OnePoll
OnePoll is a UK-headquartered market research and PR survey firm operating three sub-brands — OnePoll MR, OnePoll PR, and OnePoll Panel — to deliver commissioned consumer and B2B surveys, primarily to PR agencies, enterprises, and government bodies across the UK, US, Netherlands, and Australia.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OnePoll does
OnePoll is a UK-headquartered market research and PR survey company that operates as a trading style of 72Point Limited, a private UK-limited company. The firm runs three interconnected product lines under separately branded websites: OnePoll MR (mr.onepoll.com), an international market research platform serving corporate insights needs; OnePoll PR (pr.onepoll.com), a PR survey platform that pairs custom survey design with multi-media news coverage capabilities for press campaigns; and OnePoll Panel (panel.onepoll.com), the proprietary consumer panel — concentrated in the UK — that supplies the respondent base for both commercial offerings. The core technology is described as an online survey platform with proprietary panel infrastructure, hosted in part on QuestionPro (onepolluk.questionpro.eu) per the company website cookie/login disclosures.
Revenue is generated on a professional-services basis: customers commission survey design, fieldwork, and analysis, with quote-based pricing tailored to sample size and complexity. The company runs a sales-led B2B go-to-market primarily through its own digital platforms and client referrals rather than paid marketing channels. Customer evidence spans consumer brands (Halfords, Heineken UK / Strongbow, Crumpton Oaks), broadcasters (BBC Studios), financial services (Citi, Confused.com, Capchase, IE Hub), technology and SaaS (Kahoot!, ServiceForge, Cybersmart, Forbes Health), insurers and startups (Petgevity, The Birthday Draw), and government-adjacent bodies (Gas Safe Register).
Operationally, OnePoll maintains five offices — London (UK headquarters, 21 Farringdon Road), Bristol (UK), New York (450 Lexington Ave), Brooklyn (231 Front Street), and San Diego (1111 Sixth Avenue) — with service delivery evidence extending into the Netherlands (reichelt elektronik) and Australia (BBC Studios). "OnePoll" and "72Point" are registered trademarks of 72Point Limited; no external investors, parent company, funding rounds, M&A activity, patents, certifications, or disclosed leadership team are identifiable in the input data. Revenue is explicitly not publicly disclosed.
OnePoll firmographics
Firmographics- Name
- OnePoll
- Legal name
- 72Point Limited
- Website
- https://onepoll.us
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnePoll is a UK-headquartered market research and PR survey firm operating three sub-brands — OnePoll MR, OnePoll PR, and OnePoll Panel — to deliver commissioned consumer and B2B surveys, primarily to PR agencies, enterprises, and government bodies across the UK, US, Netherlands, and Australia.
- Ownership category
- akta.pro rank
OnePoll industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industries
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where OnePoll is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
OnePoll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Services: OnePoll conducts commissioned surveys for corporate clients, government agencies, and media organizations seeking consumer insights and public opinion data. Revenue is generated through survey design, execution, and reporting services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
OnePoll product offering
Product offeringCore offering
OnePoll conducts commissioned market research surveys and PR-driven survey campaigns using its proprietary multi-country respondent panel, delivering consumer insights and data-led stories to corporate clients, marketing/PR agencies, technology companies, and government organizations. The company offers end-to-end services covering questionnaire design, fieldwork, data analysis, and multi-media news coverage for media storytelling. Its three branded platforms — OnePoll MR, OnePoll PR, and OnePoll Panel — support international market research, PR survey campaigns, and respondent panel recruitment respectively.
Product overview
OnePoll operates as a market research company with three interconnected product lines: OnePoll MR (Market Research) provides international market research, insight and communication solutions for organizations; OnePoll PR (PR Surveys) offers custom surveys and multi-media news coverage capabilities for data-led PR campaigns; and OnePoll Panel provides the respondent infrastructure enabling consumers to participate in surveys. The company powers online market research and PR surveys with global human experiences.
Differentiator
Problem solved
Functional benefit
Brands
- OnePoll MR: Market research division providing international market research and insight solutions.
- OnePoll PR
- OnePoll Panel
Products and services
- OnePoll MR (Market Research)
Companies that use OnePoll
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
OnePoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OnePoll partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
OnePoll competitors and assessment
Company assessmentDirect peers
- Toluna: Operates a large online consumer panel and provides market research and survey solutions to enterprises globally — directly overlapping OnePoll's panel-fieldwork and survey execution offering.
- YouGov: Global panel-based market research and public opinion polling company. Closely comparable business model (proprietary panel + commissioned research + PR-friendly data) though materially larger and publicly traded.
- Savanta: UK-headquartered market research firm offering consumer, B2B, and brand research for enterprises — similar mid-market UK competitor chasing the same enterprise and PR-led research briefs as OnePoll.
- Maru Group (Maru/Blue): Online panel-based market research provider delivering custom survey insights to enterprises and agencies — comparable panel-fieldwork service model to OnePoll across multiple markets.
- Censuswide: UK-based online market research firm running its own proprietary consumer panel and providing PR survey packages — nearly identical operating model to OnePoll, competing head-to-head for UK enterprise and agency clients.
Broad incumbents
- Ipsos: Global market research and public opinion firm with established panels worldwide. Competes with OnePoll for enterprise survey and consumer insight briefs, but offers a much broader portfolio including syndicated products and consulting.
- GfK (now part of NIQ): Global consumer market research firm with deep panels and analytics capabilities. Competes for enterprise market research work but at much larger scale and with deeper methodological specialization.
- Qualtrics: Enterprise experience management and survey research platform with panel services. Overlaps on research methodology and panel execution but operates at significantly larger scale and broader scope (CX, EX, brand tracking).
- SurveyMonkey: Self-serve survey platform with audience panel capabilities and market research solutions. Comparable in survey infrastructure but primarily serves a self-serve SMB audience rather than OnePoll's enterprise PR-led model.
- Kantar: One of the world's largest market research and consumer insight firms with global panels. Overlaps with OnePoll on commissioned survey and brand research, but operates at vastly greater scale and across a much broader services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
OnePoll social profiles
Digital presenceOnePoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnePoll leadership team
Management profileNumber of profiles
OnePoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnePoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnePoll
What does OnePoll do?
OnePoll conducts commissioned market research surveys and PR-driven survey campaigns using its proprietary multi-country respondent panel, delivering consumer insights and data-led stories to corporate clients, marketing/PR agencies, technology companies, and government organizations. The company offers end-to-end services covering questionnaire design, fieldwork, data analysis, and multi-media news coverage for media storytelling. Its three branded platforms — OnePoll MR, OnePoll PR, and OnePoll Panel — support international market research, PR survey campaigns, and respondent panel recruitment respectively.
Is OnePoll a public or private company?
OnePoll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnePoll founded?
OnePoll was founded in 2014. It employs 11 to 50 people.
Where is OnePoll based?
OnePoll is headquartered in Brooklyn, United States, in the North America region.
How does OnePoll make money?
One revenue line is on record: market Research Services.
Who are OnePoll's main competitors?
Direct peers on record are Toluna, YouGov, Savanta, Maru Group (Maru/Blue) and Censuswide. Broad incumbents are Ipsos, GfK (now part of NIQ), Qualtrics, SurveyMonkey and Kantar.
Does OnePoll have an API?
No public API is recorded for OnePoll.
What industry is OnePoll in?
OnePoll's product category is Market Research Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 54191 and its SIC code is 7310.