What Medicaleshop does

Medicaleshop Inc. is a privately held, US-domiciled e-commerce retailer founded in 2006 and headquartered at 87 Danbury Road, New Milford, Connecticut, operating the medicaleshop.com storefront as an authorized multi-brand dealer of home medical equipment, rehabilitation products, and special-needs adaptive devices. The company's catalog spans consumable medical supplies (syringes, enteral feeding components, wound care, respiratory therapy devices from brands such as McKesson, BD, ICU Medical, and Abbott), mobility aids (wheelchairs, walkers, gait trainers), adaptive seating and standing frames (with deep representation from Rifton, Comfort Company, Convaid, Leckey, and EasyStand), bathing and toileting aids, and clinic therapy equipment. Pricing ranges from under $2 for consumables to over $5,000 for configured Rifton equipment, with payment supported via Affirm financing and FSA-eligible purchasing.

The underlying technology is a standard e-commerce storefront with no proprietary AI, data, or platform features disclosed; there is no API, no mobile app, and no integration ecosystem beyond Shopper Approved for reviews. Revenue is generated entirely through direct product sales on a unit-pricing, pay-as-you-go model, with margin earned as an authorized dealer taking a spread between manufacturer list and retail price.

The go-to-market is dual-channel: a direct-to-consumer website serving individual caregivers and home users, and a B2B program (/b2b) with a quote-request flow serving healthcare facilities, schools, therapy centers, and commercial accounts. Phone-based sales support at (866) 563-6812 supplements online conversion. Customer acquisition relies on organic SEO, manufacturer partnerships, and third-party verified reviews rather than paid media. The company operates with 1-10 employees, no institutional investors, no parent company, and no disclosed funding, making it an independent, bootstrapped niche retailer with 19 years of operating history and a recognized Shopper Approved 5 Star Excellence rating tied to 100+ verified 5-star reviews.

Name

Medicaleshop

Legal name

Medicaleshop Inc.

Website

https://medicaleshop.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Medicaleshop is a privately held US e-commerce retailer founded in 2006, operating as an authorized multi-brand dealer of home medical equipment, rehabilitation supplies, and adaptive devices for special-needs children, serving both individual caregivers and B2B healthcare and education buyers.

Ownership category

akta.pro rank

Product category

Home Medical Equipment E-commerce

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Home medical equipment
• Rehabilitation supplies
• Adaptive seating products
• Mobility aids retail
• Medical supplies ecommerce

Headquarters

HQ city

New Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of medical supplies, homecare equipment, and rehabilitation products to consumers and healthcare providers. Products include wheelchairs, special needs equipment, bath safety items, and medical supplies with varying price points from consumables to high-value equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Medicaleshop is an online retailer selling home medical equipment, rehabilitation supplies, and adaptive/special needs products from 100+ authorized brand partners. The catalog spans medical consumables (wound care, enteral feeding, respiratory, syringes), mobility aids (wheelchairs, walkers, gait trainers), adaptive seating, standing frames, bathing/toileting systems, and therapy equipment. The company sells both directly to individual consumers and caregivers and to B2B accounts such as clinics, schools, and therapy centers through a dedicated commercial program.

Product overview

Medicaleshop is an e-commerce platform serving as an authorized dealer of medical supplies, homecare equipment, and rehabilitation products for individuals with special needs. The company operates as a multi-brand marketplace offering diverse product categories including medical supplies (wound care, enteral feeding, respiratory therapy), mobility aids (wheelchairs, walkers, gait trainers), adaptive seating (activity chairs, wheelchair cushions), standing frames, bathing/toileting aids, and therapy equipment. The product portfolio features both clinical products from manufacturers like McKesson, ICU Medical, Abbott, and Becton Dickinson, as well as specialized rehabilitation equipment from brands such as Rifton (adaptive seating, gait trainers, standers, tricycles, bathing/toileting systems), Comfort Company (wheelchair cushions and back supports), Convaid (pediatric wheelchairs and strollers), Leckey (standing frames), and EasyStand (sit-to-stand standers). Rifton products constitute a major portion of the catalog, offering comprehensive adaptive equipment including the Activity Chair series (Standard and Hi-Lo bases in Small, Medium, Large sizes), Pacer Gait Trainer (Mini through XL), E-Pacer, Adaptive Tricycles, Mobile and Multi-Position Standers, HTS Hygiene & Toileting System, Wave Bath Chairs, Hygiene Support Station, and Adaptive Desk, along with extensive accessories for each product line. Comfort Company products (as part of Permobil family) include M2 Gel Cushion, Curve Foam Cushion, Vicair Vector O2 Cushion, Acta-Back supports, and various arm supports and positioning accessories. The company targets both individual consumers and B2B customers, operating since 2006 with offerings of FSA-eligible products, payment plans, and free shipping on many items.

Differentiator

Problem solved

Functional benefit

Products and services

• Rifton Activity Chair

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• RiftoncoreChannel Partner/ Reseller/ DistributorMedicaleshop is an authorized dealer of Rifton products including activity chairs, gait trainers, standers, adaptive tricycles, bath safety equipment, and accessories. Rifton is a leading manufacturer of assistive technology products designed to promote independence and mobility for individuals with disabilities.
• Comfort CompanycoreChannel Partner/ Reseller/ DistributorMedicaleshop is an authorized dealer of Comfort Company products, part of the Permobil family, offering clinically advanced wheelchair cushions, back supports, and positioning accessories designed to enhance mobility, comfort, and safety.
• ConvaidcoreChannel Partner/ Reseller/ DistributorMedicaleshop carries Convaid pediatric tilt-in-space wheelchairs and adaptive strollers for special needs children, serving as an authorized dealer.
• LeckeycoreChannel Partner/ Reseller/ DistributorMedicaleshop is an authorized dealer of Leckey pediatric standing frames and positioning equipment designed for children with special needs.
• Clinton IndustriescoreChannel Partner/ Reseller/ DistributorMedicaleshop distributes Clinton Industries upholstered mat platforms and therapy tables used in clinics, schools, and home therapy settings.
• AffirmminorGTM or Marketing PartnerAffirm provides Buy Now, Pay Over Time financing options for Medicaleshop customers, enabling flexible payment plans for high-value medical equipment purchases.
• Shopper ApprovedminorGTM or Marketing PartnerThird-party customer review platform that verifies and showcases customer reviews and ratings, providing social proof for Medicaleshop's customer service quality.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Others

• Permobil: Permobil is the parent company of Comfort Company and a global manufacturer of power wheelchairs and seating systems. Medicaleshop is an authorized dealer of Comfort Company products, making Permobil a key supplier and a structural counterpart in the value chain.
• Rifton (division of Move With Me Inc.): Rifton is a leading manufacturer of adaptive equipment for individuals with disabilities — activity chairs, gait trainers, standers, and bathing/toileting systems. Medicaleshop's deep Rifton catalog makes it a critical channel partner and a structural reference point for product breadth.

Direct peers

• SpinLife: SpinLife is an online retailer of power wheelchairs, scooters, manual wheelchairs, and home medical equipment, operating a direct-to-consumer e-commerce model comparable to Medicaleshop's positioning.
• ActiveForever: ActiveForever is an online retailer of daily living aids, mobility products, bath safety, and rehabilitation equipment — directly overlapping Medicaleshop's special-needs and homecare equipment assortment.
• 1-800-Wheelchair: 1-800-Wheelchair is a specialty e-commerce retailer focused on wheelchairs, mobility scooters, and adaptive equipment with strong authorized-dealer relationships with brands like Drive Medical and Pride Mobility — a direct competitor on the mobility side of Medicaleshop's catalog.
• Vitality Medical: Vitality Medical is a large online retailer of medical supplies and durable medical equipment, offering wound care, enteral feeding, mobility, and incontinence products. It is the closest direct competitor to Medicaleshop's e-commerce DME model.
• Allegro Medical: Allegro Medical is an online retailer specializing in home medical equipment, mobility aids, daily living aids, and urological/incontinence supplies. Directly comparable to Medicaleshop in product breadth and B2C/B2B positioning.
• Better Health: Better Health is an online DME retailer offering urological, ostomy, wound care, and mobility products with both consumer and B2B programs. Its hybrid direct-to-consumer e-commerce plus supplier-network model directly parallels Medicaleshop's approach.

Broad incumbents

• AdaptHealth: AdaptHealth is a large national DME provider with both online ordering and in-home fulfillment across sleep, respiratory, mobility, and home medical equipment. It serves as a broad incumbent against which Medicaleshop competes on price and specialty assortment.
• McKesson Medical-Surgical: McKesson is a dominant medical-surgical distributor and manufacturer (whose branded products Medicaleshop resells). Its distribution scale and contract pricing create structural margin pressure on independent DME e-commerce retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medicaleshopinc
• Facebookfacebook.com/medicaleshopinc
• LinkedInlinkedin.com/company/medicaleshopinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicaleshop