Name

Young Elite

Legal name

Young Elite Clothing

Website

https://youngelite.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Junior Department Stores (Teen/Young Adult Fashion) (CRAGAGAA)

Keywords

• Premium streetwear apparel
• Heavyweight cotton t-shirts
• Fashion accessories ecommerce
• Direct-to-consumer clothing
• Boxy fit hoodies

Headquarters

HQ city

Leerdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of apparel and accessories through owned e-commerce storefront. One-time purchase model for clothing items including T-shirts, hoodies, sweatshirts, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Young Elite is a Dutch direct-to-consumer e-commerce fashion brand that designs and sells premium streetwear apparel and accessories. Its core product lineup includes heavyweight cotton T-shirts (the HeavyTee collection), premium hoodies and sweatshirts, low-profile twill caps, and crew socks, sold exclusively through its own Shopify-based online storefront. The brand targets young adults seeking durable, heavyweight basics with timeless designs at accessible premium price points.

Product overview

Young Elite is a fashion clothing brand offering a unified portfolio of apparel and accessories. The product lineup centers on the HeavyTee collection of heavyweight T-shirts (including Monaco, Golf Club, The Eye, Gentlemen Club, Summit, Governor, and Bloodline variants) crafted from premium cotton with thick collars and boxy oversized fits, complemented by premium hoodies and sweatshirts (Curved Hoodie, Free Spirits Hoodie, Bloodline Hoodie) featuring high-GSM fabrics, and accessories including caps (Legacy Cap, Signed Cap) and crew socks. The products are organized under seasonal sub-brand collections: THE VOW (current seasonal line), CONCEALED CHARM (capsule collection), REVIVED 24 (revived fall/winter 2021 styles), and TIMELESS (enduring design pieces). The brand emphasizes quality materials including 100% cotton construction, 300-330GSM fabric weights, and durable constructions.

Differentiator

Problem solved

Functional benefit

Products and services

• Monaco HeavyTee Ultra Heavy 300 grams heavyweight T-shirt with thick collar, made from 100% quality cotton with a boxy oversized fit; priced at $41 (sale from $59). Targeted at consumers seeking premium everyday basics.
• Golf Club HeavyTee Heavyweight T-shirt from the HeavyTee collection featuring golf club graphic, crafted from premium cotton with Ultra Heavy 300 grams construction; priced at $41 (sale from $59).
• The Eye HeavyTee Heavyweight T-shirt from the HeavyTee collection featuring a distinctive eye graphic design, 100% quality cotton with thick collar and boxy oversized fit; priced at $41 (sale from $59).
• Gentlemen Club HeavyTee Heavyweight 300GSM T-shirt from the HeavyTee collection with gentlemen's club design, 100% quality cotton, thick collar and boxy oversized fit; priced at $41 (sale from $59).
• Summit HeavyTee Ultra Heavy 300 grams heavyweight T-shirt from the HeavyTee collection, 100% quality cotton with thick collar and boxy oversized fit; priced at $41 (sale from $59).
• Governor HeavyTee Ultra Heavy 300 grams heavyweight T-shirt from the HeavyTee collection, 100% quality cotton with thick collar and boxy oversized fit; priced at $41 (sale from $59).
• Bloodline HeavyTee 300GSM heavyweight cotton T-shirt with 100% quality cotton, boxy oversized fit and extra-thick ribbed collar; priced at $47 (sale from $59).
• Curved Hoodie Premium hoodie from the THE VOW collection featuring a contemporary curved design aesthetic.
• Free Spirits Hoodie 330GSM premium blend fabric hoodie made from 70% cotton and 30% polyester with soft plush interior; priced at $65 (sale from $82).
• Bloodline Hoodie 330GSM premium blend fabric hoodie (70% cotton / 30% polyester) with soft plush interior from the REVIVED 24 collection; priced at $65 (sale from $82).
• Legacy Cap 100% cotton low profile twill cap with 400GSM durable fabric and 6-panel classic construction; priced at $30 (sale from $41).
• Signed Cap Premium 100% cotton low profile twill cap with 400GSM durable fabric and 6-panel classic construction; priced at $25 (sale from $41).
• Premium Crew Socks Premium crew socks crafted from a high-quality blend fabric; priced at $18.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• COS: H&M-owned broad premium fashion retailer offering elevated minimalist basics across tees, hoodies, and accessories globally — a much larger incumbent competing in the same premium-everyday-essentials space, but at broader scale and price accessibility.

Direct peers

• Luca Falcone: Italian DTC premium basics brand offering heavyweight T-shirts and elevated essentials with a focus on craftsmanship — comparable on premium-basics positioning, European DTC model, and similar price band.
• Stanley/Stella: Belgian premium basics apparel brand (wholesale-led but with growing DTC) focused on heavyweight, sustainable cotton tees and sweatshirts — direct overlap on heavyweight fabric specification and European premium-basics category.
• Afends: Australia-origin sustainable streetwear brand selling premium tees, hoodies, and accessories via DTC and selective wholesale — comparable target customer, product category mix, and premium-basics positioning.
• Mr. Marvis: Netherlands-based DTC brand best known for premium shorts but expanded into tees, sweatshirts, and swimwear — highly comparable as a Dutch DTC premium apparel company with similar pricing tier and direct-to-consumer model.
• Represent: UK-based premium streetwear label with a strong DTC channel offering heavyweight tees, hoodies, and accessories at comparable price points — closely aligned on the premium-streetwear aesthetic and young-adult target customer.
• Ninety Percent: London-based DTC brand offering premium, sustainably-produced basics and outerwear with a similar millennial-focused positioning and direct-to-consumer-led model.
• Labfresh: Dutch DTC apparel brand selling premium, durable basics (T-shirts, shirts, polos) with emphasis on material quality and stain-resistance tech — same Netherlands origin, similar premium-basics positioning, and overlapping millennial/Gen Z target customer.
• Asphalte: French DTC premium basics brand offering heavyweight tees, sweatshirts, and essentials with a focus on durable materials and timeless design — directly comparable in positioning, target customer, and product spec philosophy.
• Loop Athletic: Dutch DTC apparel brand producing premium heavyweight basics and athleisure staples — geographically and category-adjacent, sharing the Dutch origin, premium basics positioning, and direct-to-consumer emphasis.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Elite