Extend Rehabilitation

What Extend Rehabilitation does

Extend Rehabilitation is a Brisbane-based, Queensland-owned allied health provider specializing in hand and upper limb rehabilitation, operating across 11 clinic locations in Greater Brisbane and Rockhampton. Founded circa 2002–2004 and acquired by ASX-listed Healthia Ltd (ASX: HLA) in 2021, the company delivers evidence-based hand therapy and physiotherapy services through a team of approximately 25 qualified occupational therapists, physiotherapists, and hand therapists, including its two directors (Marguerite Copley and Mary Mitchell) who continue to practise as treating clinicians.

The core service offering comprises hand therapy (wound care, oedema management, custom thermoplastic splinting, casting, scar management, desensitisation, sensory retraining, exercise therapy, CPM machine use, ultrasound, laser, TENS) and musculoskeletal physiotherapy focused on the shoulder and upper limb. A distinguishing technical capability is in-house fabrication of custom-made thermoplastic orthoses, splints, braces, and casts across multiple materials (low-temperature thermoplastics, plaster, synthetic casting, neoprene), with patient-specific colour selection. The company supplements these core services with hospital inpatient therapy (including elbow CPM machine deployment post-surgery), dry needling, surgeon co-appointments at Brisbane Hand and Upper Limb Clinic and Queensland Combined Orthopaedic Specialists, and a library of patient home-exercise videos. The booking stack is built on the Nookal third-party practice management platform, with online bookings available for all 11 sites.

Extend Rehabilitation operates a direct-to-consumer B2C model with no referral required for private patients, alongside a parallel referral channel from GPs, specialists, surgeons, and allied health professionals. Revenue streams include professional-services consultation fees (initial 45-60 minute, follow-ups 30-45 minutes, pay-as-you-go), custom-orthoses sales (partially reimbursed by private health funds via HICAPS on-the-spot claiming), and rebates/fees from WorkCover, third-party insurers, DVA, NDIS, and Medicare (EPC) funding pathways. Pensioner discounts are offered. The clinical footprint is anchored by co-location within three major hospital sites — Brisbane Private Hospital (Spring Hill), The Wesley Hospital (Auchenflower), and Mater Private Hospital Rockhampton — establishing embedded surgeon-referral pipelines.

Name

Extend Rehabilitation

Legal name

Extend Rehabilitation

Website

https://extendrehab.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Extend Rehabilitation is a Brisbane-based, Healthia-owned allied health provider operating 11 clinics across Greater Brisbane and Rockhampton, delivering evidence-based hand therapy, physiotherapy, custom orthoses fabrication, and hospital inpatient rehabilitation to upper-limb injury patients.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro primary industry

Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Hand therapy services
• Upper limb rehabilitation
• Physiotherapy clinics
• Custom orthoses splinting
• Hospital inpatient therapy

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Consultation and Treatment Services: Revenue generated from consultation fees based on appointment length and treatment provided. Initial appointments typically 45-60 minutes, follow-ups 30-45 minutes. Payment required immediately after consultation via eftpos, cash, or credit card.
2. Custom-Made Orthoses and Splints: Sale of custom-made thermoplastic splints, braces, and casts. Most health funds provide percentage rebates on custom-made orthoses. HICAPS available for on-the-spot claiming.
3. Private Health Insurance Rebates: Patients with appropriate 'extras' cover can claim reimbursement for consultations and custom made splints, casts, or aids through private health insurers.
4. Medicare (EPC) Rebates: Enhanced Primary Care Program patients referred by GPs may be eligible to be reimbursed a percentage of their consultation cost from Medicare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Extend Rehabilitation delivers specialized hand and upper limb rehabilitation services from 11 clinic locations across Greater Brisbane and Rockhampton. The clinical team of Occupational Therapists and Physiotherapists provides evidence-based hand therapy, general musculoskeletal physiotherapy, custom-made thermoplastic splints and orthoses, hospital inpatient post-surgical therapy, and dry needling. Services are rendered on a fee-for-service basis with on-the-spot private health insurance claiming (HICAPS) and Medicare EPC rebates accepted.

Product overview

Extend Rehabilitation is a Brisbane-based healthcare provider offering hand therapy and physiotherapy services across 11 clinic locations. The core offering consists of Hand Therapy and Physiotherapy services, supplemented by Hospital Inpatient Services, Custom Made Orthoses (splints, braces, and casts), Surgeon Co-Appointments, and Dry Needling. The company also provides a Patient Exercise Videos resource for home rehabilitation. All services are delivered by qualified Occupational Therapists and Physiotherapists specialized in hand and upper limb rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Therapy Specialized treatment of hand and upper limb conditions (arthritis, nerve conditions, dislocations, fractures, soft tissue, ligament and tendon injuries) delivered by qualified Occupational Therapists or Physiotherapists.
• Physiotherapy General musculoskeletal physiotherapy with focused treatment of shoulder and upper limb conditions including post-surgical and non-surgical management, impingement/rotator cuff disease, instability, joint injuries, and sports injuries.
• Hospital Inpatient Services Specialized inpatient therapy delivered following injury or surgery, arranged through treating specialists or surgeons; includes provision of Elbow CPM (continuous passive motion) machines to assist in regaining elbow mobility post-surgery.
• Custom Made Orthoses (Splinting, Braces & Casts) Custom-designed and handmade orthoses (splints, braces and casts) using low-temperature thermoplastics, plaster, synthetic casting, and neoprene materials, with prefabricated braces supplied when custom orthoses are not required.
• Surgeon Co-Appointments Joint consultations at Brisbane Hand and Upper Limb Clinic and Queensland Combined Orthopaedic Specialists, where Extend's hand therapists and physiotherapists see patients alongside hand and upper limb surgeons.
• Dry Needling Physiotherapy technique using acupuncture needles to treat pain and dysfunction caused by muscle spasms, trigger points, and myofascial effects; alters the way the body senses pain and helps resolve stubborn muscle spasms.

Quantifiable outcome

• Individualised treatment plans leading to faster recovery

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Healthia LtdcoreOthersParent company ownership. Extend Rehabilitation is proudly part of Healthia Ltd, an Australian healthcare company.
• Brisbane Private HospitalcoreStrategic or Co-development PartnerSpring Hill clinic co-located within Brisbane Private Hospital Specialist Centre. Provides hand therapy and physiotherapy services at this hospital location.
• Wesley HospitalcoreStrategic or Co-development PartnerAuchenflower clinic co-located within the Wesley Hospital. Hand therapy and physiotherapy services provided at this hospital location.
• CQ Hand and Upper LimbcoreStrategic or Co-development PartnerRockhampton clinic co-located with CQ Hand and Upper Limb at Mater Private Hospital Rockhampton.
• Australian Hand Therapy Association (AHTA)minorOthersProfessional association membership. Extend Rehab is a proud member of AHTA.
• Australian Physiotherapy AssociationminorOthersProfessional association membership. Extend Rehab is a proud member of the Australian Physiotherapy Association.
• Australian Association of Occupational TherapistsminorOthersProfessional association membership. Extend Rehab is a proud member of the Australian Association of Occupational Therapists.
• Brisbane Hand and Upper Limb CliniccoreStrategic or Co-development PartnerHand therapists and physiotherapists see patients in consultation with hand and upper limb surgeons at Brisbane Hand and Upper Limb Clinic (Brisbane Private Hospital Specialist Centre).
• Queensland Combined Orthopaedic SpecialistscoreStrategic or Co-development PartnerHand therapists and physiotherapists see patients in consultation with surgeons at Queensland Combined Orthopaedic Specialists (The Wesley Hospital).
• NDIS (National Disability Insurance Scheme)minorGTM or Marketing PartnerRegistered NDIS provider. Patients can access hand therapy services through NDIS funding.
• Private Health InsurersminorChannel Partner/ Reseller/ DistributorHICAPS on-the-spot claiming available. Patients can claim private health insurance rebates directly at time of service.
• Medicare (Enhanced Primary Care Program)minorChannel Partner/ Reseller/ DistributorEPC patients referred by GPs under the Enhanced Primary Care Program may be eligible for Medicare rebates on consultations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Nookal: Practice management and online booking software provider used by Extend Rehabilitation and many Australian allied-health clinics. Ecosystem participant rather than a clinical competitor.

Direct peers

• Advance Rehab Centre: Australian outpatient rehabilitation group offering physiotherapy, hand therapy, occupational therapy, and custom splinting across multiple locations. Closely matches Extend's multidisciplinary allied-health, hand-therapy-led rehab model.
• Action Hand Therapy: Australian hand therapy practice group with multiple locations, focused on post-surgical and conservative hand and upper limb rehabilitation, custom splinting, and direct patient bookings. Closest comparable in specialty, scope of services, and patient mix to Extend Rehabilitation.
• Concentric Rehabilitation Centre: Australian outpatient rehabilitation provider covering musculoskeletal, neurological, sports, and post-operative rehab across multiple clinics. Overlaps with Extend on orthopedic/post-op rehab and multidisciplinary allied-health outpatient delivery.

Broad incumbents

• SportsCare Physiotherapy: Sister company within the Healthia Ltd portfolio providing physiotherapy and rehabilitation services across multiple Australian clinics. Directly comparable through shared ownership, multi-site clinic model, and outpatient rehab offering.
• Back In Motion Health Group: Large Australian physiotherapy franchise network with more than 100 locations, offering musculoskeletal, sports, and post-surgical rehab. Comparable as a multi-site outpatient allied-health provider, though broader and less sub-specialised in hand therapy than Extend.
• Lifecare Allied Health: One of Australia's largest allied-health networks offering physiotherapy, hand therapy, occupational therapy, and rehabilitation across clinics and hospitals. Overlaps with Extend on hand therapy and outpatient rehab services at national scale.
• Physio Inq: Australian mobile and clinic-based physiotherapy franchise delivering in-home and in-clinic rehabilitation, sports physiotherapy, and aged-care services. Overlaps with Extend on physiotherapy-led rehab, with a distinct mobile/in-home GTM.
• MyFootDr: Another Healthia Ltd portfolio company operating Australia's largest podiatry network. Comparable through shared parent ownership and multi-site allied-health clinic rollout strategy, even though the clinical specialty (lower limb) is adjacent rather than direct.

Regional players

• Brisbane Hand and Upper Limb Clinic: Brisbane-based hand and upper-limb specialty practice co-located at Brisbane Private Hospital. Directly comparable in clinical scope and Brisbane catchment; serves as a partial partner but also a same-market competitor for surgeon referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExtendRehabilitation
• Instagraminstagram.com/extendrehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extend Rehabilitation