LiLi

What LiLi does

LiLi Inc. (LiLi株式会社) is a Tokyo-based women's career education and development company founded in March 2014 by Representative Director Emi Hirooka. The company operates a multi-product platform focused on advancing women's professional careers in Japan across three segments: female students (free corporate-sponsored training), working women (paid subscription), and corporate HR departments (enterprise fringe benefit services). Core products include LiLi Academy (sponsored business training for female university and high school students), LiLi Benefits+ / LiLi Style (fixed-rate corporate subscription services for women's career development), LiLi Career School (monthly subscription for working women with self-analysis tools and mentors), and LiLi Job (internship program converting part-time work into career experience). The underlying platform is built on the proprietary "THE POTENTIAL" methodology, which received the 12th Career Education Award from Japan's Ministry of Economy, Trade and Industry in 2022, and the Magic Career Notebook (魔法のキャリアノート) self-analysis tool co-developed with the Japan Women's Value Training Association (JWVT).

LiLi generates revenue through three streams: (1) B2B annual subscriptions from corporate HR departments for LiLi Style/Benefits+ packages, (2) B2C monthly subscriptions from individual working women for LiLi Career School, and (3) corporate sponsorship of free student programs (LiLi Academy), where enterprises subsidize student training in exchange for early talent pipeline access. The company has accumulated 25,000+ student enrollments and 24,000+ THE POTENTIAL graduates, with measurable outcomes (career advancement aspiration rising from 13% pre-program to 93% post-program). Strategic distribution occurs through university and high school partnerships (Jumonji Gakuin, Ritsumeikan, Meikei Gakuin, Nihon University Toyama Women's Junior High), monthly community events (Dream Presentations, Co-Creation Programs, BBQs), and large-scale career fairs (LiLi Internship EXPO for Women, 500+ attendees). A key strategic partnership with PERSOL TEMPSTAFF targets approximately 1.34 million female employees through co-developed health literacy programs. The company is privately held, headquartered in Tokyo's Chiyoda ward, and has raised 100 million yen (~USD 700K) in pre-series A funding led by Bonds Investment Group in July 2021.

Name

LiLi

Legal name

LiLi株式会社

Website

https://lili-inc.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

LiLi Inc. is a Tokyo-based women's career education platform operating LiLi Academy (corporate-sponsored student training), LiLi Style/Benefits+ (enterprise subscription), and LiLi Career School (working women subscription), built on the METI-awarded "THE POTENTIAL" methodology and JWVT-certified curriculum.

Ownership category

akta.pro rank

Product category

Women's Career Development Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industry

Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Women's career education
• Corporate fringe benefits
• Female talent development
• Career self-analysis
• Internship programs

Headquarters

HQ city

Roppongi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. LiLi Style / LiLi Benefits+ (Enterprise Fringe Benefit Service): A fixed-rate subscription fringe benefit service sold to corporations to support women's career advancement. Provides consulting, diagnostic tools, business school programs, and partner discounts for women's specific needs. Target market: 3.67 million companies, 30 million female employees in Japan.
2. LiLi Career School (Subscription for Working Women): Monthly subscription service for working women providing self-analysis tools, video content courses (100+ lessons), online community access, and one-on-one mentoring. Early release beta sold out within 2 weeks, indicating strong demand.
3. LiLi Academy (Sponsored Student Education): Business training programs for female students provided free of charge, funded by corporate sponsors. The company acts as an intermediary connecting sponsored students with corporate partners who subsidize the cost in exchange for early talent engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

LiLi provides women's career education and corporate talent development services in Japan through three primary offerings: LiLi Academy (free, corporate-sponsored business training for female students), LiLi Style/Benefits+ (fixed-rate corporate fringe benefit subscriptions for women's career advancement), and LiLi Career School (monthly subscription self-analysis and skills training for working women). The company also operates the LiLi Job internship program and the award-winning THE POTENTIAL proprietary career education methodology.

Product overview

LiLi operates a multi-product platform focused on women's career development and empowerment in Japan. The core offerings include LiLi Academy for student career training, LiLi Benefits+ for corporate HR development, and the LiLi Style subscription-based corporate benefits service. Supporting products include LiLi Career community for job-seeking students and the internship program LiLi Job. The company has also developed THE POTENTIAL, an original career education methodology that underlies several programs. The company targets both working women and students through these interconnected services, with some products offered free to students through corporate sponsorship.

Differentiator

Problem solved

Functional benefit

Brands

• LiLi Academy: Business training program for female university and high school students providing career education and practical skills
• LiLi Benefits+
• LiLi Career
• LiLi STYLE

Products and services

• LiLi Academy Career training program for female university and high school students focusing on business skills, self-analysis, and practical experience. Includes Dream Presentation events, co-creation projects with companies, and internship opportunities to develop future female business leaders. Provided free of charge, funded by corporate sponsors.
• LiLi Benefits+ Corporate human resource development program for female employees, providing talent development services to help companies support women's career advancement and maximize female potential.
• LiLi Style Subscription-based corporate benefit service supporting women's career advancement. Includes consulting services, diagnostic tools, the THE POTENTIAL business school, and discount services for women's-specific needs such as fertility treatments and wellness programs.
• LiLi Career School Career school for working women offering women-specific self-analysis using the Magic Career Notebook, unlimited video-based practical skills content (100+ lessons), and an online community. Includes dedicated mentors and over 100 ProLiList professional speakers.
• LiLi Job Internship program that transforms part-time work time into internship experience across various business domains including sales, marketing, HR, and corporate planning. Provides practical business experience for career-oriented female students.
• THE POTENTIAL Proprietary women's career education methodology developed by LiLi. The award-winning program helps women develop skills progressively to become key persons in society, with proven results showing 93% of participants desire career advancement after completion (up from 13% pre-program).

Quantifiable outcome

• Career advancement aspiration increased from 13% to 93% among program participants after completing THE POTENTIAL
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OLIENT TECH株式会社 (OLIENT TECH Corporation)coreStrategic or Co-development Partner · 20 June 2024Strategic business partnership for career support targeting high school and university students, particularly in STEM fields. The partnership includes joint events (first event scheduled January 2025 in Tokyo), co-development of science/technology career content for female high school students, and cross-promotion of each company's educational programs. OLIENT TECH contributes its 'Techno Seminars' program for national technical college students and AI/web development training content.
• パーソルテンプスタッフ株式会社 (Perseal Tempstaff Corporation)coreStrategic or Co-development Partner · 2 August 2023LiLi and Perseal Tempstaff co-developed a women's health literacy education program targeting approximately 1.34 million female employees in the Perseal group. The program addresses mental health, PMS, fertility, and career planning for women, and is offered as part of Perseal's corporate fringe benefit services. Perseal also co-hosts the LiLi Internship EXPO for Women career fair and serves as special sponsor of LiLi Academy events.
• 、一般社团法人日本たまごかけごはん研究所 (General Incorporated Association Japan Tamago Kake Gohan Research Institute)minorStrategic or Co-development PartnerLiLi Academy members participated as event staff at the 'Tamago Fest in Ikebukuro 2024', a world-class egg rice festival attracting 10,000+ visitors. The institute invited LiLi Academy students to gain large-scale event management experience. LiLi provided volunteer staffing support for the 3-day event.
• 了一般社团法人日本ウーマンズバリュートレーニング協会 (Japan Women's Value Training Association, JWVT)coreStrategic or Co-development PartnerJWVT certifies LiLi's career school as the only 'school for women' it officially recognizes. JWVT-trained mentors are the only ones authorized to provide LiLi's one-on-one coaching services. JWVT co-organizes the annual WOMAN's VALUE AWARD and Pro LiList token sessions with LiLi. JWVT developed the original methodology that underlies LiLi's Magic Career Notebook self-analysis tool.
• パーソルテンプスタッフ株式会社 (Perseal Tempstaff Corporation)coreStrategic or Co-development PartnerPerseal Tempstaff served as the primary sponsor and venue provider for the 4th LiLi Academy Achievement Presentation. Business division managers from Perseal acted as mentors for student business planning projects, and Perseal's HR and training infrastructure supported program delivery.
• グラッドキューブ株式会社 (Glad Cube Corporation)minorOthersProvided venue in Osaka for the July 2024 LiLi Academy Dream Presentation event, enabling LiLi's first Kansai-region event in 3 months. Supports LiLi's expansion beyond Tokyo.

Scale indicators6 records

Recent moves6 records

Expansion highlights37 records

Emerging players

• Wantedly, Inc. Japanese online platform for job discovery and employer branding that targets younger professionals including students and working women. Partially overlaps with LiLi Academy's student-to-career funnel and offers internship/community features comparable to LiLi Job.
• Flucle Inc. Japanese female-focused community and career content platform targeting women in the workforce. Comparable women-only digital community model and event programming to LiLi Academy's student and working-women audiences.
• Learning Tree Co., Ltd. (manebi): Japanese SaaS provider of corporate training and e-learning platforms (manebi) used by HR teams for employee upskilling. Adjacent B2B corporate L&D positioning comparable to LiLi Style's subscription service.

Broad incumbents

• BizReach, Inc. Japanese mid-career recruitment platform serving experienced professionals with significant corporate HR client base. Adjacent to LiLi's working-women Career School segment and competes for corporate HR spend on talent development.
• PERSOL Holdings Co., Ltd. One of Japan's largest HR services groups, operating staffing, temp placement, and career services including PERSOL Tempstaff - LiLi's strategic partner for co-developed women's health literacy programs and Internship EXPO. Overlaps on the corporate women talent-development space but as a broad incumbent across many verticals.
• en Japan Inc. Major Japanese recruitment and HR services firm operating multiple job boards (en world, hakenkaikaku) with women-focused career content and diversity offerings. Comparable in serving both students/working women and corporate HR buyers in Japan.
• Recruit Holdings Co., Ltd. Largest Japanese recruiting and HR services conglomerate operating Indeed, Rikunabi, and other career platforms, with significant presence in women's career information and education. A broad incumbent in career services with overlapping enterprise customers and student audiences.

Direct peers

• i-Vision Inc. Japanese operator of women's career transition programs (KIBOW, WillActive, etc.) serving women returning from maternity leave. Comparable women-only career services model with similar B2C and B2B2C offerings in Japan.
• fermata inc. Japanese femtech company focused on women's health, sexuality, and education, with content, community, and B2B offerings. Comparable to LiLi for its women-only consumer community + B2B corporate wellness positioning and Japanese market focus.
• Will Smart Inc. (WillAgent): Japan-based operator of women-focused career change and job placement services targeting female professionals, including career consulting and job matching. Directly comparable women-only career-services model in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/lili.ne.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiLi