Nookal
Nookal is an Australian SaaS company that provides a cloud-based all-in-one practice management platform for allied health clinics, serving physiotherapists, psychologists, chiropractors, and other allied health professionals across seven countries on a per-practitioner subscription model.
- Company typePrivate
- Founded2010
- HeadquartersOxenford, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nookal does
Nookal Pty Ltd is an Australian-founded, privately held SaaS company that provides a cloud-based practice management platform for allied health clinics. Founded in 2010 and headquartered in Oxenford, Queensland, the company sells a single subscription plan at AUD $55 per practitioner per month (approximately £25 GBP, $45 USD, or €40 EUR), inclusive of unlimited admin staff, locations, and support, with usage-based revenue from SMS messaging starting at 10 cents per message. The platform unifies appointment scheduling, clinical notes, case management, invoicing and accounting, patient records, telehealth, and reporting into a single browser-accessible system with iOS support, supported by 30+ integrations spanning regional health claiming (NDIS, Medicare, DVA, HICAPS, ACC, Tyro Health, Healthcode), accounting (Xero, MYOB), payments (Stripe, Square, PayPal), clinical tools (Physitrack, VALD Hub, Rehab Guru), and patient engagement (HotDoc, Healthengine).
The product is sold primarily through a product-led growth model with a 30-day free trial and self-serve signup, supplemented by regional demo booking and SEO-targeted landing pages for nine allied health verticals — physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, dietitians, and Pilates studios. Nookal serves customers across Australia, New Zealand, the United Kingdom, Ireland, the United States, Canada, and South Africa, with regional data centers in Sydney, Ireland, and Ohio supporting SOC 2 Type 2, HIPAA, GDPR, Australian Privacy Act, and PCI DSS compliance. The company maintains a Clinical AI voice-to-text feature for clinical documentation and is led by co-founders Darren (CEO) and Jamie (CTO), with a team of 11–50. Recent strategic activity includes the acquisition of Quick-As, a brand refresh in June 2025, and a steady cadence of product launches and integration additions through 2024–2025.
Nookal firmographics
Firmographics- Name
- Nookal
- Legal name
- Nookal Pty Ltd
- Website
- https://nookal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nookal is an Australian SaaS company that provides a cloud-based all-in-one practice management platform for allied health clinics, serving physiotherapists, psychologists, chiropractors, and other allied health professionals across seven countries on a per-practitioner subscription model.
- Ownership category
- akta.pro rank
Where Nookal is headquartered
LocationHeadquarters
- HQ city
- Oxenford
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Nookal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - Core Practice Management: Monthly or annual subscription model charging per practitioner. Includes unlimited admin staff, unlimited locations, and unlimited support. Primary revenue stream from SaaS subscription fees.
- SMS Messaging: Additional usage-based revenue from SMS messaging services. Starting at 10 cents per message with free SMS replies. Customers pay per message sent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One Simple Easy Plan - All-in-one practice management for $55 AUD per practitioner per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Nookal product offering
Product offeringCore offering
Nookal sells a cloud-based, all-in-one practice management software subscription for allied health clinics. The platform unifies appointment scheduling, clinical notes, case management, invoicing, patient records, reporting, and patient communications, with built-in Clinical AI voice-to-text documentation and 30+ native integrations covering accounting, payments, insurance claiming, exercise prescription, telehealth, and patient engagement. Pricing is a single per-practitioner monthly subscription (AUD $55 / £25 / €40 / $45) inclusive of unlimited admin staff, locations, and support, plus usage-based SMS messaging.
Product overview
Nookal is a cloud-based all-in-one practice management platform for allied health clinics. The core platform provides centralized patient records, scheduling, billing, and reporting, augmented by built-in Clinical AI tools. The product portfolio consists of the unified Nookal platform with integrated feature modules including Clinical AI & Notes (voice-to-text documentation), Case Management, Automations, Appointment Scheduling, Reporting & Analytics, Practice Management, Invoicing & Accounting, Telehealth & Remote Tools, and Client Registration Forms. The platform serves multiple allied health professions including physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, and dietitians across multiple regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Nookal Practice Management Platform Cloud-based SaaS platform for allied health clinics that unifies appointment scheduling, clinical notes, case management, invoicing, patient records, reporting, automations, telehealth, and digital intake forms into a single per-practitioner subscription, accessible via web browser, iPad, and iPhone. Serves physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, dietitians, and Pilates studios across Australia, New Zealand, the United Kingdom, Ireland, the United States, Canada, and South Africa.
Quantifiable outcome
- DNA (Did Not Attend) rates average 6-12% in clinics; automated recall systems help reduce no-shows
- +2 more outcomes
Companies that use Nookal
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles2 records
Nookal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability4 records
Feature8 records
Nookal partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- XerocoreAccounting software integration allowing seamless sync of financial data between Nookal and Xero for invoicing, payments, and financial reporting.
- MYOBcoreAccounting software integration alternative to Xero for Australian market, enabling financial data sync.
- StripecorePayment processor integration for streamlined online payments for patient sessions and inventory purchases.
- SquarecorePayment processor integration for in-person and online payment processing.
- PayPalcorePayment processor option for patient session payments and online transactions.
- Medicare AustraliacoreAustralian Medicare claiming integration enabling direct submission of bulk billing and patient claims electronically.
- NDIScoreNational Disability Insurance Scheme integration for NDIS registered providers to manage claims, quotes, and bulk payments import.
- DVA (Department of Veterans' Affairs)coreAustralian DVA claiming integration allowing direct online submission of claims for veterans.
- HICAPScoreAustralian health fund claiming integration for on-the-spot health insurance claims processing.
- ACC (Accident Compensation Corporation)coreNew Zealand ACC integration with upgraded claims and invoicing capabilities for accident compensation claims.
- Tyro HealthcoreAustralian health fund claiming and payment solution integrated with Nookal for seamless claims processing.
- HealthcodecoreUK-specific coding and billing solution integration for private healthcare practitioners.
- PhysitrackcoreExercise prescription software integration allowing therapists to prescribe and track patient exercises directly from Nookal.
- HotDoccorePatient engagement platform integration for online bookings, reminders, and health campaigns. Featured in customer stories.
- Telehealth / ZoomcoreTelehealth integration allowing patients to attend appointments remotely via video, preventing location barriers to care.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nookal competitors and assessment
Company assessmentDirect peers
- DrChrono: US-based EHR and practice management platform serving small to mid-sized medical practices with scheduling, billing, and telehealth. Broader horizontal peer in practice management technology with overlap in allied health segments.
- Cliniko: Australia-based practice management software for allied health professionals including physiotherapists, chiropractors, osteopaths, and psychologists. Closest direct geographic peer competing with Nookal across the same ANZ market with similar all-in-one feature set.
- Halaxy: Australia-based practice management software targeting allied health professionals with integrated Medicare, private health, and NDIS claiming. Direct competitor with comparable features and pricing for the ANZ market.
- Carepatron: Global practice management platform for health and wellness practitioners including physiotherapists, psychologists, and chiropractors. Competes on scheduling, notes, billing, and telehealth with similar SMB pricing.
- SimplePractice: US-based practice management software primarily for private practice health and wellness professionals. Strong competitor in mental health, speech, OT, and PT segments with HIPAA-compliant telehealth and billing features.
- Power Diary: Australia and UK-based practice management system for allied health and medical practices. Competes directly with Nookal in physiotherapy, psychology, and chiropractic markets with similar scheduling and clinical documentation features.
- Jane App: Canadian-based practice management platform focused on allied health practitioners (physio, chiro, massage, naturopathy). Direct competitor in nearly every vertical Nookal serves, with similar pricing model and feature set including scheduling, charting, billing, and online booking.
Emerging players
- Physitrack: Exercise prescription and patient engagement platform integrated with Nookal. Adjacent player in the allied health workflow that could evolve into a broader practice management competitor or remain an integration partner.
Regional players
- WriteUpp: UK-based practice management software for physiotherapists, osteopaths, chiropractors, and speech therapists. Regional peer competing with Nookal in the UK/Ireland market with comparable clinical and billing features.
Broad incumbents
- athenahealth: Large US healthcare IT vendor offering practice management, EHR, and revenue cycle solutions. Broad incumbent whose athenaOne platform serves ambulatory practices at scale, representing the enterprise end of the practice management spectrum Nookal's enterprise accounts could grow toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nookal social profiles
Digital presenceNookal compliance and trust
Trust signalCompliance5 records
Nookal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nookal leadership team
Management profileNumber of profiles
Profiles6 records
Nookal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nookal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nookal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nookal
What does Nookal do?
Nookal sells a cloud-based, all-in-one practice management software subscription for allied health clinics. The platform unifies appointment scheduling, clinical notes, case management, invoicing, patient records, reporting, and patient communications, with built-in Clinical AI voice-to-text documentation and 30+ native integrations covering accounting, payments, insurance claiming, exercise prescription, telehealth, and patient engagement. Pricing is a single per-practitioner monthly subscription (AUD $55 / £25 / €40 / $45) inclusive of unlimited admin staff, locations, and support, plus usage-based SMS messaging.
Is Nookal a public or private company?
Nookal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nookal founded?
Nookal was founded in 2010. It employs 11 to 50 people.
Where is Nookal based?
Nookal is headquartered in Oxenford, Australia, in the Oceania region.
How does Nookal make money?
Two revenue lines are on record. Subscription - Core Practice Management is the primary driver. The others are SMS Messaging.
Who are Nookal's main competitors?
Direct peers on record are DrChrono, Cliniko, Halaxy, Carepatron, SimplePractice, Power Diary and Jane App. Physitrack is listed as an emerging player. WriteUpp is listed as a regional player. athenahealth is listed as a broad incumbent.
Does Nookal have an API?
No public API is recorded for Nookal.