Tavour
Tavour is a Seattle-based craft beer marketplace that connects 650+ independent breweries across 47 US states with consumers via a mobile app, delivering rare and top-rated beers through subscriptions, custom boxes, and curated gift products.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tavour does
Tavour is a Seattle-headquartered craft beer marketplace and direct-to-consumer delivery platform founded in 2014 as Tavour, Inc. (Delaware C-corp), with Taste Tavern Inc. listed as the parent operating entity. The company operates a mobile-first platform — iOS and Android apps plus a web storefront at shop.tavour.com — built on a React Native/Redux front-end, Ruby on Rails back-end, MySQL database, and AWS infrastructure. Rather than selling alcohol directly, Tavour functions as a marketplace facilitator: licensed third-party alcohol retailers act as merchants of record for all consumer transactions, allowing nationwide shipping into 47 US states while insulating Tavour from holding an alcohol license. A warehouse and fulfillment center in Kent, WA handles physical gift box fulfillment.
The company's core products are its mobile app for beer discovery and ordering of rare, top-rated craft cans (7,000+ beers from 650+ independent breweries), a recurring subscription service with free shipping, and a parallel gifting line consisting of e-gift cards ($25–$400) and curated gift boxes at two price tiers ($49 sample, $49–$99 full) across four styles: IPA, Stout, Sour, and Mixed. Distribution channels include the iOS and Android apps, the web storefront, push-notification-driven engagement, organic social, earned media placements (Forbes, Bloomberg, CNBC, TODAY, Martha Stewart, Men's Journal, Thrillist, Business Insider), and a referral program. Customer support runs through Freshdesk.
Tavour's revenue model combines marketplace/transaction fees from the licensed retailers (the dominant stream), recurring subscription payments for automatic beer shipments, and one-time revenue from e-gift card sales and gift box purchases. It serves three primary customer segments: craft beer enthusiasts seeking access to rare or out-of-region beers, gift buyers, and independent craft breweries looking for nationwide distribution and marketing support. The company states it is already profitable at 8-figure revenue and has set a $100M+ revenue target within three years per its hiring materials.
Tavour firmographics
Firmographics- Name
- Tavour
- Legal name
- Tavour, Inc.
- Website
- https://tavour.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tavour is a Seattle-based craft beer marketplace that connects 650+ independent breweries across 47 US states with consumers via a mobile app, delivering rare and top-rated beers through subscriptions, custom boxes, and curated gift products.
- Ownership category
- akta.pro rank
Tavour industry classification
Industry- Product category
- Craft Beer Marketplace
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Tavour is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tavour business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Transaction/Marketplace Fees: Tavour facilitates transactions between customers and licensed retailers, earning fees from these marketplace transactions. The company does not sell alcohol directly but acts as a facilitator.
- Subscription Service: Automatic recurring payments for periodic craft beer shipments. Subscribers receive regular deliveries of highly-rated beers with free shipping benefits.
- Gift Card Sales: Sale of e-gift cards ranging from $25 to $400, allowing recipients to build custom boxes of craft beer.
- Curated Gift Boxes: Sale of pre-curated beer gift boxes (IPA, Sour, Stout, Mixed) at $49 (sample) and $99 (full) price points with free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Sample Gift Boxes (5-6 beers) |
| Unit Pricing | Pay-as-you-go | Full Gift Boxes (12-16 beers) |
| Subscription | Monthly | Beer Subscription Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tavour product offering
Product offeringCore offering
Tavour operates a mobile app-first craft beer marketplace connecting 650+ independent breweries across 47 US states with consumers, enabling discovery and home delivery of rare, top-rated craft beers. The platform offers daily new beer drops, custom box building, recurring beer subscriptions, and curated gift boxes (IPA, Stout, Sour, Mixed) at sample ($49) and full ($99) tiers. Licensed third-party retailers serve as merchants of record for all transactions, while Tavour facilitates marketplace connections and earns fees.
Product overview
Tavour is a craft beer marketplace and delivery platform that operates primarily through its mobile app (iOS and Android). The core offering consists of direct-to-consumer delivery of rare, top-rated craft beers from 650+ independent breweries across 47 US states. The product portfolio includes the main mobile application for beer discovery and ordering, plus a gift card and gift box product line. Gift products include E-Gift Cards (digital, $25-$400) and two tiers of curated gift boxes: full-size boxes ($99 each, containing 12-16 beers) and sample-size boxes ($49 each, containing 5-6 beers). Gift boxes are available in four style variants: IPA, Stout, Sour Beer, and Mixed Beer. All gift boxes feature free shipping and are hand-curated by Tavour's editorial team based on available inventory at time of fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Tavour Mobile App
Companies that use Tavour
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Tavour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Tavour partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Licensed Alcohol RetailerscoreTavour works with licensed alcohol retailers who serve as merchants of record for all consumer transactions. Retailers handle sales, shipping, and delivery of alcoholic beverages. Tavour markets products on behalf of retailers and facilitates order requests through its platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Tavour competitors and assessment
Company assessmentEmerging players
- BeerAdvocate: Established beer ratings and reviews community whose scores (e.g., 100/100) Tavour leverages in its curation. Adjacent beer discovery platform with overlapping enthusiast user base and brewery content authority.
- Untappd: Beer check-in, discovery, and ratings mobile app with millions of users. Overlapping craft beer enthusiast audience and discovery functionality; potential partner or competitor for brewery-direct relationships.
- Hop Culture: Independent craft beer media and discovery platform covering breweries, reviews, and industry news. Emerging player in craft beer discovery space with overlapping audience and editorial positioning.
Broad incumbents
- BevMo!: Multi-state alcohol retail chain with strong e-commerce and curated craft beer assortment. Larger brick-and-mortar incumbent operating in the same alcohol retail category with broader geographic footprint.
- ReserveBar: Premium spirits and wine e-commerce platform with gifting focus. Comparable online alcohol retail with curated/gifting positioning, though focused on luxury spirits rather than craft beer.
- Total Wine & More: Large US alcohol retail chain with extensive craft beer selection and growing e-commerce presence. Broad incumbent in beer/wine/spirits retail with much larger store base and SKU breadth.
- Wine.com: Large online wine retailer with subscription offerings, gift products, and broad SKU coverage. Comparable alcohol e-commerce and gifting business with established scale and brand.
- Drizly: On-demand alcohol delivery marketplace owned by Uber, offering beer, wine, and spirits from local retailers. Larger, broader-portfolio incumbent operating in alcohol delivery space with significant capital and Uber logistics backing.
Direct peers
- Craft Beer Club: Monthly craft beer subscription club shipping curated selections from small US breweries. Most direct competitor to Tavour's subscription and curated box business with overlapping target customer and supply base.
- Winc: Wine subscription service using discovery/curation model with mobile-first ordering and personalized shipments. Comparable business model to Tavour — recurring revenue, gifting, and curated product — but in wine rather than craft beer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tavour social profiles
Digital presenceTavour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tavour leadership team
Management profileNumber of profiles
Profiles4 records
Tavour funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tavour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tavour
What does Tavour do?
Tavour operates a mobile app-first craft beer marketplace connecting 650+ independent breweries across 47 US states with consumers, enabling discovery and home delivery of rare, top-rated craft beers. The platform offers daily new beer drops, custom box building, recurring beer subscriptions, and curated gift boxes (IPA, Stout, Sour, Mixed) at sample ($49) and full ($99) tiers. Licensed third-party retailers serve as merchants of record for all transactions, while Tavour facilitates marketplace connections and earns fees.
Is Tavour a public or private company?
Tavour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tavour founded?
Tavour was founded in 2014. It employs 11 to 50 people.
Where is Tavour based?
Tavour is headquartered in Seattle, United States, in the North America region.
How does Tavour make money?
Four revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are subscription Service, gift Card Sales and curated Gift Boxes.
Who are Tavour's main competitors?
Emerging players on record are BeerAdvocate, Untappd and Hop Culture. Broad incumbents are BevMo!, ReserveBar, Total Wine & More, Wine.com and Drizly. Direct peers are Craft Beer Club and Winc.
Does Tavour have an API?
No public API is recorded for Tavour.
What industry is Tavour in?
Tavour's product category is Craft Beer Marketplace. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 44532 and its SIC code is 5180.