions across Germany, Austria, Belgium, France, the Netherlands, and broader Europe.
- Company typePrivate
- Founded-
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What DutchBlue does
DutchBlue (legal entity: Dutchblue.com Ltd., registered in Varna, Bulgaria; commercial base in Delft, Netherlands) operates a B2B e-commerce platform selling healthcare and care-facility supplies across Europe. The platform serves care homes, nursing homes, and healthcare institutions, offering a broad catalog that spans examination and protective gloves, hygiene products, incontinence care, resident-safety equipment (hip protectors, fall mats, evacuation mats), pressure-care mattresses and cushions, mobility aids (wheelchairs, patient lifters, slings), diagnostics, disinfection products, and facility equipment such as utility carts and medication trolleys. A significant portion of the catalog is sold under DutchBlue's own private-label brands (e.g., VINNIES, NITRILIES, HIPPIES, DREAMIES, MOLTIES, DROPPIES, SITTIES).
The underlying technology is a standard multi-language, multi-currency e-commerce platform with localized storefronts for Germany, Austria, Belgium (French and Dutch), France, the Netherlands, and a pan-European English site. The platform supports quick-order and reordering functionality, downloadable catalogs, and native iOS and Android mobile applications, and uses cookies and standard web technologies for personalization and analytics. No proprietary AI, data, or advanced technology components are disclosed.
The business model is direct-to-consumer B2B e-commerce: products are sold at unit-based pricing with bulk and case-size options visible across the catalog, with pay-as-you-go billing. Volume discounts are offered on selected items. Revenue is generated primarily through transactional sales of medical and healthcare supplies, with no subscription, marketplace fee, or advertising revenue disclosed. The company is privately held with no disclosed external investors, parent company, or acquisitions, and no management team or headcount data is publicly available in the input material.
DutchBlue firmographics
Firmographics- Name
- DutchBlue
- Legal name
- Dutchblue.com Ltd.
- Website
- https://dutchblue.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DutchBlue is a pan-European B2B e-commerce platform selling medical, hygiene, mobility, and care-facility supplies to nursing homes, care homes, and healthcare institutions across Germany, Austria, Belgium, France, the Netherlands, and broader Europe.
- Ownership category
- akta.pro rank
DutchBlue industry classification
Industry- Product category
- Healthcare Supplies E-commerce
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
- akta.pro secondary industries
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where DutchBlue is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DutchBlue business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Medical and Healthcare Supplies Sales: E-commerce sales of medical supplies, care products, and healthcare equipment to care homes, nursing homes, and healthcare facilities across Europe. Products include gloves, protective equipment, hygiene products, incontinence care, mobility aids, mattresses, medical supplies, and facility equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit and small quantity pricing |
| Unit Pricing | Pay-as-you-go | Bulk/case quantity pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DutchBlue product offering
Product offeringCore offering
DutchBlue operates a pan-European B2B e-commerce platform that sells healthcare and care-facility products to nursing homes, care homes, and healthcare institutions. Its catalog spans examination gloves, resident hygiene products, protective equipment (masks, gowns, aprons), incontinence care, pressure-relief mattresses and cushions, mobility aids (wheelchairs, patient lifters), diagnostic devices, disinfectants, and facility equipment. Products are sold under DutchBlue's own house brands (Vinnies, Stretchies, Nitrilies, Droppies, Escapies, Nighties, Dreamies, etc.) and via distribution of established brands (SENI, MaiMed, INVACARE, Aseptoman).
Product overview
DutchBlue is a pan-European e-commerce platform specializing in healthcare and care facility products. The company operates multilingual websites serving Germany (de), Austria (de_at), Belgium (fr_be, nl_be), France (fr), Netherlands (nl), and Europe (en). The product portfolio is organized as a broad e-commerce catalog with multiple product categories: examination and protective gloves (VINNIES, STRETCHIES, NITRILIES), resident hygiene products (MOLTIES wash gloves, WASHIES, WIPIES), protective equipment (MOUTHIES masks, GOWNIES gowns, APRONIES aprons), resident safety (HIPPIES hip protectors, DROPPIES fall mats, ESCAPIES evacuation mats), incontinence care (SENI brand products, NIGHTIES overalls), beds and positioning (DREAMIES mattresses, SITTIES cushions, DERMASAVER/GELBODIES protectors), diagnostics (MONITORIES, thermometers), medical supplies (MaiMed products), mobility aids (BIRDIE EVO lifters, INVACARE wheelchairs, SLINGIES harnesses), facility equipment (TROLLIES carts, TRETIES waste holders, CARTIES medication carts), and disinfection products (ASEPTOMAN, MyClean). The company also offers a mobile app for iOS and Android. DutchBlue sells primarily to care homes, nursing facilities, and healthcare providers across European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- VINNIES Vinyl Examination Gloves
Companies that use DutchBlue
Customer profileSegments2 records
Ideal customer profiles2 records
DutchBlue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DutchBlue partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
DutchBlue competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Large global distributor of healthcare products to office-based dental, medical, and animal health practitioners as well as care institutions. Overlaps with DutchBlue on consumables, diagnostics, and care-facility supplies, though primarily through traditional distribution rather than pure e-commerce.
- Healthcare 21 Group: European specialty distributor of medical devices, consumables, and capital equipment serving hospitals and care facilities across the UK, Ireland, and Central Europe. Comparable as a multi-country medical supply distributor with overlapping categories (gloves, diagnostics, mobility, facility equipment).
- Cardinal Health: Global medical product distributor serving hospitals, ambulatory care, and care facilities with medical/surgical supplies and consumables. Comparable at the broad wholesale level for the commodity medical supply SKUs DutchBlue carries.
- McKesson Europe: One of the largest pharmaceutical and medical product wholesalers globally with deep European operations serving pharmacies, hospitals, and care homes. A broad incumbent whose drug/sundries wholesale business overlaps with DutchBlue's consumables assortment.
- Mediq: Major pan-European distributor of medical devices, supplies, and homecare products to healthcare institutions and homecare settings. Directly comparable as a B2B medical supply distributor serving care homes and hospitals across Western Europe, but with much broader scope and scale than DutchBlue.
Emerging players
- Algeos: UK-headquartered supplier of medical, orthotic, and care facility products with growing e-commerce channels across Europe. Comparable overlap in care-facility consumables, mobility, and hygiene categories, though with more focus on orthotics and podiatry.
- Drive DeVilbiss Healthcare: Manufacturer and online retailer of durable medical equipment, mobility aids, and respiratory products sold to care facilities and consumers. Comparable overlap on wheelchairs, rollators, patient lifters, and bathroom safety equipment carried by DutchBlue.
Direct peers
- Praxisdienst: German e-commerce platform selling medical supplies, practice equipment, hygiene products, and consumables to healthcare professionals and care facilities. Closest direct competitor given the DACH focus, online B2B model, and similar product breadth in gloves, hygiene, and instruments.
- Performance Health: Specialty distributor of rehabilitation, mobility, and daily living aids including wheelchairs, patient lifters, pressure care products, and hygiene items. Highly comparable to DutchBlue's mobility and pressure-care categories (INVACARE, Birdie, DREAMIES mattresses, SITTIES cushions).
- Medicaleshop: European online retailer of medical equipment, consumables, and care products serving both professionals and care facilities, with multi-country shipping across Europe. Closely comparable as a pan-European medical e-commerce player targeting institutional and homecare customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DutchBlue social profiles
Digital presenceDutchBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
DutchBlue leadership team
Management profileNumber of profiles
DutchBlue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DutchBlue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DutchBlue
What does DutchBlue do?
DutchBlue operates a pan-European B2B e-commerce platform that sells healthcare and care-facility products to nursing homes, care homes, and healthcare institutions. Its catalog spans examination gloves, resident hygiene products, protective equipment (masks, gowns, aprons), incontinence care, pressure-relief mattresses and cushions, mobility aids (wheelchairs, patient lifters), diagnostic devices, disinfectants, and facility equipment. Products are sold under DutchBlue's own house brands (Vinnies, Stretchies, Nitrilies, Droppies, Escapies, Nighties, Dreamies, etc.) and via distribution of established brands (SENI, MaiMed, INVACARE, Aseptoman).
Is DutchBlue a public or private company?
DutchBlue is a private company. It is classified as unknown and is currently operating.
When was DutchBlue founded?
DutchBlue was founded in -1. It employs 11 to 50 people.
Where is DutchBlue based?
DutchBlue is headquartered in Delft, Netherlands, in the Europe region.
How does DutchBlue make money?
One revenue line is on record: medical and Healthcare Supplies Sales.
Who are DutchBlue's main competitors?
Broad incumbents on record are Henry Schein, Healthcare 21 Group, Cardinal Health, McKesson Europe and Mediq. Emerging players are Algeos and Drive DeVilbiss Healthcare. Direct peers are Praxisdienst, Performance Health and Medicaleshop.
Does DutchBlue have an API?
No public API is recorded for DutchBlue.
What industry is DutchBlue in?
DutchBlue's product category is Healthcare Supplies E-commerce. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces, with a secondary code of CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 42345 and its SIC code is 5047.