Cantina

What Cantina does

Cantina della Birra, operated by Target 2000 S.p.A., is an Italian e-commerce retailer of craft and artisanal beer founded in 2012 in Riccione. The core platform (cantinadellabirra.it) lists 1,300+ beers from 150+ partner breweries, organized by style, color, country, and brewery, with detailed product sheets covering tasting notes, food pairings, and serving temperatures. The site supports a unit-pricing model with a 6-bottle minimum order, €9.90 standard shipping, and free shipping over €89, and accepts payments via PayPal, PayPlug (cards), and Scalapay (3 installments).

The company serves two main customer segments. The primary segment is Italian B2C consumers — beer enthusiasts, collectors, and gift buyers purchasing through the online storefront — supported by a 5% newsletter welcome discount, a free beer style guide, and an active blog covering IPA guides, seasonal trends, and brewery profiles. A secondary HO.RE.CA. B2B channel supplies bars, restaurants, and hotels with wholesale pricing, custom fridge displays, branded beer menus, and brewery-led tasting events. A two-floor physical beershop in Riccione (opened 2014) and an attached pub (added 2015) extend the brand offline.

Product adjacencies include the annual Birravvento advent calendar (Italian craft beers, 5 sold-out editions 2021–2025, with a gluten-free variant) and curated Box Degustazione tasting boxes. The company is founder-managed, with no external investment, no disclosed revenue, and an 11–50 headcount. In April 2026, the company announced a temporary operational pause to reorganize and develop new initiatives, indicating a strategic reset rather than a wind-down.

Name

Cantina

Legal name

Target 2000 S.p.A.

Website

https://cantinadellabirra.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cantina della Birra is an Italian e-commerce retailer founded in 2012 that sells 1,300+ craft beers from 150+ breweries to Italian consumers online, alongside a HO.RE.CA. B2B channel and a Riccione beershop and pub.

Ownership category

akta.pro rank

Product category

Online Craft Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Taprooms & Brewpubs (CRANACAF)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer retail
• Artisanal beer sales
• Online beer shop
• Beer e-commerce
• Italian craft beer

Headquarters

HQ city

Riccione

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Product Sales - Beer and Accessories: Online retail of bottled and canned craft beer, glasses, and merchandise through the e-commerce platform www.cantinadellabirra.it. Revenue generated from direct product sales to consumers and HO.RE.CA. establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cantina della Birra operates an online retail platform for craft and artisanal beers, offering more than 1,300 beers from over 150 brewery partners worldwide. The company sells individual bottles and cans, curated tasting boxes (Box Degustazione), and the annual Birravvento advent calendar, complemented by a dedicated HO.RE.CA. wholesale channel for restaurants, bars, and hospitality venues, plus a physical beershop and pub in Riccione.

Product overview

Cantina della Birra operates as an e-commerce platform specializing in artisanal and craft beer sales, combining an online marketplace with educational content and B2B services. The core offering is the main e-commerce platform (Cantina della Birra) featuring over 1300 beers from 150+ brewery partners. Adjacent products include Birravvento (advent calendar with 24 Italian craft beers), Box Degustazione (curated tasting boxes), and the Area HO.RE.CA. (B2B service for hospitality operators). Content services include a beer blog with style guides and the Guida agli Stili newsletter guide. The company also maintains a physical presence with a beershop and pub in Riccione.

Differentiator

Problem solved

Functional benefit

Products and services

• Cantina della Birra Online Beershop Direct-to-consumer e-commerce platform offering over 1,300 craft and artisanal beers from 150+ brewery partners worldwide, with detailed product sheets covering tasting notes, alcohol content, and food pairings. Targeted at individual beer enthusiasts, collectors, and gift buyers across Italy.
• Birravvento (Advent Calendar) Annual advent calendar containing 24 different Italian craft beers in cans, curated from partner breweries and featuring a range of styles including IPAs, stouts, tripels, gose, and seasonal releases. Targeted at craft beer enthusiasts, gift buyers, and holiday shoppers.
• Box Degustazione (Tasting Boxes)
• Area HO.RE.CA. (Hospitality Wholesale Service) Dedicated B2B service for restaurants, bars, hotels, and cafés, providing wholesale craft beer supply, custom fridge display units, branded beer menus, and organized tasting events with brewery partners. Targeted at hospitality operators in Italy.
• Physical Beershop and Pub (Riccione) Physical two-floor beershop in Riccione with a broad selection of the catalog, plus an attached pub serving draft and bottled craft beer, gourmet sandwiches, and local products. Targeted at local consumers and visitors in the Riccione area.

Quantifiable outcome

• 7000+ verified customer reviews with 4.7/5 rating
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Birrifici Partners (Various Italian Craft Breweries)coreOthersOver 150 partner breweries from Italy and around the world supply craft beers to the platform. Partnerships include direct relationships enabling exclusive previews, exclusive selections, and collaborative events. Featured partners include Birra dell'Eremo, MC77, Menaresta, Mister B Brewery, Birranova, and many Italian craft breweries featured in their curated selections.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• HonestBrew: UK online craft beer retailer combining curated e-commerce with subscription boxes and brewery relationships. Comparable DTC model targeting craft beer enthusiasts with curated selections.
• BeerHawk: UK specialty online craft beer retailer curating selections from global breweries with a physical bottle shop. Highly comparable multi-channel craft beer retailer model.
• Tavour: US-based craft beer marketplace and delivery app offering curated selections from hundreds of breweries. Closely comparable online curated craft beer model with multi-channel consumer engagement.
• Hop Burns & Black: UK craft beer e-commerce and physical bottle shop stocking a wide range of independent breweries. Comparable specialist retailer combining online and physical channels.
• Craftshack: US online craft beer retailer shipping curated craft beer to consumers. Direct peer in the DTC craft beer e-commerce category with similar SKU breadth and educational content focus.
• The Bottle Shop: UK craft beer specialist with online store, bottle shops and subscription offerings. Directly comparable curated craft beer e-commerce with multi-channel retail.
• Beer Merchants: UK online craft and specialty beer retailer offering a broad multi-brewery catalog. Comparable e-commerce-first craft beer model with extensive brewery relationships.

Broad incumbents

• BrewDog: Large international craft beer brand with own e-commerce, taprooms and bar network. Represents the broad incumbent benchmark for scale, brand and multi-channel craft beer operations against which smaller players compete.

Emerging players

• Birra del Borgo: Italian craft brewery with its own DTC e-commerce and on-site taproom. Overlaps with Cantina della Birra as a competitor brewery-supplier and a comparable Italian craft operator with direct-to-consumer channels.
• Birrificio Italiano: Established Italian craft brewery with a Lombardy-based brewpub and online store. Comparable Italian craft operator combining brewing, on-premise and direct retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cantinabirra
• Facebookfacebook.com/CantinaDellaBirra
• Instagraminstagram.com/cantinadellabirra
• LinkedInlinkedin.com/company/cantinadellabirra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina